All OptinMonster Reviews

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Kenny

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2021

OptinMonster takes lead generation and automation to the next level

OptinMonster is one of the best lead generation tools on the market and pretty much works immediately out of the box. You can quickly get a campaign up and running, integrated with the tools you're already using. I like the large number of templates and the many customization options. This makes OptinMonster easy for beginners and a great tool for advanced marketers as well. The simple Wordpress integration is also a time-saver.

PROS

What I like the most is that OptinMonster is easy to use on every website you own. It works both on Wordpress websites and any other website you own. Either you use the WordPress-plugin or you just add a piece of code to your site to display your campaigns. You also get a lot of ready-made templates that are already optimized for high conversions. After being around for so many years and learning from customer campaign data, OptinMonster knows what works and is constantly improving their templates. This way you don't need to start from scratch and know something will work. All you need to do is browse the templates, pick one, customize it a little bit and then publish your campaign.

CONS

There's not much I dislike about OptinMonster. There are different plans that you can take depending on your specific needs, but one thing I'd like to see changed is the page view limitation that comes with each plan. Once your campaign is displayed a certain number of times per month, you will need to upgrade to a higher plan if you reached your maximum.

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Becky

Verified reviewer

Marketing and Advertising, 2-10 employees

Used more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

FUNCTIONALITY

4

Reviewed January 2019

Optinmonster helps you get your website forms right

Optinmonster makes it very easy to put beautiful forms on your website and pop them when, where, and how you need them on your websites. They integrate with email marketing software platforms easily, and there is always Zapier if they don't happen to be integrated with the platform you use. I have been a customer for 3+ years, and despite the fact that I can better design forms, I still prefer to use them for my customer optin information collection. The many different ways you can have a form display on your website keep me as a customer.

PROS

I started using Optinmonster because I couldn't design a good looking form and I couldn't get it to open / pop when I wanted it to. I needed something that looked better than what I could get from my email marketing software and I needed to make it appear when and how I wanted it to. This is easily accomplished with Optinmonster!

CONS

They don't update their form designs very often and if you want to have the same form used on different pages or in different ways (on click vs exit intent) then you have to design a new form and set it up for each individual interaction scenario you need.

Yocheved

Retail, 51-200 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

2

VALUE FOR MONEY

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed November 2018

Works well once up and running but terrible UI

The ability to capture email addresses via the tools OptinMonster provides is great but the UI could use a functionality upgrade.

PROS

Once you finally get it up and running, the ability to create pop ups and exit intents and top bars is great. It works as expected and it's nice to be able to a/b test.

CONS

The UI is terrible - editing a template requires clicking around aimlessly hoping you'll hit on whatever it is you need to be able to edit what you're trying to edit. There is no internal analytics - it relies on a connection with GA, so if you don't turn that on, you get no data on how it's performing.

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Rocky

Verified reviewer

11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed June 2018

Quick and easy lead generation software that anybody who knows Wordpress can use

So many useful features. It's one of the few pieces of software where I use about 80-90% of it's features.

PROS

Optin Monster is a great, low-cost alternative to capturing leads on your website. The free version has a lot of what the average startup will need. And the pro version does some incredible things like A/B testing automatically. What I like is how simple it is to set up the landing pages, opt-ins, and thank you pages. I gave it to my clients to play with, and they were up and running with the software!

CONS

I don't really have any complaints with Optin monster. It works, there's frequent updates that makes the software better, and the free version is a excellent taste for many startups. Maybe one thing I don't like is the free version has the optin monster logo... but it's a free version for a reason.

Brian

Verified reviewer

Staffing and Recruiting, 2-10 employees

Used weekly for more than 2 years

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed September 2022

I love Optin Monster

Very pleased with Optin Monster. The customer service is truly outstanding. One time I was struggling making a custom form and they actually had someone do custom CSS and HTML for me! Was awesome

PROS

You could teach this software to someone who has never used a form builder in their life before. It is simple and easy to use. While also being very effective,

CONS

What I wish this software had is the ability to upload files to the forms. So people could submit files for specific pages and what not.

Reason for choosing OptinMonster

Price was reasonable, good reviews on customer experience, also read that it is user friendly.

User Profile

Camille

Verified reviewer

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed April 2018

Keep it simple when using this tool

Great tool for driving conversions. You can launch tactics FAST.

PROS

Optinmonster is easy to use. They have great templates, you can copy and paste HTML/CSS in. Native Google Analytics integration makes tracking a breeze, and the setting triggers is super easy.

CONS

This tool breaks more often than it should. Every A/B test I've tried to run has technical issues. I've had pop-ups trigger when they shouldn't. CSS doesn't always play nicely. If you keep it super simple, you're good to go. If you try to get fancy with development and design, you might run into some trouble.

Vendor Response

Hey Camille, Thanks for the review. I think most if not all of your concerns will be addressed in some of our future updates to the Builder. :) Thanks again for working with us. Don't hesitate to reach out if we can help you with anything.

Replied April 2018

Anonymous

2-10 employees

Used daily for less than 6 months

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2023

Perfect tool for great results

PROS

easy installation, good prices, great support

CONS

that i didn't find it earlier so everything would've been easy

Reasons for switching to OptinMonster

changed everything, deleted so many features

User Profile

Diego

Verified reviewer

Marketing and Advertising, 11-50 employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed May 2022

Great for lead generation & automation

You can quickly get a campaign up and running, integrated with the tools you're already using for your marketing automation & CRM strategy. If you don't have experience, the pre-made templates will make it easy for you to customize it a bit and publish your campaign.

PROS

Great for building email lists and nurture your leads. Is a good low-cost and easy to implement solution, specially if you are a startup. There is a bit of a learning curve but once you get it, you will master most of its features.

CONS

As you are using a plugin, your site performance will decrease. If you care for SEO, make sure to use a good hosting company. I don't really have any complaints with Optinmonster. Bear in mind that they only offers email support. If you need help, you will have to wait for assistance but I must say their customer support is great.

Reasons for switching to OptinMonster

Pricing

User Profile

Luke

Verified reviewer

Automotive, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2018

Stacks of templates, simple to use

Customer service is solid and you're given handle tips on how to improve conversion in their regular email blasts. The price is pretty much unbeatable for what you get so would definately recommend.

PROS

Right from the start you're given solid templates that are easily tweaked to suit your brand. Within minutes we had our first campaign live which gave us instant traction.

CONS

There is a custom code version of this tool which is great, but we wanted to try an advanced feature that didn't come standard (in the particular way we'd like it) and would have taken some of our developer time. So could be done, but we just wanted to move a little quicker.

User Profile

Irfanudeen

Verified reviewer

E-Learning, 5,001-10,000 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed April 2022

Monsterous Lead generation and optimization tool

I learn a lot about lead automation and lead optimization with the help of OptinMonster. It integrates with all my LMS and CRM tools to deliver the best output.

PROS

The best about OptinMonster is they offer freemium services to know about the platform. OptinMonster is the best tool for the beginners who aspire to became a blogger, data miner, lead generator. It run the campaigns very effectively and the performance is at par with the high paid applications in the market. It offers various integration support and plugin supports.

CONS

The customization of the fields is little in the OptinMonster. The chat support takes time to respond in my time zone, apart from this everything is at best in OptinMonster.

Michele

Retail, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2019

Love OptinMonster!

What I like most about this software is that you can easily integrate and make edits to your site's pop ups. We have a pop up that I've set to appear 30 seconds after you land on our homepage. It's opts customers to sign up for our email newsletter (the incentive is that they will be entered into our monthly giveaway). The list of emails goes straight to our email marketing tool so I can easily pick a winner every month. I also have an exit intent pop up that appears whenever you are on certain pages of our site and move your mouse to close out. It's very easy to edit this pop up as I often make changes to it. My experience with OptinMonster has been great. I'm really glad they have an option to A/B test pop ups. Very happy I chose OptinMonster!

PROS

Integration was super easy. It's also very easy to edit currently running pop ups (no need to have a developer push anything new to code- simply log in to optinmonster's website, swap out an image or change some text and watch it update on your website in real time). They have exit intent pop ups which we utilize (and you can choose what pages on your site you want certain ones to show up on). There's analytics built in so you can see how your pop ups are doing. You can A/B test. They do it all!

CONS

Can't have unique promo codes generate. For instance, I can't have a unique promo code pop up for every customer. We have an exit intent cart saver pop up that gives customers a 5% off coupon code. I have to monitor the coupon websites around the web such as "retail me not" to make sure the promo code doesn't show up on there (it always does). Then I have to go and change the promo code. If OptinMonster had the option for unique promo codes this wouldn't happen.

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2018

Great software

PROS

OptinMonster is super easy to use and works extremely well. I've used it for 3+ years and the functionality has gotten even better since I started.

CONS

It's hard to write cons for OptinMonster. The price is right. It's simple to use. It runs really quickly. And when I have a support question, they answer it expertly and really quickly.

Vendor Response

Thank you so much for your kind words! We're thrilled to have you as a customer! Don't hesitate to reach out to us via Support if you ever have any issues that we can assist you with. :)

Replied April 2018

Patrick

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed April 2018

I have been greatly pleased with this software and would highly recommend it overall.

PROS

For a first time user, I thought the documentation was outstanding. It was easy to implement on my blog. Whenever I had questions, there was always outstanding customer support. The software also offered easy integration with other products and my blog.

CONS

I find my self sometimes wishing there was a greater selection of templates. Although, I have been pleased with what is present available in the software.

Vendor Response

Hey Patrick, Thank you for your kind review. I think our updates to the Builder in the near future will help you customize your campaigns even quicker and more intuitively. We're very happy to be working with you! Please don't hesitate to reach out if we can help you with anything!

Replied April 2018

Monica

Verified reviewer

Health, Wellness and Fitness, 1 employee

Used weekly for more than 2 years

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2023

User Friendly Like You Need

PROS

Learned about optinMonster from a trust web professional who teaches other how to build their own website when they know nothing at all. Super helpful for creating leaders

CONS

Optin Monster has so many features, I don't think I will ever learn them all so if that is a con, there ya go.

Matthew

Verified reviewer

Machinery, 2-10 employees

Used monthly for less than 6 months

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed August 2023

Avoid!

I cancelled my subscription months ago and even had to get in touch with their team to cancel the direct debit which for some reason was set up twice, taking out a payment of £47+ every 2 weeks, turns out they are still taking the money and still haven't cancelled the direct debit on their end and are stil using and storing my bank details without permission

PROS

I liked how it "appeared to be professional"

CONS

Nothing you can't get for a 3rd of the price from other pop up generators

Vendor Response

Hi Matthew, ​ Thank you for reaching out about this issue and giving us the opportunity to make things right. This is certainly not the experience we want our customers to have, and we sincerely apologize for the issues you've faced with ongoing charges even after canceling your subscription. To make amends, on August 3rd, our billing team refunded all payments going back to the charge on February 20th of this year. Additionally, all card details have been removed in full, as requested. Once again, we apologize for the inconvenience you've faced and thank you for bringing this matter to our attention. If you have any further concerns or questions, please do not hesitate to contact our customer support team - we're here to help! Thank you for your understanding and for allowing us to make things right.

Replied August 2023

Sudip

Marketing and Advertising, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed September 2021

OptinMonster Review

PROS

If you plan to collect leads from your WordPress website, then OptinMonster is a great tool 1. Easy to install in WordPress 2. Drag and drop builder any body can use 3. Exit Intent Technology - the tool understands when the visitor is about to leave your site 4. Multiple formats in one tool - Lightbox popup, scroll bar, floating bar, sidebar form and much more 5. Add countdown timer with your forms (a great conversion tool built in) 6. Converting any link or picture into an opting form is a great conversion tool 7. Page level targeting option - great for targeted campaigns Convert your WordPress site in to a lead generation tool without any manual intervention.

CONS

1. Exit Intent Technology is available only from Pro and above plans. 2. Only works with WordPress.

Anonymous

11-50 employees

Used weekly for less than 2 years

Review Source: GetApp

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2017

Simple and powerful

PROS

OptinMonster is a fantastic tool to create and publish interaction pop-ins on any website. We use it daily to attract leads on our landing pages. It's easy to use, and has a lot of features that others don't have, like exit intents, monster effects. Also, the targeting is super precise, with a lot various criterias.

Anonymous

2-10 employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed November 2019

Great for wordpress opt-ins

lead generation, site opt-ins, reducing cart abandonment

PROS

I work in the "building websites" space! It comes as a wordpress plugin and is easy to install. It really helps when capturing opt-ins and is customizable! It has really helped any company I've worked with reduce abandoned carts and increase sale conversions!

CONS

It is a paid tool! But worth it if it gets you another lead, sale, or reduces your cart abandonments!

Brian

Verified reviewer

Design, 2-10 employees

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed April 2019

Great for Pop Ups

I had a good experience and was able to customize a lot of different website pop ups.

PROS

I liked how I was able to customize the pop ups on my website with ease.

CONS

I did not like that I had to pay extra to remove the optinmonster logo from the popup.

Anonymous

2-10 employees

Used daily for less than 6 months

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2022

OptinMonster is a giant in the industry

PROS

Easy and step by step guide in creating a new campaign regardless of your tech level

CONS

Nothing for now. As far as I have used OptinMonster, it's perfect for the task

User Profile

Phil

Verified reviewer

Retail, 1 employee

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

FUNCTIONALITY

5

Reviewed September 2019

Build your mailing list.

We needed to build up our mailing list size and OptinMonster was effective and easy to integrate with Shopify.

PROS

Very flexible building pop ups and rules about when to display them. Great templates.

CONS

Was too pricey for our business. Low ROI for us.

Adam

Computer Software, 2-10 employees

Used monthly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

FUNCTIONALITY

4

Reviewed October 2019

Does its job

The goal was to try and capture a few more leads from website visitors. The results aren't as good as we hoped, but there is some value with the tool.

PROS

It was relatively easy to setup and have something usable in place quickly. Within the first day we had exit-intent popups working on several pages.

CONS

We use the software in limited ways and haven't come across any major cons so far. It is worth mentioning that to really get good value out of it you have to go with one of the more expensive plans.

Nate

Used free trial

Review Source: Capterra

OVERALL RATING:

3

EASE OF USE

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed December 2016

Not a bad start for capturing leads

Optin Monster is a pretty good, middle of the road value if you need to start capturing leads. It's a great solution for marketers lacking highly technical skills but needs to customize forms on landing pages. I think some of the pre-designed forms could be improved in looks, but other wise is a solid tool.

John

Religious Institutions, 1 employee

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2023

Solid help

Pleasent

PROS

Tracking clicks on website and when they looked at the site.

CONS

None at this time too new to give a comment.

Felix

Telecommunications, 2-10 employees

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed December 2020

My first campaign

Good and gratefully

PROS

Very easy to use and very complete in functionalities

CONS

Nothing special. It really seems to me all very complete. At the moment, with the little use that I have given it, I do not identify any objection to put

Reason for choosing OptinMonster

I saw the plugin in my Wordpress panel

Showing 1 - 25 of 73 Reviews