About Optimizely

Optimizely is a cloud-based marketing solution that helps product teams test, modify and deploy customer-oriented digital experiences. The experimentation platform allows businesses to make data-driven decisions and implement personalization across websites, mobile applications and connected devices.

Key features of Optimizely include visual editor, platform security/compliance and customizable experiments such as multi-page, A/B testing and multivariate. It comes with a stats engine, which allows users to run experiments with statistical rigor and make business decisions based on real-time results against preset goals metrics. Additionally, it helps track and measure success with insights into clicks, visitor actions, ...


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Supported Operating System(s):

Windows XP, Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

89 Reviews of Optimizely

Average User Ratings

Overall

4.54 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(55)

55

4 stars

(27)

27

3 stars

(7)

7

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 89 results

June 2017

Crystal from Surety Solutions, LLC

Verified Reviewer

Company Size: 11-50 employees

Industry: Insurance

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

5.0

Functionality

4.0

June 2017

Optimizely is the tool taught in CRO classes

Pros

I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why: #1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day. #2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean. #3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

April 2018

catherine from Marketing Surfers - Tu Agencia de Marketing en Internet

Verified Reviewer

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Excellent AB testing tool!

Pros

With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

Cons

This software is very expensive, but it is really worth its initial price, everything else is wonderful

June 2018

James from TheAdvisorCoach.com

Company Size: 2-10 employees

Industry: Financial Services

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

4.0

Functionality

3.0

June 2018

Okay A/B testing tool - there are better options

I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

Pros

I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

Cons

Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

November 2020

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Functionality

5.0

November 2020

Absolutely the best solution in market... until they went enterprise focused

Overall was a great platform and I miss using it since they've gone up market.

Pros

Really enjoyed using Optimizely prior to their shift to enterprise. Found their platform very useful and some really good graphs that prevented me from ending split tests too early!!

Cons

Too expensive now. I don't know anyone using it for this reason. Hard to justify the cost with other solutions in market like google optimize now.

October 2016

Chad from American Medical Association

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Non-Profit Organization Management

Time Used: Less than 2 years

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2016

Easiest A/B Testing Platform Out There

I have been using Optimizely for over 2 years now. In my previous role I used another testing and targeting tool that was much more complex to use. Optimizely's user interface is intuitive and the statistical algorithms give you confidence in selecting a winner. The best part about Optimizely is it's support. They have a support line and they will work tirelessly until your issue is resolved. I recommend Optimizely's platform to anyone looking to increase web conversions or provide more personal web experiences.

Pros

- Easy to use - Support - Great UI - Statistical modeling - Large optimization community

Cons

The price is higher than some tools but you get what you pay for.