About Perfect Audience

Perfect Audience is a cloud-based campaign management software that facilitates implementation of retargeting advertising across web, mobile and social platforms. Designed for small to large businesses, the software comes with a customizable dashboard, which enables users to track spends and generate performance reports.

Primary features of Perfect Audience include action-based targeting, billing, detailed analytics, conversion and revenue tracking. It also provides a feature for cross-device user mapping, which helps retain lost website visitors and increase sales.

Perfect Audience allows integration with Shopify and HubSpot. The integrated platform lets users automatically create single or multi-product dynamic ads. The software platform is availabl...


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Supported Operating System(s):

Windows XP, Mac OS, Linux, Web browser (OS agnostic), Windows 10

1 Reviews of Perfect Audience

Overall rating

2.00 / 5 stars

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January 2020

Ben from Quincy Bioscience

Company Size: 11-50 employees

Industry: Biotechnology

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

2.0

Customer support

5.0

Functionality

2.0

January 2020

Entry Level Digital Advertising

We used Perfect Audience for display retargeting and Facebook retargeting. We saw a decent ROAS but the lack of features and the poor dashboard and reporting tools led us to switch to a different product.

Pros

Easy to use platform. Good entry level features, including retargeting capabilities. Uploading creatives are very easy.

Cons

The dashboard did not work well. Seemed clunky. Too basic of a platform and didn't allow for advanced targeting. The dashboard would hardly ever work the way it should. The reporting feature was also pretty horrible. I don't even think the filtering feature works at all either.