---
title: "Moz Pro vs Semrush - 2026 Comparison - Software Advice"
description: "Moz Pro vs Semrush - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/marketing/moz-pro-profile/vs/semrush/"
page_type: "comparison"
language: "en"
publication_date: "2026-11-03"
---
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Moz Pro vs Semrush
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Updated November 3, 2026
# Moz Pro vs. Semrush: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
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1M + Businesses Helped
Updated November 3, 2026
# Moz Pro vs. Semrush: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
+
Add product
[](https://www.softwareadvice.com/marketing/moz-pro-profile/)
[Moz Pro](https://www.softwareadvice.com/marketing/moz-pro-profile/)
4.5
[(350)](https://www.softwareadvice.com/marketing/moz-pro-profile/reviews/)
Starting Price
$49.00per month
Free trial: Available
Free version: Available
Pros:
- SEO
- Features
Cons:
- Pricing
Who uses Moz Pro
Based on 350 reviews
- Popular among: Small businesses
- Most common industry: Professional Services (35%)
- Top use cases: SEO (16%), Link Management Tools (5%) and Web Analytics (4%)
68% of users recommend this product
[](https://www.softwareadvice.com/marketing/semrush-profile/)
[Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)
4.6
[(2330)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)
Starting Price
$139.95per month
Free trial: Available
Free version: Available
Pros:
- SEO
- Competitor Analysis
Cons:
- Pricing
- User Interface
Who uses Semrush
Based on 2330 reviews
- Popular among: Small businesses
- Most common industry: Professional Services (36%)
- Top use cases: SEO (33%), Website Optimization Tools (14%) and Competitive Intelligence (12%)
82% of users recommend this product
[](https://www.softwareadvice.com/marketing/moz-pro-profile/)
Moz Pro
4.5
[(350)](https://www.softwareadvice.com/marketing/moz-pro-profile/reviews/)
[](https://www.softwareadvice.com/marketing/semrush-profile/)
Semrush
4.6
[(2330)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)
+
Add product
Add product
## Moz Pro vs Semrush: At a glance
* * *
Product ratings at a glance
| | Moz Pro | Semrush |
| --- | --- | --- |
| Overall rating | 4.5
350 reviews | 4.6
2,330 reviews |
| Ease of use | 4.3 | 4.3 |
| Value for money | 4.1 | 4.2 |
| Functionality | 4.3 | 4.6 |
| Customer support | 4.5 | 4.4 |
| Ease of deployment | 4.4 | 4.4 |
Best in comparison
## User interface
* * *
## Key features
Features selected based on 2,680 reviews from Web Analytics
* * *
Competitive Analysis
4.3
Content Management
3.9
Dashboard
4.5
Google Analytics Integration
4.6
Keyword Research Tools
4.5
Link Management
4.4
- Performance Metrics: 4.6
- Google Analytics Integration: 4.6
- Audit Management: 4.5
- Dashboard: 4.5
- Keyword Research Tools: 4.5
- Reporting & Statistics: 4.5
- Keyword Rank Tracking: 4.4
- Link Management: 4.4
- SEO Management: 4.4
- Keyword Tracking: 4.3
- Alerts/Notifications: 4.3
- Competitive Analysis: 4.3
- Content Management: 3.9
Competitive Analysis
4.5
Content Management
4.4
Dashboard
4.3
Google Analytics Integration
4.2
Keyword Research Tools
4.5
Link Management
4.3
- Campaign Scheduling: 4.9
- Keyword Filtering: 4.8
- Referral Tracking: 4.8
- Activity Tracking: 4.7
- Website Monitoring: 4.7
- Customizable Branding: 4.6
- Link Analytics: 4.6
- Trend/Problem Indicators: 4.6
- SEO Management: 4.6
- Engagement Tracking: 4.6
- Time on Site Tracking: 4.6
- Reporting/Analytics: 4.6
- Keyword Rank Tracking: 4.6
- Keyword Research Tools: 4.5
- Real-Time Analytics: 4.5
- User Interaction Tracking: 4.5
- Trend Analysis: 4.5
- Conversion Tracking: 4.5
- Monitoring: 4.5
- Keyword Tracking: 4.5
- Customer Journey Mapping: 4.5
- Performance Metrics: 4.5
- Data Import/Export: 4.5
- Competitive Analysis: 4.5
- Automated Publishing: 4.5
- Backlink Monitoring: 4.5
- Visual Analytics: 4.4
- Content Management: 4.4
- Benchmarking: 4.4
- Multi-Channel Data Collection: 4.4
- Campaign Planning: 4.4
- Social Media Integration: 4.4
- Alerts/Notifications: 4.4
- Web Tracking: 4.4
- Campaign Analytics: 4.4
- Scheduled/Automated Reports: 4.4
- Social Media Monitoring: 4.4
- Activity Dashboard: 4.4
- Customizable Reports: 4.4
- Goal Setting/Tracking: 4.4
- Website Analytics: 4.4
- Web Traffic Reporting: 4.4
- Third-Party Integrations: 4.3
- Post Scheduling: 4.3
- Link Management: 4.3
- Audit Management: 4.3
- Reporting & Statistics: 4.3
- Competitor Monitoring: 4.3
- Ad hoc Reporting: 4.3
- Mobile Keywords: 4.3
- Dashboard: 4.3
- Multi-Campaign: 4.3
- Multi-Account Management: 4.3
- Data Visualization: 4.3
- Multi-Channel Distribution: 4.3
- API: 4.2
- Google Analytics Integration: 4.2
- Customizable Templates: 4.2
- For PPC Campaigns: 4.2
- Advertising Management: 4.1
- Localization Automation: 4.1
- Campaign Management: 4.1
- Template Management: 4.1
- Tagging: 4.0
- Multi-Channel Attribution: 3.9
- Multi-Language: 3.9
- Campaign Tracking: 3.9
- Collaboration Tools: 3.7
- Editorial Calendar: 3.6
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
## Integrations
* * *
[
Google Analytics 360Integration rated 4.6 from 107 reviews
](https://www.softwareadvice.com/bi/google-analytics-profile/)[
TapClicksNot enough reviews
](https://www.softwareadvice.com/bi/tapanalytics-profile/)[
DataboxNot enough reviews
](https://www.softwareadvice.com/bi/databox-profile/)
- Trello
- HubSpot Marketing Hub
- Majestic
- Yext
- WordPress
- Google Ads
- Google Search Console
## Reviews
* * *
Positive review:
SC
Sean C.
Marketer
Marketing and Advertising, Self-Employed
"The Keyword research tool is easy to use."
Nov 10, 2025
Negative review:
DA
Dave A.
Owner
Marketing and Advertising, Self-Employed
"I still don't even know where that pricing came from because it's not on their website."
Jun 3, 2026
Positive review:
Angus A.
Director
Broadcast Media, 2-10 employees
"Great UI with a wide range of tools to improve SEO, responsive and easy to setup and track keywords."
Jun 16, 2025
Negative review:
DA
Dave A.
Owner
Marketing and Advertising, Self-Employed
"I signed up for a free 30 day trial and then immediately got told it was 7 days."
Jun 3, 2026
Positive review:
RM
Rachel M.
Digital Campaign Executive
Marketing and Advertising, 11-50 employees
"It helped me improve my website's ranking."
Nov 12, 2024
Negative review:
Angus A.
Director
Broadcast Media, 2-10 employees
"Sometimes the serp analysis data and rankings are not as accurate as your industry leaders like ahrefs and semrush."
Jun 16, 2025
[Read all reviews](https://www.softwareadvice.com/marketing/moz-pro-profile/reviews/)
Positive review:
Palash R.
Graphic design
Design, Self-Employed
"The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly."
May 26, 2026
Negative review:
TM
Theo M.
Founder
Airlines/Aviation, 2-10 employees
"Refunds are explicitly excluded for month to month plans, so a cancellation that silently fails costs you a full month with no recourse."
Sep 14, 2026
Positive review:
KL
Katharina L.
Digital Marketing Manager
Apparel & Fashion, 2-10 employees
"Semrush is the only keyword research tool on the market right now that shows how content performs across AI platforms like ChatGPT and search - an important SEO building block in 2025 and going forward, especially for content creators."
Dec 23, 2025
Negative review:
abdul a.
Owner
Transportation/Trucking/Railroad, 2-10 employees
"They gladly take your money, hide behind fine print when you try to leave, and provide the absolute worst support when you ask for fair treatment. If you are thinking about testing this tool, be warned: once they have your card details, they will do everything in their power to keep your money, guarantee or not."
Aug 26, 2026
Positive review:
JR
Jose A R.
SEO Consultant
Information Technology and Services, Self-Employed
"Overall, it saves you a lot of time and work in different areas of digital marketing by centralizing everything on a single platform, with a fairly large database of keywords and backlinks, making it possible to analyze/work on any digital project, whether they are small digital businesses or large projects, their support is quite good, even offering a multitude of training resources and new AI-related features that they are introducing."
Dec 18, 2025
Negative review:
DD
Devinda D.
Digital Marketing Consultant
Telecommunications, 2-10 employees
"It is that there appears to be no flexibility whatsoever, even when a customer requests a refund almost immediately after being charged, cancels the service right away, and receives no meaningful benefit from the paid subscription."
Jun 12, 2026
[Read all reviews](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)
## Customer support
* * *
Moz Pro
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Not available
24/7: Not available
Chat: Not available
Semrush
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Not available
Chat: Available
## Training options
* * *
Moz Pro
In Person: Not available
Live Online: Not available
Webinars: Available
Documentation: Available
Videos: Available
Semrush
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Wix vs Moz Pro](https://www.softwareadvice.com/marketing/moz-pro-profile/vs/wix/)[Wix vs Semrush](https://www.softwareadvice.com/marketing/semrush-profile/vs/wix/)