Worth Every Penny!

Pros

Missinglettr is like a mix of Coschedule and Hootsuite. Let me explain, Like Hootsuite and other social media managers, Missinglettr lets you schedule social media posts. Like Coschedule you can schedule you can share your blog posts to your social media accounts, MissingLettr takes this further by: 1. You can schedule each blog posts to share to your SM profile for a year. This means each blog post would be shared on social media for a year. 2. The process is not 100% automated which is great because I'd rather not share the same post with the same images and links for 10ish times a year. MissingLettr has some templates that you can customize to match your brand. You can choose to edit the copy of each post, you can choose what image in your blog post you want to be included in the post, you can also create "text bubbles" with a strong sentence from your blog post. 3. When you publish a new blog post, you get an email notification telling you that your "social media campaign is ready" you can then "review or reject" the campaign. This means you can go through the preselected social media post to edit how you want each post to look like for each social media profile. 4. This is not limited to new blog posts but works just the same with existing blog posts. 5. You can choose what kind of social media campaign you want (12 months evergreen, 6 months evergreen, 2 months blast or 2 weeks blast) You can also publish your blog post on Medium (I'm yet to try this feature)

Cons

I don't have any major issue with MissingLettr, When I signed up I had one issue: How long it took for a campaign (A blog post) to become active. My AppSumo deal only lets me have 10 campaigns a week (which is great), but I had tons of past blog posts and I couldn't decide on what posts to use that week for my SM campaign. After selecting 10 "campaigns" I decided I wanted to replace one of the blog posts with another, so I deleted a campaign so I could have space to add another campaign. However, I couldn't but instead, I got an "UPGRADE NEEDED" alert. The issue was immediately resolved by chatting with the customer rep. A similar issue I had was that I had approved two campaigns but my calendar was still blank, I reached out to the customer support to ask how long it took for my campaign to become active, they responded pretty fast and told me the delay was because of the volume of campaigns being queued However, this was around Jan-Feb so I'm sure it's no longer an issue for anyone

Amazing tool to Automate my Social Networks

The tool has a very beautiful and elegant interface, it is very intuitive to use. The most important thing: Missignlettr helps me save a lot of time!

Pros

It is very easy to use! I like that it allows me to review the campaigns before the posts are published on my social networks. Also, it allows me to change the design and colors to match the branding of my brand. Best of all, it allows you to connect the RSS / Feed of your blog to directly take an article that I publish in WordPress.

Cons

I wish Missinglettr could connect to more social profiles like Instagram (currently only allows LinkedIn, Facebook and Twitter).

Terrific Idea But Lots Problems with Execution

I was really hoping that this was *it* for me. I am seriously considering switching to something else because, so far, it has been a major time-suck.

Pros

It's a great idea. If you have a blog or a website with, say, 30 pieces of content, you can create multiple campaigns from *each* piece of content that drips out to the many social media channels like Linkedin, Facebook, and Twitter. Each "drip" contains a snippet or a quote from the piece of content in an attractive, branded format that gives the author the credit and makes her visible. The big idea is that piece of content is dripped out up to 10 times over a year with the frequency much higher in the beginning but less as the time goes on. This way, you create a sustained storm of high-quality "quotes" posted regularly on your social media channels. Each campaign is created *once* and then left alone to do its thing. That's the real value-add of this software.

Cons

Scheduling campaigns has been a huge struggle thus far, fraught with glitches that has sucked a lot of time in trying to schedule and reschedule each campaign. For each campaign, the number of social media channels, even when "turned on," shut off randomly so that when I look at the schedule created, many of the channels are not included. "Pausing" the campaign and rescheduling sometimes works but most often does not. I have to keep going back again and again and eventually the campaign gets scheduled the way I wanted. On my latest campaign, it has taken me 5 such trial and I am still hoping that it will work. I documented all of this to their customer support - including screenshots and video clips - but the problems persists. They opened the ticket and seem convinced the problems are fixed but they persist - each and every one of them. No difference. I am about to give up.

Makes Content Sharing Easier

Missinglettr has helped me be more consistent with sharing my content on my social media accounts. It has also helped bring more visitors to my website.

Pros

Easy to use and the app is regularly updated, to make publishing and scheduling of content faster.

Cons

At the moment, it is only limited to Facebook, LinkedIn and Twitter.

Why make things hard for yourself?

I can't recommend Missinglettr highly enough. I would be at a loss without it and it has taken all the burden and energy out of creating social media posts to promote blog content. Literally a few clicks and a years' worth are scheduled in advance. The support has been fantastic (I had some issues early on with the workflow with multiple social media accounts but they showed me a work around and it's since been resolved). They're also releasing new features all the time and are great at communicating what's new (there's a dedicated link with "latest changes" on the menu. Missinglettr is a game-changer and a life saver.

Pros

Missinglettr takes ALL the hard work out of social media marketing for blogs. It monitors my website for new articles and automatically creates a social media campaign for me to review. I can choose from a default evergreen (6 or 12 months) or blast (2 weeks or 2 months) campaign or create my own based on number of posts, duration and posting days. Add your hashtags and then let the generator create your social media posts, including random images and quotes from your article. You can customise each post by clicking on arrows to cycle through different post content quotes and images, or edit the text directly. If you prefer more control than the random text posts, Missinglettr has a new feature which gives you a list of all the text suggestions it found (on my last blog post it came up with 103 quotes). Just pick your favourites and it'll use these to create your campaign. You may also upload new images to each post and they have a neat feature which creates quote bubbles which are customised to your brand colours. Simply approve your campaign and it will schedule your posts for you. It literally takes minutes to schedule out a year's worth of social media posts and squeeze as much juice as you can from your content. Incredible and I couldn't live without it.

Cons

There's not a lot - I pretty much love everything about it. The analytics however are very weak and definitely need improvement - but I don't really use it to track stats and you can setup utm parameters so it's easy to get data elsewhere. I would like to see support for YouTube channels. There's other software around (e.g. RiteTag) that will generate social media posts from YouTube channels and scrape the video for the thumbnail as the image. That would be a very useful feature. The hashtag research tool isn't great either. You type in a hashtag hit enter and then wait for it to return a popularity score from 1 to 5 (5 being the most popular). I wish it offered suggestions because you waste a lot of time entering hashtags to find out they are worthless. I have to do my hashtag research somewhere else, so I feel this feature doesn't add much value right now unless it's developed further. All minor considerations given the robust functionality and sheer power of the platform and what it delivers in terms of productivity and consistency.