Missinglettr

RATING:

4.8

(271)

About Missinglettr

Missinglettr is a marketing platform designed to help businesses automatically create micro-content from blogs and post it across social media accounts including Facebook, Twitter, LinkedIn and Google Plus. Administrators can use a template library to customize style and text of drip campaigns, schedule campaign posts for upcoming days or years and track scheduled posts for specific accounts in a calendar view. Key features include campaign creation, content templates, custom URL shortener, quote bubble themes, and data export. Missinglettr allows businesses to integrate with Medium.com and automatically repost blogs Medium to improve brand visibility. Additionally, the platform enables administrators to establish approval workflows by letting clients or invited st...

Missinglettr Pricing

Missinglettr is offered across three pricing plans, outlined below. A 14-day free trial is available and a discount is given for annual commitments. Free: $0 per month Solo: $9 per month (billed monthly) and $7 per month (billed annually) Pro: $39 per month (billed monthly) and $32 per month (billed annually)

Starting price: 

$19.00 per month

Free trial: 

Available

Free version: 

Available

Missinglettr client management

Missinglettr Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

5

Functionality

4.5

Most Helpful Reviews for Missinglettr

1 - 5 of 271 Reviews

Andrew

Marketing and Advertising, 2 - 10 employees

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed April 2021

Great tool for building your audience

User Profile

Camden

Verified reviewer

Online Media, 1 employee

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2018

One of the Best Social Media Scheduling Apps

I use Missinglettr for 90+% of my social media sharing, and it only takes me 5-10 minutes to schedule content for all my social platforms. I'm very happy with Missinglettr and would hate to see it go away.

PROS

- This app creates quotation graphics for my text posts - If I have an image associated with a post (or multiple images), it imports them. - I am able to quickly create and schedule many months of marketing for every blog post and podcast - Very easy to use - Customer service team is top notch

CONS

- I'm still waiting for some features and integrations that are on the future development road map. - The dashboard tells me how many clicks I have received each week, but there isn't more detail than this. (However this is coming "soon" I'm told.)

User Profile

Gordon

Verified reviewer

Health, Wellness and Fitness, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

FUNCTIONALITY

5

Reviewed October 2018

Automated post with a difference

PROS

Automating Social Media posts is, at least for me, a bit of a holy grail situation. If I have good quality posts, and they are evergreen, I want to be able to keep posting them, but in a way that doesn't overwhelm people, and has a look of intelligence about it, rather than simply dump everything in. With publishing plans that now run for 2 years (when I started it was only 12 months) I think Missinglettr have done the right thing and really thought things through. The software is easy to use, has a short learning curve and I love it. I have posts going out that I haven't seen for over 15 months now... they were done that long ago, and this software just 'makes it happen'. All in all, worth every penny, and it's important to note this isn't just any old "automation" software - it really needs checking out.

CONS

I would like more variety in the templates used. Maybe since I started things have improved, but more design templates would be better. Maybe even the ability to use different templates in the same campaign. What would be perfect would be the ability to bring my own templates in (or have a template designer) along the lines of Canva (hey guys... could you do a missinglettr template in canva?) and then I can produce automated posts I can be REALLY proud of.

Chris

Education Management, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

2

FUNCTIONALITY

2

Reviewed March 2019

Hasn't helped as much as I thought it would

I picked up this product for a one-time cost from a deals site and it hasn't lived up to expectations. I can't recommend it in its current form as a subscription based product.

PROS

That it automatically creates social assets based on my blog posts that can be shared at regular intervals over the course of an entire year.

CONS

The assets created still need significant tweaking to be publishable, there are absolutely zero analytics other than "clicks this week" and "clicks all time" so you have no idea what's working and what's not, and it's not adding any noticeable traffic

Vendor Response

Hi Chris. Thanks so much for the honest review and sorry to hear that you're not seeing the results you had hoped for. We're constantly evolving and improving the product, so I hope you'll give us another try in the future. With regards to analytics - I couldnt agree more. And in fact we'll soon be releasing advanced analytics to really help provide, more context around the campaigns and how impactful they are. Thanks again for the review. Much appreciated! Ben

Replied March 2019

User Profile

Melanie

Verified reviewer

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2018

Excellent for Promoting Evergreen Content

Content can be scheduled up to a year in advance, with a different post going out at an optimized time at regularly set intervals you control. The posts are created for you, and all you need to do is choose from the options offered for each (although you can always customize as needed.) This allows me to schedule effective promotions for clients in about ten minutes that will offer ROI for another whole year.

PROS

Failing to make use of content that could be considered evergreen is a huge mistake. However, for a buy content creator or social media manager, of which I act as both for some clients, the one and done social media promotion trap is easy to fall into. Missing Lettr helps you get the most out of a single piece of evergreen content while also solving a lot of scheduling hassles.

CONS

Occasionally their interface fails. However, their customer service is, in a word, spectacular and any issues I have had have been solved, or at least explained, within the hour in most cases.