RD Station Software

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About RD Station

RD Station is a cloud-based marketing solution that helps businesses manage leads and handle sales campaigns on a centralized platform. Professionals can collect web visitors’ information and automatically determine potential leads. RD Station allows organizations to create projects, assign tasks to team members and schedule social media posts on a calendar. Managers can create customizable campaigns using built-in templates, segment leads and improve customer engagement through email marketing. RD Station facilitates integration with several third-party applications including Meetime, Reportei, SafetyMails, Zendesk and more. ...

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RD Station User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

4

Customer support

3.5

Functionality

3.5

Showing 1 - 5 of 19 reviews

Kallan

Verified reviewer

Company size: 2-10 employees

Industry: Arts and Crafts

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2021

RD Station vale a pena?

Minha experiência com RD Station foi incrível, além da ferramenta ser fantástica, a empresa Resultados Digitais, oferece um suporte humanizado, você vai poder contar com uma equipe, atendimento e orientação sempre que precisar. Em um lançamento utilizando a RD Station chegamos a 6 dígitos, então eu indico com certeza!

Pros

O mais interessante na utilização da ferramenta RD Station são as infinidades de landing pages que podem ser criadas em modelos modernos e pré-configurados, você apenas substitui as informações pelas informações do seu produto, em texto, imagens e links de checkout por exemplo e Voilà! É realmente muito fácil de usar e lançar uma campanha, você consegue definir os funis, criar os e-mails de campanha rapidamente, apenas inserindo sua copy, ou pode usar o próprio modelo existente, o que economiza bastante tempo e gera agilidade nos processos. Para o meu modelo de negócio a utilização da ferramenta foi essencial, funcionou de forma eficiente e prática. Com a RD station você consegue conversar com cada "persona'' em cada etapa do funil e também pode fazer com os leads evoluam nessas etapas chegando ao momento da conversão de forma organizada.

Cons

Bom, talvez a minha maior dificuldade no início foi configurar o meu domínio próprio, mas isso é opcional e está cada vez mais fácil de configurar domínios, além disso eles respondem no suporte e ajudam dando orientações e você pode usar todos tutoriais, com textos e vídeos explicativos. De qualquer forma, você deve considerar que será necessário, um pouco de atenção no início para aprender a usar a ferramenta, mas vale a pena o tempo dedicado.

Reasons for choosing RD Station

Eu escolhi a RD Station, por ser a ferramenta mais completa e robusta do mercado!

Paulo

Company size: 11-50 employees

Industry: Information Technology and Services

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
3

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

December 2020

Excellent but expensive for some projects

I've used RD Station for more than 2 years and I can say it's an excellent choice.

Pros

Resultados Digitais is one of the best choices worldwide for mailing automation. Customer Success Team are the best I've already seen.

Cons

Price is not the best. When you have many leads the price rises very fast.

Reasons for choosing RD Station

It was an Brazilian company with an excellent support in Portuguese and lower costs.

Reasons for switching to RD Station

Hubspot at that time were very expensive.

Anonymous

Company size: 11-50 employees

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
3

Value for money

out of 5
2

Customer support

out of 5
3

Functionality

out of 5

November 2020

Esta para bien para empezar. Ideal para empresas pequeñas.

En los dos años que la utilizamos, nos ayudó a mejorar la captación de Leads en otras etapas del embudo y a potenciar nuestra estrategia de contenido.

Pros

Buena herramienta para automatizar acciones de marketing, ideal para partir en el inbound. Sirve para para el departamento de Markerting y el traspaso de información a ventas. Lo bueno: - Fácil de usar (Landing pages, mail marketing, pop ups) - Precio accesible - Permite gestionar campañas de redes sociales a los leads capturados en la plataforma. - Optimización SEO - Formularios inteligentes (no preguntan dos veces la misma información si un lead ya la respondió con aterioridad)

Cons

Deben mejorar: -Integración con Sales Force, en nuestro caso particular algunos Leads no eran recibidos en el CRM y fue algo que nunca pudimos solucionar. Si piensas usar el CRM de Rdstation no vas a presentar estos problemas. - Los formularios a usar fuera de su plataforma no permiten agregar recaptcha para evitar bots. - El módulo de reportes/ informes es muy básico. Si tu empresa que necesita muchos detalles de las conversiones, como por países, no te recomiendo este software. - Las Segmentaciones son bastante limitadas. Por ejemplo, no puedes segmentar a quienes no aperturaron un correo. - Soporte, sólo responden por correo, demoran unas 24/36 horas en responder, y tienen poco personal que entienda bien el español. - Módulo de Lead Scoring, resulta complejo de implementar y segmentar leads según este criterio. - Poca gente conoce de Rdstation, deberían establecer más alianzas con agencias/consultoras.

Reasons for choosing RD Station

Por precio, en la etapa en la que estaba la empresa esta era la mejor alternativa precio calidad.

Kannanda

Company size: 1,001-5,000 employees

Industry: Financial Services

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

August 2021

A good tool for email and marketing campaign management

We use it daily to trigger emailmarkenting, base analysis and strategic decision making.

Pros

The management of customer base, leads and emails is very efficient. We were able to make important decisions with the information acquired by the tool

Cons

There are some features that could be clearer. How to create a new customer base, or change information from an existing base.

Juliana

Company size: 2-10 employees

Industry: E-Learning

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
3

Value for money

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

June 2021

Good features but too expensive

Very ease to use and the features were pretty good.

Pros

It was very ease to use and reliable. I also like the reports for the campaigns.

Cons

It was very expensive for a small company and the setup was also pricy.

Reasons for choosing RD Station

It was one of the few in Portuguese.

Reasons for switching to RD Station

It was too expensive

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