All Moz Pro Reviews

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Dylan

51 - 200 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed August 2021

For SEO, Moz does it all

User Profile

Chamath

Verified reviewer

Computer Software, 1 employee

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2019

One of a best SEO tool with awesome learning resources

Moz-Pro not only provides you with SEO software but also tools and training platform. It provides guaranteed results that are to be trusted. Its features are also vast and important for the users' needs.

PROS

Moz-Pro is a combination of various SEO tools. It also has free tools which include keyword explore and open site explorer which are available to use for as many times as you can. Its chrome extension called Moz Bar provides you with information about the domain rank or page authority on the search engine results page. In case you subscribe for Moz-Pro, the tools that you will have access to can’t be available to the person who hasn't subscribed for it. Pros of Moz-Pro - 1. It is a comprehensive toolkit Since Moz-Pro is a combination of several SEO tools, it has a variety of features that make it have an impressive range that covers any role you want it to play in boosting the search engine’s rank. 2. It has the best learning and resource guides. Moz-Pro is designed in a way that its users can learn from the various video tutorials and guides it provides. In case you do n’t know how to use it, there are guides, packages, community forums and also posts that are there to make you understand. 3. It is easy to use and operate Moz-Pro. Although it has many SEO tools, there is no confusion when it comes to using and operating it. Its processes are very easy to follow and in case you have any problem you can get help in its guide or video tutorials.

CONS

Cons of Moz-Pro. 1. Subscription is needed. Although it has free tools, you need to subscribe so that you can access the other tools that aren’t free. Tools such as campaign crawl test, on page grader and rank tracker can only be accessed by the subscribed users and are not available without subscription. 2. It is very expensive. Moz-Pro user requires much capital when it comes to subscribing to get important tools that aren’t available without subscription. You are also required to pay an extra amount of money if your operations are large since the campaigns or keywords are limited.

Zev

Marketing and Advertising, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

FUNCTIONALITY

4

Reviewed July 2019

My Favorite SEO Tool

Our company is a digital marketing company so we utilize a lot of the available SEO tools and Moz is one of the favorites among my team.

PROS

There are a lot of features offered and data is provided very quickly. You can easily set up and store different campaigns and a lot of insights available.

CONS

Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.

Reasons for switching to Moz Pro

Wanted to explore alternative options and had heard good things from a colleague.

User Profile

Andrew

Verified reviewer

Marketing and Advertising, 11-50 employees

Used more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed July 2020

Moz local is overpriced and they make it impossible to cancel!

My overall experience with Moz local is bad. I will not use it again.

PROS

Moz local at $100 per year iis overpriced in my opinion. I've found a cheaper alternative, BrightLocal that does the same thing for a lower price. When I went to cancel my account, I found that Moz has hidden the "cancel" button somewere. I read the FAQ article that says "Click Continue with cancellation" but this link does not exist. I am unhappy with the service and even more unhappy that Moz has made it impossible to cancel their service without reaching out to them. I think this is an unethical business practice.

CONS

What I like least about Moz local is that there is no way to cancel the service.

Vendor Response

Thank you for your review and feedback, Andrew. I'm so sorry you weren't satisfied with your experience and then had trouble figuring out how to cancel your plan. I've shared that feedback with our product team so we can work on improving that experience for others.

Replied January 2021

Sharon

Photography, 11-50 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed December 2019

Great SEO tool

It's has been a great tool to research my competitors and find potential keywords to target.

PROS

It allows me to know the domain and page authority of my competitors and lets me see important stats about keywords when I'm researching for new words to target

CONS

The backlink database needs to improve, and it offers less features than other SEO tools in the market

Reason for choosing Moz Pro

I was very focused on keyword research and MOZ was the best tool for the job

User Profile

Arika

Verified reviewer

Financial Services, 10,000+ employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2023

Moz Pro is the best

We have used Moz Pro since last 6 months to improve SEO and it is worth it. We largely use the platform to research new keywords and grow traffic. The tool is very accurate when it comes to finding new keywords and their relevant volumes.

PROS

- Moz is one such tool that can help you research thousands of long tail keywords for a topic- Search volume suggested by Moz Pro is very accurate- It can help you do keyword research for any language- Also, search volume for shown basis location is also very accurate

CONS

Moz Pro is one such expensive tool that everyone cannot afford. They need to have some cheap plans for smaller companies.

Vendor Response

Hi Arika! Thanks for the review. Great to hear you find Moz Pro helpful in your keyword research. As for pricing, we feel that our prices are fair considering all the tools offered. You can always reach out to our Help Team at help@moz.com and they can assist you find the best plan for your needs.

Replied February 2023

User Profile

Arheer

Verified reviewer

Internet, 1,001-5,000 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2023

An SEO Tool That Is Unbeatable

PROS

1. Helps you research new keywords that can lead to organic traffic growth.2. Helps you get content ideas to create monthly content strategy.3. Identifies gaps in traffic for you and your competitors.

CONS

There are other SEO tools that can perform similar task to Moz but are available at a much cheaper price.

Vendor Response

Thanks for the wonderful review, Arheer! Great to know you find our tool useful in so many aspects.

Replied February 2023

Nirav

Automotive, 501-1,000 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed December 2022

Moz Pro - A Pro Tool For SEOs

It is not only a regular SEO tool but helps you understand what is to fix first and which is the next set of opportunities for SEOs.

PROS

1. Highly accurate tool to get search volume for keywords2. Good UI to track researched keywords with a single click3. It has a very reliable technical SEO report4. It also has AI-driven SEO recommendations on a page-by-page basis

CONS

None that I can think apart from their pricing which is super expensive

Vendor Response

Thanks for the review Nirav! We really appreciate it. We're glad to know you like the recommendations in the tool about what to fix to rank higher.

Replied January 2023

Josias

Marketing and Advertising, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed November 2022

Moz

PROS

The usability of moz is incredible it offers several tools to facilitate the life of SEO professionals that gives us effective results with an affordable cost

CONS

No drawbacks but I think the user interface could be better evolved

Vendor Response

Thanks for the review, Josias! Wonderful to know you are enjoying the usability and getting effective results. We've shared your feedback about the UI with the team.

Replied December 2022

Edward

Verified reviewer

Marketing and Advertising, 1 employee

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

2

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed January 2023

Moz Pro is one of the best website and SEO analyzers on the market

Moz Pro provides detailed insights into your website's performance in organic search results by tracking keyword rankings, link metrics, domain authority scores, and more.

PROS

This suite of tools includes the Moz Bar, Link Explorer, and On-Page Grader. The Moz Bar, in particular, is crucial: it provides powerful insights into the performance of your website and helps you identify potential opportunities.

CONS

While it's not a cheap service, the basic version has enough functions to meet most users' needs. For those who need more robust tools and features, there are several more powerful alternatives on the market.

Vendor Response

Thanks for the great review, Edward. We're happy to hear you enjoy Moz Bar and other features.

Replied February 2023

Sagar

Information Services, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2022

Our Marketing team is incomplete without Moz

I am using Moz for improving our overall SEO including on-page and off-page SEO. It helps us to analyze our own and competitor websites just by typing the URL which makes it easy for self and competitor analysis.

PROS

The best thing about Moz is it helps us to identify issues on our websites, gives links suggestions, and helps to improve the domain authority of our website by improving overall SEO.

CONS

Pricing is not suitable for newbies but worth paying it.

Vendor Response

Thanks so much for the review, Sagar. Wonderful to know you find Moz Pro helpful in competitor analysis, as well as on-page and off-page optimization efforts.

Replied November 2022

Santosh

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2021

An SEOs bread and butter - but has been struggling since the migrated their server

An essential tool for an SEO. A few niggly bits but it remains my weapon of choice for SEO tasks because of a nice set of tools and a clean, clutter-free UI.

PROS

The clean, clutter-free UX and the SEO tools such as page optimisation scores and rankings etc. are excellent. The monthly report setup is easy and straight forward and the crawls are easy to execute. A good package overall. A big shoutout to the customer support team - [SENSITIVE CONTENT] is a joy to interact with and is always ready to help whenever there is an issue. The technical SEO issues Moz identifies are excellent and reliable. Our technical SEO audits would not be possible without Moz.

CONS

The weekly updates of Search Visibility are not ideal. Ranking data can sometimes take more than a week to populate which is not ideal when you are on a deadline finishing an audit. Also, since their migrated their servers a couple of months or so ago, their crawls and data population have been flaky with crawls getting stuck etc. Most recently, the PDF report generation has been an issue which has not been ideal. Moz is our primary tool and we count on its reliability. Here's hoping the software stabilises again, soon. And yes - Moz's rogerbot cannot crawl Javascript sites which is not ideal. But then, I am not sure if any SEO tool other than ScreamingFrog can crawl Javascript sites. Here is hoping this feature gets added soon!

Vendor Response

Thanks for the review, Santosh! Amazing to hear that you're enjoying the UI/UX and so many of the features and are excited about recommending them. We've shared your feedback with the team, thank you.

Replied October 2021

User Profile

Jayant

Verified reviewer

Marketing and Advertising, 201-500 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed September 2022

My Experience With MOZ Pro

The most important feature that an SEO professional cannot live without is DA and PA, it always helps to track results of the efforts. Backlink Analyzer is really helpful to analyze backlinks to disavow toxic backlinks that can harm website in a way or other. All-in-all we use it to measure effects our SEO efforts and the overall health of our websites.

PROS

Moz offers multiple tools to make the lives of SEO professionals easier. It calculates metrics (DA and PA) to see the ranking strength of a website. In addition to that, it offers a SERP Rank Tracker to tool to check website rankings for specific keywords against competitors', a Keyword Tracker for getting keyword ideas, a Backlinks Analyzer to analyze backlink profiles and identify toxic links, an SEO Auditor to audit a website to figure out gapes and flaws in technical SEO, and a Link Builder to build good quality links in a few clicks.

CONS

Their customer support is not that good. A tool to analyze competition does not provide accurate data sometimes. Some critical tools, such as Citation Builder and Reputation Manager, are missing from the Moz Local tool. Moz Local does not offer a free trial either.

Vendor Response

Thanks so much for the review, Jayant! Wonderful to know that Moz Pro makes your days easier.

Replied September 2022

Junaid

Information Technology and Services, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

FUNCTIONALITY

4

Reviewed May 2022

Moz is good for competitor research

Overall i can rate moz pro 7 out of 10.

PROS

As a digital marketer, i used Moz pro for various activity but, but one of the best things I have used in Moz pro is the keywords gap feature. It will directly tell between you and your competitor which keywords you are lacking and where you need to work on.

CONS

Moz pro backlink database is not much strong like SEMrush and ahrefs, as it shows limited number of backlinks.

Reason for choosing Moz Pro

Provide lots of features

Vendor Response

Thanks for the review, Junaid. Great to know you find the keyword gap feature useful. We'll share your feedback on backlinks with the team.

Replied June 2022

Moh

Writing and Editing, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

4

Reviewed August 2022

One and Only one tool to find Authority

PROS

In SEO community moz helps us to check the analyze the current situation of the website by giving as the value of domain authority. In my personal use moz also provide lots of other things like keyword gap that is very useful features it allows me to find the best keyword opportunity for my website.

CONS

Well no, i do not have to say anything that i least like, ever module has its own value.

Vendor Response

Hi Moh! Thank you for the wonderful review. Great to know that you find multiple features useful for your needs.

Replied September 2022

Amy

Verified reviewer

Computer Software, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

FUNCTIONALITY

4

Reviewed August 2020

Useful for Tracking Keyword Progression over Time

I can say it has definitely given me some real data points and structure to monitor keyword improvements on our website. Takes a lot of the guesswork out of SEO, or at least lets you see the results of your guesswork.

PROS

The keyword position monitoring feature is what I like most about Moz. You can select different keywords and then see how they change over time, and how changes you make to your site affect your keyword position. They keyword explorer tool is also good for makes sure you don't get stuck focusing on the same old keywords and neglecting new/different/shifting terms & terminology.

CONS

If you aren't a fully time professional SEO expert, Moz might be a big too much at first. It was a bit daunting and time consuming to get setup, but I think it also depends on how complex your website is and how diverse your product offerings are. I would say that it took me a good 2 or even 3 months to feel totally comfortable using Moz - but I did start getting value on a high level within the first week.

Vendor Response

Thanks for the great review, Amy! Exciting to hear you are finding so much value out of the keyword research features. if you need any help, you can reach us at help@moz.com - we're always happy to help.

Replied December 2020

Mert

Marketing and Advertising, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed August 2022

SEO Management and Marketing Analytics with Moz

I am using Moz over a time to analyze my SEO of the website, you can find proper insights to drive your strategy.

PROS

One of the most important SEO tool in the industry is Moz, can give you really important insights for your website and you can use them for your marketing.

CONS

You can use Moz for your SEO analysis, backlink monitoring and keyword research. But they should add more features because the fee is quite high for those features.

Vendor Response

Thanks for the great review, Mert! Wonderful to know that you find insights for marketing through Moz Pro. Thank you for the feedback on pricing, we do feel it is competitive considering all the features offered.

Replied September 2022

Katie

Mechanical or Industrial Engineering, 1,001-5,000 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

FUNCTIONALITY

3

Reviewed May 2019

Moz Pro Doesn't Stand Up Compared to the Competition.

MozPro is definitely a good tool to have in your arsenal, but I'd recommend using this one only as a supplement to the more robust tools out there.

PROS

Keyword ranking and search visibility are key factors, and MozPro's focus on these does it justice. The Chrome extension is also nice - so when I'm perusing competitor sites, I can do quick (virtually instantaneous) research on their sites compared to ours. The weekly crawls and updates are also good insights to see how our SEO is performing.

CONS

It's nice that Moz Pro focuses completely on SEO, but one of its disadvantages is that it doesn't have the full tool suite that its competitors have (like social media analysis and PPC analysis included). In today's world, focusing purely on SEO doesn't cut it anymore - not when everyone else is doing this PLUS other things! The way data is displayed in MozPro is very confusing at the outset - so while the concepts themselves are easy to understand, the data visualization in Moz isn't simple. There's a good learning curve associated with it. Why MozPro displays the same data sets in different ways, I'll never understand! Finally, it is expensive!

Anonymous

1,001-5,000 employees

Used daily for more than 2 years

Review Source: GetApp
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

FUNCTIONALITY

4

Reviewed March 2020

Moz can be good if it is accurate.

The experience has been good initially but as we increased our activity we had to move away from Moz

PROS

Moz is a good tool for organization that are starting to go digital because it is easy to use/navigate. Priced pretty low and with free version the organizations can also extract some value.

CONS

As the organization becomes profecient in digital marketing, Moz kind of becomes obsolete with inaccurate data and lack of powerful tools.

Vendor Response

Hey there! Thank you for your review and feedback! Great to hear you find Moz Pro easy to use and navigate. We will pass your thoughts about data and tools to our team for consideration.

Replied December 2020

Ashley

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY