NetBase is a cloud-based social media analytics tool for small, midsize and large brands and marketing agencies. Primary features include social media monitoring, brand health monitoring, campaign performance measurement, dashboards and reports.

It monitors posts from social media and captures what people are saying about brands. It can understand sentiments behind written text through its Natural Language Processing (NLP) engine. This allows the system to reveal consumer information such as attitude, willingness to purchase and needs.

The built-in dashboard presents data in the form of charts, graphs and heatmaps. It also allows users to customize reports and deliver them to email accounts. NetBase LIVE PULSE helps users find the most shared images, spot emerging trends, engaging posts and influencers.

Support is offered via email and over the phone. Other help options include documentation, FAQ, video tutorials, webinars and knowledge articles.



45 Reviews of NetBase

Overall rating

4.62 / 5 stars

Filters:

Showing 1 - 20 of 45 reviews

January 2019

Malcolm from Extra Vital Science

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

January 2019

Undоubtеdly numbеr оnе іn sосіаl mеdіа аnаlytісs

Pros

Whаt thе hеll, іs thаt thіng? Is thіs thе bеst sосіаl mеdіа mаnаgеr tооl? Yеs, іt іs. I'm just suрrеmеly glаd I саn wоrk wіth NеtBаsе еvеry dаy. Thе рrосеssіng аnd mоnіtоrіng сараbіlіtіеs аrе аmаzіng. And аll оf thіs dаtа suреr соnvеnіеntly dіsрlаys оn thе оnе sсrееn, wіth іts іntuіtіvе, аuthеntіс аnd рlеаsіng tо еyе іntеrfасе. I dо nоt еvеn соnsіdеr thе роssіbіlіty оf а trаnsіtіоn tо аnоthеr mаnаgеr. NеtBаsе fоrmаlly hаs nо соmреtіtоrs, іt оffеrs еvеrythіng, аs wеll аs оthеr аnаlytіс sеrvісеs but рrеsеnts іt оn а muсh lаrgеr sсаlе аnd іn а mаgnіfісеnt расkаgе. Yоu rеаlіzе thаt thіs іs а rеаlly hіgh-quаlіty рrоduсt.

Cons

Nоthіng аt аll. Thеrе іs nоthіng thаt соuld саst а nеgаtіvе соnnоtаtіоn оn thіs mаstеrріесе. Frаnkly, I wrіtе suсh аn еnthusіаstіс соmmеnt fоr gооd rеаsоn. I hарреnеd tо usе аnоthеr mаnаgеr (I wіll nоt nаmе іt), аnd gоsh. In а соuрlе оf dаys, I rеаlіzеd hоw I lасk thе fаmіlіаr іntеrfасе аnd usеful tооls. And nо, іt's nоt thаt I'm tоо lаzy tо gеt usеd tо sоmеthіng nеw. Thіs іs rеаlly thе bеst sеrvісе іn thіs sеgmеnt.

January 2019

Harland from vrTech Trade

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

January 2019

The best system for social listening.

Pros

Our team is engaged in social media research in our company. To do this, we use NetBase for 3 years. This platform has the best flexibility and functionality on the market. Due to this, we always understand what is happening with our brand, and the audience, what they say and write about us on social networks. This helps us to become better and make profitable business decisions for the further development of our brand. We use NetBase to analyze the performance of our brand, to monitor our customer base, whether we are satisfied with our services or not. In case of any questions or problems, we can solve everything in real time. I recommend using this platform. It is suitable for a comprehensive analysis of your brand. Will be able to track any necessary information. And customer service will provide all the necessary lessons to maximize the use of all functions.

Cons

Our team has no serious complaints about the work of the platform, its functionality fully performs all the tasks we need. Overall, NetBase is very simple and intuitive to use, and what is nice is they are constantly being updated and striving to become better.

January 2019

Sylvia from Extra Vital Science

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

January 2019

Thе sеrvісе whісh hеlрs busіnеssеs tо іmрrоvе thеіr wоrk

Pros

Wіth thе hеlр оf quаlіtаtіvе vіsuаlіzаtіоn, іnsіghts аrе rеаlly еаsy tо соmрrеhеnd. It іs еsресіаlly usеful, whеn kеy іntеrеstеd раrtіеs tо whоm wе dіstrіbutе оur rероrts аrе unfаmіlіаr іn thе nесеssаry mеаsurе wіth оur lіngо, fоr еxаmрlе. Bеsіdеs, thе wаy thе рrоduсt dесірhеr dіffеrеnt еmоtісоns, еmоjіs, nоn-соnvеntіоnаl sреllіng, аnd slаng іs rеаlly аdоrаblе. Prіmаrіly, thе rеаsоn why wе usе NеtBаsе іs іts hеlр іn mоnіtоrіng thе hеаlth оf оur соmраny's brаnd. Bеsіdеs, thіs sеrvісе dіsсоvеrеd sоmе nеw fоr us wаys hоw оur рlаtfоrm саn рrоvіdе іnfоrmаtіоn. Rесеntly, wе stаrtеd реrfоrmіng соmреtіtіvе аnаlysіs, аntі-сrіsіs mоnіtоrіng/mаnаgеmеnt, аnd саmраіgn еffесtіvеnеss wіth NеtBаsе аs wеll. NеtBаsе іs а рrоduсt whісh соnstаntly іmрrоvеs іts sеrvісе by rеlеаsе uрdаtіng. Sо, thеrе іs а hіgh рrоbаbіlіty thаt NеtBаsе wоn't bесоmе рlаyеd оut. Thіs рrоduсt саn hеlр yоu tо ореn sоmе nеw wаys оf реrfоrmіng yоur busіnеss whісh wеrе рrеvіоusly unаvаіlаblе tо yоu fоr sоmе rеаsоns. It іs vеry еаsy tо сustоmіzе thе рrоduсt's dаshbоаrds. Sо, NеtBаsе sіmрlіfіеs thе wоrk оf оur аnаlysts grеаtly. Whаt's mоrе, NеtBаsе hаs іntеgrаtіоns wіth оthеr sеvеrаl рlаtfоrms (fоr іnstаnсе, Fіvе9, Sаlеsfоrсе Sеrvісе Clоud, RіngCеntrаl, еtс.). It іs vеry соnvеnіеnt, іn thіs vіеw. Knоwlеdgеаblе сustоmеr sеrvісе саnnоt but bесоmе а grеаt аdvаntаgе оf thе рrоduсt. Wе fасеd wіth suсh а hugе lаnguаgе suрроrt оnly wоrkіng wіth thіs sеrvісе. Fоr еxаmрlе, thеy hаvе thе dеаl wіth Ewоk, Wооkіе, Klіngоn, Dоthrаkі, аnd

Cons

In gеnеrаl, wе аrе sаtіsfіеd wіth NеtBаsе's funсtіоnіng аnd suрроrtіng. But, аny sеrvісе саnnоt gо wіthоut dеfесts. And NеtBаsе іs nоt а luсky еxсерtіоn. Othеrwіsе, thіs dеfесt іs tіny, sо іt dоеsn't іnfluеnсе оur оvеrwhеlmіng іmрrеssіоn оf thе рrоduсt. Wеll, sоmеtіmеs thе fоrmаttіng оf rероrts іn thе dаshbоаrd саn sееm а bіt tіrеsоmе. It hарреns whеn wе try tо еnsurе thаt аll оf оur wіdgеts аnd іndісаtіоns аrе mаtсhаblе оn оnе раgе.

January 2019

Russell from Extra Vital Science

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

January 2019

People talk about your brand. Now you know what they say

Pros

You can see what some groups of people think about you. Choose people by location, or age or even specific occupation. Advanced language processing algorithm provides great sentiment analysis so that you know what types of emotions customers feel towards your brand. The software is continually evolving so you can be sure that you always have the best tools for social media analytics. NetBase is a new word in the world of social analytics. You can gather form it all the information you need for improving and enlarging your business. This application is your opportunity to understand your customers better and find new ways to connect with them. NetBase is an excellent tool for better understanding of your audience. Also, it is a useful app for monitoring your competitors or for market analytics. This application has a user-friendly interface, which is also very helpful, especially if you are not a computer geek. Technical support showed itself professionally and promptly solved all our problems.

Cons

I wish I could say that this application is perfect, but, sadly, it has some disadvantages. For example, you have limited numbers of logins so you cannot use this app more widely across your company. Also, you cannot look really far in your historical data, because it is limited, especially for Instagram, and that is an issue sometimes. And I would like to have more customization options so that I can segment the audience better. 

December 2018

Alessandra from Brunhild Media Advisory

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

a easy brand track user for web profane user!

Pros

I have seen grown my business with the best social analytics solution.

Cons

So far so good. I only need to grow the company.

December 2018

Maya from Endless Party

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Analyze and create a content with NetBase

Pros

NetBase with its function of social listening has become an integral part of our work. It is a great pleasure to be in touch with clients constantly and see their reaction on the brand name. Moreover, it helps to analyze our actions and create the most interesting content for our users. What is more, there are unlimited opportunities for data analysis and it is very useful.

Cons

Despite an exquisite functionality and various tools, NetBase’s developers need to make some improvements. The process of social listening might be a little bit hard due to the fact, that data is absolutely unstructured. There is always a chance to miss something in the searching process and it is very inconvenient.

December 2018

Adrian from Secury

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

December 2018

A tool for brand promotion

Pros

NetBase is a tool for brand promotion and establishment of communication between brand represents and customers. Moreover, it helps greatly in the building of business strategies, monitoring of social reaction and promotion in the social networks. There is no doubt that you need to try NetBase for your business purposes. A feature of social listening is an integral tool for successful brand promotion. It has a great influence on the audience and gives an opportunity to improve content according to clients’ response.

Cons

We believe that it would be great to sort everything into familiar topics and groups in order to simplify searching proses.

December 2018

Alise from Postmates Inc.

Company Size: 201-500 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

I think that overall NetBase is one of the best tools on the market

Pros

You know, the analytics and knowledge of the behavior of your customers is something essential for any type of company, even for our, so for IT companies it is generally necessary to have. Totally we are quite satisfied with this system because the information is very detailed and we can work with it even on our smartphones which is convenient when you outside the city.

Cons

Access to the story should be similar to the story from Google - it will be more convenient. I must have access to data without time limits.

December 2018

Kimberly from OppenheimerFunds

Company Size: 1,001-5,000 employees

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Clever and profitable choice for your analytics

Pros

The diversity of possible ways of the analysis your data is really more than satisfactory here. NetBase provides you with the deep and complex solution which you can easily implement in your company just in some days. And after collecting all this data from the social networks you can finally figure out which changes do you need to make. Usually, we are not those people who always disturbs the supporting team with permanent stupid questions and requests, but this time ashamed to admit we did it. And we were very pleased with their help, attitude and the way of communication with us, so thanks, guys.

Cons

I am not a computer geek the same as most of our company colleagues, because we have the quite special product which has nothing similar to IT. However, we still need to sell it through the website, and in order to do that we need to know how to do that the best way, that is why we work with the analytics, but, the way that we get this data is quite hard for our understanding so I want this matter to be simplified.

November 2018

Chang from Extra Vital Science

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2018

A software for brand positioning

Pros

There is no doubt that you need to try NetBase for your business. With a help of all simple functions, aimed at customers, you can influence your audience, communicate with them, consider their responses and improve your brand. The best thing about NetBase is a function of social listening. We are convinced that this option is very useful because it gives an opportunity to keep a strong connection with an audience. Due to this feature, you will know the true attitude of customers to your product. What is more, it can help greatly in finding new clients. In addition, service has great analytics with diverse opportunities.

Cons

NetBase is a great software, but there is always room for perfection. Despite all pluses and features of the service, there is one obvious minus: all information is completely unstructured and it puts users to inconvenience.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Great tool for monitoring

Overall this program has helped my team a lot. We deal with tons of issue management and crisis control so this helps us stay ahead of the conversations and know when to alert the clients. It also gives such a deep dive into the results that we have learned a lot more than we could have with other tools.

Pros

I love that you can set up different terms and keep tracking their conversations over time. So glad we dont have to reenter the keywords time and time again. The information that the program provides is also excellent with a wide range of metrics. From sentiment to key influencers this took has been very helpful

Cons

It has taken our teams a while to learn, and I still feel like we aren't 100 percent up to speed. This learning curve can be frustrating and reduces efficiency. Definitely recommend having the rep support and people to specialize in this tool rather than office wide for tinkering in.

April 2018

Millard from NewFizz

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

April 2018

Netbase is a Great Tool, but a bit complicated

Pros

The dashboard is incredibly easy to navigate but also the visuals are great for demonstrating the benefit of NetBase and the data it provides. NetBase is being used in a number of different ways at our company. We use it to keep track of our competitors, also we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase is best suited to processing large volumes of social media mentions, going beyond what is possible for a human to analyze.

Cons

I do not like how complicated Netbase is. This is not as clear as I would like. You need to watch some training videos to understand the different areas of Netbase and what features they have.

March 2018

Ksenia from CFT

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

March 2018

Netbase is the best-in-class social listening tool I've used

Audience focused behaviors, their passion points, and interests are key things we try to gain deeper understanding in. Once you have certain topics/themes you like to analyze this helps us to understand the different nuances and to be able to quantify them.

Pros

They provide so many different ways in which you can analyze the data. As long as you have in-depth training of what the tool provides the power to uncover rich insights is at your fingertips. I like the unlimited number of topics and themes and how you can get creative with them. Love how you can create an authors-based theme to gain deeper insights into their behaviors outside of your brand space.

Cons

I don't have anything in particular that I dislike but one thing I wish that social listening tools can do is categorizing completely unstructured data into similar content and topics (like Quid). Most social listening tools are a query-based set up, so if you miss a keyword there's potential you might miss something.

March 2018

jobin from vip connection

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

3 of 5

March 2018

Great tool, good price.

Pros

There's is so much you can do and so much you can analze. You can soft by perople, where they live and who they are. Being able to break things down this way is a huge plus.

Cons

Sometimges the tool counts things as negative when it should be the oppositve. I think this occurs because it alalyzes the sentences and not the paragraphs. A lot of time, the topics can be this dificult. Customer service has been really helpful but it's hard to get a hold of them.

February 2018

Emily from Saatchi & Saatchi

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

1 of 5

Functionality

5 of 5

February 2018

Great software. Advanced but not too advanced that it's hard to use.

Saved me soooooo much time!

Pros

So easy to use. Gives you in-depth analytics without taking super long. Went from not using a software to using this and wow - I regret not using this before! Used this for many campaigns for Toyota Canada - great for word clouds, and finding out what people are saying about their vehicles, recalls, etc.

Cons

I felt like the customer service isn't that great. The software is really easy to use but I knew there was a LOT more that I could do but I just didn't know how. Luckily, it's so easy to learn on your own but I would really like to learn the advanced options on Netbase.

November 2017

Chris from iCrossing

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2017

Netbase is a robust social listening tool with an emphasis on sentiment.

Outside of the expected social listening options, you can actually use this to identify content opportunities and learn how people talk about certain products or services. This yields an additional data source for content research.

Pros

Netbase covers a wide range of social listening options and allows you to break down results by sentiment, geography, gender, age, and other demographics. It's pretty easy to setup a topic and get quick results, at least within the last 30 days (longer time periods take more time to analyze). For the most part, the sentiment is pretty accurate. Netbase seems to strive to focus on this with professional linguistics involved in their software.

Cons

Despite the normal accuracy of sentiment, there are still plenty of occasions where the sentiment is either wrong, or listed as neutral when it's not. I don't think this is a limitation of Netbase, it's more about the industry of machine learning. Analyzing longer periods of time can also take a while to load, and some social networks aren't as easy to analyze, like YouTube.

December 2016

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2016

NetBase for social listening

We use NetBase primarily to monitor our brand health but over the course of the last 3+ years that we have been with NetBase, our account manager/reps have helped us discover several other ways that the platform can provide intelligence. We now use NetBase for competitive analysis, crisis management/monitoring, and campaign performance. These are all areas that our organization had never before had insights to. It has also helped us become better connected with our different business lines/industries.

Pros

--NetBase's overall dedication and efforts towards improving the system, releasing regularly scheduled product release updates.
--Superior customer service and always so very knowledgeable. Our account reps have truly become an extension of our organization and really get our business.
--Visualization/ visual dashboards make insights easy to understand, especially when we are distributing reports to key stakeholders throughout our organization who may not be as familiar with our world and lingo.
--The platform does a remarkable job deciphering emojis/emoticons, slang, and alternative spelling.
--Customizable dashboards/dashboard templates have made my life as a social media analyst MUCH easier.

Cons

The dashboard reporting formatting can be a bit tedious at first in terms of ensuring all of your metrics/widgets fit together on the same page.

December 2016

Anonymous

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2016

Best native language social media analytics

I've conducted social media brand analytics in at least 2 dozen languages in NetBase Application and can attest to its intuitive use and highly accurate recall. My native language analysts are able to ramp up skills with a short learning curve. Highly recommend for deep dive brand analysis, competitive foreign market brand analysis, new market product launch discovery, media tracking and the list goes on. Localspeak has a deep focus on the global fashion industry which we've studied in depth on NetBase.

Pros

Native language analytics and support

Cons

Looking for a less expensive buy-in

November 2016

Katherine from Branch Creative Network

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

November 2016

NetBase - Tool for Optimizing Your Brand's Future

Agency lead on analytics and social listening. Use NetBase to monitor campaigns, measure brand chatter, identofy opportunities, and competitive analysis. Easy to use tool with exceptional customer support.

November 2016

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2016

Great social listening tool!

I use NetBase at my advertising agency to see what is being said about our brands online from social networks, to news outlets, and blogs. The feature I enjoy the most is NetBase's net sentiment tool. Our client likes being able to have quantifiable number for love for the brand and NetBase provides just that.

Pros

- Great support
- In-depth analyses tools (net sentiment, word clouds, mentions, etc.)

Cons

- Added costs for access to certain features