About Missinglettr

Missinglettr is a marketing platform designed to help businesses automatically create micro-content from blogs and post it across social media accounts including Facebook, Twitter, LinkedIn and Google Plus. Administrators can use a template library to customize style and text of drip campaigns, schedule campaign posts for upcoming days or years and track scheduled posts for specific accounts in a calendar view.

Key features include campaign creation, content templates, custom URL shortener, quote bubble themes, and data export. Missinglettr allows businesses to integrate with Medium.com and automatically repost blogs Medium to improve brand visibility. Additionally, the platform enables administrators to establish approval workflows by letting clients or invi...


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Supported Operating System(s):

Web browser (OS agnostic)

239 Reviews of Missinglettr

Average User Ratings

Overall

4.80 / 5 stars

Ease-of-use

4.5

Value for money

5.0

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(196)

196

4 stars

(40)

40

3 stars

(2)

2

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 239 results

November 2018

Warwick from RoomIt by CWT

Verified Reviewer

Company Size: 51-200 employees

Industry: Hospitality

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

November 2018

Why make things hard for yourself?

I can't recommend Missinglettr highly enough. I would be at a loss without it and it has taken all the burden and energy out of creating social media posts to promote blog content. Literally a few clicks and a years' worth are scheduled in advance. The support has been fantastic (I had some issues early on with the workflow with multiple social media accounts but they showed me a work around and it's since been resolved). They're also releasing new features all the time and are great at communicating what's new (there's a dedicated link with "latest changes" on the menu. Missinglettr is a game-changer and a life saver.

Pros

Missinglettr takes ALL the hard work out of social media marketing for blogs. It monitors my website for new articles and automatically creates a social media campaign for me to review. I can choose from a default evergreen (6 or 12 months) or blast (2 weeks or 2 months) campaign or create my own based on number of posts, duration and posting days. Add your hashtags and then let the generator create your social media posts, including random images and quotes from your article. You can customise each post by clicking on arrows to cycle through different post content quotes and images, or edit the text directly. If you prefer more control than the random text posts, Missinglettr has a new feature which gives you a list of all the text suggestions it found (on my last blog post it came up with 103 quotes). Just pick your favourites and it'll use these to create your campaign. You may also upload new images to each post and they have a neat feature which creates quote bubbles which are customised to your brand colours. Simply approve your campaign and it will schedule your posts for you. It literally takes minutes to schedule out a year's worth of social media posts and squeeze as much juice as you can from your content. Incredible and I couldn't live without it.

Cons

There's not a lot - I pretty much love everything about it. The analytics however are very weak and definitely need improvement - but I don't really use it to track stats and you can setup utm parameters so it's easy to get data elsewhere. I would like to see support for YouTube channels. There's other software around (e.g. RiteTag) that will generate social media posts from YouTube channels and scrape the video for the thumbnail as the image. That would be a very useful feature. The hashtag research tool isn't great either. You type in a hashtag hit enter and then wait for it to return a popularity score from 1 to 5 (5 being the most popular). I wish it offered suggestions because you waste a lot of time entering hashtags to find out they are worthless. I have to do my hashtag research somewhere else, so I feel this feature doesn't add much value right now unless it's developed further. All minor considerations given the robust functionality and sheer power of the platform and what it delivers in terms of productivity and consistency.

March 2020

Sebastian from sebastianpendino.com

Verified Reviewer

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2020

Amazing tool to Automate my Social Networks

The tool has a very beautiful and elegant interface, it is very intuitive to use. The most important thing: Missignlettr helps me save a lot of time!

Pros

It is very easy to use! I like that it allows me to review the campaigns before the posts are published on my social networks. Also, it allows me to change the design and colors to match the branding of my brand. Best of all, it allows you to connect the RSS / Feed of your blog to directly take an article that I publish in WordPress.

Cons

I wish Missinglettr could connect to more social profiles like Instagram (currently only allows LinkedIn, Facebook and Twitter).

January 2019

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Customer support

4.0

Functionality

4.0

January 2019

Terrific Idea But Lots Problems with Execution

I was really hoping that this was *it* for me. I am seriously considering switching to something else because, so far, it has been a major time-suck.

Pros

It's a great idea. If you have a blog or a website with, say, 30 pieces of content, you can create multiple campaigns from *each* piece of content that drips out to the many social media channels like Linkedin, Facebook, and Twitter. Each "drip" contains a snippet or a quote from the piece of content in an attractive, branded format that gives the author the credit and makes her visible. The big idea is that piece of content is dripped out up to 10 times over a year with the frequency much higher in the beginning but less as the time goes on. This way, you create a sustained storm of high-quality "quotes" posted regularly on your social media channels. Each campaign is created *once* and then left alone to do its thing. That's the real value-add of this software.

Cons

Scheduling campaigns has been a huge struggle thus far, fraught with glitches that has sucked a lot of time in trying to schedule and reschedule each campaign. For each campaign, the number of social media channels, even when "turned on," shut off randomly so that when I look at the schedule created, many of the channels are not included. "Pausing" the campaign and rescheduling sometimes works but most often does not. I have to keep going back again and again and eventually the campaign gets scheduled the way I wanted. On my latest campaign, it has taken me 5 such trial and I am still hoping that it will work. I documented all of this to their customer support - including screenshots and video clips - but the problems persists. They opened the ticket and seem convinced the problems are fixed but they persist - each and every one of them. No difference. I am about to give up.

Response from Missinglettr

Replied January 2019

Hi there. Thanks for the review. I¿m really sorry to hear you¿ve had some struggles recently. I¿ve had a chat with our support team and they said that what you¿rte describing has since been resolved. But just to be on the safe side, can I please ask you to reach out to our team once more to make sure. They remembered your case and wanted to make sure you were now up and running. Unfortunately I don¿t have access to your email address here so i¿m unable to put you in touch with them directly. Thanks, Ben

September 2019

Nancy from Unleashed Mobile Apps

Verified Reviewer

Company Size: 1 employee

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2019

Great way to keep your blogs posted

I have had great results with Missinglettr. My posts are consistent and getting attention.

Pros

This is easy to use software to drip your blog into social. Good analytics sent weekly. Easy to make changes to posts.

Cons

Working with Facebook is manual. I think that's Facebook and not the software. It does take an extra step to post on Facebook.

October 2019

Suzanne from Writing and Editing

Verified Reviewer

Company Size: 1 employee

Industry: Writing and Editing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2019

Great tool for sharing your content

I don't have to remember where I've shared my content, what I've shared, or when I've shared it, thanks to Missinglettr. It's one less thing I need to worry about in my business.

Pros

Missinglettr was easy to set up, and the customer service is very fast and responsive. It can be hard to remember what you've shared recently, but with Missinglettr, the user can set up a schedule (or use the predetermined one, which is what I do) to share content so that it isn't shared just once and lost. When you put out a lot of content it becomes even more important to have a tool such as Missinglettr. Another great thing is that it detects new posts and encourages you to approve campaigns, which is what the predetermined schedules are called. Because of this, it's as close to "set it and forget it" as you can get.

Cons

I can't think of any. When platforms have changed, affecting how Missinglettr worked, the interruptions were minimal, because [SENSITIVE CONTENT HIDDEN] and his team work hard to get the app back on track.