Marketo Engage vs Sopro
User Ratings & Reviews
Reviews are generated by real users. When reviewing a product, users are asked to assess the product’s overall quality, which includes assigning specific ratings for ease of use, value for money, customer support, and functionality.
Ease-of-Use
3.8 / 5
4.8 / 5
Value for Money
3.8 / 5
4.5 / 5
Customer Support
3.9 / 5
4.9 / 5
Functionality
4.3 / 5
4.7 / 5
Last Review Written
September 12, 2024
May 24, 2024
Pros/Cons
Pros
- Also, they have pretty good ways to teach you about the fundamentals of the product. I've been using it for only a couple of weeks, but it seems well worth the money and useful.
- The integration with Salesforce is very strong, it provides many opportunities for insight and reporting and it is very helpful in closing the gap between marketing and sales.
- I love the ease of use and the organization Marketo uses, I also love how it is now integrated with so many Adobe services.
Cons
- Their API is very weak and limited. Lack of integration options and lack of support.
- Marketo has been frustrating to use after using other marketing automation tools on the market.
- How can you put a future price increase in a one year contract. Only an idiot would sign this and when pointed out to their "customer service" people, they didn't get the issue.
Pros
- The level of support was appreciated and all of the team are customer-centric. A really good group of people with a very effective tool.
- Our account manager has been outstanding - really listening to our needs and coming up with great ideas and solutions to drive leads to our business.
- The fact that they have a client portal with the different lead types (positive response, referral, and deferred interest) is really useful. They have good customer service also.
Cons
- The parameters of LinkedIn profiling can prove limiting (e.g. employee size, lack of turnover information).
- Unfortunately the CRM system that we utilise does not easily integrate with SoPro, which makes it slightly more difficult to integrate our various marketing approaches.
- Software did not allow to target specific customers, exclusion list is critical to stop emails going to existing customers.
Pricing
Pricing Range
$
$
$
$
$
$
$
$
$
$
Product Demo & Screenshots
Product Demo
N/A
Advisor Recommendations & User Awards
FrontRunners
The top products based on usability and customer satisfaction, as rated by user reviews. Check out our full methodology description for more detail.
N/A
FrontRunners
2022
Advisor Recommendations
Our industry-specific advisors recommend products based on specific business needs. Connect with us to get your personalized recommendations.
N/A
N/A
Additional Info
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployments
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Support and Training
Support
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
