--- title: "Opteo Software Reviews, Demo & Pricing - 2026" description: "Review of Opteo Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/opteo-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Campaign Management Software](https://www.softwareadvice.com/marketing/campaign-management-comparison/) / Opteo Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/opteo-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/opteo-profile/alternatives/) # Opteo Review From $99-$799/month Free trial 4 plans Wondering if Opteo is right for your organization? Our Campaign Management Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Opteo 4.9 [(114)](https://www.softwareadvice.com/marketing/opteo-profile/reviews/) Pricing Starting at $99.00 flat rate per month ### About Opteo Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite. Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts. Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features "Test Ad Creatives" which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates. Opteo also offers search-query analytics, which allows users to identify negatives and keyword-expansion ideas. The solution also features performance tracking, which allows users to track key metrics of their campaigns such as conversion rate, click-through rate, quality scores and AdRank. Wondering if Opteo is right for your organization? Our Campaign Management Software selection experts can help you in 15 minutes or less. ## Opteo User Interface ## Popular Opteo Alternatives Main Product Opteo 4.9 [(114)](https://www.softwareadvice.com/marketing/opteo-profile/reviews/) Ratings Breakdown - 4.90Ease of use - 4.84Value for money - 4.94Customer support - 4.72Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) 4.6 [(6099)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) Ratings Breakdown - 4.49Ease of use - 4.28Value for money - 4.43Customer support - 4.46Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) 4.6 [(2326)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.23Value for money - 4.38Customer support - 4.59Functionality Pricing Starting at $139.95 per month Get Price Alternative Product [Madgicx](https://www.softwareadvice.com/marketing/madgicx-profile/) 4.3 [(58)](https://www.softwareadvice.com/marketing/madgicx-profile/reviews/) Ratings Breakdown - 4.03Ease of use - 4.24Value for money - 4.32Customer support - 4.38Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [Marketing 360](https://www.softwareadvice.com/marketing/marketing-360-profile/) 4.5 [(1149)](https://www.softwareadvice.com/marketing/marketing-360-profile/reviews/) Ratings Breakdown - 4.46Ease of use - 4.31Value for money - 4.57Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [Adzooma](https://www.softwareadvice.com/advertising-agency/adzooma-profile/) 4.0 [(22)](https://www.softwareadvice.com/advertising-agency/adzooma-profile/reviews/) Ratings Breakdown - 4.55Ease of use - 4.18Value for money - 4.25Customer support - 4.0Functionality Pricing Available upon request Get Price ## Opteo Pricing and Plans Starting price: $99.00 per month Free Trial Free Version Basic $99.00 flat rate, per month Plan includes: - 24hr Refresh Cycle - 25 Accounts - $50000 Spend/Mo - Google Ads Reports - Live Chat Support Professional $199.00 flat rate, per month Plan includes: - 12hr Refresh Cycle - $250000 Spend/Mo - 50 Accounts - Google Ads Reports - Priority Support Agency $399.00 flat rate, per month Plan includes: - 100 Accounts - 12hr Refresh Cycle - $500000 Spend/Mo - Google Ads Reports - Priority Support Enterprise $799.00 per month Plan includes: - $1000000 Spend/Mo - 6hr Refresh Cycle - Google Ads Reports - Priority Support - Unlimited Accounts Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Opteo Features - Popular features found in Campaign Management Campaign Analytics Contact Management Content Management Conversion Tracking Customizable Fields Data Import/Export Email Marketing Event Triggered Actions Lead Capture Lead Management - More features of Opteo A/B Testing Account Alerts Bid Management Budget Management Campaign Management For PPC Campaigns Keyword Research Tools Keyword Tracking Monitoring Multi-Campaign Real-Time Monitoring ROI Tracking Task Management ## Opteo Integrations Slack Integration rated undefined from -1 review Google Ads Integration rated undefined from -1 review ## Opteo User Reviews ## Opteo customer ratings - Overall rating: 4.9/5 - Total reviews: 114 ### Rating distribution - 5 stars: 99 reviews (87%) - 4 stars: 13 reviews (11%) - 3 stars: 2 reviews (2%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.9/5 - Value for money: 4.8/5 - Customer support: 4.9/5 - Functionality: 4.7/5 --- ### I love it. Great product. Saves me time every day. I can focus on the big picture more - great! - Overall rating: 5/5 - Reviewer: Casper R. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: January 2018 - Review source details: This review was submitted organically. No incentive was offered Better CPL, better quality score, better ads, more traffic etc. Just good things. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision. It's super user friendly, and keeps good track of my budget/spend. I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it. Great product; and nice support team as well. #### Cons Very little. I don't really have any bad things to say. I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great. --- ### Easy Way to Optimize Enormous AdWords Accounts - Overall rating: 5/5 - Reviewer: Alessandro D. - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Save lots of time and put our campaigns ahead of the competition. We receive lots of great optimizations recommendations and to execute is just a click away, also the budgeting manage feature is very easy to use and control the budget of many accounts with different monthly budgets. #### Cons We miss a reporting tool to send the optimizations to our clients and other few features, but the key features we already have on the platform. --- ### Great for some Insights - much cheaper than competitin - Overall rating: 3/5 - Reviewer: Ian C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 2/5 #### Pros The costs is far cheaper than competitive softwares like Wordstream. #### Cons The UI is not as intuitive as some of the other platforms. Very manual process to implement changes. --- ### How did cope without this? - Overall rating: 5/5 - Reviewer: Jonathan H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros A fantastic system which really takes an in-depth look into how your campaigns are performing and provide relevant recommendations to improve the performance of said campaigns. Simple to use interface, great knowledge base articles and all round great customer service. #### Cons Lack of exportable reporting options. Would be great to use this for reporting monthly as well rather than having a seperate reporting tool. --- ### Fantastic system for optimizing your AdWords accounts - Overall rating: 5/5 - Reviewer: Donny M. - Verified reviewer: Yes - Product usage: Used daily for less than 6 months - Reviewed: February 2017 - Review source details: This review was submitted organically. No incentive was offered We spent a lot of time researching various providers and after the demo's with all of them can easily say that this was the best. The tutorial to get it started is very easy and videos explain everything. A few clicks literally save us hours of monotonous work so we can spend more time exploring new strategies/ideas/opportunities for our clients. We use the system to help back up our staff and strategies to give our clients even better results. So far we've seen improvements on all accounts and I'd highly recommend. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use Great tutorial system Great customer service, very quick, always responds Improving results Saving us hundreds of hours each year What I love the best is the system can automatically predict the exact % to increase and decrease a bid It's a great value seller that I tell all my clients we have adopted to their accounts for free --- ### Very Intuitive - Overall rating: 5/5 - Reviewer: Tomasz A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great for pointing out optimizations, most of the time I implement in Opteo but sometimes I do apply manually in AdWords because of more control over what I am doing. #### Cons More visibility of how steps/changes are made in AdWords and more customised ways to make these changes would be good. Often I like to create things in a certain way - thats why I do changes manually instead of in Opteo sometimes. --- ### Opteo is setting up new benchmarks. - Overall rating: 5/5 - Reviewer: Robert Attila F. - Verified reviewer: Yes - Product usage: Used daily for less than 6 months - Reviewed: June 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Opteo saves time! What we once used to do via Excel can now quickly be seen in Opteo. This is the best tool I have seen on the market to date to help you maintain and optimize your campaigns. You get quick actionable insights into your campaigns. But the can do even one better, with a click of the button those insight are immediately implemented (Warning: You still need to know what your doing and how it might effect your AdWords campaign) Saving yourself tedious work so you can focus on what's important: your client's. The user interface is also very intuitive. In the end of the day it just works! --- ### AdWords Made Easy - Overall rating: 5/5 - Reviewer: Leni K. - Verified reviewer: Yes - Product usage: Used weekly for less than 12 months - Reviewed: February 2017 - Review source details: This review was submitted organically. No incentive was offered Opteo has been a huge asset in saving time for basic optimizations. We get relevant improvements applicable to the specific accounts, not just generic suggestions each week. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros As a new tool, Opteo continues to impress by adding new features that are above and beyond other tools. Customer service is extremely receptive, both to explain features and take in our feedback. The interface is easy to use, and works on a mobile device as well, which is handy. #### Cons As a new platform, there are the occasional lags or glitches. No call tracking integrations currently for optimizations. Not for small accounts, as there's not enough data to optimize. --- ### Very Excelent tool - Overall rating: 5/5 - Reviewer: Paukov J. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros OPTEO helps me daily in my work. My AdWords accounts are very powerful. Thank you OPTEO team. Jozef #### Cons When I have new ideas I will send their guys and they gradually customization services. One day will be OPTEO perfect. --- ### Great tool to monitor daily AdWords campaigns, it tells what needs to be improved, why it needs and gives the option to do the improvement. Easy to us - Overall rating: 5/5 - Reviewer: Dora A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: August 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Improvements field is great - in seconds you can see what improvements you can do to improve the campaign performance. The scorecard and performance fields are very easy to analyse in a couple of minutes you can see the previous day performance. One of my favorite is the Search Impression share which tells you % of share lost to rank, budget and the % of impression won. #### Cons Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level. --- Showing 1 - 10 of 114 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/opteo-profile/reviews/) ## Opteo Popular Comparisons [Semrush vs Opteo](https://www.softwareadvice.com/marketing/opteo-profile/vs/semrush/)[Optmyzr vs Opteo](https://www.softwareadvice.com/marketing/opteo-profile/vs/optmyzr/)[ClickCease vs Opteo](https://www.softwareadvice.com/web-analytics/clickcease-profile/vs/opteo/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/opteo-profile/alternatives/) ## Other Top Recommended Campaign Management Software [Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/) **4.5** (3541) Recently recommended **11** times [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **11** times [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3038) Recently recommended **10** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6252) Recently recommended **5** times Stuck Between Options? 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