--- title: "Metadata Software Reviews, Demo & Pricing - 2026" description: "Review of Metadata Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/metadata-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Lead Generation Services Software](https://www.softwareadvice.com/marketing/lead-generation-services-comparison/) / Metadata Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/metadata-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/metadata-profile/alternatives/) # Metadata Review From $5,650/month 2 plans Wondering if Metadata is right for your organization? Our Lead Generation Services Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Metadata 4.4 [(25)](https://www.softwareadvice.com/marketing/metadata-profile/reviews/) Pricing Starting at $5,650.00 flat rate per month ### About Metadata Metadata is an account-based marketing (ABM) solution designed to help businesses of all sizes generate leads and run online campaigns across multiple advertisement platforms. The artificial intelligence (AI)-enabled system allows marketers to create customer profiles by analyzing buyer intent, firmographics and CRM data sources. Features of Metadata include A/B testing, pipeline management, demand generation, analytics, target account identification, customer segmentation and more. It provides a MetaMatch module, which allows advertisers to build custom audiences on Facebook and LinkedIn using technographic and demographic data from the built-in database. Metadata comes with an application programming interface (API), which facilitates integration with several third-party platforms, such as Oracle Eloqua, HubSpot, Marketo, SalesForce and more. Pricing is available on quarterly and annual subscriptions and support is extended via phone, email and other online measures. Do you work for Metadata? [Manage this product listing](https://www.g2.com/products/metadata-io/claim_requests/new?auto=true) Wondering if Metadata is right for your organization? Our Lead Generation Services Software selection experts can help you in 15 minutes or less. ## Metadata User Interface ## Popular Metadata Alternatives Main Product Metadata 4.4 [(25)](https://www.softwareadvice.com/marketing/metadata-profile/reviews/) Ratings Breakdown - 4.28Ease of use - 4.22Value for money - 4.70Customer support - 4.32Functionality Pricing Starting at $5650.00 per month Get Price Alternative Product [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) 4.4 [(3041)](https://www.softwareadvice.com/project-management/wrike-profile/reviews/) Ratings Breakdown - 4.18Ease of use - 4.20Value for money - 4.33Customer support - 4.31Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [Ortto](https://www.softwareadvice.com/marketing/autopilot-profile/) 4.6 [(113)](https://www.softwareadvice.com/marketing/autopilot-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.40Value for money - 4.44Customer support - 4.36Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Spotler CRM](https://www.softwareadvice.com/crm/really-simple-systems-profile/) 4.5 [(453)](https://www.softwareadvice.com/crm/really-simple-systems-profile/reviews/) Ratings Breakdown - 4.45Ease of use - 4.54Value for money - 4.59Customer support - 4.21Functionality Pricing Starting at $17.00 per month Get Price Alternative Product [monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) 4.6 [(6118)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) Ratings Breakdown - 4.48Ease of use - 4.28Value for money - 4.43Customer support - 4.45Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) 4.6 [(912)](https://www.softwareadvice.com/crm/engagebay-profile/reviews/) Ratings Breakdown - 4.54Ease of use - 4.70Value for money - 4.80Customer support - 4.59Functionality Pricing Starting at $14.99 per month Get Price ## Metadata Pricing and Plans Starting price: $5,650.00 per month Free Trial Free Version 3950 Pricing available upon request Plan includes: - 6sense (Subscription Required) - Account-Based - Bombora (Subscription Required) - Channels: Facebook - Contact-Based - Cookie-Based - Eloqua - Firmographic - G2 (Subscription Required) - Hubspot Read More Scale $5,650.00 flat rate, per month Plan includes: - Pardot - Quora (Beta) and Google Ads (Beta) - 6sense (Subscription Required) - Targeting: Demographic - Technographic - Retargeting - Account-Based - Bombora (Subscription Required) - Channels: Facebook - Contact-Based Read More Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Metadata Features - Features of Metadata Activity Dashboard AI/Machine Learning API Campaign Analytics Campaign Management Campaign Personalization Campaign Planning Campaign Segmentation Contact Database CRM Customer Segmentation Data Import/Export Drag & Drop Engagement Tracking Landing Pages/Web Forms Lead Capture Lead Management Lead Nurturing Lead Segmentation Lead Verification/Validation Marketing Automation Multi-Campaign Multi-Channel Marketing Multivariate Testing Pipeline Management Pipeline Reports Prospecting Tools Reporting/Analytics Reporting & Statistics Target Account Identification Third-Party Integrations ## Metadata Integrations Salesforce Marketing Cloud Integration rated undefined from -1 review HubSpot CRM Integration rated undefined from -1 review Meta for Business Integration rated undefined from -1 review LinkedIn for Business Integration rated undefined from -1 review Marketo Engage Integration rated undefined from -1 review ## Metadata User Reviews ## Metadata customer ratings - Overall rating: 4.4/5 - Total reviews: 25 ### Rating distribution - 5 stars: 14 reviews (56%) - 4 stars: 9 reviews (36%) - 3 stars: 1 reviews (4%) - 2 stars: 0 reviews (0%) - 1 star: 1 reviews (4%) ### Secondary ratings - Ease of use: 4.3/5 - Value for money: 4.2/5 - Customer support: 4.7/5 - Functionality: 4.3/5 --- ### The best audience builder & social ad management platform on the market - Overall rating: 5/5 - Reviewer: Billy A. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2019 - Review source details: This review was submitted organically. No incentive was offered We're growing our demand gen and social ads play a big role. Using Metadata significantly lowers our cost of acquisition and has improved the quality of the leads we're generating. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The fact that I can create extremely targeted audiences based on firmographics, intent, etc. It also integrates with my CRM which is really helpful. The onboarding and customer service has been great and very helpful as well. #### Cons Nothing yet, onboarding and running campaigns have been smooth. --- ### Great for account based advertising - Overall rating: 4/5 - Reviewer: Carlos T. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Metadata has been an exceptional partner for me as we have a very small marketing team. They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros They offer flexible ways to targeting your account list on different digital channels. I can optimize and control the investment per campaign/segment. #### Cons Creating and organizing campaigns is not as easy as other software. #### Reasons for choosing Metadata Metadata was able to show the value of their product and answered all the questions I had. --- ### Brings in some quality leads but is lacking with Facebook capabilities - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: October 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I feel that this platform has great potential but they definitely need to be subscribing to the platforms and digital marketing in general best practices. I think that I would try them out at a different company. We have had pretty good service as well, they are responsive but don't always listen or don't make it clear to their internal team some concerns of the clients. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros The lead enrichment is great and we have seen some very high quality leads come through our lead gen efforts with Metadata. #### Cons They told us that they could get almost the exact same quality of leads on Facebook that we do on LinkedIn and we have yet to really see that. The capabilities that they have with Facebook was the reason that we chose to try this out and honestly, right now it's not looking that great. We haven't had very many leads and the ones that have come through don't seem to be on par with LinkedIn for the most part. One other aspect that is frustrating is their team that optimizes your campaigns makes changes almost on a daily basis which never allows the platforms to truly optimize and I think that could be one of the reasons Facebook has not worked as well. We have heard from other companies that they have seen amazing success with this so I am not sure what is going on with ours. Hopefully we can figure it out. Last, the way they set up the experiments is just launching a ton of different campaigns which makes your account look messy and it's hard to really figure out what's what with their naming conventions. --- ### A must have for strategic distribution of content! - Overall rating: 5/5 - Reviewer: Matt C. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: October 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Metadata is essential for any organization that wants to accelerate its ABM success. Their CS team works hand-in-hand to set up and test a variety of experiments aligned to your ABM goals, and can quickly scale up a journey-based content distribution plan (advertising). The best part is this program can be run by a one-person marketing team in a high-growth start-up. The team at Metadata is always sharing new strategies and ideas to test with their platform—it's almost like an agency approach—which is very helpful to get the most out of the investment in this platform. Using Metadata along-side additional outbound tactics, we were able to drive triple-digit growth in the pipeline with one of our core verticals. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Uncovering a data-driven ideal customer profile (ICP) using the actual opportunity data within salesforce. ICPs shouldn't be developed from the gut or guesswork, and Metadata makes it fast to get an initial read on an ICP using real data. This is essential for successful ABM results. It does require that you have actual customer data so if you're a company still in market validation -- this won't help. Once you have that ICP in Metadata, it's really easy to target this audience with experiments across channels—and you can have your campaigns up and running in days...which is key when you have goals to hit! The other feature that's amazing is their ability to match B2B audiences on Facebook. It's often difficult for B2B advertisers to generate meaningful segments, aligned to ABM accounts on Facebook. Metadata opens up this channel for way more effective ABM advertising on that platform. #### Cons To be successful with Metadata, you need to have an advertising budget that's $10k or more per month, and the wherewithal to stick with testing and optimizing campaigns for a few months. Metadata makes it easy to run thousands of experiments quickly! But you need budget and a little time to get to success. Also, it's essential that you have a content strategy, and ongoing content development to fuel this platform. These requirements can make it hard for underfunded start-ups with limited resources to get value out of the platform. BUT, if you do have a clear ICP, content for that ICP, and some dollars to put toward getting your message out -- Metadata is a rocketship for strategically distributing content across channels, at every stage of the ICP journey. The platform has some bugs, but their amazing CS team makes up for it because they are VERY responsive and resolve issues fast. --- ### Easiest way to execute and scale ABM - Overall rating: 5/5 - Reviewer: Brandon R. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that I'm able to scale my digital marketing experiments to quickly determine what's working and what's not. We were able to spin up 72 experiments, narrow it down to the most effective 11, then optimize our ad spend with their machine learning, which ultimately accelerated our inbound marketing efforts both for net new names and our target accounts. I feel more confident that we're making data-informed decisions to optimize our marketing mix and build a reliable growth machine for our ABM. I'm really excited to launch more campaigns and try to target different audience segments and influence deals at different stages of the funnel. The onboarding experience was very smooth, and our CSM has been exceptionally knowledgeable and helpful. She's very responsive, well organized and on top of her game. #### Cons I wish I could build more complex logic into the audience segmentation (like you can in Marketo). Even if you could use boolean search string, that would make the segmentation even more powerful. The second thing I'd like is to be able to match more leads to accounts. For example, if someone converts on a Facebook lead gen form, they could be using their personal email. It's every B2B marketer's dream to automatically enrich that data and match it to the right account. I know this is a lot to ask for in any platform, and I do love that Metadata does enrich data, but in a perfect world, we would be able to match everyone. --- ### Decent, but still Developing - Overall rating: 4/5 - Reviewer: Kyle M. - Verified reviewer: Yes - Industry: Financial Services - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Metadata is a solid provider of marketing data and campaign insights. There are plenty of improvements that can still be made within the platform, but with continued development, Metadata could easily become the leader in the automated marketing space. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Metadata offers a variety of campaign structures and audience data, while also serving as a single point to deploy all of our digital ads across multiple channels and easily compare metrics across our entire paid ads structure. #### Cons There are a few inefficiencies within the developing platform that still need to be worked out. An inability to edit campaigns once launched, clear identifiers if a campaign has errors, etc are all minor problems that can add up to slow down a company's go-to-market. --- ### Fast Ads - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Online Media - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The Metadata support team is nice and responsive. Metadata itself is a sleek tool. It has been a good experience overall thusfar. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I really like how fast it is to create new ads when you want to. I feel that the interface is much more user friendly than the native platforms. There are a couple of quirks but once you know what they are you are good to go. #### Cons The budget and bidding section is a bit confusing, even after having worked in it this long. #### Reasons for choosing Metadata For us the alternative products were to continue to use the native platforms. However, we really liked Metadata's targeting capabilities. --- ### Excellent platform that streamlines optimization of lead gen programs - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer & Network Security - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Customer support is excellent. Reporting, optimization recommendations are solid. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros One platform that creates multiple experiments in support of demand. Takes the paid social role/function off of the person/team and streamlines paid social operationally and strategically. Automates the optimization you would typically do in each individual ad platform and optimizes towards the highest performing audience, creative and offer. #### Cons Attribution piece is a bit skewed and not reflective of actuals in CRM #### Reasons for choosing Metadata Using Metadata over native ad platforms makes like SO much easier --- ### Easy to use - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Law Practice - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Easy option to remove metadata with little training needed for employees. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It's very easy to use and scrubs your metadata off with a couple clicks. There is very little training needed so users are up and running quickly. #### Cons In a terminal server environment it doesn't seem to always work correctly. Especially if you are using Sharefile. This hasn't been resolved yet. --- ### Put your paid social demand generation on auto pilot - Overall rating: 5/5 - Reviewer: Andrew R. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the audience creation functionality as well as our ability to test dozens of top of funnel offers with each audience. #### Cons It would be great if it integrated with more platforms like AdWords, Quora, etc. --- Showing 1 - 10 of 25 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/metadata-profile/reviews/) ## Other Top Recommended Lead Generation Services Software [Snapchat for Business](https://www.softwareadvice.com/marketing/snapchat-profile/) **4.6** (1141) Recently recommended **0** times [Thryv](https://www.softwareadvice.com/crm/thryv-profile/) **4.2** (538) Recently recommended **0** times [Spotler CRM](https://www.softwareadvice.com/crm/really-simple-systems-profile/) **4.5** (453) Recently recommended **0** times [Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/) **4.5** (256) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Metadata with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice