OptinMonster

RATING:

4.2

(75)

About OptinMonster

OptinMonster is a user-friendly lead generation and marketing automation tool that allows users to easily create and track high-converting optin forms and integrate them with their existing website. With its drag-and-drop form builder and A/B testing functionality, users can convert more leads into customers than ever before. In addition, OptinMonster features exit intent technology which triggers email campaigns when users are about to leave sites.

OptinMonster Pricing

Basic: $19/month (paid monthly) or $9/month (paid annually) Plus: $29/month (paid monthly) or $19/month (paid annually) Pro: $39/month (paid monthly) or $29/month (paid annually)

Starting price: 

$19.00 per month

Free trial: 

Not Available

Free version: 

Not Available

Location-specific in-line and after-post forms
Slide 1 of 2

OptinMonster Reviews

Overall Rating

4.2

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4

Most Helpful Reviews for OptinMonster

1 - 5 of 73 Reviews

User Profile

Kenny

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2021

OptinMonster takes lead generation and automation to the next level

OptinMonster is one of the best lead generation tools on the market and pretty much works immediately out of the box. You can quickly get a campaign up and running, integrated with the tools you're already using. I like the large number of templates and the many customization options. This makes OptinMonster easy for beginners and a great tool for advanced marketers as well. The simple Wordpress integration is also a time-saver.

PROS

What I like the most is that OptinMonster is easy to use on every website you own. It works both on Wordpress websites and any other website you own. Either you use the WordPress-plugin or you just add a piece of code to your site to display your campaigns. You also get a lot of ready-made templates that are already optimized for high conversions. After being around for so many years and learning from customer campaign data, OptinMonster knows what works and is constantly improving their templates. This way you don't need to start from scratch and know something will work. All you need to do is browse the templates, pick one, customize it a little bit and then publish your campaign.

CONS

There's not much I dislike about OptinMonster. There are different plans that you can take depending on your specific needs, but one thing I'd like to see changed is the page view limitation that comes with each plan. Once your campaign is displayed a certain number of times per month, you will need to upgrade to a higher plan if you reached your maximum.

User Profile

Becky

Verified reviewer

Marketing and Advertising, 2-10 employees

Used more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

FUNCTIONALITY

4

Reviewed January 2019

Optinmonster helps you get your website forms right

Optinmonster makes it very easy to put beautiful forms on your website and pop them when, where, and how you need them on your websites. They integrate with email marketing software platforms easily, and there is always Zapier if they don't happen to be integrated with the platform you use. I have been a customer for 3+ years, and despite the fact that I can better design forms, I still prefer to use them for my customer optin information collection. The many different ways you can have a form display on your website keep me as a customer.

PROS

I started using Optinmonster because I couldn't design a good looking form and I couldn't get it to open / pop when I wanted it to. I needed something that looked better than what I could get from my email marketing software and I needed to make it appear when and how I wanted it to. This is easily accomplished with Optinmonster!

CONS

They don't update their form designs very often and if you want to have the same form used on different pages or in different ways (on click vs exit intent) then you have to design a new form and set it up for each individual interaction scenario you need.

Yocheved

Retail, 51-200 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

2

VALUE FOR MONEY

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed November 2018

Works well once up and running but terrible UI

The ability to capture email addresses via the tools OptinMonster provides is great but the UI could use a functionality upgrade.

PROS

Once you finally get it up and running, the ability to create pop ups and exit intents and top bars is great. It works as expected and it's nice to be able to a/b test.

CONS

The UI is terrible - editing a template requires clicking around aimlessly hoping you'll hit on whatever it is you need to be able to edit what you're trying to edit. There is no internal analytics - it relies on a connection with GA, so if you don't turn that on, you get no data on how it's performing.

User Profile

Tohibullah

Verified reviewer

Information Services, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2018

OptinMonster: Giving a better return on money invested

PROS

This is the team also behind two other popular WordPress plugins: WPForms and MonsterInsights. The combination of three, OptinMonster along with WPForms and MonsterInsights, should give a competitive advantage when it comes to web development and internet marketing endeavors. When it comes to OptinMonster, cool features including Content Locking wherein a user is asked to enter his or her credential (say email) after consuming a part of content is great. It is a human tendency to finish a particular activity once started, and OptinMonster leverages many such human psychologies, giving a better return on money invested.

CONS

There is no free version of OptinMonster available unlike WPForms which has a free lite version.

User Profile

Camille

Verified reviewer

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed April 2018

Keep it simple when using this tool

Great tool for driving conversions. You can launch tactics FAST.

PROS

Optinmonster is easy to use. They have great templates, you can copy and paste HTML/CSS in. Native Google Analytics integration makes tracking a breeze, and the setting triggers is super easy.

CONS

This tool breaks more often than it should. Every A/B test I've tried to run has technical issues. I've had pop-ups trigger when they shouldn't. CSS doesn't always play nicely. If you keep it super simple, you're good to go. If you try to get fancy with development and design, you might run into some trouble.

Vendor Response

Hey Camille, Thanks for the review. I think most if not all of your concerns will be addressed in some of our future updates to the Builder. :) Thanks again for working with us. Don't hesitate to reach out if we can help you with anything.

Replied April 2018