Oktopost is a cloud-based social media monitoring and analytics tool that enables content curation, social publishing, social listening and social advocacy. The solution is used by business to business marketers to track leads and analyze profiles, posts and networks.

Oktopost’s social publishing feature allows users to publish content on social media networks, including Linkedin, Twitter, Facebook and Google+. Users can design social media campaigns on these networking sites and monitor the performance of their campaign via a single dashboard.

Oktopost also features social media listening, which allows users to track the performance of social campaigns by monitoring keywords, mentions and the company pages. A key feature of the solution is the “Social Inbox,” which sends notifications as per the comments on social media content. Social media analytics feature monitors social campaigns and offers reporting functionality that helps users to gain customer insights and make informed decisions.

Calendar
Calendar

Calendar

Campaign analytics

Campaign analytics

Mentions

Mentions

Reports overview

Reports overview

Social profiles

Social profiles

Tweets

Tweets

Supported Operating System(s):

Web browser (OS agnostic)



46 Reviews of Oktopost

Overall rating

4.5 / 5 stars

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Verified Reviewer

Number of employees:  201-500 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Best B2B Social Media Platform

I've been using Oktopost for over a year and I'm happy with the tool. Customer support is quick and helpful. They communicate new features regularly. I don't have any compliants.

Pros

- Ability to schedule posts across multiple profiles
- Create 'campaigns' and tag campaigns for reporting
- Advocacy built in
- Content calendar
- Content suggestions
- Social Listening
- All the integrations

Cons

It would be nice to have a content calendar for advocacy posts like the regular posts.

Review Source: Capterra

Mary from 3Cinteractive

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Really awesome software

Really liked it!

Pros

It was easy to use and a really great social medial tool.

Cons

Sometimes, it was not very customizable.

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Functionality

October 2018

Social analytics done right!

Pros

Oktopost makes the life of a social media manager so much easier. Beyond making scheduling and advocacy incredibly simple, I appreciate the integrations available and the amount of data and analytics that come with the platform.

Cons

No complaints. Oktopost has made social so much easier!

Review Source: Capterra

Cameron from Solutionreach, Inc.

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Good social media software - good tools and fair priced

I liked the experience. I thought that it was easy for me to get started, get things working and get our social media handled. We left only because we got HubSpot and it already had social media tools.

Pros

Good tools and integrations with all major social media platforms. I used this for a time at my last company and it went well. Easy to schedule things and do things, managing all your company social media posts.

Cons

Not much. It's a fairly robust software, and improves upon Hootsuite and others. If you aren't using HubSpot or another bigger software with social media integrated already, you could get this and feel good.

Review Source: Capterra

Stephanie from Internet Creations

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Great platform for B2B social media marketing

Social advocacy and easy social media management.

Pros

Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.

Cons

There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.

Review Source: Capterra

Jennifer from Stetson

Ease-of-use

Functionality

April 2018

Easy for my colleague and I to work with

Pros

Definitely a great find as we have a lot of social media platforms and this makes it so much easier to do it all in one place

Cons

There are a couple of things that cannot be done with the software, so we do it on the platform themselves.

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

March 2018

Great and useful information from experts

Lots of valuable information to aid me in my daily practices

Pros

It gives really informal yet valuable information. It is helpful in my companies business to business marketing strategy.

Cons

I wish there was more content delivered to my email box, possibly every morning. A totally weird thing to like least, but I find it super helpful as I grow myself as a young individual in marketing.

Review Source: Capterra

Emilia from Evolve IP

Industry:  Telecommunications

Number of employees:  201-500 employees

Ease-of-use

Value for money

Customer support

Functionality

February 2018

Great B2B Social Automation Tool

Pros

Gives you a calendar view of all your posts, allows you to create 'campaigns' and tag them for easy filtering in the analytics section, UTM parameters & link shortening via the campaign, track unknown visitors until they convert, social advocacy component built in, curated content, Marketo/SFDC integrations. Also, a great and very responsive support team!

Cons

Not much really. The new UI has a lot of great updates. The only thing I'd like to see more of are threads about how others are using the platform/how they set it up / sharing best practices and tips and tricks.

Review Source
LinkedIn icon
Verified Reviewer

Number of employees:  1,001-5,000 employees

Ease-of-use

Functionality

January 2018

Great tool for small scale social teams

Pros

This is a really great tool for smaller scale social teams that do not need super detailed reporting metrics. I loved the calendar view and being able to create and report on campaigns.

Cons

The metrics for reporting is nowhere close to Oktopost's large competitors like Hootsuite. And it is not a great tool for global social teams.

Review Source: GetApp

Marcel from inSided

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

December 2017

great tool, very easy to use

increased social visibility

Pros

reporting, scheduling, the support from the team was pretty good. Overall great experience. Easy to use by end users (sales)

Cons

i believe that the tool is a bit too expensive for our organization as we dont have a large number of employees using it

Review Source: Capterra

Margaret from commercetools

Ease-of-use

Value for money

Customer support

Functionality

May 2017

Oktopost is easy to use and intutive.

Pros

Oktopost makes advocacy and social media management easy for our organization. It's easy to post updates to all our channels and to have employees repost.

Cons

The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.

Review Source: Capterra

Dan from Civis

Ease-of-use

Value for money

Customer support

Functionality

May 2017

Fantastic capabilities and workflow - UI/UX takes a little getting used to, but is manageable.

Pros

Love the native tagging for Twitter content. The campaign org of all content should be the gold standard for marketing automation products. Best customer service team I've worked with to date - if they do not know the answer (which they usually do), they will go well out of their way to find it for you. Calendar view is a little less intuitive than I would like, but once you get the hag of it, it is head and shoulder above the competition (I find this view is often the most sought after by leadership or cross functional partners for visibility into the content strategy).

Cons

Inability to copy posts from various listening streams to advocacy board without first posting from business account. Glitchy time zone settings. Inability to tag when purposing content for LinkedIn or Facebook.

Review Source: Capterra

Michaline from Evident.io

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

May 2017

Helping our startup ramp our social brand

Increased visibility Gaining brand awareness Lead gen has been a happy surprise

Pros

Great success team!
Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great.
Good value for the money
Advocacy is helping our social media newbies ease into building their profiles

Cons

Advocates wish they could schedule their personal tweets beyond just what's been posted to the board.
Streams could use some refinement -- it's the one area I struggle to figure out.

Review Source: Capterra

Mark from Hart Energy

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

May 2017

Mostly positive with the ease of scheduling messages on multiple networks.

Pros

I like the opportunity to schedule messages in advance and track the campaigns. My team consistently uses this function to have messages scheduled throughout the week, which in turn, works very well for our clients who depend on us for message and content promotion.

Cons

The fact that I can't easily see who the followers are for each social network and have the ability to segment the audience. We would like to know if the followers we have are real or just bot accounts, or even more so, fake accounts, entirely. Having the audience segmentation would allow us to target specific message per network.

Review Source: Capterra

Emily from Pantheon

Ease-of-use

Value for money

Customer support

Functionality

May 2017

Gets the job done without adding too much complexity.

Pros

The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.

Cons

Inconsistent support -- I used to hear from Oktopost a lot and responses were timely, lately I have not been able to get in touch with anyone and have a pretty pressing issue to figure out.

Review Source: Capterra

Iris from MapR Technologies

Ease-of-use

Value for money

Customer support

Functionality

May 2017

As the only person managing my employer's social media presence, this has made my job more efficient

Pros

I am a big fan of the overall UI.

The Advocacy Board feature has been instrumental in helping us grow our social media reach.

The robust Analytics view helps make reporting on results that much easier.

Cons

I think making the Calendar view contents be drag-and-dropable would be amazing. The social board expiration date resets when I go back to a piece of content I saved.

Review Source: Capterra

Stephanie from Internet Creations

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

May 2017

A great tool for employee advocacy

Employee advocacy is fantastic!

Pros

The calendar feature is my favorite. I love that all my campaigns are color coded and posts can be dragged and dropped into a new date if necessary. It helps keep me organized and I can see exactly how many posts from each campaign are being scheduled.

Cons

I'd love to see Oktopost increase their listening tool to include FB messenger, Instagram, and posts/comments that were not sent through the platform.

Review Source: Capterra

Lauren from VisualDx

Number of employees:  11-50 employees

Ease-of-use

Functionality

January 2017

Great Product but Could Use a Couple Upgrades

I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy statuses so I could publish to multiple networks at once instead of Facebook, and then Twitter, and so forth. Maybe you can and I'm missing how to do it but if that's true it's not intuitive.

Pros

Ease of scheduling and editing.

Cons

Wish it was easier to post to multiple networks with the same status at once.

Review Source: Capterra

Response: Oktopost, Oktopost

January 2017

Hey Lauren, thanks for the feedback! We actually do this on purpose. We believe that each network has its own flavor and language so it is important to speak in the right tone. Also, some networks have unique message structures (Twitter 140 characters, mentions etc.) it is important to differentiate between the different message types. Hope that helps!

Sumit from Clonect Solutions

Ease-of-use

Value for money

Customer support

Functionality

January 2017

Simply great

I trust Oktopost and it is one of the "tools" for B2B Social Media Management Platform. Must have Oktopost.

Review Source: Capterra

John from URealtyTeam

Ease-of-use

Value for money

Customer support

Functionality

December 2016

Great product

This product doors everything it put promises and much much more. I highly recommend checking out the company and its products.

Review Source: Capterra

Displaying 1 - 20 of 46 reviews