--- title: "Ocean.io Software Reviews, Demo & Pricing - 2026" description: "Review of Ocean.io Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/ocean-io-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Lead Generation Software](https://www.softwareadvice.com/marketing/lead-generation-comparison/) / Ocean.io Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/ocean-io-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/ocean-io-profile/alternatives/) # Ocean.io Review From $79/month Free trial 1 plan Wondering if Ocean.io is right for your organization? Our Lead Generation Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Ocean.io 4.2 [(17)](https://www.softwareadvice.com/marketing/ocean-io-profile/reviews/) Pricing Starting at $79.00 usage based per month ### About Ocean.io Sales and Marketing teams use Ocean to find and prioritize THE RIGHT accounts in minutes. Ocean.io will help you: (1) Build highly targeted account lists from a simple search. (2) Find the entire buying committee for your target accounts. (3) Identify your best-performing customer segments and sales verticals from your CRM data. Ocean.io data is built using AI and delivers a next-level industry categorisation system. Machine Learning and Natural Language Processing work together to group companies in more niche and precises segments than ever before possible. The result is pin-point accuracy in your targeting that can reduce CAC by up to 91%. Ocean.io syncs with your CRM to deliver a market analysis and insights from your own customer data. This provides a unique view of your market, and helps to recalibrate your ICP so you can win more business. Do you work for Ocean.io? [Manage this product listing](https://www.g2.com/products/ocean-io/claim_requests/new?auto=true) Wondering if Ocean.io is right for your organization? Our Lead Generation Software selection experts can help you in 15 minutes or less. ## Ocean.io User Interface ## Popular Ocean.io Alternatives Main Product Ocean.io 4.2 [(17)](https://www.softwareadvice.com/marketing/ocean-io-profile/reviews/) Ratings Breakdown - 4.47Ease of use - 4.20Value for money - 4.60Customer support - 4.24Functionality Pricing Starting at $79.00 per month Get Price Alternative Product [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/) 4.5 [(591)](https://www.softwareadvice.com/marketing/seamless-ai-profile/reviews/) Ratings Breakdown - 4.55Ease of use - 4.27Value for money - 4.36Customer support - 4.48Functionality Pricing Available upon request Get Price Alternative Product [Dripify](https://www.softwareadvice.com/crm/dripify-profile/) 4.7 [(477)](https://www.softwareadvice.com/crm/dripify-profile/reviews/) Ratings Breakdown - 4.68Ease of use - 4.29Value for money - 4.62Customer support - 4.43Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.5 [(6256)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Ratings Breakdown - 4.33Ease of use - 4.18Value for money - 4.38Customer support - 4.41Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2570)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.25Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Cognism](https://www.softwareadvice.com/crm/cognism-profile/) 4.7 [(263)](https://www.softwareadvice.com/crm/cognism-profile/reviews/) Ratings Breakdown - 4.76Ease of use - 4.45Value for money - 4.64Customer support - 4.64Functionality Pricing Starting at $1000.00 per month Get Price ## Ocean.io Pricing and Plans Starting price: $79.00 per month Free Trial Free Version Premium $79.00 usage based, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Ocean.io Features - Popular features found in Lead Generation Campaign Management CRM Data Import/Export Landing Pages/Web Forms Lead Nurturing Lead Qualification Lead Segmentation Lead Verification/Validation Pipeline Management Reporting & Statistics - More features of Ocean.io Activity Dashboard Activity Tracking AI/Machine Learning Alerts/Notifications API Benchmarking Call List Management Campaign Analytics Campaign Personalization Communication Management Contact Database Contact Management Customer Database Customer Segmentation Customizable Fields Customizable Scoring Dashboard Data Enrichment Data Extraction Data Visualization Demographic/Firmographic Data Lead Distribution Lead Generation Lead Management Machine Learning Marketing Automation Monitoring Multi-Language Natural Language Processing Performance Metrics Pipeline Reports Predictive Analytics Prospecting Tools Real-Time Notifications Recommendations Reporting/Analytics Sales Forecasting Sales Trend Analysis Search/Filter Segmentation Social Media Integration Task Management Third-Party Integrations Trend Analysis Visual Analytics ## Ocean.io Integrations Pipedrive Integration rated undefined from -1 review Attio Integration rated undefined from -1 review Clay Integration rated undefined from -1 review lemlist Integration rated undefined from -1 review Instantly Integration rated undefined from -1 review Salesloft Integration rated undefined from -1 review See all 8 integrations ## Ocean.io User Reviews ## Ocean.io customer ratings - Overall rating: 4.2/5 - Total reviews: 17 ### Rating distribution - 5 stars: 10 reviews (59%) - 4 stars: 4 reviews (24%) - 3 stars: 1 reviews (6%) - 2 stars: 0 reviews (0%) - 1 star: 2 reviews (12%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.2/5 - Customer support: 4.6/5 - Functionality: 4.2/5 --- ### Ocean creates waves for us and our clients - Overall rating: 4/5 - Reviewer: 💬 Paul S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: April 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We sue it in our business and I use it as part of the ABM toolkit for our clients, its essential to the success we deliver #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like that ocean is a dedicated B2B list builder but moreso the opportunities it provides for both a sales enablement tool and an ABM tool. #### Cons Whilst no platform is perfect, Ocean also doesn't do everything - it's not a Swiss Army knife. It's a dedicated tool for list building that is also building out functionality that suits its purpose. Would I choose it for contacts over ZoomInfo no, but would I choose ZoomInfo over Ocean for list building, no? #### Vendor response Hey Paul, Thank you so much for your review - we are thrilled to hear we are an essential part of your success! Some great news - we are currently in the process of improving our contact details, with over 200M contacts added. Check it out and let us know if you have any other feedback. The Ocean Team Replied May 2023 --- ### Tele2 IoT Review - Overall rating: 5/5 - Reviewer: Onur K. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 5001-10000 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great so far. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The most impactful feature for us is sibling search. Without Ocean, it is very hard to find relevant companies in different countries since IoT is a very abstract industry. Moreover, ease of use and intuitive GUI makes it very easy for us to enable new users. #### Cons On my level, there are only positives. Nevertheless, if there is an area that we can focus on, LinkedIn sales navigator interoperability can be the area. #### Reasons for choosing Ocean.io - Ocean provides the most efficient solution for us to ramp up sales pipeline in the shortest time possible. - It is the most user-friendly tool among the ones we have assessed in the market. Our sales personnel didn’t need any hefty trainings to start using the tool - Ocean’s sibling search capability is the best among the tools we have assessed. Our sales personnel can easily identify high performers among our existing customers and search their siblings globally. - The roadmap Ocean provided was sufficiently fine-tuned to our needs while keeping requirements for integration to our CRM system at a balanced minimum which was especially important for us. #### Vendor response Hello Onur, Thank you ever so much for your kind words! We're happy to be of service to you and your team. We are certainly looking at fine-tuning the flow from Ocean.io to LinkedIn Sales Navigator. We'll keep you up to date on any changes. Have a lovely day, Lianne Replied October 2021 --- ### A lookalike tool that missed our ICP, and a renewal policy that holds you for a year after you have decided to leave - Overall rating: 1/5 - Reviewer: Jesper T. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered We are a B2B company selling into a narrow, regulated manufacturing niche. We chose Ocean.io to find companies that look like our best existing customers, using those accounts as references for lookalike search. That is the platform's core promise, and there are two reasons we are leaving. First, the data did not fit. The exported lists were far too broad. Roughly 80 percent of the companies did not match our ICP and did not mirror the reference accounts we built the search on. For a specialized segment we never got a list we could rely on, and onboarding offered little structured help to tune it. Second, and the reason I am writing this at all, is how the exit was handled. Once we concluded the tool was not right for us and decided to leave, we learned we are held to the remaining term, close to a year, despite being clearly dissatisfied. When we raised it with support, the focus was on keeping us subscribed rather than on the problem we actually had. When staying was not an option for us, the answer was simply that the contract runs its course. We do not normally write reviews like this. In our view, holding a customer who has already moved on for another full year prioritizes protecting recurring revenue over the customer's outcome. That is the part other founders should weigh for themselves. Recommendation, especially for startups: the lookalike concept can work for a broad ICP, but test it against your own reference accounts before you commit, and read the renewal and cancellation terms closely. Make sure you know exactly how and when you can leave before you sign. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros The idea about mirroring our best B2B customers and getting a lot more of our ICP's on list to target in SoMe. #### Cons That they are locking in a dissatisfied customer to their platform. I have never believed in forcing customers to stay, but clearly they do. --- ### Review by Netmore M2M - Overall rating: 5/5 - Reviewer: Martin F. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great support and communication. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Integration to sales CRM works smoothly. It's easily used. Quantity of information/ prospects #### Cons We like the system as a whole. A 'nice to have' would of course having contact details to key personal at each prospect. #### Reasons for choosing Ocean.io Better price, more suitable for our markets, better communication. #### Vendor response Hej Martin, Thank you for taking the time to review Ocean.io - it is much appreciated. Contact details are in progress! If there's anything else we can do, let us know. Have a great day, Lianne Replied September 2021 --- ### Powerful and fast prospecting data resource - Overall rating: 5/5 - Reviewer: Dave S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: September 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Fast, reliable and great support #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Lookalike facility to find data otherwise near impossible to source elsewhere. Ability to look-up contacts in LinkedIn with boolean support. #### Cons The cost per record of exporting prospect data straight out of the system #### Reasons for choosing Ocean.io Price, accessibility and ease of use #### Reasons for switching to Ocean.io Poor database and inability to find specific lookalike audiences. #### Vendor response Hello Dave, Thank you for taking the time to review Ocean.io and the kind words it is much appreciated. We are looking forward to continuing to support you as a customer. Ocean.io at your service! Replied September 2021 --- ### Not a good fit for us to do B2B ABM prospecting - Overall rating: 1/5 - Reviewer: Vilmer S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2023 - Review source details: This review was submitted organically. No incentive was offered Not worth the investment, quality needs to be improved significantly. We have tested other tools that perform significantly better for us. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 1/5 - Customer support: 3/5 - Functionality: 2/5 #### Pros It is easy to use Ocean and fast to onboard. Great integration to our CRM. If hit rate on ideal customer profiles were higher it would be a super cool tool. #### Cons Ocean falls short as a recommended choice due to its low hit rate. Despite our collaborative efforts with Ocean's support team to enhance performance, the quality of companies and the contact list remain unsatisfactory. When using matched audience lists, we have observed a mere 5% success rate in identifying our desired customer profiles. As a result, we decided to explore alternative prospecting tools that consistently deliver 40-50% of ideal customer profiles. This significant disparity has a profound impact on the time invested in prospecting activities. Furthermore, Ocean lacks vital company information, such as company structure, which has forced us to allocate considerable time toward determining whether a given company is a parent or subsidiary. #### Reasons for choosing Ocean.io Simplicity --- ### Easy to use software with a superb customer support - Overall rating: 5/5 - Reviewer: Mylene S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have awesome experience using ocean.io, it's not only easy to navigate but the customer support is excellent, our account manager timely assisted us with all our inquries and updated us with new developments too, thank you and great work Lianne! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros ocean.io is easy to use and provided us with the right leads in our target markets. I like that it has an integration with Hubspot and exporting the list is so convenient. #### Cons Some companies don't have the people's contact details. #### Vendor response Hello Mylene, Thank you for taking the time to review Ocean.io, and thank you for those compliments! Ocean.io's magic happens on the company level, but it is always good to have more contact details on top of this. We're working on those details. As soon as we've made another significant addition, I shall let you know. Have a great day, Lianne Replied October 2021 --- ### Software that is simple to use and has excellent customer service - Overall rating: 4/5 - Reviewer: Khallyl A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros We found Ocean.io straightforward to navigate, and it helped us discover appropriate leads in our desired markets. The fact that it integrates with Hubspot and exporting the list is hassle-free is a plus for me. #### Cons In the European region, certain companies may not possess individuals' contact information. --- ### Ocean.io: Pros and Cons Complete Review - Overall rating: 5/5 - Reviewer: Reunaldo P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used weekly for less than 12 months - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I loved the wide variety of tools that Ocean.io provides, from industry reports and insights to market research and data. The platform offers a variety of data to support your decision-making and keep you one step ahead of the competition. The user-friendly layout also makes it simple to navigate and locate the necessary information fast. #### Cons The fact that Ocean.io's free version has few features and capabilities bothered me. Also, the premium version's price is a little too high for a small firm. #### Vendor response Hello Reunaldo, Thank you for taking the time to review Ocean.io and the kind words it is much appreciated. We are looking forward to continuing to support you as a customer. Ocean.io at your service! Replied April 2023 --- ### Very Insightful Product - Overall rating: 5/5 - Reviewer: Mylvio M. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: October 2019 - Review source details: This review was submitted organically. No incentive was offered It's been a great experience in using the product and dealing with the after-sales team when needed. Very insightful data. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great UI. Fast Implementation of new features. Insightful data. Great Customer Service Experience Sales Rep. #### Cons As a relatively new software in the market, they are still implementing new filters per technology. But they already have 200+ filters, so I should not say this is a weakness, as it is just a matter of time. And they are implementing new ones very fast. #### Reasons for choosing Ocean.io Easy to use, better value for money, experienced Sales Executive, flexible payment. --- Showing 1 - 10 of 17 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/ocean-io-profile/reviews/) ## Other Top Recommended Lead Generation Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6256) Recently recommended **16** times [FloStack](https://www.softwareadvice.com/marketing/flostack-profile/) **0.0** (0) Recently recommended **5** times [CASTANET](https://www.softwareadvice.com/marketing/castanet-profile/) **5.0** (4) Recently recommended **4** times [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) **4.4** (18811) Recently recommended **0** times Stuck Between Options? 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