MoEngage

RATING:

4.29

(52)

About MoEngage

MoEngage helps businesses grow their customer lifetime value (LTV) by engaging them in a timely, relevant, and personalized way. It caters to various industries, including e-commerce and retail, telco, banking and finance, travel and hospitality, and OTT. Marketers and product owners can use MoEngage to provide a personalized experience throughout the customer lifecycle: Onboarding, Engagement, Retention, and Reactivation (of abandoned users). In a typical marketing organization, the martech stack consists of different tools for analytics, email marketing automation, mobile marketing automation, and website personalization. MoEngage brings all of these to one platform to make data-driven customer engagement easier than ever. It also ensures that your customers...

MoEngage Pricing

Starter: Free Premium and Enterprise plans: Contact MoEngage for pricing information. More Details: https://www.moengage.com/pricing/

Starting price: 

$999.00 per month

Free trial: 

Available

Free version: 

Available

Segmentation
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MoEngage Reviews

Overall Rating

4.29

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Showing 1 - 5 of 52 reviews

User Profile

Amey

Verified reviewer

Company size: 501-1,000 employees

Industry: Entertainment

Time used: Less than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

November 2018

Business treat!

I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities. The ready to use reporting structure is even amazing. Makes things easier for MIS Team.

Pros

1. Very user-friendly interface 2. Much convenient (Basis my experience with previous engagement tool) 3. Can send engagement campaigns to multiple platforms all in one go. 4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports. 5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.

Cons

1. Not at all mobile friendly. 2. Frequently takes time to load. (Homepage & even campaigns)

Prashant

Company size: 501-1,000 employees

Industry: Internet

Time used: Less than 2 years

Review Source: Capterra 

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

January 2020

CRM 360 - One Platform Complete CRM Solution

One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.

Pros

Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool.

Cons

Limited Templates. Static Content Elements (can't customize).

Reasons for choosing MoEngage

A complete solution in one package and cost effectiveness.

User Profile

Deepa

Verified reviewer

Company size: 1,001-5,000 employees

Industry: Information Technology and Services

Time used: Less than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

September 2022

MoEngage a platform for Customer engagement and retention

Pros

In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily.

Cons

The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool.

Ahsan

Company size: 501-1,000 employees

Industry: Online Media

Time used: Less than 6 months

Review Source: Capterra 

This review was submitted organically. No incentive was offered

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

February 2020

Great product that has the best in class features and services

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

Pros

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

Cons

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

Reasons for choosing MoEngage

The right mix of pricing, features, quality of customer support and service delivery is what sets MoEngage apart from others.

Reasons for switching to MoEngage

The previous vendor was not able to deliver on the features and functionality they had promised us to deliver.

User Profile

Nitya

Verified reviewer

Company size: 11-50 employees

Industry: Information Technology and Services

Time used: Less than 2 years

Review Source: Capterra 

This review was submitted organically. No incentive was offered

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

August 2022

Extraordinary Customer engagement platform acceptable CRM tool

Pros

Customer are engaged, analysed and retained using the MoEngage platform. By Mixing our images with text and casserole layout we can design a distinctive user journey that makes MoEngage simpler and easy to use.

Cons

The service offered by MoEngage is noticeable slow. Analytics has a problem with the database and doesn’t deliver the campaign to all user.

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