Oktopost Software


 

Oktopost is a cloud-based social media monitoring and analytics tool that enables content curation, social publishing, social listening and social advocacy. The solution is used by business to business marketers to track leads and analyze profiles, posts and networks.

Oktopost’s social publishing feature allows users to publish content on social media networks, including Linkedin, Twitter, Facebook and Google+. Users can design social media campaigns on these networking sites and monitor the performance of their campaign via a single dashboard.

Oktopost also features social media listening, which allows users to track the performance of social campaigns by monitoring keywords, mentions and the company pages. A key feature of the solution is the “Social Inbox,” which sends notifications as per the comments on social media content. Social media analytics feature monitors social campaigns and offers reporting functionality that helps users to gain customer insights and make informed decisions.

 

Oktopost - Calendar
 
  • Oktopost - Calendar
    Calendar
  • Oktopost - Social profiles
    Social profiles
  • Oktopost - Mentions
    Mentions
  • Oktopost - Tweets
    Tweets
  • Oktopost - Reports overview
    Reports overview
  • Oktopost - Campaign analytics
    Campaign analytics
Supported Operating System(s):
Web browser (OS agnostic)

41 Reviews of Oktopost

 

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Software Advice Reviews (3)
More Reviews (38)

Showing 1-3 of 3

Emilia from Evolve IP
Specialty: Telecommunications
Number of employees: 201-500 employees Employees number: 201-500 employees

February 2018

February 2018

Great B2B Social Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Gives you a calendar view of all your posts, allows you to create 'campaigns' and tag them for easy filtering in the analytics section, UTM parameters & link shortening via the campaign, track unknown visitors until they convert, social advocacy component built in, curated content, Marketo/SFDC integrations. Also, a great and very responsive support team!

Cons

Not much really. The new UI has a lot of great updates. The only thing I'd like to see more of are threads about how others are using the platform/how they set it up / sharing best practices and tips and tricks.

Review Source
 
 

Britta from Kapost
Specialty: Software / IT

January 2016

January 2016

Great product and easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

This product is geared toward B2B companies. And their analytics are great for measuring real impact from that perspective.

Likes Least

Some of the features/functions are in beta. But once they roll out everything, it will be great

Recommendations

Check out the employee advocacy tool. It has been instrumental in getting my employees active on social and sharing our content.

 
 

Natalie from BluePay
Specialty: Other

January 2016

January 2016

Scheduling social media posts has never been so easy!

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

I like the easy way I can schedule social media posts on the B2B platforms that I use the most. There are a lot of easy tools to make the scheduling consume as little time as possible.

Likes Least

It's a very feature-rich product. Instead of just being signed on, I would have loved more introductory assistance and insight so I could see the tool's many features right away. I don't really know just where I need to go for help.

Recommendations

If you are a visual person like me, I need the color-coded campaigns and calendar view to see what is happening and when.

 
 
 
Showing 1-20 of 38

Jennifer from Stetson

April 2018

April 2018

Easy for my colleague and I to work with

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Definitely a great find as we have a lot of social media platforms and this makes it so much easier to do it all in one place

Cons

There are a couple of things that cannot be done with the software, so we do it on the platform themselves.

Review Source: Capterra
 


March 2018

March 2018

Great and useful information from experts

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Lots of valuable information to aid me in my daily practices

Pros

It gives really informal yet valuable information. It is helpful in my companies business to business marketing strategy.

Cons

I wish there was more content delivered to my email box, possibly every morning. A totally weird thing to like least, but I find it super helpful as I grow myself as a young individual in marketing.

Review Source: Capterra
 


January 2018

January 2018

Great tool for small scale social teams

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

This is a really great tool for smaller scale social teams that do not need super detailed reporting metrics. I loved the calendar view and being able to create and report on campaigns.

Cons

The metrics for reporting is nowhere close to Oktopost's large competitors like Hootsuite. And it is not a great tool for global social teams.

Review Source: GetApp
 

Marcel from inSided
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2017

December 2017

great tool, very easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

increased social visibility

Pros

reporting, scheduling, the support from the team was pretty good. Overall great experience. Easy to use by end users (sales)

Cons

i believe that the tool is a bit too expensive for our organization as we dont have a large number of employees using it

Review Source: Capterra
 

Margaret from commercetools

May 2017

May 2017

Oktopost is easy to use and intutive.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Oktopost makes advocacy and social media management easy for our organization. It's easy to post updates to all our channels and to have employees repost.

Cons

The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.

Review Source: Capterra
 

Dan from Civis

May 2017

May 2017

Fantastic capabilities and workflow - UI/UX takes a little getting used to, but is manageable.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Love the native tagging for Twitter content. The campaign org of all content should be the gold standard for marketing automation products. Best customer service team I've worked with to date - if they do not know the answer (which they usually do), they will go well out of their way to find it for you. Calendar view is a little less intuitive than I would like, but once you get the hag of it, it is head and shoulder above the competition (I find this view is often the most sought after by leadership or cross functional partners for visibility into the content strategy).

Cons

Inability to copy posts from various listening streams to advocacy board without first posting from business account. Glitchy time zone settings. Inability to tag when purposing content for LinkedIn or Facebook.

Review Source: Capterra
 

Michaline from Evident.io
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2017

May 2017

Helping our startup ramp our social brand

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Increased visibility
Gaining brand awareness
Lead gen has been a happy surprise

Pros

Great success team!
Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great.
Good value for the money
Advocacy is helping our social media newbies ease into building their profiles

Cons

Advocates wish they could schedule their personal tweets beyond just what's been posted to the board.
Streams could use some refinement -- it's the one area I struggle to figure out.

Review Source: Capterra
 

Mark from Hart Energy
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2017

May 2017

Mostly positive with the ease of scheduling messages on multiple networks.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like the opportunity to schedule messages in advance and track the campaigns. My team consistently uses this function to have messages scheduled throughout the week, which in turn, works very well for our clients who depend on us for message and content promotion.

Cons

The fact that I can't easily see who the followers are for each social network and have the ability to segment the audience. We would like to know if the followers we have are real or just bot accounts, or even more so, fake accounts, entirely. Having the audience segmentation would allow us to target specific message per network.

Review Source: Capterra
 

Emily from Pantheon

May 2017

May 2017

Gets the job done without adding too much complexity.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.

Cons

Inconsistent support -- I used to hear from Oktopost a lot and responses were timely, lately I have not been able to get in touch with anyone and have a pretty pressing issue to figure out.

Review Source: Capterra
 

Iris from MapR Technologies

May 2017

May 2017

As the only person managing my employer's social media presence, this has made my job more efficient

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I am a big fan of the overall UI.

The Advocacy Board feature has been instrumental in helping us grow our social media reach.

The robust Analytics view helps make reporting on results that much easier.

Cons

I think making the Calendar view contents be drag-and-dropable would be amazing. The social board expiration date resets when I go back to a piece of content I saved.

Review Source: Capterra
 

Stephanie from Internet Creations
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2017

May 2017

A great tool for employee advocacy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Employee advocacy is fantastic!

Pros

The calendar feature is my favorite. I love that all my campaigns are color coded and posts can be dragged and dropped into a new date if necessary. It helps keep me organized and I can see exactly how many posts from each campaign are being scheduled.

Cons

I'd love to see Oktopost increase their listening tool to include FB messenger, Instagram, and posts/comments that were not sent through the platform.

Review Source: Capterra
 

Lauren from VisualDx
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2017

January 2017

Great Product but Could Use a Couple Upgrades

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy statuses so I could publish to multiple networks at once instead of Facebook, and then Twitter, and so forth. Maybe you can and I'm missing how to do it but if that's true it's not intuitive.

Pros

Ease of scheduling and editing.

Cons

Wish it was easier to post to multiple networks with the same status at once.

Review Source: Capterra

  Response: Oktopost, Oktopost

Date: January 2017

January 2017

 

Hey Lauren, thanks for the feedback!

We actually do this on purpose. We believe that each network has its own flavor and language so it is important to speak in the right tone.
Also, some networks have unique message structures (Twitter 140 characters, mentions etc.) it is important to differentiate between the different message types.

Hope that helps!

 

Sumit from Clonect Solutions

January 2017

January 2017

Simply great

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I trust Oktopost and it is one of the "tools" for B2B Social Media Management Platform. Must have Oktopost.

Review Source: Capterra
 

John from URealtyTeam

December 2016

December 2016

Great product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

This product doors everything it put promises and much much more. I highly recommend checking out the company and its products.

Review Source: Capterra
 

Caitlin from PageUp
Number of employees: 201-500 employees Employees number: 201-500 employees

December 2016

December 2016

Great Social Media Insight for ROI

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

Has been a massive step up from other tools we have used! Integrates with Marketo and Salesforce to give our sales team greater insight on what prospects are engaging with, and helps us attribute MQLs back to social media.

Love the employee advocacy functionality too.

Pros

Conversions, integration with Marketo

Cons

A bit clunky sometimes

Review Source: Capterra

  Response: Oktopost, Oktopost

Date: December 2016

December 2016

 

Hey Caitlin,

Thanks for the great review! Always great to see that our users love the platform.

 

Katie from Infinity
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2016

October 2016

Great service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We have just started using Oktopost and can't believe how much easier it has made our social media management. The bulk upload feature is perfect for scheduling multiple messages in advance and we're really looking forward to using the employee advocacy feature.

Pros

The bulk upload feature

Cons

We needed a little bit of help understanding how the posting process works but this was only because it w as a different system to our previous social media management tool.

Advice to Others

Really worth the money.

Review Source: Capterra
 

Michelle from Infogix

September 2016

September 2016

Thumbs up for Oktopost

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We recently decided to swap our social media platform to Oktopost. While they have many similar features and capabilities as our existing platform, they had some really cool new features that I can't wait to explore. The idea of an advocacy platform is amazing for a B2B organization that's teaching employees to be social sellers. Their analytics platform far outpaces their competition and their scheduling platform is amazingly easy to use. Their queueing capability is something that makes my life so much easier! I'm really excited that we made the decision to swap vendors. Next on the list is the Marketo integration!

Review Source: Capterra
 

Natasha from GlobalSign
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

September 2016

September 2016

Okto-perfect lol

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Been using this tool for a while now. I still think there are some things it can improve on but honestly this is the best B2B social tool on the market without a doubt. Hopefully they have an IT team listening to and responding to feedback quick enough to build the platform even further. Thanks again guys for being so awesome x

Pros

Campaigns,
Streams,
Advocacy Board
User Management

Cons

Hardly anything tbh - i think the streams area could have top level tabs. For example I want to have 5 streams in the UK and then have the same streams in French etc. So the tool might need to be considered from a GLOBAL company perspective but other then that it is a perfect tool.

Review Source: Capterra
 

Mary from CDK Global

September 2016

September 2016

Great info for social media novices

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

I really like the OktoBlog Weekly. I find the information to be very relevant and easy to digest for someone who is not a social media expert. It definitely helps me be better at my job because I can speak more intelligently to our Social Media Manager when requesting assistance on a campaign.

Review Source: Capterra
 

Sierra from InnoVergent
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2016

September 2016

Great employee advocacy functionality

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I became introduced to Oktopost when our marketing automation platform, Salesfusion, launched the integration. Oktopost has been very helpful in getting our staff to use social media. I like the attribution metrics that allow us to track ROI of social media efforts (and the integration with Salesfusion is the real value add for us). I also like that the Oktopost team is always improving their product based on actual user feedback. My experience with everyone on the team has been pleasant.

Review Source: Capterra