About ReachMail

ReachMail is a cloud-based marketing solution that enables businesses to create, deliver and track multiple email campaigns from within a centralized dashboard. It lets marketers utilize Litmus preview functionality to test email designs across various platforms such as iPhone/Android devices, Gmail and more, improving content quality of campaigns.

Key features of ReachMail include A/B testing, WYSIWYG email editor, analytics, mailing list management, autoresponders and web forms. It comes with a drag-and-drop interface, which allows businesses to design marketing content for targeted audiences using list segmentation and engagement reports. Additionally, professionals can utilize a spam checker with Barracuda and Apache SpamAssassin integration to filter and...


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Supported Operating System(s):

Web browser (OS agnostic)

49 Reviews of ReachMail

Average User Ratings

Overall

4.61 / 5 stars

Ease-of-use

4.5

Value for money

5.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(35)

35

4 stars

(11)

11

3 stars

(2)

2

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 49 results

October 2018

Francesca from solopreneur

Verified Reviewer

Company Size: 1 employee

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2018

I can’t speak highly enough about ReachMail.

Pros

These folks know what they’re doing. My newsletter is the core of my marketing. As the sole income for my household, my marketing has to be solid, so I’m not going to mess around with anything less than the best newsletter service. Sending newsletters through ReachMail is easy, intuitive, and top of the line. But if you do have a problem, customer support knows how to explain things to non-technical folks. Customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers. ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.

Cons

No cons, they’re that good! Anyone who’s dealt with mass mailings on a regular basis knows what a pain it can be. I’m so grateful to ReachMail for making it easy for me instead. Sure, sometimes they hit a bump because nothing is perfect, but they’re quick to take care of it, and don’t make excuses.

November 2019

Shantelle from Business Forms Management Association

Company Size: 201-500 employees

Industry: Information Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2019

Great platform for small businesses to get their messaging out

ReachMail provides our association with a user-friendly process for getting communications out to our members, and it had a great analytics system for us to monitor and identify who is engaged, and what content interests them.

Pros

Templates and user-friendly features make it possible for anyone to create great communication without any programming background.

Cons

I sometimes have difficulty with formatting text, and controlling the spacing details in the rows. Perhaps this is a lack of training and expertise on my part - but that is a frustration for me.

October 2018

David from Ocean House Press

Company Size: 1 employee

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Customer support

2.0

Functionality

4.0

October 2018

Very good but room for improvement

I don't have business problems as such. I'm a writer selling and marketing books and I use a number of service providers. Reachmail is one of the better ones but could be much better.

Pros

5,000 subscribers (better than most of its competitors). The reporting and sending process is straightforward. The site is basically good to use. The list cleaning system is particularly useful. It's always tricky to keep lists clean. If the system had a way of recognising spam traps that may inadvertently appear it would be a major step forward.

Cons

Deleting the entire list of subscribers when desired is cumbersome. You have to copy and create another list and fiddle around. The WYSIWYG editor is not as good or sophisticated as some. I'm using it now (taken a break to fill in this survey). I can't insert margins around photographs (you enter figures, try to do it and image vanishes). Boxes appear and you can't get rid of them. A row of boxed symbols has now appeared which is new to me. They just get in the way. Take a leaf out of Mailchimp. It's also hard to check and see if the autoresponder works. It does, because a list is added to, but to amend it is not easy. And it's impossible to actually SEE a form you already created.

Response from ReachMail

Replied October 2018

David, Thank you for your comments. We are working on enhancing the AutoResponders based on customer feedback. We have made some improvements in the past few weeks and more are pending in the near term. Feel free to let us know what you need. We always appreciate customer input. List deletion is very simple. Just select the list and click the big red DELETE button. In your case, however, all your lists are tied to your drip campaign AutoResponders. Deleting them would break your drip campaigns. Our system is just preventing you from breaking your campaigns in this case. For message design, we recommend you upgrade to the Message Builder we added about a year ago. It's a drag and drop editor that's a lot easier to work with that standard WYSIWYGs and it will always build mobile friendly messages. The WYSIWYG editor is still around for those with advanced knowledge of HTML and CSS, but for those that aren't experts, the Message Builder will do all the heavy lifting for you!

July 2020

Julie from Knotz pour homme

Company Size: 2-10 employees

Industry: Consumer Goods

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

July 2020

Advertising

Easy, inexpensive and quick way to reach a large number of our customers,

Pros

Easy to use and lots of functionality options. Very good and quick customer and tech service.

Cons

I have not had any negative issues with this software yet!

Reasons for Choosing ReachMail

Easy to use.

December 2019

Angeli K from Freedom & Virtue Institute

Company Size: 2-10 employees

Industry: Non-Profit Organization Management

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Functionality

3.0

December 2019

Continuing to Evolve

overall it has been a very worthwhile experience. I enjoy seeing the new upgrades that keep coming keep them coming

Pros

I am able to customize templates to my own discretion it makes it easier to design things that are brand specific

Cons

Not exactly the easiest to learn however it is a useful tool to help integrate you into other areas of public relations and marketing

Reasons for Choosing ReachMail

Working with a very new crew to social media and email marketing thought it might be easier at the time for the team to utilize and based on our budget it was more within our constraints