Optimizely Software

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About Optimizely

Optimizely is a cloud-based marketing solution that helps product teams test, modify and deploy customer-oriented digital experiences. The experimentation platform allows businesses to make data-driven decisions and implement personalization across websites, mobile applications and connected devices. Key features of Optimizely include visual editor, platform security/compliance and customizable experiments such as multi-page, A/B testing and multivariate. It comes with a stats engine, which allows users to run experiments with statistical rigor and make business decisions based on real-time results against preset goals metrics. Additionally, it helps track and measure success with insights into clicks, visitor actions, page views and more. Optimizely integrate...

Optimizely Pricing

Optimizely offer Standard, Business, and Enterprise plans. Please contact Optimizely for pricing information.

Starting price: 

$50,000.00 per year

Free trial: 

Not Available

Free version: 

Not Available

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Optimizely visitor segmentation

Optimizely User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 95 reviews

Anonymous

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

December 2021

Ferrari of AB Testing Platforms

Crystal

Verified reviewer

Company size: 11-50 employees

Industry: Insurance

Time used: Less than 12 months

Review Source: GetApp

5

Ease-of-use

out of 5
4

Functionality

out of 5

June 2017

Optimizely is the tool taught in CRO classes

Pros

I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why: #1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day. #2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean. #3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

User Profile

catherine

Verified reviewer

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2018

Excellent AB testing tool!

Pros

With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

Cons

This software is very expensive, but it is really worth its initial price, everything else is wonderful

Anonymous

Company size: 11-50 employees

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

April 2022

Optimizely Review great!

Our primary use for A/B testing on our website is to determine which experience leads to the highest number of leads submitted. We're also including it into the site's personalisation. We've used it in the past for last-minute updates when we didn't have the engineering resources to do so immediately.

Pros

With Optimizely, we've been able to conduct A/B tests without the assistance of our developer staff. After a brief period of acclimatization, you'll be ready to go.

Cons

The price is significantly higher than some of our direct competitors. In addition, doing a large number of tests at once might be time-consuming.

Tarek

Verified reviewer

Company size: 201-500 employees

Industry: Banking

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

March 2022

Its very good to sales social media

2 years

Pros

Easy and very good to do marketing social media

Cons

You can sales social media instgram and snap chat

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