All Hawke Al Reviews
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Anonymous
2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2022
Best Marketing Analytics On The Market!
Morphio has helped us monitor multiple campaigns without the daily stress of doing health checks on every advertising channel. The benefit of their advanced metrics also helps us relate marketing terms to bottom-line business terms.
PROSMorphio is an excellent tool for agencies to monitor their marketing campaigns for multiple clients. If you are an agency that specializes in PPC campaigns and landing pages Morphio is a fantastic tool. Our favorite features are the shareable report links and the Slack notifications for campaigns that fall outside the set goal for their campaign.
CONSThe only feature that would be a bonus is some improvement to the SEO reporting tools. There is some functionality for monitoring SEO performance but not on the level of dedicated SEO tools, but that's not what Morphio's core competency is. Hence, it's not necessarily a negative.
Reason for choosing Hawke Al
Ease of use, UI/UX, slack notifications, and great customer support.
Reasons for switching to Hawke Al
Simply because we needed multi-location reporting.
Anonymous
1 employee
Used monthly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2021
AI-powered analysis, monitoring and auditing for your website and marketing
Morphio helps me monitor and track goals, KPIs and anomalies in my marketing. In fact, I don't have to hire a person who would be monitoring all the KPIs daily/weekly. Instead, I can just get emails with the reports I need to stay in the loop.
PROSFirst off, let me say that Morphio has one of the best UIs I have ever seen. Morphio is a useful tool for tracking KPIs, ad spend, and anomalies in real time with the help of AI. Additionally, you can also make use of its SEO monitoring and forecasting, all of which directly drives your ROI up. It is easy to generate reports from all your platforms connected to this software. Morphio helps you analyze the current performance of your marketing efforts as well as track goals, your audience behaviour and even the budget. With their recent update (in early July 2021) it is now even more feature-rich while some features have become more simplified. For instance, the improved reporting summary now allows you to quickly generate reports for you or your clients. Also, custom metrics can now be monitored and analyzed, flexible alerts and weekly summary emails are also among the improvements, while admins can now control the notifications. The support team is very responsive and they are always ready to help. They offer an onboarding call to new customers and in case you have troubles using the software, they can also offer to hop on a call with you to resolve the issue. What's also important is they listen to their users and may implement or adjust the features you mention.
CONSAmongst the main cons, I would say that I consider Morphio as an expensive product. Of course, they have a lot of expenses supporting all the numerous features and a professional team behind this software, but it is still quite expensive. Occasionally, there may be bugs here and there, but after many months of development, the team has fixed almost all of them.
Reason for choosing Hawke Al
I think Morphio is a more simplified tool and easier to work with.
Julyanna
Marketing and Advertising, 2-10 employees
Used weekly for less than 6 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2021
A great asset!
We mainly use Morphio to watch our budgets and see where ad spend can be reallocated. It's also been really great in picking up on things that may be broken or not working and letting us know before our client's find out, giving us a one-up on our dependability.
PROSMorphio was very easy for my agency to set up and integrate into our marketing platforms. I like how well the budget tracking works, it really helps us stay on top of ad spend for clients. The PPC audit is also really helpful in finding where we can increase or decrease ad spend in specific campaigns and ad groups in Google ads and Facebook.
CONSFor Google Ads, I wish Morphio could track keyword performance more closely. You can add in keywords for it to watch, but I wish it could read the keywords we are already targeting in Search campaigns to monitor their performance - similar to another software called Seiso.io. I also wish they could integrate YouTube metrics into Morphio for video campaigns.
Anonymous
2-10 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2021
The best mkt management tool that you can have to help building great strategy based on data
Its 1000%, the Customer relationship and CX is just what you would expect from a top leading tool like Morphio. really grateful that they exists.
PROSThe dashboard, KPIs, metrics and intelligence
CONSsome of the best features on BI + AI are not available to lower plans, not even a glimpse for small businesses
Reasons for switching to Hawke Al
morphio is better to deliver real mkt BI
Chris
Food & Beverages, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2021
Great product!
Morphio is helping us save time and bringing it all under one roof.
PROSEasy to set up and get moving quickly. We were literally set up in a matter of minutes!
CONSTough to pin point what is not working for us at this moment.
Reason for choosing Hawke Al
We needed a tool that was a time saver, easy to set up & understand and most importantly, a resource that we could depend on to pull the right data together for the team to digest.
Philippe
Writing and Editing, 1 employee
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2022
AI Insights and alerts for your marketing strategy
Datas are everywhere and it becomes difficult to understand them when you have plenty sources. Facebook Ads, Google Analytics or Google Search. Morphio helps to consolidate those data and show the trends and give insights to know what to do next. It helps me a lot to follow the impact of a new Facebook Ads campaign.
PROSI love the Facebook Ads Investigator. In a single tree you can view what is good or wrong. Audience segments are powerful.
CONSI don't have the possibility to add Google Analytics 4. They are working on it.
Alexander
Marketing and Advertising, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2021
Fantastic ads tracker
This will save you tons of time and never make you miss a error in your campaigns again. This sees everything and alerts you if there is something wrong with one of your campaigns or ads.
CONSI would love to see some options like funnel tracking!
Franco
Marketing and Advertising, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2021
Great for managing multiple clients
Excellent experience, excellent customer service. Looking forward to 2022 product releases.
PROSIts a great tool for agencies and freelancers managing multiple clients. With goal setting, budget monitoring and anomalies detection is easy to see the overall health of an account in seconds. Really helpful to sport pains and trends.
CONSSome features are a little basic for complex accounts. Its hard to set specific goals or budgets for campaign groups or multiple countries. Some integrations are missing to have a fully centralized experience (ex. pinterest ads, criteo).
Eric
Sports, 51-200 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2021
Great product for digital marketing
Integration was a piece of cake. I love how quickly I can access marketing data across channels and find new areas of opportunity.
CONSAs with any software that aims to simplify your workflows, sometimes completing certain complex actions isn't straightforward.
Chelsey
Marketing and Advertising, 2-10 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2022
Exactly what I was looking for
I have been looking for a KPI tracker to make sure accounts are staying on track for years. Very happy to have found Morphio.
PROS- Ease of use, integration with other software, time saver
CONSOnly sometimes a little too much information to look through
Michelle
Marketing and Advertising, 11-50 employees
Used daily for less than 6 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2021
Great tool!
Great tool for goal follow up and alerts are very handy
CONSWe would need a better overview of all our accounts to have a quick view of all of them at the same time
Diane
Cosmetics, 1 employee
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2022
Must-have for digital marketing oversight, optimization
Exceptional experience with knowledgeable, helpful developers who want to see their clients succeed.
PROSSimple, easy-to-understand interface. Highly responsive, engaged client support.
CONSPossibly more specific/customized recommendations on achieving better performance, fixing errors