# Outbrain Software Reviews, Demo & Pricing - 2026

> Review of Outbrain Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/marketing/outbrain-amplify-profile/

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Outbrain

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Overview

# Outbrain Review

From $20/one time Free version 1 plan

Wondering if Outbrain is right for your organization?

Our Content Marketing Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

Outbrain

3.9

[(32)](https://www.softwareadvice.com/display-advertising/outbrain-amplify-profile/#reviews)

Pricing

Starting at $20.00 per feature one time

### About Outbrain

Outbrain Amplify is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions. This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more. Outbrain Amplify has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics. It uses advanced tools that allow businesses of all sizes to share content with highly targeted audiences and achieve business goals, including driving quality traffic, reaching new audiences and increasing sales leads and conversions.

Wondering if Outbrain is right for your organization?

Our Content Marketing Software selection experts can help you in 15 minutes or less.

## Outbrain User Interface

## Popular Outbrain Alternatives

Main Product

Outbrain

3.9

[(32)](https://www.softwareadvice.com/display-advertising/outbrain-amplify-profile/#reviews)

Ratings Breakdown

-   3.97Ease of use
-   3.59Value for money
-   3.73Customer support
-   3.88Functionality

Pricing

Starting at $20.00 one time

Get Price

Alternative Product

[Google Ads](https://www.softwareadvice.com/marketing/google-ads-profile/)

4.4

[(1012)](https://www.softwareadvice.com/marketing/google-ads-profile/reviews/)

Ratings Breakdown

-   4.05Ease of use
-   4.25Value for money
-   3.87Customer support
-   4.43Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Quartile](https://www.softwareadvice.com/marketing/quartile-profile/)

4.5

[(94)](https://www.softwareadvice.com/marketing/quartile-profile/reviews/)

Ratings Breakdown

-   4.50Ease of use
-   4.40Value for money
-   4.63Customer support
-   4.41Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Adalysis](https://www.softwareadvice.com/marketing/adalysis-profile/)

4.6

[(119)](https://www.softwareadvice.com/marketing/adalysis-profile/reviews/)

Ratings Breakdown

-   4.34Ease of use
-   4.35Value for money
-   4.67Customer support
-   4.51Functionality

Pricing

Starting at $126.00 per month

Get Price

Alternative Product

[Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)

4.6

[(2323)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)

Ratings Breakdown

-   4.32Ease of use
-   4.24Value for money
-   4.38Customer support
-   4.59Functionality

Pricing

Starting at $139.95 per month

Get Price

Alternative Product

[TrueClicks](https://www.softwareadvice.com/marketing/trueclicks-profile/)

4.6

[(61)](https://www.softwareadvice.com/marketing/trueclicks-profile/#reviews)

Ratings Breakdown

-   4.61Ease of use
-   4.48Value for money
-   4.79Customer support
-   4.38Functionality

Pricing

Starting at $249.00 per month

Get Price

## Outbrain Pricing and Plans

Starting price: $20.00 one time

Free Trial

Free Version

Basic

$20.00

per feature, one time

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## Outbrain Features

-   Popular features found in Content Marketing
    
    Audience Targeting
    
    Campaign Management
    
    Content Library
    
    Customizable Branding
    
    Customizable Templates
    
    Editorial Calendar
    
    Publish Scheduling
    
    Reporting & Statistics
    
    SEO Management
    
    Social Media Integration
    
    Workflow Management
    
-   More features of Outbrain
    
    A/B Testing
    
    Account Alerts
    
    Activity Dashboard
    
    Activity Tracking
    
    Advertising Management
    
    API
    
    Automated Publishing
    
    Auto Update
    
    Bid Management
    
    Billing & Invoicing
    
    Budget Management
    
    Campaign Analytics
    
    Campaign Segmentation
    
    Campaign Tracking
    
    Categorization/Grouping
    
    Channel Management
    
    Click Tracking
    
    Client Management
    
    Collaboration Tools
    
    Contact Database
    
    Contact Management
    
    Content Management
    
    Conversion Rate Optimization
    
    Conversion Tracking
    
    Customer Segmentation
    
    Customizable Reports
    
    Dashboard
    
    Data Import/Export
    
    Data Visualization
    
    Digital Asset Management
    
    Email Marketing
    
    Engagement Tracking
    
    Filtering
    
    Fraud Detection
    
    Geotargeting
    
    Goal Setting/Tracking
    
    Landing Pages/Web Forms
    
    Lead Capture
    
    Lead Generation
    
    Lead Management
    
    Monitoring
    
    Multi-Account Management
    
    Multi-Campaign
    
    Multi-Channel Attribution
    
    Multi-Channel Campaigns
    
    Multi-Channel Marketing
    
    Performance Management
    
    Performance Metrics
    
    Personalization
    
    Post Scheduling
    
    Press Monitoring
    
    Press Release Builder
    
    Real-Time Analytics
    
    Real-Time Data
    
    Real-Time Reporting
    
    Reporting/Analytics
    
    Retargeting Ads
    
    ROI Tracking
    
    Search/Filter
    
    Social Media Monitoring
    
    Social Promotion
    
    Status Tracking
    
    URL Builder
    
    Visual Analytics
    
    Website Analytics
    
    Web Traffic Reporting
    

## Outbrain User Reviews

Overall Rating

3.9

Ratings Breakdown

5

50%

4

19%

3

16%

2

0%

1

16%

Secondary Ratings

Ease of Use

4.0

Value for money

3.6

Customer support

3.7

Functionality

3.9

Have you used Outbrain and would like to share your experience with others?

Ran K.

Verified reviewer

Insurance

11-50 employees

Used weekly for free trial

Review source

Reviewed August 2018

Great tool if used properly and constantly finetuning

4

Was good, but the management costs might be overwhelming.

Ratings Breakdown

5

Ease of use

3

Value for money

4

Customer support

4

Functionality

Pros:

Easy to use interface that allows real time updates and reporting. Complete view of the results that allow the team to make improvements that will immediately impact campaign performance.

Cons:

A long setup time, you need todo a test campaign first in order to see if it meets the requirements, and continue to update it until getting a satisfy results. You also need to keep a close track on CPCs and see if recorded in campaign analytics program.

Read More

SN

Salah N.

Verified reviewer

Apparel & Fashion

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed July 2023

Creative shopping

5

It's all very well done and very easy, and the ads are quick to roll out. I've been using it for a very long time it also has everything I need it's fast with tasks and very good shopping. I don't think it will be like the next days that platform like that because it's the best for me

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Everything is fine, and here too the customer service is very good they always receive all problems quickly they are able to solve any problem as quickly as possible the platform always has conversations going on I love using the platform. This is permanent

Cons:

I hope the notifications will be permanent and the arrangement will always be good as it is now. There is a very big development in the platform. Every day I see good things inside the platform.

Read More

YF

Yilmaz F.

Verified reviewer

Sporting Goods

11-50 employees

Used daily for less than 6 months

Review source

Reviewed July 2022

Don't get robbed by this company!

1

Very bad experiences ! just daily frustrated about this company, because they are still charging us for no service!!!

Ratings Breakdown

1

Ease of use

1

Value for money

1

Customer support

1

Functionality

Pros:

This company made our days to a nightmare. They are charging us even we have canceled the account weeks after. No advances with this services of outbrain. Do not fall for their promisses. Do not add your credit card on to otherwise you must cancel your credit card so on.

Cons:

no Service and no support at all. They just simply don't reply. After adding your credit card, you will be charged for nothing and after that, you must change your credit card, as they charge you way after you cancelling the account! We are highly upset with this company and can not recommend this outbrain to no one!

Read More

VR

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 6 months

Reviewed March 2019

A very good Native Advertising software

5

We are very satisfied with Outbrain. The software is our number one provider for Native Advertising and we prefer it to its competitors.

Ratings Breakdown

5

Ease of use

5

Customer support

5

Functionality

Pros:

I like how easy to use Outbrain is. The whole platform is very intuitive and you can easily find your way around. Also, by using the variations mechanism I can easily create several variations with my assets without manually booking them in one by one. This is a big advantage compared to other platforms. Also, whenever we experienced any kind of difficulty with our campaigns, the customer team worked very fast and provided excellent solutions.

Cons:

I seriously have no big issue with the software. The only thing bothering me from time to time is that single ads cannot be deleted out of a campaign. But using the pause function is an ok workaround for us.

Read More

César José R.

Verified reviewer

Computer Software

11-50 employees

Used weekly for free trial

Review source

Reviewed August 2021

Outbrain: a good choice?

5

Ratings Breakdown

4

Ease of use

5

Value for money

4

Customer support

4

Functionality

Pros:

I loved that Outbrain generated more user interaction with the content I generate, fulfilling the promise they made me.

Cons:

At first it was a bit difficult to understand how the platform works, but with a little practice everything was easier later.

Read More

MC

Maria C.

Verified reviewer

Education Management

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed August 2019

It was not a good experience

3

Ratings Breakdown

3

Ease of use

3

Functionality

Pros:

The idea of ​​the tool is very cool, especially the way they proposed that our content be discovered by the target audience.

Cons:

Unfortunately, the company that represents them in my city did not do a good job, the campaign was confusing and we could not see any relevant results to justify the investment

Read More

Douglas D.

Verified reviewer

Writing and Editing

Self-Employed

Used other for less than 6 months

Review source

Reviewed May 2019

Never Been So Dissatisfied

1

Never Their terms of service are not clear, and I waisted days trying to create a campaign to get banned with little explination.

Ratings Breakdown

1

Ease of use

1

Value for money

1

Customer support

1

Functionality

Pros:

None, Seriously I was kicked off the platform before my first ad was approved.

Cons:

I tried to create an add campaign for a self help legal program with an affiliate link. I was kicked off the platform, and was not told why. They just said this type of content doens't fit what their host sites affiliate want. Instead of just telling me this and letting me edit my ad, they deactivated my account. Very dissatisfied.

Read More

Balwinder P.

Verified reviewer

Education Management

1001-5000 employees

Used weekly for less than 6 months

Review source

Reviewed April 2019

Way better than other marketing options

5

Ratings Breakdown

4

Ease of use

5

Customer support

5

Functionality

Pros:

Outbrain is a winning option for me. It has all the great features that I want. CPC is low, not as costly as other rivals, easy to use, are some features which make it amazing.

Cons:

I think live projects need some improvements.

Read More

Zac J.

Verified reviewer

Market Research

Self-Employed

Used monthly for free trial

Review source

Reviewed November 2018

Read the brand name sites you know and love

4

Ratings Breakdown

4

Ease of use

3

Value for money

4

Customer support

4

Functionality

Pros:

Outbrain is great because they give site owners and brands the ability to advertise on different big name brand across the internet. They do the work and reach out to these sites, while giving you an easy to use platform that allows for easy campaign management.

Cons:

The software is pretty standard and has a bit of a learning curve. We'd like to see better options for lower ad spend on new ad campaigns, and not giving such priority to bigger brands with bigger budgets.

Read More

Abraham A.

Verified reviewer

Internet

2-10 employees

Used monthly for less than 6 months

Review source

Reviewed May 2021

Native ads Advertisers pay attention

3

Frustrated to the core and banned

Ratings Breakdown

2

Ease of use

1

Value for money

3

Customer support

3

Functionality

Pros:

Easy to sign up to this that's all I can say

Cons:

I left outbrain out of frustration. The native ads platform made my life a nightmare. You can't get most things approved on there

Reasons for switching to Outbrain

Looking for greener pastures to advertise

Read More

Showing 1 - 10 of 32 Reviews

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## Outbrain Popular Comparisons

[Google Ads vs Outbrain](https://www.softwareadvice.com/marketing/google-ads-profile/vs/outbrain-amplify/)[Quartile vs Outbrain](https://www.softwareadvice.com/display-advertising/outbrain-amplify-profile/vs/quartile/)[Adalysis vs Outbrain](https://www.softwareadvice.com/marketing/adalysis-profile/vs/outbrain-amplify/)

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