About Optimizely

Optimizely is a cloud-based marketing solution that helps product teams test, modify and deploy customer-oriented digital experiences. The experimentation platform allows businesses to make data-driven decisions and implement personalization across websites, mobile applications and connected devices.

Key features of Optimizely include visual editor, platform security/compliance and customizable experiments such as multi-page, A/B testing and multivariate. It comes with a stats engine, which allows users to run experiments with statistical rigor and make business decisions based on real-time results against preset goals metrics. Additionally, it helps track and measure success with insights into clicks, visitor actions, ...


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Supported Operating System(s):

Windows XP, Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

87 Reviews of Optimizely

Average User Ratings

Overall

4.57 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(56)

56

4 stars

(25)

25

3 stars

(6)

6

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 87 results

June 2017

Crystal from Surety Solutions, LLC

Verified Reviewer

Company Size: 11-50 employees

Industry: Insurance

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

5.0

Functionality

4.0

June 2017

Optimizely is the tool taught in CRO classes

Pros

I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why: #1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day. #2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean. #3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

January 2020

Ciprian from 4Property

Verified Reviewer

Company Size: 2-10 employees

Industry: Real Estate

Time Used: Less than 2 years

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

January 2020

The best A/B testing tool

Pros

The best A/B testing tool in my opinion. Light footprint, no screen flickering for variants, experiments easy to set up using the integrated editor and code IDE.

Cons

I can't think of anything I didn't like about this software.

June 2018

James from TheAdvisorCoach.com

Company Size: 2-10 employees

Industry: Financial Services

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

4.0

Functionality

3.0

June 2018

Okay A/B testing tool - there are better options

I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

Pros

I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

Cons

Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

November 2019

Zuzana from Softchoice

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

November 2019

An intuitive tool adapted to the needs of its customers.

It has been very useful at the time of performing the A / B testing, it adapts to the needs of the client, which is an ideal aspect and the reason why it has been implemented in the company, can be used on different platforms and devices without any Disadvantage providing mobility its use extends from a desktop PC to mobile devices without reducing its software potential.

Pros

It is a very simple tool that allows you to perform analytical tests on the web, its interface is complete, it is not necessary to apply a line of code which reduces some time in that aspect, has a good reputation and is also ideal for those beginners who work in web design since it does not require previous knowledge, from my point of view it is an ideal tool that should not be missing in any web development.

Cons

Its characteristics as well as functionalities are suitable both for different users and level of knowledge regarding web development, nothing to say about it.

April 2018

catherine from Marketing Surfers - Tu Agencia de Marketing en Internet

Verified Reviewer

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Excellent AB testing tool!

Pros

With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

Cons

This software is very expensive, but it is really worth its initial price, everything else is wonderful