--- title: "Salesforce Marketing Cloud Account Engagement Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Salesforce Marketing Cloud Account Engagement. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Salesforce Marketing Cloud Account Engagement is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/pardot-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Salesforce Marketing Cloud Account Engagement](https://www.softwareadvice.com/marketing/pardot-profile/) / Salesforce Marketing Cloud Account Engagement Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. 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[Overview](https://www.softwareadvice.com/marketing/pardot-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/pardot-profile/alternatives/) # Salesforce Marketing Cloud Account Engagement User Reviews ## Reviews summary - Overall rating: 4.1/5 - Total reviews: 650 ### Secondary ratings - Ease of use: 3.8/5 - Customer support: 3.8/5 - Value for money: 3.8/5 - Functionality: 4.0/5 ### Rating distribution - 5 stars: 275 reviews (42%) - 4 stars: 243 reviews (37%) - 3 stars: 100 reviews (15%) - 2 stars: 25 reviews (4%) - 1 star: 7 reviews (1%) ### Most mentioned pros - Journey Builder where is all about orchestrating customer journeys across channels, allows us to design automated, multi-channel customer journeys — meaning we can deliver the right message, at the right time, through the right channel. - Pardot is a fine tool for orchestrating B2B ABM marketing strategies and flows. - Linking to contacts and leads is straightforward and setting up automations and journeys is quick once you get the hang of it. ### Most mentioned cons - UI feels old and outdated. - I hate that contacts and accounts cannot be deleted and reports are not the best. - That is - until we informed them we were thinking of leaving them and they tried to collect $8K in invoices that were supposedly unpaid over the course of 3 YEARS, yet no one knew anything. ## Salesforce Marketing Cloud Account Engagement customer reviews Showing reviews 1-25 of 650 (page 1). ### All-In-One Enterprise-Level Marketing Platform - Overall rating: 4/5 - Reviewer: Kelly Michael S. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2020 - Review source details: This review was submitted organically. No incentive was offered We have enjoyed a centralized and more integration-friendly marketing automation platform. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Pardot is the most integration-friendly marketing software to use with Salesforce's Sales Cloud. We are able to use custom objects in our segmentation. #### Cons Pardot doesn't have advanced automation like process builder or flow in Sales Cloud. Other than engagement programs, automation is not a key aspect of the software. #### Reasons for switching to Salesforce Marketing Cloud Account Engagement Our CRM integration was very limited and we could not leverage external data --- ### A Marketing Must! - Overall rating: 5/5 - Reviewer: Luke V. - Verified reviewer: Yes - Industry: Sports - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I really enjoy working in Salesforce Marketing Cloud Account Engagement. This is something that I've used consistently now for over a year and absolutely love it! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Salesforce Marketing Cloud Account Engagement is a clean, enterprise level product that does a great job! #### Cons The price can seem a little high based on some of the industry competitors. #### Reasons for switching to Salesforce Marketing Cloud Account Engagement Needed a more enterprise solution and this product fit the bill. --- ### Helpful for sales but not for marketers - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros Wonderful tracking for leads and creation of drip campaigns. Any company who’s expanding their lead generation efforts and looking to hasten the velocity of closing prospects will definitely find this useful, especially since it is connected to Salesforce. #### Cons Interface and usability needs a lot of improvement. Functionalities for creatives and marketers can become too time-consuming and limiting, especially in terms of customisation of drip emails. #### Reasons for choosing Salesforce Marketing Cloud Account Engagement Administrative decision. #### Reasons for switching to Salesforce Marketing Cloud Account Engagement Administrative decision. --- ### Only for big companies - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 5/5 #### Pros You can build everything you dream of in Salesforce Marketing Cloud. The Journey module is amazing and Automation Studio is very powerful. Rest assure, you will be able to build any user story. #### Cons Ver expensive. It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool. Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance. #### Reasons for switching to Salesforce Marketing Cloud Account Engagement Needed a more powerful solution for B2B company. --- ### Salesforce Marketing Cloud Account Engagement - Review - Overall rating: 4/5 - Reviewer: Liam H. - Verified reviewer: Yes - Industry: Electrical/ Electronic Manufacturing - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2023 - Review source details: This review was submitted organically. No incentive was offered It is an essential tool that, although costly, is necessary to grow and scale. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It allows us to gather, segment and target leads all in one place. #### Cons Onboarding was lengthy and some staff found it difficult to grasp to begin with. #### Reasons for choosing Salesforce Marketing Cloud Account Engagement Because it easier to integrate with other products in our workflow and tech stack. #### Reasons for switching to Salesforce Marketing Cloud Account Engagement To upgrade to a better product that offered more advanced marketing automation solutions. --- ### Not the easiest to implement or maintain for startups, not worth the high cost - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be as advertised and sold. When you buy salesforce and pardot together, you're sold on the premise that it's 'one system', but at the end of the day they're still two separate systems that sync back and forth just like any other marketing automation tool. It just didn't turn out to be worth the heavy cost. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros Form handlers, automation/workflow builder, not much else. #### Cons The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher tiers). We didn't like not being able to relate marketing email activity to einstein activity sync. User interface could use some work as well; just not there yet overall. #### Reasons for choosing Salesforce Marketing Cloud Account Engagement Because we were sold on the premise that Salesforce and Pardot are essentially one system, which would be easier for a small startup like us to implement and maintain. --- ### Pardot Helps us Treat Each Donor as an Individual - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content. #### Cons We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release. #### Reasons for choosing Salesforce Marketing Cloud Account Engagement The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors. #### Reasons for switching to Salesforce Marketing Cloud Account Engagement The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online. --- ### Good - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Salesforce Marketing Cloud Account Engagement (Pardot) has been positive, as it has enabled us to efficiently manage and personalize our marketing efforts, resulting in improved customer engagement and lead generation. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that significantly improved our customer engagement and conversion rates. #### Cons I found that the user interface of Salesforce Marketing Cloud (formerly known as Pardot) could be a bit complex and not as intuitive as I would have liked. #### Reasons for choosing Salesforce Marketing Cloud Account Engagement Pardot had a tight integration with Salesforce Sales Cloud --- ### Pardot for email marketing - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: October 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We are very happy with pardot and look forward to implementing more of the features pardot has to offer. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We use pardot primarily for our email marketing, but also for inbound lead gen as well. I love how well pardot integrates into salesforce. That is key for our business. You can change anything at the field level using pardot based on activity etc, and segment based on any field. #### Cons There are features such as advanced analytics that are more advanced on the higher levels of pardot, however the cost increase is significant. #### Reasons for switching to Salesforce Marketing Cloud Account Engagement Better salesforce connectivity, better platform, better for inbound lead gen --- ### Pardot for some things, not quite all - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Pardot helps us stay on top of automating as much marketing as we can. The main things that keep us from doing that are the design needs - it's always easier just to do things in the HTML - and figuring out campaign tracking for non-email analytics. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Pardot makes automating marketing activities simple, whether you're setting up lead gen forms and responder emails or just creating email campaigns. It connects with Salesforce and helps keep lead owners and other information updated that prior to had been a pain. #### Cons Its campaign tracking really only tracks . It can only track social if the posts are scheduled in Pardot. Email and landing page editors aren't as full-featured for simple design edits. #### Reasons for choosing Salesforce Marketing Cloud Account Engagement Using Salesforce CRM in conjunction with Pardot was the main reason we went with Pardot #### Reasons for switching to Salesforce Marketing Cloud Account Engagement Strategy shift, cost and contact list size --- ### Great with in Salesforce Cloud Platform - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 10000+ employees - Product usage: Used monthly for less than 2 years - Reviewed: January 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 4/5 #### Pros It's fully integrated into our CRM used between our internal sales and external vendors. #### Cons It's not intuitive enough to compete with office 365 or Google platform. --- ### Pardot - A Simple Marketing Automation Platform by Salesforce - Overall rating: 5/5 - Reviewer: Erik V. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 1001-5000 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip programs for our prospective clients. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros One of the best thing about Pardot is the bi-directional communication between the Pardot platform and our Salesforce CRM. I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM. Conversely, Pardot allows me to segment specific prospects based of the criteria I specify—allowing me to create segmented lists that can be leveraged in list email sends or be part of an Engagement Studio program (Drip Campaign). #### Cons I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that creating a landing page and dealing with the code is very confusing. I often leverage an internal development resource to assist me when creating a Pardot landing page. --- ### Salesforce integration oversold, but excellent in its own right - Overall rating: 4/5 - Reviewer: Nik F. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks. Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement. Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically. The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice. Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options). #### Cons Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups. Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users. --- ### Higher End, but worth it if you use Salesforce - Overall rating: 5/5 - Reviewer: Letha D. - Verified reviewer: Yes - Industry: Events Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The automation and contact management is of the best I've worked with. Not turn is unturned in regards to what you can do to optimize your communications and lead management especially if you're using Salesforce. #### Cons Costs. I've only had one client that could afford this investment. It's really an enterprise solution. --- ### SALE your Salesforce - Overall rating: 4/5 - Reviewer: Kajal S. - Verified reviewer: Yes - Industry: Real Estate - Company size: 501-1000 employees - Product usage: Used daily for less than 6 months - Reviewed: April 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Salesforce is best because it can accessed from anywhere and it doesn't require any server and pre and post all the activities can be managed from here. #### Cons The analysis tool can be changed or improved as it doesn't leads to understand by using different filters if could be done in dashboard standards so that it can be used in a more understanding way. --- ### Horrible product, customer support, and contract. - Overall rating: 1/5 - Reviewer: Randy M. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2017 - Review source details: This review was submitted organically. No incentive was offered None #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros We have fully implemented Pardot into our sales and marketing teams. We use everything from landing pages, forms, custom redirects, email templates, email automation, and their gmail plugin. It does't meet our sales and marketing requirements. #### Cons In less than one year we have opened 42 support tickets with Pardot. Many with no resolution. After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function. Do not use. Stand Out Issues: - The Gmail plugin simply doesn't work. Activity is not consistently logged in SalesForce. We have reported the technical issue many times to their support. - They cap uploaded assets (Ex: images) at 100 MB storage. This is ridiculous. When we hit the cap they wanted to charge us 4K to increase storage. - Poor reporting on emails: * Missing data on 1:1 emails. Direct emails sent via the Gmail plug-in. * CTR doesn't show for under 1% in engagement studio > Requires us to click down into each email template to pull report and export details to do a side by side comparison * There are no reports generated for engagement studio (only drip programs - old feature now retired) - Can't track replies on emails > can't gauge performance - Recurring issues with Engage in Gmail and Engage Alerts (holds up the sales team from their day-to-day tasks) - Poor UX in Engage via gmail for sales team (cannot organize 1:1 templates by folder) - Limited on engage logic, can only use prospect fields. We can't use opportunity or account data in automation. --- ### Marketing Automation for price conscious organizations - Overall rating: 4/5 - Reviewer: Neil I. - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2017 - Review source details: This review was submitted organically. No incentive was offered Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel. Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal lists and with its integration with Litmus you can view how different clients and platforms will render you email before sends. Landing pages and form are an easy way to collect leads, track conversion points, and keep the source of a lead. Forms enable you to send auto-response emails, notify teams or sales reps, and assign leads to the correct person. The can also send leads to a Salesforce campaign with detailed member statuses to provide for multi-touch attribution. Landing pages are easy to build, add Google analytics or any other tracking code and deploy. Automation rules allow you to keep your database clean and ensure that all prospects are going to the right place, tagged correctly, and scored appropriately. Dynamic content is an excellent investment as an add on to allow you to use one template but change messaging based on known prospect information. No need to create 5 different emails or landing pages for industry segments, just create on template and use the dynamic content feature to show messaging that applies to them. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated. #### Cons Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status. Dynamic content should be able to trigger via a URL parameter and not just a known prospect field. --- ### Best if you use SalesForce Sales Cloud - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We use Pardot as a marketing automation platform including email management, automated nurtures, lead scoring, engagement tracking, etc. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros The best part of Pardot is the integration with SalesForce and being able to push and pull a variety of information into and from both systems. #### Cons The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking --- ### Pardot is somewhat sophisticated - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great tool - has more sophisticated features than less expensive tools, but is more complex to use. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Easy to build and send emails, manage contacts, track lists/segmentation, and built automation. You can also setup scoring/grading to see your interest/lead interest. #### Cons The integration with Salesforce is a bit confusing, and they change the way it's implemented with every release. This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing. #### Reasons for choosing Salesforce Marketing Cloud Account Engagement better tool #### Reasons for switching to Salesforce Marketing Cloud Account Engagement More functionality --- ### Easy to use , great UI and powerful - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: January 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros 1) it's a really robust marketing automation platform with lots of capabilities but wrapped around a super easy UI 2) deep integration within the salesforce CRM and echo system (you can also use 3rd party salesforce tools from the app exchange to trigger things such as SMS via the SFDC campaign function ) 3) slick customer journey canvas that is highly visual 4) fairly priced (in comparison with the other MA vendors) #### Cons 1) only works with Salesforce (professional edition and above ) so if you're using a different CRM that wont really work for you, or rather be a standalone 2) it would be great if there were more native connectors to it. --- ### Stable platform for email marketing - Overall rating: 4/5 - Reviewer: Pankaj Singh S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Fine, depending on what other software you are using with it. With salesforce it is good. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros It is stability and execution of email campaigns and sync with salesforce. I can see the campaign performance in sales too. #### Cons The default report module is good for nothing. It is very basic and not usable for marketers. There is no visualisation of reports are available. --- ### Great Quality Marketing Automation System for B2B Marketers - Overall rating: 5/5 - Reviewer: Anna H. - Verified reviewer: Yes - Industry: Internet - Company size: 501-1000 employees - Product usage: Used other for more than 2 years - Reviewed: January 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Pardot is by far my favorite Marketing Automation system I've used. They have great support articles, a large user community that you can utilize, and you can trust that the software will actually work. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 1/5 - Functionality: 5/5 #### Pros I love how easy it is to start automated workflows, send autoresponders based on contact engagement and do all around data tracking. The integration with Salesforce allows for easy data maintenance and gives a high quality hand off between marketing and sales. The engagement and information on all campaigns your leads and contacts are apart of can easily be viewed on the Salesforce records for quick access for Sales to see. Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website. #### Cons The customer support team for Salesforce and Pardot is not great. It can take months for them to get back to you. Which, could highly impact your automations if you can't solve a problem. You're better off asking the Pardot community via Twitter or a Salesforce Community for any questions you have. --- ### Pardot Lets Us Punch Above Our Weight - Overall rating: 4.5/5 - Reviewer: Billy C. - Industry: Computer Software - Product usage: Used unspecified for more than 2 years - Reviewed: March 2016 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4.5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Pardot lets us punch above our weight as a small marketing team. It was there when we were a marketing team of 1 and is able to grow with us as we become a marketing team of 14. Specifically, Pardot's B2B focus and different channel integration makes it very easy for us to synchronize marketing campaigns and orchestrate content and engagement across channels. From email to landing pages to social media to forms that we can inject into our web properties, Pardot makes it extremely easy for us to scale quickly and look incredible! Finally, the fact that Pardot is natively integrated with Salesforce Sales Cloud means that I don't have to worry about clunky integrations, pages or 10-step reporting. The data is right there and ready to give us insight across sales and marketing. Our sales teams are using Pardot Engage from right inside Sales Cloud to run their own, marketing - enabled, micro campaigns. This fosters alignment between our teams and helps them achieve smarter and faster results. #### Cons There is so much more that Pardot could be doing with reports given all the data that passes through the system. I'd really like to see more reports such as client engagement reports that combine account engagement scores with revenue data that Pardot pulls from Sales Cloud. I'd love to see enhanced social listening and sentiment integrated in Pardot and a more robust social queueing capability. But these are improvements that could be made rather than negatives about the existing product. We use the reports and social queueing extensively and these are ways it could be improved. Finally, help and support can be challenging to navigate. If you're someone who takes the initiative and can dig in, you'll be fine. If you want hand-holding through the process, you'll likely need external consulting. --- ### Best email marketing and automation tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It's tendency to send emails in user inbox is very high. #### Cons Nothing as such but I just want to highlight that it's expensive. --- ### Easy to start, harder to master - Overall rating: 4/5 - Reviewer: Alabhya P. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great to up your inbound marketing game through strong prospect tracking and seamless sync with Salesforce CRM. It's easy to get started with the basics of what Pardot offers but there are more powerful features which can be harder to understand and use. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 3/5 #### Pros Great integration with Salesforce CRM as expected. Lots of guides, resources are available along with an active community. #### Cons Multiple ways of accomplishing the same results make it a tad bit confusing. Also, in-built connectors are limited as compared to some of the other alternatives. #### Reasons for choosing Salesforce Marketing Cloud Account Engagement Integration with SFDC, pricing structure. #### Reasons for switching to Salesforce Marketing Cloud Account Engagement To move to the Salesforce ecosystem ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/pardot-profile/reviews/?page=2) --- Salesforce Marketing Cloud Account Engagement Reviews, Pros and Cons - 2026 Software Advice