Opteo really makes my life easier because it shows me several adjustments to the AdWords campaigns that I would have to manually detect by analyzing reports.

Very easy to use. Just click, click, click, optimization done. For every optimization there is plenty of help and knowledge. Support responds really fast. Great price.

More optimizations rules could be great. On the top of my mind comes something like "dynamically adjust bids to be #2 (or any position you want)". And "adjust to always be on top of first page". Things like that, utilizing adwords scripts, would be very good to have.

Better CPL, better quality score, better ads, more traffic etc. Just good things.

The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision. It's super user friendly, and keeps good track of my budget/spend. I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it. Great product; and nice support team as well.

Very little. I don't really have any bad things to say. I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great.

The costs is far cheaper than competitive softwares like Wordstream.

The UI is not as intuitive as some of the other platforms. Very manual process to implement changes.

Save lots of time and put our campaigns ahead of the competition. We receive lots of great optimizations recommendations and to execute is just a click away, also the budgeting manage feature is very easy to use and control the budget of many accounts with different monthly budgets.

We miss a reporting tool to send the optimizations to our clients and other few features, but the key features we already have on the platform.

A fantastic system which really takes an in-depth look into how your campaigns are performing and provide relevant recommendations to improve the performance of said campaigns. Simple to use interface, great knowledge base articles and all round great customer service.

Lack of exportable reporting options. Would be great to use this for reporting monthly as well rather than having a seperate reporting tool.

We spent a lot of time researching various providers and after the demo's with all of them can easily say that this was the best. The tutorial to get it started is very easy and videos explain everything. A few clicks literally save us hours of monotonous work so we can spend more time exploring new strategies/ideas/opportunities for our clients. We use the system to help back up our staff and strategies to give our clients even better results. So far we've seen improvements on all accounts and I'd highly recommend.

Ease of use Great tutorial system Great customer service, very quick, always responds Improving results Saving us hundreds of hours each year What I love the best is the system can automatically predict the exact % to increase and decrease a bid It's a great value seller that I tell all my clients we have adopted to their accounts for free

Great for pointing out optimizations, most of the time I implement in Opteo but sometimes I do apply manually in AdWords because of more control over what I am doing.

More visibility of how steps/changes are made in AdWords and more customised ways to make these changes would be good. Often I like to create things in a certain way - thats why I do changes manually instead of in Opteo sometimes.

Opteo saves time! What we once used to do via Excel can now quickly be seen in Opteo. This is the best tool I have seen on the market to date to help you maintain and optimize your campaigns. You get quick actionable insights into your campaigns. But the can do even one better, with a click of the button those insight are immediately implemented (Warning: You still need to know what your doing and how it might effect your AdWords campaign) Saving yourself tedious work so you can focus on what's important: your client's. The user interface is also very intuitive. In the end of the day it just works!

Opteo has been a huge asset in saving time for basic optimizations. We get relevant improvements applicable to the specific accounts, not just generic suggestions each week.

As a new tool, Opteo continues to impress by adding new features that are above and beyond other tools. Customer service is extremely receptive, both to explain features and take in our feedback. The interface is easy to use, and works on a mobile device as well, which is handy.

As a new platform, there are the occasional lags or glitches. No call tracking integrations currently for optimizations. Not for small accounts, as there's not enough data to optimize.

Improvements field is great - in seconds you can see what improvements you can do to improve the campaign performance. The scorecard and performance fields are very easy to analyse in a couple of minutes you can see the previous day performance. One of my favorite is the Search Impression share which tells you % of share lost to rank, budget and the % of impression won.

Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level.

It is basically an Adwords management tool, that provides suggestions by continuous extensive monitoring of your accounts with the backup of statistically relevant information and you get these suggestions many times a day about the several options available. They have a lot of features that enable users to create their ads by writing them themselves or even based on their rival’s ads.

The interface of the application isn't user-friendly and is not apt for the portable devices such as tabs and mobile phones. Absence of features to export a report. The application needs extension to Google display network. The reporting tool lacks advanced features.

- Great account improvements section - manually push recommended improvements. I actually like that it's a manual process. Better understand the recommendations. - Constantly growing feature list. The developers are adding new functionality nearly every week. - Easily manage an entire MCC's worth of accounts. - Huge value for the price. - The support is stellar. Send a chat and usually answered within minutes.

- The appearance if the application, while super clean, could use a bit of work to help keep accounts and features separated. Occasionally I am hunting for a specific tool and it blends together.

Opteo helps us make smaller day to day changes in our clients accounts, giving us more time to focus on more crucial things and helping our clients better

Easy to use, intuitive, lets you decide what changes to be done, explains why a change should be made, make changes direct in their interface, fast support and they listen to feedback

I love the simplicity, but if I had to put a finger on something, it would be that it isn't Danish and therefore not suggesting spellingmistakes in Danish (I'm from Denmark)

Opteo saves you serious amounts of time & money, it essentially is like having an assistant look over your whole account 24/7 and suggest changes that you approve. Opteo also shows you *why* it is suggesting the changes to help with your decisions on if you should actually implement its changes, this is invaluable when implementing changes as you can literally see the criteria the computer looked at to suggest these changes, so you can ensure you always make the right decision. I also noticed that Opteo picks up things like broken links many hours or even days before Adwords itself does, this is a very valuable feature if you have products that do a lot of volume or ads that spend a lot.

It could be improved if it was possible to replace broken ad links in Opteo itself, rather than having to find the same ad in Adwords & Fix it there.

Opteo allows a helicopter view on all accounts we manage. The tool offers various optimizations and a constant analyze of various elements to always be certain to be on the right track.

No cons, the tool does exaclty what we need. Maybe improve the refresh cycle, but that's clearly a "nice to have" at this stage

Very happy - makes it easier to manage daily tasks and focus on larger projects and aspects of the campaign, focus on the strategy and less on the minutia of campaign optimisation.

Does a good job giving recommendations for optimizations and campaign changes and adjustments that we wouldn't have necessarily noticed on our own in our daily management of campaigns.

I wish there was a way to adjust certain thresholds they make for recommendations automatically. By default, if your bids are low, they recommend raising them up to 30% automatically to get closer to a first page bid. I love the campaign groupings, and I wish there was a way you could set adjustments so that in campaign groups like "Branded" you could give it a different maximum threshold, like 80 or 100% or whatever you choose.

We use Opteo for almost a year now and we really love working with it. Opteo saves me a lot of time so I have time free for other important tasks. Opteo is always improving their services with extra features and designs to make user interface more appealing. Also their customer support is great, when we have had questions they were answered quickly and sufficient.

Main reasons we use Opteo are: 1. Advises on bid optimisation, best/worst performing ads, and targeting 2. Provides us with an overview of performance metrics, such as quality scores, search impression shares, and monthly budgeting 3. Notifies us when something unexpected happens in one of our accounts 4. Provides us with an overview of how a campaign is performing (e.g. cost efficiency)

I use Opteo to handle a lot of the day-to-day, routine work that comes with managing ad accounts. Things like bid adjustments, adding keywords from search terms, etc. Being able to process those changes in bulk saves me hours per week.

I feel like the onboarding process for a new account could be improved. A simple 3-5 question setup survey when importing a new account could help get the optimization off to a faster start. Not a big deal at all, but could be helpful.

More fun optimizing our Google Ads campaigns - and a lot easier to do this!

Regulary Email about Mayor Changes in Google Ads Accounts Software very easy to use Help manage Google Ads a lot easier

I am onehundred percent (100%) happy using Opteo

Easy to do significant but positive changes for clients each week. We have seen a great improvement in our results over time.

A lot easier to use than Google's own UI. Allows us to regularly and incrementally improve our clients account over time. We have a lot of small clients (rather than a few huge ones) and the pricing structure is great for that mix.

Nothing comes to mind. Any problems have been at our end.

User-friendliness Clean interface Good suggestions + explanations bids adjustments on age, gender, and more

Sometimes it takes time to receive recommendations

It far surpassed what I had experienced in other campaign tools. Very happy

The recommendations and notifications are the best in class. I have tried every tool for Adwords management out there. This is the best I have used. Then you look at the price and you are sold for sure. The competition is easily twice the price. It's a no brainer at that point. It is clean and easy to quickly see how your campaigns are performing.

Wish they supported other platforms like Linkedin, Facebook and Bing.

Optimized for a specific interest. Very easy to set up and navigate. The recommendations are accurate and take the time-consuming aspect out of bidding,

I really don't have anything negative to say other than the overwhelming amount of features, playing and setting up can take a minute, but once it is up and running the service is phenomenal. Great job!

Opteo makes it easy to monitor spend and optimize for CTR/CPA in minutes rather than hours.

I charge clients on a value-based retainer, so this lets me manage more clients and spend less time poking around to get better results.

I just wish it had a mobile app and more detailed automatic notes so I can copy/paste them into my reports.