Oktopost Software


43 reviews(4.5/5)
43 reviews(4.5/5)

Oktopost is a cloud-based social media monitoring and analytics tool that enables content curation, social publishing, social listening and social advocacy. The solution is used by business to business marketers to track leads and analyze profiles, posts and networks.

Oktopost’s social publishing feature allows users to publish content on social media networks, including Linkedin, Twitter, Facebook and Google+. Users can design social media campaigns on these networking sites and monitor the performance of their campaign via a single dashboard.

Oktopost also features social media listening, which allows users to track the performance of social campaigns by monitoring keywords, mentions and the company pages. A key feature of the solution is the “Social Inbox,” which sends notifications as per the comments on social media content. Social media analytics feature monitors social campaigns and offers reporting functionality that helps users to gain customer insights and make informed decisions.

Supported Operating System(s):
Web browser (OS agnostic)

43 Reviews of Oktopost

Showing 1 - 20 of 43

Start your review of Oktopost

Click to start
  • Stephanie from Internet Creations

    Number of employees: 11-50 employees

    August 2018

    Great platform for B2B social media marketing

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Social advocacy and easy social media management.

    Pros

    Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.

    Cons

    There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 201-500 employees

    June 2018

    B2B Social Media Managers Best Friend

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Everything. This is one of the few tools I've seen where I can tag content and create campaigns for organization and reporting. It's a powerful platform that allows me to track a users experience on social media and shares that data with SFDC. It has a ton of great features like an advocacy platform built in, amazing reporting, content suggestions, role management with approvals for content to be shared, and the cherry on top is a wonderful support and customer success manager. They're in it for you to win it.

    Cons

    Nothing really. I do wish you could filter reporting by profile vs which platform, but that's a nice to have vs something that effects my work.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Jennifer from Stetson

    April 2018

    Easy for my colleague and I to work with

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    Definitely a great find as we have a lot of social media platforms and this makes it so much easier to do it all in one place

    Cons

    There are a couple of things that cannot be done with the software, so we do it on the platform themselves.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    March 2018

    Great and useful information from experts

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Lots of valuable information to aid me in my daily practices

    Pros

    It gives really informal yet valuable information. It is helpful in my companies business to business marketing strategy.

    Cons

    I wish there was more content delivered to my email box, possibly every morning. A totally weird thing to like least, but I find it super helpful as I grow myself as a young individual in marketing.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Emilia from Evolve IP

    Specialty: Telecommunications

    Number of employees: 201-500 employees

    February 2018

    Great B2B Social Automation Tool

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Gives you a calendar view of all your posts, allows you to create 'campaigns' and tag them for easy filtering in the analytics section, UTM parameters & link shortening via the campaign, track unknown visitors until they convert, social advocacy component built in, curated content, Marketo/SFDC integrations. Also, a great and very responsive support team!

    Cons

    Not much really. The new UI has a lot of great updates. The only thing I'd like to see more of are threads about how others are using the platform/how they set it up / sharing best practices and tips and tricks.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Verified Reviewer

    Number of employees: 1,001-5,000 employees

    January 2018

    Great tool for small scale social teams

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    This is a really great tool for smaller scale social teams that do not need super detailed reporting metrics. I loved the calendar view and being able to create and report on campaigns.

    Cons

    The metrics for reporting is nowhere close to Oktopost's large competitors like Hootsuite. And it is not a great tool for global social teams.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp
  • Marcel from inSided

    Number of employees: 51-200 employees

    December 2017

    great tool, very easy to use

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    increased social visibility

    Pros

    reporting, scheduling, the support from the team was pretty good. Overall great experience. Easy to use by end users (sales)

    Cons

    i believe that the tool is a bit too expensive for our organization as we dont have a large number of employees using it

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Margaret from commercetools

    May 2017

    Oktopost is easy to use and intutive.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Oktopost makes advocacy and social media management easy for our organization. It's easy to post updates to all our channels and to have employees repost.

    Cons

    The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.

    Review Source: Capterra
  • Dan from Civis

    May 2017

    Fantastic capabilities and workflow - UI/UX takes a little getting used to, but is manageable.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Love the native tagging for Twitter content. The campaign org of all content should be the gold standard for marketing automation products. Best customer service team I've worked with to date - if they do not know the answer (which they usually do), they will go well out of their way to find it for you. Calendar view is a little less intuitive than I would like, but once you get the hag of it, it is head and shoulder above the competition (I find this view is often the most sought after by leadership or cross functional partners for visibility into the content strategy).

    Cons

    Inability to copy posts from various listening streams to advocacy board without first posting from business account. Glitchy time zone settings. Inability to tag when purposing content for LinkedIn or Facebook.

    Review Source: Capterra
  • Michaline from Evident.io

    Number of employees: 51-200 employees

    May 2017

    Helping our startup ramp our social brand

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Increased visibility Gaining brand awareness Lead gen has been a happy surprise

    Pros

    Great success team!
    Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great.
    Good value for the money
    Advocacy is helping our social media newbies ease into building their profiles

    Cons

    Advocates wish they could schedule their personal tweets beyond just what's been posted to the board.
    Streams could use some refinement -- it's the one area I struggle to figure out.

    Review Source: Capterra
  • Mark from Hart Energy

    Number of employees: 51-200 employees

    May 2017

    Mostly positive with the ease of scheduling messages on multiple networks.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I like the opportunity to schedule messages in advance and track the campaigns. My team consistently uses this function to have messages scheduled throughout the week, which in turn, works very well for our clients who depend on us for message and content promotion.

    Cons

    The fact that I can't easily see who the followers are for each social network and have the ability to segment the audience. We would like to know if the followers we have are real or just bot accounts, or even more so, fake accounts, entirely. Having the audience segmentation would allow us to target specific message per network.

    Review Source: Capterra
  • Emily from Pantheon

    May 2017

    Gets the job done without adding too much complexity.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.

    Cons

    Inconsistent support -- I used to hear from Oktopost a lot and responses were timely, lately I have not been able to get in touch with anyone and have a pretty pressing issue to figure out.

    Review Source: Capterra
  • Iris from MapR Technologies

    May 2017

    As the only person managing my employer's social media presence, this has made my job more efficient

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I am a big fan of the overall UI.

    The Advocacy Board feature has been instrumental in helping us grow our social media reach.

    The robust Analytics view helps make reporting on results that much easier.

    Cons

    I think making the Calendar view contents be drag-and-dropable would be amazing. The social board expiration date resets when I go back to a piece of content I saved.

    Review Source: Capterra
  • Stephanie from Internet Creations

    Number of employees: 11-50 employees

    May 2017

    A great tool for employee advocacy

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Employee advocacy is fantastic!

    Pros

    The calendar feature is my favorite. I love that all my campaigns are color coded and posts can be dragged and dropped into a new date if necessary. It helps keep me organized and I can see exactly how many posts from each campaign are being scheduled.

    Cons

    I'd love to see Oktopost increase their listening tool to include FB messenger, Instagram, and posts/comments that were not sent through the platform.

    Review Source: Capterra
  • Lauren from VisualDx

    Number of employees: 11-50 employees

    January 2017

    Great Product but Could Use a Couple Upgrades

    Ease-of-use
    Functionality
    Quality
    Support
    N/A

    I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy statuses so I could publish to multiple networks at once instead of Facebook, and then Twitter, and so forth. Maybe you can and I'm missing how to do it but if that's true it's not intuitive.

    Pros

    Ease of scheduling and editing.

    Cons

    Wish it was easier to post to multiple networks with the same status at once.

    Review Source: Capterra

    Response: Oktopost, Oktopost

    January 2017

    Hey Lauren, thanks for the feedback! We actually do this on purpose. We believe that each network has its own flavor and language so it is important to speak in the right tone. Also, some networks have unique message structures (Twitter 140 characters, mentions etc.) it is important to differentiate between the different message types. Hope that helps!

  • Sumit from Clonect Solutions

    January 2017

    Simply great

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I trust Oktopost and it is one of the "tools" for B2B Social Media Management Platform. Must have Oktopost.

    Review Source: Capterra
  • John from URealtyTeam

    December 2016

    Great product

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    This product doors everything it put promises and much much more. I highly recommend checking out the company and its products.

    Review Source: Capterra
  • Caitlin from PageUp

    Number of employees: 201-500 employees

    December 2016

    Great Social Media Insight for ROI

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money

    Has been a massive step up from other tools we have used! Integrates with Marketo and Salesforce to give our sales team greater insight on what prospects are engaging with, and helps us attribute MQLs back to social media. Love the employee advocacy functionality too.

    Pros

    Conversions, integration with Marketo

    Cons

    A bit clunky sometimes

    Review Source: Capterra

    Response: Oktopost, Oktopost

    December 2016

    Hey Caitlin, Thanks for the great review! Always great to see that our users love the platform.

  • Katie from Infinity

    Number of employees: 51-200 employees

    October 2016

    Great service

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We have just started using Oktopost and can't believe how much easier it has made our social media management. The bulk upload feature is perfect for scheduling multiple messages in advance and we're really looking forward to using the employee advocacy feature.

    Pros

    The bulk upload feature

    Cons

    We needed a little bit of help understanding how the posting process works but this was only because it w as a different system to our previous social media management tool.

    Review Source: Capterra
  • Michelle from Infogix

    September 2016

    Thumbs up for Oktopost

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We recently decided to swap our social media platform to Oktopost. While they have many similar features and capabilities as our existing platform, they had some really cool new features that I can't wait to explore. The idea of an advocacy platform is amazing for a B2B organization that's teaching employees to be social sellers. Their analytics platform far outpaces their competition and their scheduling platform is amazingly easy to use. Their queueing capability is something that makes my life so much easier! I'm really excited that we made the decision to swap vendors. Next on the list is the Marketo integration!

    Review Source: Capterra
Do you use Oktopost?Write a Review
In just fifteen minutes, the experts at Software Advice can help you narrow down the right software for your organization. Call us for a Free FastStart Consultation: (844) 852-3639