--- title: "Moz Pro Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Moz Pro. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Moz Pro is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/moz-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / [Moz Pro](https://www.softwareadvice.com/marketing/moz-pro-profile/) / Moz Pro Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/moz-pro-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/moz-pro-profile/alternatives/) # Moz Pro User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 350 ### Secondary ratings - Ease of use: 4.3/5 - Customer support: 4.5/5 - Value for money: 4.1/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 204 reviews (58%) - 4 stars: 116 reviews (33%) - 3 stars: 24 reviews (7%) - 2 stars: 3 reviews (1%) - 1 star: 3 reviews (1%) ### Most mentioned pros - Great UI with a wide range of tools to improve SEO, responsive and easy to setup and track keywords. - It helped me improve my website's ranking. - The Keyword research tool is easy to use. ### Most mentioned cons - I still don't even know where that pricing came from because it's not on their website. - I signed up for a free 30 day trial and then immediately got told it was 7 days. - Sometimes the serp analysis data and rankings are not as accurate as your industry leaders like ahrefs and semrush. ## Moz Pro customer reviews Showing reviews 1-25 of 350 (page 1). ### Best tool for Keyword research and reporting - Overall rating: 5/5 - Reviewer: Prabhakar U. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2022 - Review source details: This review was submitted organically. No incentive was offered Moz is a little bit tough to use but it has powerful features. It is totally worth of money. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The best thing about this tool is its reporting system. It generates very helpful and beautiful reports for me and my clients. #### Cons Analyzing backlinks can be improved. MOre sorting and filters can be added. #### Vendor response Hi Prabhakar! Thanks for your review. Exciting to know you make good use of reports for yourself and your clients. We appreciate the feedback on backlink analyses and have shared that with the team. If you need any help with any features please check out our Help Hub here: https://moz.com/help or if you have any questions you can always reach us by email at help@moz.com. Replied May 2022 --- ### Good Value for the Cost - Overall rating: 4/5 - Reviewer: Devin O. - Verified reviewer: Yes - Industry: Insurance - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Moz is easy to use and has been great for allowing our in-house content team to quickly perform simple keyword research. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Moz Pro has a more intuitive & user-friendly interface than other SEO tools and is a great option for an in-house team of mid-level SEOs - people who aren't necessarily looking to dive deeply into the super nitty-gritty stuff. #### Cons The estimated keyword volumes seem to be much lower than those reported by the other tools we use. The number of ranking keywords also seems to be less than what other tools report for many URLs. #### Reasons for choosing Moz Pro We actually use the aforementioned products as well. --- ### Powerful tools even at the free level. - Overall rating: 5/5 - Reviewer: Kate J. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Moz is one of the first tools I use when doing keyword research. Even at the free tier, it's a super helpful tool. They have a suite of free tools available, and each are well worth paying for. Their content is also educational and genuinely helpful. Highly recommend. #### Cons There's really nothing to dislike. They offer a lot for free, and pack a lot of value into the paid tools. --- ### Moz is good SEO software but there are now better options available - Overall rating: 4/5 - Reviewer: Skyler B. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Moz used to be the industry-leading SEO software when Rand Fishkin was the face of the company. But after he left, Moz has kind of been passed with Ahrefs and SEMRush who offer more advanced features, a better UI, and cheaper prices. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros I liked how Moz was able to detect technical SEO issues that I had with my website, and it picked up some additional issues that weren't found with Ahrefs. The site audit feature is also very good. #### Cons The data doesn't seem to be as accurate as with Ahrefs or SEMRush. The interface is outdated and clunky. I don't like the 'Moz Spam Score' metric, which is not used by any other SEO software or Google. It appears to be an outdated metric and is only updated every 3-6 months - in the world of fast-pasted SEO, that is too infrequent for my preference. I also don't like that I reached out to customer support and just received a generic copy-paste response that didn't address my query at all. #### Reasons for switching to Moz Pro I tried out Moz again to see how it compares to Ahrefs for SEO and keyword research but ended up returning to Ahrefs instead. #### Vendor response Hi Skyler, thank you for your review! Great to have your feedback on the tools - we'll pass it to our dev team. Replied July 2022 --- ### Moz is a good tool, but it's not quite 'great' due to a few problems - Overall rating: 4/5 - Reviewer: Billy H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used monthly for more than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. While Mozpro is something i'd really like to like as a Seattle native, but it's not something i actually used in practice even with my company provided license. I use their training and webinars but not the tool as Semrush and Ahrefs is superior #### Ratings breakdown - Ease of use: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Moz has just about everything you could need to run a SEO business or just do SEO for your own website. With good support articles, help section, and support they know what they're doing and want your site to succeed. #### Cons Moz, in my own experience compared to other software, consistently gave different results for things like rank and volume. This was terrible when i was using multiple services at once to double check work. The other issue is the design layout is not easy to use nor intuitive. #### Reasons for switching to Moz Pro Cleaner inferace, easier to find things, and more focused on what i needed for keyword research --- ### Local SEO Experts - This Is The Tool - Overall rating: 5/5 - Reviewer: Richard W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. As many local SEO experts know, having a consistent NAP is incredibly important. MozLocal will not only highlight those inconsistencies on different major directories - they will also show businesses exactly where they should get their business listed. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros - Very easy to use - Small learning curve - Moz support is one of the best in the industry - The Moz Local tool is easily top of the line - Provides extensive data on local listings - Useful and beneficial #### Cons - Will require the user to go to the source to make changes to any local listing. #### Reasons for choosing Moz Pro After using Moz Pro for quite some time - and communicating with the Moz team, I gave Moz Local a chance first over Yext Listings. --- ### A ranking and reporting tool from the experts in SEO themselves! - Overall rating: 5/5 - Reviewer: Heath H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Been using Moz website for years in terms of their blogs and reading updates in the SEO world, however only recently have upgraded to Pro for the reporting. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Customized reports and rankings in one place, easy to generate info on traffic, keyword movements and individual URL rankings for any website/project. The interface is modern and colored to help differentiate between data sets and as an SEO company, having the powerful Moz brand behind your reporting doesn't hurt! I really like the "featured snippets" integration, as most other reporting tools will only show basic rich results. #### Cons Takes a long time to setup, but well worth it in the end as the reporting is comprehensive and seems very accurate when cross checking with SERPs and other tools. #### Reasons for switching to Moz Pro Need more info and detailed reporting in one place. --- ### Great SEO tool - Overall rating: 5/5 - Reviewer: Sharon V. - Verified reviewer: Yes - Industry: Photography - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's has been a great tool to research my competitors and find potential keywords to target. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros It allows me to know the domain and page authority of my competitors and lets me see important stats about keywords when I'm researching for new words to target #### Cons The backlink database needs to improve, and it offers less features than other SEO tools in the market #### Reasons for choosing Moz Pro I was very focused on keyword research and MOZ was the best tool for the job --- ### My Experience With MOZ Pro - Overall rating: 4/5 - Reviewer: Jayant G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2022 - Review source details: This review was submitted organically. No incentive was offered The most important feature that an SEO professional cannot live without is DA and PA, it always helps to track results of the efforts. Backlink Analyzer is really helpful to analyze backlinks to disavow toxic backlinks that can harm website in a way or other. All-in-all we use it to measure effects our SEO efforts and the overall health of our websites. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Moz offers multiple tools to make the lives of SEO professionals easier. It calculates metrics (DA and PA) to see the ranking strength of a website. In addition to that, it offers a SERP Rank Tracker to tool to check website rankings for specific keywords against competitors', a Keyword Tracker for getting keyword ideas, a Backlinks Analyzer to analyze backlink profiles and identify toxic links, an SEO Auditor to audit a website to figure out gapes and flaws in technical SEO, and a Link Builder to build good quality links in a few clicks. #### Cons Their customer support is not that good. A tool to analyze competition does not provide accurate data sometimes. Some critical tools, such as Citation Builder and Reputation Manager, are missing from the Moz Local tool. Moz Local does not offer a free trial either. #### Vendor response Thanks so much for the review, Jayant! Wonderful to know that Moz Pro makes your days easier. Replied September 2022 --- ### Outstanding Tool - Overall rating: 5/5 - Reviewer: Allie M. - Verified reviewer: Yes - Industry: Computer & Network Security - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It is beyond easy to use! Everyone from a junior analyst to the CMO will be able to understand the platform and navigate. I really appreciate how quickly the data refreshes. I also really appreciate how easy the reporting is to generate and process. #### Cons I wish the foreign language options were broader and more robust. #### Vendor response Thanks so much for your review, Allie! Wonderful to know that you find Moz Pro easy to use and find the data and reporting helpful. We've shared your feedback about the foreign language options with the team. Replied May 2022 --- ### More keywords! - Overall rating: 5/5 - Reviewer: Rachel M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Moz Pro is a good SEO tool. It helped me improve my website's ranking. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Moz Pro has a lot of features that are helpful for SEO. I like the Domain Analysis and Keyword Explorer tools. #### Cons Moz Pro is expensive. The interface can be confusing at times. --- ### Against newer entrants, Moz still holds up. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Insurance - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Moz is still king for Keyword research. Their link analysis, while not as slick as aHrefs, does a good job as well. #### Cons Moz could do a lot better for competitive analysis - I wish they'd take back some market share from SEMRush. #### Vendor response Thanks for the review! Good to know that you are enjoying the keyword research and link analysis features. We've shared your feedback about competitive analysis with the team. Replied August 2021 --- ### Great functionality, could improve visual aspect and UX - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Civil Engineering - Company size: 201-500 employees - Product usage: Used other for more than 2 years - Reviewed: July 2021 - Review source details: This review was submitted organically. No incentive was offered Overall, it's been a great tool to supplement and lead over Google Keywords. It's been useful for discovering new keywords and help our organization understand its ranking online and understand the keyword ranking system. It does take a bit of learning and testing to see all of Moz Pro's capabilities, but once you work on it, you can expand and use it to your advantage. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Moz Pro has some great features like keywords and their rankings that help you choose the best case scenario for your website's SEO. It's also quite inexpensive. It also does some great auditing and reporting by reporting anything that can be improved within the website. I also enjoy the backlinks tool in Moz. #### Cons Again, the interface could use some work. For visual learners, it is not the best for laying out all the information. Navigation could be improved in this sense as well. You definitely need to work a bit to learn all of its capabilities. #### Vendor response Thanks for the great review! We're happy to know you enjoy so many of the features in Moz Pro. We appreciate the feedback on the interface and navigation and have shared that with our team. Replied July 2021 --- ### Good in Identifying Website Issues - Overall rating: 4/5 - Reviewer: Apurva S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered It is solving the issue if doing backlink analysis. It's PA DA and Spam Score checking feature in one click is still the most beneficial thing in its extension. Also checking if the website gives do follow or no follow link is easy through extension. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google. It identifies website issues as they occur. Its interaction with the web analytics tool is rather simple when compared to similar software on the market. #### Cons It logs out after switching off the pc which is quite annoying something. Needs to be fixed. Otherwise features are amazing. #### Vendor response Thanks for the review, Apurva! It's awesome that you find Moz Pro's website keyword rank tracking tool so helpful. Identifying website issues quickly is definitely a plus. It's great to hear that Moz Pro has been useful for your backlink analysis and that you appreciate features like PA, DA, Spam Score checking, and link attribute identification. Replied April 2024 --- ### MOZ Pro - a powerful tool for SEO - Overall rating: 5/5 - Reviewer: Kevin L. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Moz Pro packages the entire software into a beautiful UX/UI with awesome data visualization, which is extremely helpful for me to look through the data without feeling frustrated on 'what am I really looking at?' Moz Chrome Extension is a great tool for getting things like Page Rank and SERP standing, which helps me identify how my competition is doing and prospecting new leads. Would only recommend Moz Pro to the seasoned professional who understands SEO. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Moz Pro is a comprehensive SEO tool for marketers like myself, and it packs a ton of features like keyword explorer and backlink checker that are an absolute must for crafting any digital marketing strategy. I'm probably in these two tool sets the most, and I love Moz Pro's Keyword explorer more than any other SEO software I've tried. The Keyword explorer helps you find both short and long-tail keywords that are profitable in your desired niche, and helps round out your keyword strategy with lucrative or hidden keywords that you may not have known about before. This helps you craft blog posts and put those keywords you just found through Moz Pro to gain new traffic through organic (or paid) search. #### Cons Moz Pro and (SEO) requires a lot of patience and a bit of knowledge in what SEO, keywords, SERP really is before you get the maximum benefits of Moz Pro. I wouldn't recommend the Pro version to anyone before they try out Moz standard version or at least do a bit of reading in SEO. It took me about a solid 2-3 months of really putting Moz Pro to the test before I understood everything. --- ### my moz pro review - Overall rating: 5/5 - Reviewer: ferdinand i. - Verified reviewer: Yes - Industry: Online Media - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: August 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I found moz pro from a video then i stared using for keyword research, rank tracking, checking domain authority and other things and it has really supplied me with data that i can work with. #### Cons Asides of the fact that i think it is expensive for you to get the best features. i think i am good #### Vendor response Thanks for sharing your Moz Pro experience with us, Ferdinand! It's awesome to hear that Moz Pro has been a valuable resource for your keyword research, rank tracking, and domain authority checks. Data is crucial in the world of SEO, and we're thrilled that our tool has provided you with actionable insights. We understand your point about pricing, and we're continually working on offering a balance between features and affordability. If you ever have more feedback or questions in the future, feel free to reach out. We're here to support your SEO journey! Replied August 2023 --- ### Keep me up to date with best SEO practices and marketing trends. - Overall rating: 5/5 - Reviewer: Hari B. - Verified reviewer: Yes - Industry: Online Media - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I always like to stay up to date on the latest marketing trends, especially if they are going to help my business. I love that I can have Moz Pro as a resource for me at all times. I don't always have time to follow every single new trend, but with Moz Pro, I get to stay up to date and know what is working and what I should stay away from. It is also easy to use, so I don't have to worry about spending too much time trying to figure it out. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Moz is an all-in-one SEO tool that can help me with keyword discovery, content research, link building, and more. Moz Pro has a ton of features but is also really affordable. I especially love the keyword explorer tool which helps me find new keyword opportunities that I can use to create high-converting content. I also really like the link explorer tool because it shows me where my competitor's links are coming from. It's a great way to find a link-building strategy for my site. #### Cons Moz Pro is best for SEO and marketing. I like every feature provided by Moz Pro. #### Vendor response Thanks for the amazing review, Hari! it's a true success that you find multiple features so important to your workflow. Great to have you with us! Replied July 2022 --- ### Using MOZ in a world of SEO tools - Overall rating: 4/5 - Reviewer: Nathan S. - Verified reviewer: Yes - Product usage: Used monthly for more than 2 years - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros Moz is a great SEO tracking tool for beginners and intermediates, though more advanced SEO experts may want to look elsewhere. The best features of MOZ include: 1) Open Site Explorer - This allows you to monitor and assess backlinks from your site and other competitors to monitor their quality. 2) Keyword Research - one of MOZ's key features is keyword performance and tracking as well as research. This feature works great for keyword tracking. 3) MOZBar - The ability to add a MOZ toolbar to any browser to track metrics on the fly is one of the best features of MOZ. Domain Authority, Page Authority and backlink quality can all be assessed without opening the MOZ website. 4) Site Review - While not the most comprehensive, MOZ's site review gives you key pointers on things that you can do to improve your sites SEO and some good SEO practices. This is helpful if you need to review several sites to see what their SEO score is. #### Cons My biggest con with MOZ, is that it has fallen behind other SEO tools in terms of crawl depth, SEMRUSH for example crawls more pages than MOZ and it is just a keyword research tool. As a result, as an SEO you may find the metrics you are getting are not as detailed as what you would find on other tools. --- ### Great Inbound Marketing Software - Overall rating: 5/5 - Reviewer: Heiko T. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I am pretty satisfied with it. They also offer great marketing content on their blog. When I contacted the support they replied always pretty fast and detailed. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I used a lot of different inbound marketing tools, but I think MOZ is the one with the best value for money. I use it now already over 5 years and they added new powerful features on a regular basis. #### Cons Their "weekness" (if you want to search for one) is the offpage part. But here they already improved a lot with the updated link explorer last year. #### Reasons for choosing Moz Pro value for money --- ### User friendly search tool - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Easy reporting and search data that's easy to share with non SEOs #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros - Easy to navigate UI, much less intimidating than SEMrush - Customizable reports - The "are questions" filter in the keyword explorer is amazing for finding featured rich snippet opportunities - Easy way to track my website's presence in search - Always coming out with new features and functionalities. Overall, I love this product and, when I started my now job, insisted that we get a subscription. #### Cons My SEO friends and I go back and forth on this, but we have a hunch that Moz's data -- for keyword volume at least -- is way more conservative (and possibly less accurate than) SEMrush. To be honest, I usually use SEMrush for search volume estimates, but Moz for comparative analysis / tracking our position in search. --- ### Amazing all-in-one SEO suite - Overall rating: 5/5 - Reviewer: Mike P. - Verified reviewer: Yes - Product usage: Used daily for more than 2 years - Reviewed: June 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to set up my site and start tracking my rankings, keyword positions (local and national) , site traffic, back-links and so much more. I love the fact that it keeps me up to date on any site issues that I may have as well. #### Cons The "traffic from search" feature would be a lot more useful if you were able to easily determine the actual search terms used to find my site. --- ### Best SEO tool for find law difficult keywords - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered Moz Pro has accurate results. Moz pro is far better than other keyword research tools. It can give all the information about the keyword. Also, It has 30 days free trial. Moz is the best keyword research tool I ever found. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros I use Moz pro before writing any of my articles. The results are 100% accurate. My favourite feature is the SERP Analysis. It shows complete details of the Google first page according to the keyword. Also, it shows the difficulty of the keyword using graphs. It easy to understand. Moz Pro has a feature to find keywords by searching the website URL. So you can get all keyword of that page. Also, there has a filter to find law difficulty keyword. That helps to identify the best keywords. Also, it shows Page authority and Domain authority of websites. So it helps me to check the status of my website or any other websites. #### Cons At first it hard to find law difficulty keyword. because there didn't have enough tutorials to learn about Moz pro. So I have to do self-studies. So if there has some tutorials especially video tutorials it will help to find best keywords. #### Reasons for switching to Moz Pro Results not accurate #### Vendor response Hey there! Thanks so much for the review. Exciting to hear you're liking so many of the Moz Pro features like SERP Analysis, Keyword Explorer, Page Authority, and Domain Authority. If you are in need of more learning material, you can always visit our Free SEO Learning Center https://moz.com/learn/seo or you can schedule a personalized walkthrough https://moz.com/walkthrough Replied December 2020 --- ### Powerful SEO tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Management Consulting - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I really like it and think this would be beneficial if you're working in SEO at all. While that's not the focus area of my business, I've found it helpful both personally and for client work. Moz is not super technical so it's easy to get up to speed and using it quickly. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The best parts are their Open Site Explorer and Keyword Explorer. I use it pretty frequently to check for backlinks on client sites, and once you're needing it pretty often it only makes sense to pay for Moz Pro. Keyword Explorer is super helpful for improving relevance and structure of website copy. #### Cons Definitely an emphasis on SEO over PPC or other functionality, but for me, this wasn't a big deal as that is my preference anyway. --- ### Moz pro keeps up with the constantly evolving SEO industry. - Overall rating: 5/5 - Reviewer: Talmage E. - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Best back link assessment tool on the market. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Moz pro is an exceptional SEO tool. It is so beneficial to have access it's indexing. It is the first tool I check to understand a websites authority. They coined the term "domain authority". They keep their index up-to-date and publicise each new index. I'm never worried about getting out dated data. I can also trust that their tools will always be on the cutting edge of new trends and processes. #### Cons Their keyword research tool seems to be lacking to me. For me, it hasn't been great at helping me with keyword research or even checking for accurate search volumes. --- ### MOZ.com = Software created by SEO experts - Overall rating: 4/5 - Reviewer: Robert E. F. - Verified reviewer: Yes - Industry: Publishing - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2016 - Review source details: This review was submitted organically. No incentive was offered MOZ.com (formerly SEOMoz.com) provides SEO software, tools and training. What I like most about MOZ is that I trust their results. Additionally, I always look to their thought leadership and training on any topic related to SEO, SEM, PPC, Keyword Research, Local SEO, etc. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros MOZ is feature-rich with multiple modules and the ability to track performance of multiple websites. Products include: -Moz Pro - Search Marketing: -Moz Local - Local Search Marketing -Moz Content - Content Marketing -Followerwonk - Twitter Analytics -Mozscape API #### Cons MOZ, although feature rich, is somewhat expensive for the base package. If you want the other modules like Keyword Research, Backlink Reports, Local SEO, you have to pay extra for each. ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/moz-pro-profile/reviews/?page=2) --- Moz Pro Reviews, Pros and Cons - 2026 Software Advice