NetBase is a cloud-based social media analytics tool for small, midsize and large brands and marketing agencies. Primary features include social media monitoring, brand health monitoring, campaign performance measurement, dashboards and reports.

It monitors posts from social media and captures what people are saying about brands. It can understand sentiments behind written text through its Natural Language Processing (NLP) engine. This allows the system to reveal consumer information such as attitude, willingness to purchase and needs.

The built-in dashboard presents data in the form of charts, graphs and heatmaps. It also allows users to customize reports and deliver them to email accounts. NetBase LIVE PULSE helps users find the most shared images, spot emerging trends, engaging posts and influencers.

Support is offered via email and over the phone. Other help options include documentation, FAQ, video tutorials, webinars and knowledge articles.

Analysis dashboard
Analysis dashboard

Analysis dashboard

Category analysis

Category analysis

Category performance

Category performance

Twitter analytics

Twitter analytics

Mobile brand performance

Mobile brand performance

Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10



34 Reviews of NetBase

Overall rating

4.5 / 5 stars

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Millard from NewFizz

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

April 2018

Netbase is a Great Tool, but a bit complicated

Pros

The dashboard is incredibly easy to navigate but also the visuals are great for demonstrating the benefit of NetBase and the data it provides. NetBase is being used in a number of different ways at our company. We use it to keep track of our competitors, also we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase is best suited to processing large volumes of social media mentions, going beyond what is possible for a human to analyze.

Cons

I do not like how complicated Netbase is. This is not as clear as I would like. You need to watch some training videos to understand the different areas of Netbase and what features they have.

Review Source: GetApp

Ksenia from CFT

Ease-of-use

Value for money

Customer support

Functionality

March 2018

Netbase is the best-in-class social listening tool I've used

Audience focused behaviors, their passion points, and interests are key things we try to gain deeper understanding in. Once you have certain topics/themes you like to analyze this helps us to understand the different nuances and to be able to quantify them.

Pros

They provide so many different ways in which you can analyze the data. As long as you have in-depth training of what the tool provides the power to uncover rich insights is at your fingertips. I like the unlimited number of topics and themes and how you can get creative with them. Love how you can create an authors-based theme to gain deeper insights into their behaviors outside of your brand space.

Cons

I don't have anything in particular that I dislike but one thing I wish that social listening tools can do is categorizing completely unstructured data into similar content and topics (like Quid). Most social listening tools are a query-based set up, so if you miss a keyword there's potential you might miss something.

Review Source: Capterra

jobin from vip connection

Ease-of-use

Value for money

Customer support

Functionality

March 2018

Great tool, good price.

Pros

There's is so much you can do and so much you can analze. You can soft by perople, where they live and who they are. Being able to break things down this way is a huge plus.

Cons

Sometimges the tool counts things as negative when it should be the oppositve. I think this occurs because it alalyzes the sentences and not the paragraphs. A lot of time, the topics can be this dificult. Customer service has been really helpful but it's hard to get a hold of them.

Review Source: Capterra

Emily from Saatchi & Saatchi

Ease-of-use

Value for money

Customer support

Functionality

February 2018

Great software. Advanced but not too advanced that it's hard to use.

Saved me soooooo much time!

Pros

So easy to use. Gives you in-depth analytics without taking super long. Went from not using a software to using this and wow - I regret not using this before! Used this for many campaigns for Toyota Canada - great for word clouds, and finding out what people are saying about their vehicles, recalls, etc.

Cons

I felt like the customer service isn't that great. The software is really easy to use but I knew there was a LOT more that I could do but I just didn't know how. Luckily, it's so easy to learn on your own but I would really like to learn the advanced options on Netbase.

Review Source: Capterra

Chris from iCrossing

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2017

Netbase is a robust social listening tool with an emphasis on sentiment.

Outside of the expected social listening options, you can actually use this to identify content opportunities and learn how people talk about certain products or services. This yields an additional data source for content research.

Pros

Netbase covers a wide range of social listening options and allows you to break down results by sentiment, geography, gender, age, and other demographics. It's pretty easy to setup a topic and get quick results, at least within the last 30 days (longer time periods take more time to analyze). For the most part, the sentiment is pretty accurate. Netbase seems to strive to focus on this with professional linguistics involved in their software.

Cons

Despite the normal accuracy of sentiment, there are still plenty of occasions where the sentiment is either wrong, or listed as neutral when it's not. I don't think this is a limitation of Netbase, it's more about the industry of machine learning. Analyzing longer periods of time can also take a while to load, and some social networks aren't as easy to analyze, like YouTube.

Review Source: Capterra
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Verified Reviewer

Number of employees:  10,000+ employees

Ease-of-use

Value for money

Customer support

Functionality

December 2016

NetBase for social listening

We use NetBase primarily to monitor our brand health but over the course of the last 3+ years that we have been with NetBase, our account manager/reps have helped us discover several other ways that the platform can provide intelligence. We now use NetBase for competitive analysis, crisis management/monitoring, and campaign performance. These are all areas that our organization had never before had insights to. It has also helped us become better connected with our different business lines/industries.

Pros

--NetBase's overall dedication and efforts towards improving the system, releasing regularly scheduled product release updates.
--Superior customer service and always so very knowledgeable. Our account reps have truly become an extension of our organization and really get our business.
--Visualization/ visual dashboards make insights easy to understand, especially when we are distributing reports to key stakeholders throughout our organization who may not be as familiar with our world and lingo.
--The platform does a remarkable job deciphering emojis/emoticons, slang, and alternative spelling.
--Customizable dashboards/dashboard templates have made my life as a social media analyst MUCH easier.

Cons

The dashboard reporting formatting can be a bit tedious at first in terms of ensuring all of your metrics/widgets fit together on the same page.

Review Source: GetApp

Ease-of-use

Value for money

Customer support

Functionality

December 2016

Best native language social media analytics

I've conducted social media brand analytics in at least 2 dozen languages in NetBase Application and can attest to its intuitive use and highly accurate recall. My native language analysts are able to ramp up skills with a short learning curve. Highly recommend for deep dive brand analysis, competitive foreign market brand analysis, new market product launch discovery, media tracking and the list goes on. Localspeak has a deep focus on the global fashion industry which we've studied in depth on NetBase.

Pros

Native language analytics and support

Cons

Looking for a less expensive buy-in

Review Source: GetApp

Katherine from Branch Creative Network

Ease-of-use

Value for money

Customer support

Functionality

November 2016

NetBase - Tool for Optimizing Your Brand's Future

Agency lead on analytics and social listening. Use NetBase to monitor campaigns, measure brand chatter, identofy opportunities, and competitive analysis. Easy to use tool with exceptional customer support.

Review Source: Capterra
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Verified Reviewer

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2016

Great social listening tool!

I use NetBase at my advertising agency to see what is being said about our brands online from social networks, to news outlets, and blogs. The feature I enjoy the most is NetBase's net sentiment tool. Our client likes being able to have quantifiable number for love for the brand and NetBase provides just that.

Pros

- Great support
- In-depth analyses tools (net sentiment, word clouds, mentions, etc.)

Cons

- Added costs for access to certain features

Review Source: GetApp

tara from Starcom MediaVest

Number of employees:  5,001-10,000 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2016

Easy to use and accurate actionable data

Netbase which is a tool which provides us with another perspective that you can't get from traditional qual and quant research. It allows us to understand the views of a huge array of consumers looking at brand perceptions, category issues and trends as well as the effectiveness of media campaigns. Pros: how instant the results are and that you can adapt what you are looking for depending on the situation. You aren't confined to just UK research Cons: that you only have a couple of log ins meaning it is harder to push out the use of the tool with other teams

Pros

how instant the results are and that you can adapt what you are looking for depending on the situation. You aren't confined to just UK research

Cons

that you only have a couple of log ins meaning it is harder to push out the use of the tool with other teams

Review Source: Capterra

Meghan from JWT

Number of employees:  10,000+ employees

Ease-of-use

Value for money

Customer support

Functionality

October 2016

Loving Netbase for clients and new business

We use Netbase for a variety of different needs. Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go. Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it. Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem. NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.

Pros

Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances. Being able to see patterns in how people react to news, campaigns, and and brand changes. Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.

Cons

Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph. Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult. Customer service - when you run out of hours, you can no longer get help, which is frustrating.

Review Source: Capterra

Meghan Xandra from J. Walter Thompson Atlanta

Number of employees:  201-500 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2016

Social Listening Success

Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go. Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it. Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem. NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.

Pros

Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances.
Being able to see patterns in how people react to news, campaigns, and and brand changes.
Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.

Cons

Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph.
Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult.
Customer service - when you run out of hours, you can no longer get help, which is frustrating.

Review Source: GetApp

Amelia from Mediavest

Number of employees:  5,001-10,000 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2016

Best in market AND easy to use

I'm a huge advocate of Netbase. I work in the research team so our main uses for it are audience insight, campaign tracking, brand tracking, market analysis and wider thought leadership pieces on general attitudes and behaviours of society such as "Brexit". We use it for clients to create bespoke projects, to help our media planners with campaigns, to create relevant content for within the content teeam and also to win new business pitches. Netbase is straight forward and easy to use, the interface is so self explanatory and is ever-evolving meaning that new features and charts are appearing all the time. The flexibility and functionality is the best I've seen.

Pros

- Natural language processing
- Easy to use interface, you only have to use BOOLEAN if you really want to making it quick and easy to ass topics and retrieve data
- Functionality and flexibility is constantly updating, always asking for feedback from users.

Cons

- the fact we only have 3 logins within the business

Review Source: Capterra
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Verified Reviewer

Number of employees:  5,001-10,000 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2016

Netbase Review

I work in the research team for a media agency so I use Netbase for something different each time I log in. Each of our clients have different aims and objectives from monitoring product launches to events to investigating brand sentiment. We have monthly brand reporting set up for clients and work with others on a more bespoke ad hoc basis. It is also great for new business pitches because it allows us to gauge people's reactions to new brands that we haven't worked with before and show that we have some insight for them right from the start.

Pros

Netbase is so easy to use, you can also choose whether or not you want to use Boolean which is great.
They are constantly releasing new product features
There is a real community feel where users of Netbase share use cases and help each other
Customer service is amazing even from the other side of the world

Cons

With the product itself I can't think of any cons, I have tested a lot of other social listening tools and Netbase is by far the most intuitive and has the best functionality. The only downside is the cost of the different products and that they don't all come under one fee - If I were a small business I don't think I would be able to afford Netbase,

Review Source: GetApp

Zara from Starcom

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2016

Netbase review

Netbase is a great and flexible tool which enables quick and easy analysis to get a snapshot understanding of current topics, brands or themes and is easily accessible and user friendly. Working in research in a media agency we work across a variety of clients and categories, using the tool for a variety of tasks from delving into a new brand or category for quick turnaround insights (e.g. for new business), understanding brand sentiment or signal planning.

Pros

It's really easy to use but allows the user to uncover a variety of different insights.

Cons

Cost - it would be great to be able to have more logins!

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Number of employees:  5,001-10,000 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2016

Great and flexible tool

Netbase is a great and flexible tool which enables quick and easy analysis to get a snapshot understanding of current topics, brands or themes and is easily accessible and user friendly. Working in research in a media agency we work across a variety of clients and categories, using the tool for a variety of tasks from delving into a new brand or category for quick turnaround insights (e.g. for new business), understanding brand sentiment or signal planning.

Pros

It's really easy to use but allows the user to uncover a variety of different insights.

Cons

I can't think of many cons, sometimes creating themes can be a little time consuming to get it as accurate to the topic you are after, but this is the same with other social listening tools...

Review Source: GetApp

tara from Starcom MediaVest

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2016

All about netbase

it has been having netbase as tool that we can access whenever we need to. It adds another perspective that you can't get from traditional qual and quant research

Pros

how instant the results are and that you can adapt what you are looking for depending on the situation. You aren't confined to just UK research

Cons

that you only have a couple of log ins meaning it is harder to push out the use of the tool with other teams

Review Source: Capterra

Ease-of-use

Value for money

Customer support

June 2016

Social Media Analytics

The product is undoubtedly brilliant, the underlying infrastructure is robust. NLP is seen at it's best with NetBase. It makes life so much easier with sentiment analysis, coming up a new strategy becomes really easy. Features like Features like cross-tab analysis, demographic breakdowns abd quick-turnaround analysis really makes it cutting edge.

Pros

Amazing NLP, Easy Query Writing, Data Accuracy, Great Customer Support

Cons

The only downside I feel is pricing.

Review Source: GetApp

Henry from VaynerMedia

Ease-of-use

Customer support

June 2016

Very useful!

Netbase is a fantastic solution for social listening, although its reach is somewhat limited. Still waiting for fleshed out facebook listening, but it'll come :)

Review Source: Capterra

Cassidy from Vaynermedia

Ease-of-use

Customer support

April 2016

Great tool for social listening!

Netbase is a really useful tool for social listening allowing you to go above and beyond with the posts about your topic. I absolutely love their word cloud features. You can view top used words, hashtags, brands, and emojis! Their crosstab feature along with using themes is really helpful for doing a deep competitive analysis. The Netbase dashboard feature has allowed me to send client ready reports with the click of a button. Not only is the tool laid out in a simple, easy to view template, and perfect for all our social listening needs, the reps are great with anything questions we have and always willing to help!

Review Source: Capterra

Displaying 1 - 20 of 34 reviews