---
title: "Metricool vs Zoho Social - 2026 Comparison - Software Advice"
description: "Metricool vs Zoho Social - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/marketing/metricool-profile/vs/zoho-social/"
page_type: "comparison"
language: "en"
---
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Metricool vs Zoho Social
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Updated October 23, 2026
# Metricool vs. Zoho Social: 2026 Comparison
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Updated October 23, 2026
# Metricool vs. Zoho Social: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
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Add product
[](https://www.softwareadvice.com/marketing/metricool-profile/)
[Metricool](https://www.softwareadvice.com/marketing/metricool-profile/)
4.4
[(98)](https://www.softwareadvice.com/marketing/metricool-profile/reviews/)
Starting Price
$20.00per month
Free trial: Available
Free version: Available
Pros:
Not enough reviews
Cons:
Not enough reviews
Who uses Metricool
Based on 98 reviews
- Top use case: Social Media Marketing (53%)
79% of users recommend this product
[](https://www.softwareadvice.com/marketing/zoho-social-profile/)
[Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/)
4.7
[(3484)](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/)
Starting Price
$15.00per month
Free trial: Available
Free version: Available
Pros:
- Social Media Management
- Post Scheduling
Cons:
- Image and Video Posting
- Posting
Who uses Zoho Social
Based on 3484 reviews
- Popular among: Small businesses
- Most common industries: Professional Services (20%), IT & Software Development (12%) and Retail, Consumer Goods & Services (7%)
- Top use cases: Social Media Marketing (17%), Social Media Management (15%) and Brand Management (8%)
86% of users recommend this product
[](https://www.softwareadvice.com/marketing/metricool-profile/)
Metricool
4.4
[(98)](https://www.softwareadvice.com/marketing/metricool-profile/reviews/)
[](https://www.softwareadvice.com/marketing/zoho-social-profile/)
Zoho Social
4.7
[(3484)](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/)
+
Add product
Add product
## Metricool vs Zoho Social: At a glance
* * *
Product ratings at a glance
| | Metricool | Zoho Social |
| --- | --- | --- |
| Overall rating | 4.4
98 reviews | 4.7
3,484 reviews |
| Ease of use | 4.5 | 4.7 |
| Value for money | 4.1 | 4.5 |
| Functionality | 4.3 | 4.5 |
| Customer support | 4.0 | 4.5 |
| Ease of deployment | 4.3 | 4.7 |
Best in comparison
## User interface
* * *
## Key features
Features selected based on 3,582 reviews from Social Media Analytics Tools
* * *
Activity Dashboard
N/A
Automated Publishing
N/A
Brand Tracking
4.0
Campaign Management
5.0
Collaboration Tools
N/A
Customer Engagement
4.2
- Social Media Monitoring: 4.6
- Calendar Management: 4.5
- Performance Metrics: 4.4
- Post Scheduling: 4.4
- Multi-Channel Data Collection: 4.4
- Dashboard: 4.4
- Multi-Account Management: 4.4
- Automated Scheduling: 4.3
- Engagement Tracking: 4.3
- Reporting/Analytics: 4.3
- Customer Engagement: 4.2
- Social Promotion: 4.1
- Content Management: 4.1
- Campaign Analytics: 4.1
- Competitor Monitoring: 4.0
- Monitoring: 4.0
- Social Listening: 3.6
Activity Dashboard
4.7
Automated Publishing
4.7
Brand Tracking
N/A
Campaign Management
4.4
Collaboration Tools
N/A
Customer Engagement
N/A
- Contact Database: 4.8
- Single Sign On: 4.8
- Customizable Branding: 4.8
- Dashboard: 4.8
- Activity Dashboard: 4.7
- Third-Party Integrations: 4.7
- Post Scheduling: 4.7
- Automated Scheduling: 4.7
- Automated Publishing: 4.7
- Social Media Integration: 4.7
- Multi-Channel Marketing: 4.6
- Performance Metrics: 4.6
- Customizable Templates: 4.6
- Social Promotion: 4.6
- Multi-Account Management: 4.6
- Content Management: 4.6
- Brand Tracking: 4.6
- Reporting/Analytics: 4.6
- Visual Analytics: 4.6
- Multi-Channel Data Collection: 4.6
- Campaign Planning: 4.6
- Social Media Monitoring: 4.6
- Data Import/Export: 4.5
- Drag & Drop: 4.5
- Collaboration Tools: 4.5
- Keyword Filtering: 4.5
- Calendar Management: 4.5
- Engagement Tracking: 4.5
- Conversion Tracking: 4.5
- Lead Capture: 4.5
- Trend Analysis: 4.5
- Customer Engagement: 4.5
- Digital Asset Management: 4.5
- Search/Filter: 4.5
- Customizable Reports: 4.5
- Contact Management: 4.5
- Role-Based Permissions: 4.4
- Reporting & Statistics: 4.4
- Real-Time Analytics: 4.4
- Campaign Management: 4.4
- Campaign Tracking: 4.4
- Brand Guidelines: 4.4
- Campaign Analytics: 4.4
- Data Visualization: 4.4
- Keyword Tracking: 4.4
- Customer Segmentation: 4.4
- Workflow Management: 4.4
- Content Library: 4.3
- Alerts/Notifications: 4.3
- Monitoring: 4.3
- Image Library: 4.3
- Tagging: 4.2
- API: 4.1
- Real-Time Reporting: 4.1
- Filtering: 4.1
- Campaign Scheduling: 4.0
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
## Integrations
* * *
[
InstagramNot enough reviews
](https://www.softwareadvice.com/marketing/instagram-profile/)[
PinterestNot enough reviews
](https://www.softwareadvice.com/marketing/pinterest-profile/)[
ClaudeNot enough reviews
](https://www.softwareadvice.com/product/513676-Claude/)
- TikTok
- n8n.io
- Facebook Business Suite
- Threads
- Google Analytics 360
- Zapier
- Twitter/X
- Canva
- Gemini
- ChatGPT
- YouTube
- LinkedIn for Business
- Google Ads
- Make
[
Zoho CRMIntegration rated 4.6 from 52 reviews
](https://www.softwareadvice.com/crm/zoho-crm-profile/)[
LinkedIn for BusinessIntegration rated 4.8 from 53 reviews
](https://www.softwareadvice.com/crm/linkedin-for-business-profile/)[
InstagramIntegration rated 4.6 from 78 reviews
](https://www.softwareadvice.com/marketing/instagram-profile/)
- Meta for Business
- Twitter/X
- Zoho Desk
## Reviews
* * *
Positive review:
Kelly M.
Social Media Manager and Podcaster
Marketing and Advertising, Self-Employed
"I like that they notify you when you're getting close to the amount of posts allowed on the free account."
Mar 27, 2026
Negative review:
RT
Ricki T.
Owner
Marketing and Advertising, Self-Employed
"I dislike that you need to pay if you wish to connect your LinkedIn page."
Oct 30, 2025
Positive review:
EH
Emma H.
Communications Coordinator
Non-Profit Organization Management, 51-200 employees
"Metricool has helped us level up our social media management capability by merging the data/analytics with planning, content management, scheduling, and a multi-step approval process."
Feb 27, 2026
Negative review:
DL
Dayna L.
Social Media
Construction, 51-200 employees
"Their site advertises team workflows and collaboration features, but buries the fact that only owners get notifications until you hit a wall and ask support."
May 26, 2025
Positive review:
PG
Paula G.
Co-founder
Entertainment, 2-10 employees
"I just discovered Autolist, which could make it even more convenient to continuously schedule social posts without spending a huge amount of time."
May 14, 2025
Negative review:
PG
Paula G.
Co-founder
Entertainment, 2-10 employees
"I wish I could afford the paid features like send for review and a couple of the others, but overall, I can't think of a better social media scheduling app."
May 14, 2025
[Read all reviews](https://www.softwareadvice.com/marketing/metricool-profile/reviews/)
Positive review:
VR
Verified Reviewer
Admin
Information Technology and Services, Self-Employed
"It offers good value for small businesses, marketers, and creators who want an all-in-one social media management solution without a steep learning curve. While there's room for improvement in advanced reporting and platform integrations, it remains a solid choice for everyday social media management."
Jul 23, 2026
Negative review:
Amanda B.
Mortgage Agent Level Two
Financial Services, Self-Employed
"Being unable to edit or remove posts after posting and having to go into each Social site to make changes or remove can be a pain point."
Jun 26, 2026
Positive review:
VO
Vanessa O.
Marketing Analytics
Consumer Electronics, 2-10 employees
"The SmartQ scheduling feature is genuinely useful — it analyzes audience behavior and suggests optimal posting times, which improved our organic reach without extra ad spend."
Jun 25, 2026
Negative review:
LC
Liam C.
Head Of Media
Sports, 2-10 employees
"The mobile app is quite limited, publishing can occasionally be delayed, and some advanced features feel unnecessarily complex."
Jun 8, 2026
Positive review:
LC
Liam C.
Head Of Media
Sports, 2-10 employees
"I especially love the smart scheduling with optimal posting times based on real audience data, the detailed analytics that actually help me understand what content resonates, and the seamless integration with Zoho CRM and other apps in their ecosystem."
Jun 8, 2026
Negative review:
LC
Liam C.
Head Of Media
Sports, 2-10 employees
"That said, the interface can feel cluttered and overwhelming at times, and there’s a noticeable learning curve compared to simpler tools."
Jun 8, 2026
[Read all reviews](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/)
## Customer support
* * *
Metricool
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Not available
Phone Support: Not available
24/7: Not available
Chat: Available
Zoho Social
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Not available
24/7: Not available
Chat: Available
## Training options
* * *
Metricool
In Person: Not available
Live Online: Not available
Webinars: Available
Documentation: Available
Videos: Available
Zoho Social
In Person: Not available
Live Online: Not available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Instagram vs Metricool](https://www.softwareadvice.com/marketing/instagram-profile/vs/metricool/)[Instagram vs Zoho Social](https://www.softwareadvice.com/marketing/instagram-profile/vs/zoho-social/)