Percolate is a cloud-based content marketing solution for midsize and large companies. Primary features include content management, brand and channel management and social media management.

It allows users to manage brand and channel management activities from a central location. It offers end-to-end content creation and a brand publishing platform to help users distribute content to organic and paid social media channels. The social media management tools offer content creation, distribution, audience management, social listening, analytics and customer care features.

The marketing calendar allows users to view and plan editorial calendars for different channels, teams and markets. Other features include marketing project management, marketing asset management and business intelligence. It offers integrations with Slack, JIRA, Microsoft Office 365, Google Docs, Salesforce, Marketo, WorkFront, Sharepoint and others.



31 Reviews of Percolate

Overall rating

4.5 / 5 stars

Showing 1 - 20 of 31 reviews

December 2018

Steven from Boom

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

2 of 5

Customer support

3 of 5

Functionality

3 of 5

December 2018

Mediocre Project Management System

They helped us with project managing, but we found better tools like Wrike later on.

Pros

The system was simple and easy to follow. That's about it.

Cons

The design and UI/UX was not well-thought out for project managing larger campaigns. It's easy for simple projects, but for a business organization, not so much. They didn't offer much for robust functionality.

August 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

August 2018

Best for business branding

Pros

It's capabilities to help organize contents to improve brands visibility and also following is topnotch. I enjoyed using all its features

Cons

It's interface can also be improved and that's all I can see as a challenge for now

May 2018

Santiago from Free-lance

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

Quite interesting, I expect the cost

Time, in this era it is important to do more with less time, that seems to me the most relevant aspect of this platform. I can not talk about benefits to save money because they have not given more information, but I am sure that to enter such a competitive market will offer an attractive and functional option for everyone, from small to large customers.

Pros

The most interesting thing is that you can find in this platform all in one, it allows you to optimize time and efforts. One of the great tasks that we have who dedicate ourselves to digital commerce is to give the time, this platform allows to carry with each client a concrete strategy that offers results in a short time.

Cons

That they do not finish saying if the price is high, it is medium or it is low, in the best of scenarios, that it is free. For now it is by invitation, we hope that in the coming months they offer it without major limitations, they could include a free version and another pay, that way, in a short time it could surprise the market.

April 2018

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

April 2018

I used this product to schedule and post Instagram posts for a lifestyle brand.

Instagram post scheduling and content organization as well as some analytic features.

Pros

I loved the fact that you could schedule Instagram posts using the platform. It was also easy to use and made it easy to sign on to the platform and work in it without doing extensive training beforehand. It is also a great organization tool for content.

Cons

The platform was a little buggy at times and sometimes posts were published incorrectly on Instagram specifically.

August 2017

Steven from University Federal Credit Union

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

August 2017

Percolate has been great for our team. It allows us to divide and conquer our media platforms

Cross Platform posting and scheduling. Saves time and energy!

Pros

I love that it allows me to schedule posts on different platforms at different times. It's basically set it and forget it!

Cons

It can be a bit complex until you learn what all of the icons and categories mean and do. I would like it to be a bit more simplified.

August 2017

Gulshan from L`Occitane en Provence (Azerbaijan)

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

August 2017

Percolate actually made my work easier and this is the most important thing.

Pros

First of all I would like to note that working with monthly calendar and assets in Percolate is more comfortable than in Excel, as it was before. Also it is much more easier to download assets from Percolate than via we transfer, as I can download them whenever I want, I can see updates and changes immediately. It's really very cool.
Also last year I suggested to put an icon for each social network somewhere on the side panel and you can see changes, comments of users and etc. by clicking on the icon of Facebook, Instagram or Twitter. I mean that each network will be separated from others. And it was accepted by your side, i really appreciated it. I wish you good luck in future. =)

Cons

Actually i have one.
I would like to suggest you to add, search panel in percolate.
Let me explain why:

There are many pictures are posted every day. But when I want to find and check pictures posted by our(I mean Azerbaijan) malls, bloggers or users, I should scroll all that day to find out what I want. Sometimes I miss the comments or new publications.
It is really uncomfortable. And that is why I suggest you to add search panel on Instagram page in Percolate.

For example:
If I want to monitor Port Baku Mall's page, I write the name of the page in the search panel and immediately see all posts, check the comments and etc.
It will be better than monitoring general posts (from other countries, users, pages) all day.

If you want I can send you a presentation. Thank you in advance.

August 2017

Judit from Foodnet (Arla's distributor)

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

August 2017

Easy to use, clear, quick.

Pros

Very easy. Helpful support. I have started to use it for approval of FB posts, now I became an administrator checking global campaigns.

Cons

Eg. the approval workflow was changed (accidently) and the posts that were already waited for approval could not be changed to the modified approval workflow.

August 2017

Gisela from Castrol CCSA

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

5 of 5

August 2017

There are a few things that I hoped I could do that I have had trouble mastering.

The promise to have consistency of messages across global licenses and reduce workload for marketing teams.

Pros

It will ultimately help us monitor the social media regional activities and reduce rework by sharing posts across markets.

Cons

The promise has been difficult to implement. Campaign posts shared should only require translation or minor edits.. We have received shared images but we have to download and rework rather than just make minor post edits and approval to publish. Low workload objective has not been achieved between licensees. Need more training so teams can become increasingly familiar and share. KPIs Dashboards should be developed for all teams to share.

August 2017

romeo from Sanlam

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

August 2017

my experience has been great

it is very easy for me to store and retrieve documents on percolate

Pros

I like the direct links to documents that you get from suppliers when you are working on projects, makes it easy

Cons

I don't like the fact that we have one asset library. I think project should have their own libraries or rather teams should have different libraries which then makes it easy to find things

August 2017

maria jose from Guess

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

August 2017

Irs been a great experience, and very easy to use!

To have in one place all the assets to share with different countries. Also the approvement process is more quickly and easy. I really like the emails that inform about your post status.

Pros

We can have all the photos of Guess at one place, so we can share everything.
It is very easy to use

Cons

Our asset managment is not loading fast, I have severall problems this week. It only load like 25 photos and then stop the scrolling down.

August 2017

ASHLEY from RUNA

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

August 2017

Easy

Pros

Organized way to document activity, streamlined process, great way of keeping track of all field work

Cons

With the update, sometimes I have to type things more than once because they do not save automatically

August 2017

Doni from Carter's

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

August 2017

Great!

Pros

having all platforms on one screen at my fingertips and the ability to switch brands quickly and easily

Cons

occasional lags in refreshing but is usually fixed quickly without causing too much loss of time and slowing down production.

August 2017

Michelle from The Church of Jesus Christ of Latter-day Saints

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

August 2017

I use Percolate for work. I clear social media posts for IP

Pros

I like that I can comment to the producer in Percolate and not have to email them directly. This is very helpful in saving time in communicating wit the teams that I work with

Cons

That I can not approve a page for publishing. I need to go to each link individually. If I were able to approve a day of the month in it's entirety then that would make my job a little faster.

August 2017

Brendan from Andeavor

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

August 2017

Strong customer support. Continuous improvement. Modern UX.

Pros

Collaboration capabilities and how it allows you to work how you want - via email response, mobile or in platform comment thread, centralized planning, and modern UX.

Cons

No software will fit each organization's needs perfectly - there are always small items that we have to have manual workarounds for - like collab outside of tool for business SMEs. Social platform APIs dictate/limit some of the functionality Percolate can provide. I don't think the mobile option is totally there or intuitive for a number of functions.

August 2017

Veronica from Hibbett Sports Corporate

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

August 2017

They have made social easy to plan

Being able to schedule!

Pros

The asset manager! Also being able to visually see all of the posts are amazing. It keeps me up to date on planning.

Cons

Issues of use sometimes . Often has issues that need to be fixed. When it comes to loading assets or reloading the page it goes very slow!

March 2017

Kim from Virtue Cider

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

March 2017

Great tool for product marketing

Percolate has been a great tool to organize assets and monitor our social media accounts. Composing and scheduling posts is a breeze, and the customer service and support is best-in-class; always timely, friendly, and helpful!

March 2017

Kenny from VaynerMedia

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

March 2017

Great Platform to Manage Community Management

I started using Percolate when I started at Vayner from day one. Although I know the platform offers a suite of different features for tracking, deploying and housing social content, I use it mainly as a workflow platform to manage community engagements. It allows me to easily sweep for tweets and engagements. Specifically, if it's something I need to flag to my managers, I can easily flag the tweet or message and attach a note to it for context. From there, my managers are notified via email and can quickly address the flag. The platform really helps to streamline my daily sweeps and gives me great visibility to track all of our social channels efficiently.

March 2017

Hannah from Marriott International

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

4 of 5

March 2017

Percolate is Mostly Great

I've been working with Percolate for almost a year now. It has definitely improved over that year. The platform is relatively simple to use and makes creating content very easy. I like the way asset manager is set up and if I needed approvals for things, it would be easy to do those through Percolate. My biggest problem with Percolate is the Analytics and then tracking a campaign. It's difficult to categorize things and then the analytics are still not quite vast enough to be able to use for reports I give to executives. The customer care is usually responsive within 24 hours but by the time they get back to me, I've usually had to find another way to go around it anyway. I also have problems with posting from Percolate to Facebook because I worry the videos won't work as well if posted through Percolate. All videos I post natively just in case Percolate messes something up. But overall pretty good experience.

March 2017

Gary from Verizon Digital Entertainment - go90

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

3 of 5

March 2017

Percolate for the record!

We have had a great overall experience with this software! Would recommend it to other Marketing Organizations.

Pros

The collaboration features and keeping info in one central place.

Cons

Uploading video files can be slow. Disappointed that it doesn't support all files types as we were told. Would be great if you could export to Excel or Word or PowerPoint files. Also the calendar needs a quarterly and annual view.

March 2017

Jean from Cisco

Company Size: 5,001-10,000 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

3 of 5

March 2017

Expectation for Percolate

Useful and helpful for releasing our content thru multichannel to the targeted audience. Need to be intelligent to use it easily, with more option list instead of lot of description to be filled. Need more clear guidance for any correction. Need its value in time efficient without replicated work. Need its easy-going with country official languages.

Pros

multichannel list to choose and could automatically delivered in schedule to the right place to the targeted readers

Cons

Many steps duplicated even after submission, unclear guidance for correction, lack of intelligence and flexibility