--- title: "OptinMonster Software Reviews, Demo & Pricing - 2026" description: "Review of OptinMonster Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/optinmonster-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Lead Generation Software](https://www.softwareadvice.com/marketing/lead-generation-comparison/) / OptinMonster Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/optinmonster-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/optinmonster-profile/alternatives/) # OptinMonster Review From $19/month 1 plan Wondering if OptinMonster is right for your organization? Our Lead Generation Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview OptinMonster 4.2 [(78)](https://www.softwareadvice.com/marketing/optinmonster-profile/reviews/) Pricing Starting at $19.00 per feature per month ### About OptinMonster OptinMonster is a user-friendly lead generation and marketing automation tool that allows users to easily create and track high-converting optin forms and integrate them with their existing website. With its drag-and-drop form builder and A/B testing functionality, users can convert more leads into customers than ever before. In addition, OptinMonster features exit intent technology which triggers email campaigns when users are about to leave sites. Wondering if OptinMonster is right for your organization? Our Lead Generation Software selection experts can help you in 15 minutes or less. ## OptinMonster User Interface ## Popular OptinMonster Alternatives Main Product OptinMonster 4.2 [(78)](https://www.softwareadvice.com/marketing/optinmonster-profile/reviews/) Ratings Breakdown - 4.09Ease of use - 4.14Value for money - 4.20Customer support - 4.18Functionality Pricing Starting at $19.00 per month Get Price Alternative Product [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/) 4.5 [(576)](https://www.softwareadvice.com/marketing/seamless-ai-profile/reviews/) Ratings Breakdown - 4.55Ease of use - 4.26Value for money - 4.35Customer support - 4.47Functionality Pricing Available upon request Get Price Alternative Product [useArtemis](https://www.softwareadvice.com/customer-data-platform/useartemis-profile/) 4.7 [(171)](https://www.softwareadvice.com/customer-data-platform/useartemis-profile/reviews/) Ratings Breakdown - 4.78Ease of use - 4.86Value for money - 4.56Customer support - 4.61Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [Dripify](https://www.softwareadvice.com/crm/dripify-profile/) 4.7 [(477)](https://www.softwareadvice.com/crm/dripify-profile/reviews/) Ratings Breakdown - 4.68Ease of use - 4.29Value for money - 4.62Customer support - 4.43Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [Linked Helper 2](https://www.softwareadvice.com/marketing/linked-helper-2-profile/) 4.9 [(276)](https://www.softwareadvice.com/marketing/linked-helper-2-profile/reviews/) Ratings Breakdown - 4.48Ease of use - 4.86Value for money - 4.85Customer support - 4.83Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.5 [(6251)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Ratings Breakdown - 4.33Ease of use - 4.18Value for money - 4.38Customer support - 4.41Functionality Pricing Starting at $15.00 per month Get Price ## OptinMonster Pricing and Plans Starting price: $19.00 per month Free Trial Free Version Basic $19.00 per feature, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## OptinMonster Features - Popular features found in Lead Generation Campaign Management CRM Data Import/Export Landing Pages/Web Forms Lead Nurturing Lead Qualification Lead Segmentation Lead Verification/Validation Pipeline Management Reporting & Statistics - More features of OptinMonster A/B Testing Campaign Analytics Campaign Planning Campaign Segmentation Contact Database Customer Segmentation Customizable Forms Drag & Drop Email Marketing Forms Management Lead Capture Lead Generation Marketing Automation Prospecting Tools Web Forms ## OptinMonster Integrations HubSpot Marketing Hub Integration rated undefined from -1 review ActiveCampaign Integration rated undefined from -1 review Google Analytics 360 Integration rated undefined from -1 review iContact Integration rated undefined from -1 review AWeber Integration rated undefined from -1 review Constant Contact Integration rated undefined from -1 review See all 21 integrations ## OptinMonster User Reviews ## OptinMonster customer ratings - Overall rating: 4.2/5 - Total reviews: 78 ### Rating distribution - 5 stars: 40 reviews (51%) - 4 stars: 23 reviews (29%) - 3 stars: 12 reviews (15%) - 2 stars: 0 reviews (0%) - 1 star: 3 reviews (4%) ### Secondary ratings - Ease of use: 4.1/5 - Value for money: 4.1/5 - Customer support: 4.2/5 - Functionality: 4.2/5 --- ### OptinMonster: Giving a better return on money invested - Overall rating: 5/5 - Reviewer: Tohibullah M. - Verified reviewer: Yes - Industry: Information Services - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This is the team also behind two other popular WordPress plugins: WPForms and MonsterInsights. The combination of three, OptinMonster along with WPForms and MonsterInsights, should give a competitive advantage when it comes to web development and internet marketing endeavors. When it comes to OptinMonster, cool features including Content Locking wherein a user is asked to enter his or her credential (say email) after consuming a part of content is great. It is a human tendency to finish a particular activity once started, and OptinMonster leverages many such human psychologies, giving a better return on money invested. #### Cons There is no free version of OptinMonster available unlike WPForms which has a free lite version. --- ### Some improvements will make it a better tool. - Overall rating: 4/5 - Reviewer: Tchameni C. - Verified reviewer: Yes - Industry: Graphic Design - Company size: Self-Employed - Product usage: Used monthly for less than 6 months - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It needs further improvements, especially in handling and managing subscribers. The company should consider adding more features and functionalities as well. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros I used optinMonster for opt-in forms. It's quite a great tool for lead generation.Opt-in forms are easy to customize and the user interface is very simple as well. You can drag and drop items into the builder and they readily adapt to small screen devices and it easily integrates with other tools like MailChimp. #### Cons What I dislike about optinMonster is the price for using it. It can be expensive compared to what you'll have to gain in return for your investments and secondly, for proper contact management, It's better to use MailChimp to handle contacts because optinMonster lacks a few functionalities that are essentially for handling managing subscribers. - The forms are also very limited, especially in terms of customization and feature-richness. --- ### Regrettably moved here and not that impressed so far - Overall rating: 3/5 - Reviewer: Mitch A. - Verified reviewer: Yes - Industry: E-Learning - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2023 - Review source details: This review was submitted organically. No incentive was offered Incredibly frustrating so far. Instead of more features they need to focus on making the bare basics easier to use. If we weren't using a referral software that required us to use optinmonster I never would have changed, or when i did change i would have refunded immediately. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros I liked that there were many more features that were available to use #### Cons Many things. The biggest one is that it blows my mind the forms are not very mobile responsive. Most of everyones traffic is mobile, yet they recommend you create a form for your website plus a different one for mobile. So it takes double the work to set anything up. Secondly, the forms they use are blocked by browsers like Brave and Tor, which means constant support enquiries to deal with. I tried asking optinmonster support team for help on this. That was 4 days ago. Still no reply. Now it is the weekend and that means we are going to continue to have this issue another 2-3 days. --- ### Keep it simple when using this tool - Overall rating: 4/5 - Reviewer: Camille B. - Verified reviewer: Yes - Product usage: Used weekly for less than 2 years - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great tool for driving conversions. You can launch tactics FAST. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros Optinmonster is easy to use. They have great templates, you can copy and paste HTML/CSS in. Native Google Analytics integration makes tracking a breeze, and the setting triggers is super easy. #### Cons This tool breaks more often than it should. Every A/B test I've tried to run has technical issues. I've had pop-ups trigger when they shouldn't. CSS doesn't always play nicely. If you keep it super simple, you're good to go. If you try to get fancy with development and design, you might run into some trouble. #### Vendor response Hey Camille, Thanks for the review. I think most if not all of your concerns will be addressed in some of our future updates to the Builder. :) Thanks again for working with us. Don't hesitate to reach out if we can help you with anything. Replied April 2018 --- ### Easy to Use Popup - Overall rating: 5/5 - Reviewer: Niraj Y. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Its Easy to capture a Lead with this functionality of popup Form Builder #### Cons Pricing can be on little lower side, also little support must improve --- ### Software to help you collect leads effectively on your Website - Overall rating: 5/5 - Reviewer: Mohan Lal D. - Verified reviewer: Yes - Industry: E-Learning - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: May 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Experience with using OptinMonster for generating leads has been good. Optin Monster has various campaign types, pre-built templates, and drag n drop builder which makes it easy to create lead generation campaigns with it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros There are various things I like about OptinMonster including drag & drop builder, tons of pre-built templates, various options for campaign types, and the Yes/No forms. My favorite part about the software is that it has tons of display options or targeting rules that you can set for your Campaign, this allows you to show relevant campaigns to the user, which in turn helps in improving the overall conversion rate. #### Cons There is nothing that I dislike about OptinMonster --- ### Fake Reviews - Overall rating: 3/5 - Reviewer: Lucas M. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros It does the job for the most part, easy to use, pretty straight forward. Works like most apps (Mailchimp Etc.) #### Cons When you look at the reviews on this product you can tell it's deceptive. If you're in the industry you know all the ways to manipulate everything, and right off the back, the first review is bashing this product. The next two give it a 5 star review except it sounds way to good to be true. To top it off the company gives thanks to the person who supposedly gave the review and twice it says thank you Thomas? I mean come on. The odds of two people giving a 5 star review and they were both named Thomas? Good try Optinmonster, if they new better, they would know that if we are in the business, we no how deceptive it can be. They need a new editor because the one you have now just got you caught up as a fraud. --- ### Stacks of templates, simple to use - Overall rating: 4/5 - Reviewer: Luke S. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: October 2018 - Review source details: This review was submitted organically. No incentive was offered Customer service is solid and you're given handle tips on how to improve conversion in their regular email blasts. The price is pretty much unbeatable for what you get so would definately recommend. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Right from the start you're given solid templates that are easily tweaked to suit your brand. Within minutes we had our first campaign live which gave us instant traction. #### Cons There is a custom code version of this tool which is great, but we wanted to try an advanced feature that didn't come standard (in the particular way we'd like it) and would have taken some of our developer time. So could be done, but we just wanted to move a little quicker. --- ### Lead-Generation Made Easy - Overall rating: 5/5 - Reviewer: Heiko T. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros OptinMonster gives you serveral options to setup customized forms / screentakeovers etc. to collect leads in multiple ways on your website. With a few clicks you can setup the connection to your email-marketing-software to store your new subscribers. #### Cons Roughly 2 years ago they changed their interface and the way you set up optins completly from one day to another. At this point the new interface was quite unfamiliar. --- ### Amazing software! - Overall rating: 5/5 - Reviewer: Alfredo B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The company I used it for, really reaped its benefits! The experience was great, not just with the application itself but their service is wonderful! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This software is a MUST-HAVE for your website if you're serious about putting forth a functional inbound strategy. It's very easy to use and setup. The notification builder is great and intuitive, as well as the reporting feature. #### Cons Can't say that I have any cons I'd like to write about, it is flawless! --- Showing 1 - 10 of 78 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/optinmonster-profile/reviews/) ## OptinMonster Popular Comparisons [Seamless vs OptinMonster](https://www.softwareadvice.com/marketing/optinmonster-profile/vs/seamless-ai/)[useArtemis vs OptinMonster](https://www.softwareadvice.com/marketing/optinmonster-profile/vs/useartemis/)[Dripify vs OptinMonster](https://www.softwareadvice.com/crm/dripify-profile/vs/optinmonster/)[Linked Helper 2 vs OptinMonster](https://www.softwareadvice.com/marketing/linked-helper-2-profile/vs/optinmonster/)[HubSpot Marketing Hub vs OptinMonster](https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/327368-optinmonster/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/optinmonster-profile/alternatives/) ## Other Top Recommended Lead Generation Software [FloStack](https://www.softwareadvice.com/marketing/flostack-profile/) **0.0** (0) Recently recommended **9** times [CASTANET](https://www.softwareadvice.com/marketing/castanet-profile/) **5.0** (4) Recently recommended **7** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6251) Recently recommended **4** times [Gather](https://www.softwareadvice.com/product/104580-Gather/) **4.8** (19) Recently recommended **2** times Stuck Between Options? 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