--- title: "Referrizer Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Referrizer. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Referrizer is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/referrizer-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Lead Generation Software](https://www.softwareadvice.com/marketing/lead-generation-comparison/) / [Referrizer](https://www.softwareadvice.com/marketing/referrizer-profile/) / Referrizer Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/referrizer-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/referrizer-profile/alternatives/) # Referrizer User Reviews ## Reviews summary - Overall rating: 4.8/5 - Total reviews: 197 ### Secondary ratings - Ease of use: 4.7/5 - Customer support: 4.8/5 - Value for money: 4.7/5 - Functionality: 4.7/5 ### Rating distribution - 5 stars: 168 reviews (85%) - 4 stars: 25 reviews (13%) - 3 stars: 0 reviews (0%) - 2 stars: 2 reviews (1%) - 1 star: 2 reviews (1%) ### Most mentioned pros - Their support team is proactive and genuinely committed to helping you succeed, which makes the entire system even more valuable. - I loved the customer support. - Their customer support is outstanding—responsive, helpful, and truly invested in our success. ### Most mentioned cons - Doesn't pull a ton of contacts if they don't select certain buttons to receive email promos and you have to instead go in and manually change each person which is very tedious when you have a large contact list. - Also, I have used them I the past and used the full set up with guaranteed payment. When I pointed out the lack of leads that were generated and tried to hold them to their guarantee, they refused to honor it. - For instance, when applying a label through an automation, there is no option to remove any past labels to prevent the customer's information from getting too cluttered as they move through the CRM system. ## Referrizer customer reviews Showing reviews 1-25 of 197 (page 1). ### Successful New Business in less than 4 days! - Overall rating: 5/5 - Reviewer: Michael L. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used weekly for free trial - Reviewed: August 2022 - Review source details: This review was submitted organically. No incentive was offered Overall good experience. looking forward to more training to become more familiar with all it has to offer. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Initial ease of use even though I"m fairly tech and social media illiterate. Able to put together an offer that brought in business quickly. First offer on Facebook brought in 4 new clients in 4 days. #### Cons Initial training was good ... but need more ... my lack of knowledge and experience doesn't help. More Training is coming just not easy for me to integrate easily. #### Reasons for choosing Referrizer It came recommended and liked how it was fairly easy to implement for me ... that's saying something. See the potential to bring in new business and all in one system for lead management. --- ### Referrizer works! - Overall rating: 4/5 - Reviewer: Amber B. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: May 2020 - Review source details: This review was submitted organically. No incentive was offered This is a great feature! I wish I knew how to use it better because with the little bit I know, it really seems to work. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I love how simple it is to put together an email or SMS to my clients. Their customer support is top notch, and they're easy to work with and sync up with my current client retention software! Also, we went from having just a handful of Google reviews to HUNDREDS, thanks to the automated prompts our clients receive! #### Cons I wish I could send out a text instantly to ALL of our clients, instead of rolling it out 100 texts per hour -- sometimes I have info I need to send out immediately rather than have a slow burn. Also, the email newsletter format feels clunky and needs some updates. #### Reasons for switching to Referrizer I wanted to use the texting feature and increase our number of reviews online. --- ### Okay but not overly impressed - Overall rating: 2/5 - Reviewer: Jill H. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used weekly for free trial - Reviewed: January 2024 - Review source details: This review was submitted organically. No incentive was offered I have used Referrizer in the past and was dismayed at the level of customer service/client knowledge they lacked. It was an absolutely dismal experience and I don't think the cost was worth the product. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros The pop up works great on my site, but that's really all I can utilize with the free trial. #### Cons The pop up is all I can really use. The rest requires extra set up and requires me to call and/or email. Why limit usage or make it difficult on a free trial? Also, I have used them I the past and used the full set up with guaranteed payment. When I pointed out the lack of leads that were generated and tried to hold them to their guarantee, they refused to honor it. It wasn't until we threatened to call our lawyer that they finally help to their word. --- ### Referrizer exceeds expectations. - Overall rating: 5/5 - Reviewer: Tim J. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2020 - Review source details: This review was submitted organically. No incentive was offered As stated above with the loyalty, referral, email, mass text and short built into one this is a apowerful marketing tool. The fact that you can also very easily customize workflows will increase customer frequency, purchase, purchase value and total ROI without doing very much at all. It takes it off yoru staff and reduces Human error. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is still not fully operational and I am already seeing big returns on Investment. You have the referal program which is nice but they have a complete built out marketing system with email, two way texting and short code that helps you automate your follow up. Very easy to build campaigns and edit. It also has loyalty. I am about a month in but I would already feel comfortable recommending it as I have done a lot of research into different systems and this one is the best. #### Cons It is all actually pretty easy. The owner of the company even jumped on a zoom meet a few times to help it get set up. No negatives yet. #### Reasons for choosing Referrizer It was a much better product with a foreseeable return on investment --- ### Referrizer Review - Overall rating: 5/5 - Reviewer: Jon K. - Verified reviewer: Yes - Industry: Recreational Facilities and Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great - increase in business through 2 way text message contact #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Customer Referral and loyalty points programs #### Cons Cannot reorganize text message templates #### Reasons for switching to Referrizer Referral and loyalty points programs not offered by Demandforce but integral to Referrizer --- ### Great application for client communication - Overall rating: 4/5 - Reviewer: Ellen K. - Verified reviewer: Yes - Industry: Recreational Facilities and Services - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2021 - Review source details: This review was submitted organically. No incentive was offered Good overall experience. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I use texting feature most often. Clients prefer to communicate via text. I also use it for email campaigns. #### Cons I wish there was an app for texting. Additionally, referrizer doesn’t automatically sync with my spa software (for new clients) so we have to enter new client info into referrizer. #### Reasons for switching to Referrizer Referrizer offers more features. Texting with clients does not cost a fee. They only charge for text campaigns for marketing. --- ### Contact your clients with targeted advertising - Overall rating: 5/5 - Reviewer: Todd N. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2020 - Review source details: This review was submitted organically. No incentive was offered targeting my clients and getting my message delivered to their inbox rather then their spam or junk folder #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This will contact your clients and deliver your message with accuracy and not ending up in their spam folder. My sales has increased with this advertising tool and highly recommend it #### Cons setting up the campaigns does take time and their support staff is great with helping me. #### Reasons for choosing Referrizer it integrates with my mind body software and i am able to target several different areas for marketing, Birthdays, anniversaries as a few areas to target and it personalizes the campaigns #### Reasons for switching to Referrizer it seams that constant contact doesn't have the ability to drip my campangine and most of the time my messages wind up in their spam or junk file --- ### Happy Customer - Overall rating: 5/5 - Reviewer: Marissa D. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 2-10 employees - Product usage: Used monthly for less than 12 months - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered Wonderful !! The customer service is amazing and [sensitive content hidden] is always there to help me create and manage my profile. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The simplicity and mass amount of help to use. #### Cons The cost of the product is hard on small business but thankful you all help this with discounts #### Reasons for switching to Referrizer Price and morals. Unethical business practices. --- ### Fabulous marketing option - Overall rating: 5/5 - Reviewer: Ana R. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered I am really enjoying my experience #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use and customer support is great. #### Cons A phone app would be nice to maneuver dashboard on the go #### Reasons for switching to Referrizer Horrible customer service and way over priced --- ### Fantastic Job Referrizer!!! - Overall rating: 5/5 - Reviewer: Colleen A. - Verified reviewer: Yes - Industry: Alternative Medicine - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2020 - Review source details: This review was submitted organically. No incentive was offered 👍👍 #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the sms campaign functionality, and the effective ways for getting customer reviews #### Cons I have not identified any cons to this software yet! #### Reasons for switching to Referrizer Referrizer offered more than just sms campaigns --- ### great deal - Overall rating: 5/5 - Reviewer: Alyne C. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The tech support is on point, and fast on the replies. The system is user-friendly for both sides, gives some freedom of time since we can create campaigns ahead of time. I would say is a budget-friendly way to do marketing for a small business. #### Cons my only cons would be the system doesn't integrate with my current booking software. Creating tracking somewhat manual. --- ### We love Referrizer - Overall rating: 5/5 - Reviewer: Kelly O. - Verified reviewer: Yes - Industry: Recreational Facilities and Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2022 - Review source details: This review was submitted organically. No incentive was offered We have been very happy with them. I don't think the reviews come in as much as they did when we had other companies we worked with but we get other great features with this product all in one place. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We love all the features Referrizer offers in one place! The texting is easy to use, the mass emails and texts are as well, contacts all in one spot and review #### Cons The cost can be very difficult each month and checking in contacts that don't always come into our building to connect to our wifi is also difficult. If we don't check them in then they don't get the texts to ask for a review. #### Reasons for switching to Referrizer We felt we were getting more features in one atea. --- ### Great for self managed use - Overall rating: 4/5 - Reviewer: Fred H. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered The self serve options are great, customer service is great, but you need to be on top of it, if you set it and forget it. Youll find they start turning off some of your services and then you have to complain for them to turn them back on. The upgraded services are a scam, they scammed me out of 1000 usd. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Its a fair price and offers a lot. helps your small business function more like a big business #### Cons Do not pay for the upgraded service. They sold me a diamond package for over 1000/month, it was guaranteed 3 times return on your investment or they work for free until they achieve the promised results. After 3 months they didn't come any where close to earning my investment let alone 3 times my investment. Guarantee was they would keep working for free but they decided to terminate there offer and never returned my initial investment. Upgraded package is a scam. --- ### All-in-one Marketing Automation - Overall rating: 5/5 - Reviewer: Chris S. - Verified reviewer: Yes - Industry: Music - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2020 - Review source details: This review was submitted organically. No incentive was offered Prior to using Referrizer I was paying over 8 different companies a monthly fee for individual services and they weren't streamlined and didn't talk to each other. I have been able to save over $1,200 a month by streamlining all of my services by just using Referrizer. All of my metrics are in one place and each part of Referrizer grows over time and keeps building my marketing machine each week. I will never go back to the old way. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This is hands down the best all-in-one marketing automation tool I have ever used for my business. The on-boarding process was really easy and the support team goes over the top to make sure your system is fully optimized. I have been using Referrizer form just over two years and can't imagine running my business without it. We use all of the features, but love the call capture, text/email campaigns, loyalty program, wifi hotspot check in, 5 star review booster and so much more! Highly recommended!! #### Cons Honestly there is nothing I am not happy with. Integration with my business was a breeze and it's very user friendly. #### Reasons for switching to Referrizer I was paying for too may services and it was too hard to track. --- ### Saved me time and made me money - Overall rating: 5/5 - Reviewer: Drew H. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2021 - Review source details: This review was submitted organically. No incentive was offered Referrizer has sharpened our growth tools by encouraging members to leave reviews, share with their pfirnds, and has allowed us to engage with them via texting like never before. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The software is a great tool for reaching out to all of your contacts via text or email since it pairs with our POS system, but it's a fantastic tool for aquiring new contacts and keeping them involved in the sign up process. Each phone call ends in them recieving a text message which we then can use to answer questions or create long term conversations wich turn into conversions. It's drastically helped us with our online presence taking us from a few dozen google reviews to nearly 200 #### Cons The company is doing a great job at making the texting interface more user friendly but I would like to see mroe android or apple apps for this . I can only engage in these conversations on my laptop or in a browser - but sometimes I have my phone handy. --- ### Glad we made the switch! - Overall rating: 5/5 - Reviewer: Krystyn S. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: October 2023 - Review source details: This review was submitted organically. No incentive was offered It's been great so far. We are still learning the ins and outs but again, with the great customer service and support we are chugging along. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Very user friendly. Great customer service and support. #### Cons We have not found any cons so far! ..... #### Reasons for switching to Referrizer Our last company had zero customer support and very poor customer service. Ongoing issues were not being attended to and the continuous changes in their structure made it very difficult to use. Also the leads we were receiving were not anywhere near our area rendering them useless. Not to mention we were paying 3 times the amount we are now paying with Referrizer. --- ### AMAZING company to work with - Overall rating: 5/5 - Reviewer: John E. - Industry: Sports - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2016 - Review source details: This review was submitted organically. No incentive was offered I started doing business with Referrizer 2 years ago. Back then, they were an early stage start-up with great energy and a lot of passion. They have grown 10x since then and it seems they don't plan to stop. I recommended 17 other business owners to Referrizer. This is by far the most advanced platform in existence. In order to accomplish the same results, I had to pay 10 vendors and have 10 different logins. Now, Referrizer makes it all easy. One dashboard, one login, one database, all connected. Thank you for helping my business and saving me a lot of time. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Price - Affordable Customer Service - Available over phone, live-chat and email at anytime Performance - I got every month between 4 and 10x return on my investment Easy to use - They integrate with my CRM so I don't have to do any additional work on a daily basis #### Cons I wish they have more clients in my area so I can partner up with more businesses and exchange referrals. --- ### Worth It and so Glad to Start Using - Overall rating: 5/5 - Reviewer: Angela N. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: September 2023 - Review source details: This review was submitted organically. No incentive was offered I wasn't sure at first, but after the first month it was clear it was worth is and definitely will keep using into the future! Would like more help understanding all of the features. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It has grown my business getting back older customers, as well as rewarding current customers, and growing my google reviews which is gold for a business. the staff is amazing and my onboarding specialist, [sensitive content hidden] is so patient and goes above and beyond to help me succeed and do things right! Would highly recommend. #### Cons I just feel a little bogged down with all aspects of my business, it seems there are features I still don't understand and could use more training with. --- ### A product worth having - Overall rating: 5/5 - Reviewer: Anethia L. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered What I see so far I am excited and I am already beginning to see a possible return on my investment since I launched today #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like most is the automation and that it helps me simplify my processes and create customer retention, automatic feedback and referrals. #### Cons I would love to see it fully link to MassageBook so that it will automatically update new clients and I do not have to add them manually to Refferizer --- ### Best thing I did this year for my business to automate my marketing - Overall rating: 5/5 - Reviewer: Gabrielle K. - Verified reviewer: Yes - Industry: Music - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Customer support is #1. They listen to your needs and are not scripted. Staff loves what they do and eager to help others and it shows. Also the automation is bar none so far. I've been able to reduce my staff needs drastically in an inflated economy while getting twice as much done. #### Cons I think it could use some more integrations with Zapier. For instance, when applying a label through an automation, there is no option to remove any past labels to prevent the customer's information from getting too cluttered as they move through the CRM system. --- ### New Customer Set up - Overall rating: 4/5 - Reviewer: Michael B. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2020 - Review source details: This review was submitted organically. No incentive was offered It has been a good overall experience and I believe to date I see and am getting appropriate value to continue. I think with more time using the system, I will experience even great value. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The product is very complete and intuitive. [SENSITIVE CONTENT HIDDEN] creates emails and offers for special days of the year that I can send directly to my customers and that is a great benefit. [SENSITIVE CONTENT HIDDEN] has also been very attentive to my learning style and because of that I very satisfied with my progress and uptake. #### Cons It takes some effort to learn and get the most out of especially concerning campaigns for both text and emails and landing page development. I may not be there yet because I am a month into using the system but I want more analytics. Also, when beginning my service, all services were not available to me and that was a little annoying. #### Reasons for choosing Referrizer In use by other companies that I respect. #### Reasons for switching to Referrizer Not easy to use --- ### ref review - Overall rating: 5/5 - Reviewer: brad b. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered so far so good #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The integration with google and other pages. text email smart phone # . all of it #### Cons price is a bit to high for the platform #### Reasons for choosing Referrizer i believe they back their products and services. work well with my brand #### Reasons for switching to Referrizer all in 1 service with the help of a great referizer team. --- ### Really strong features for small businesses - Overall rating: 5/5 - Reviewer: Sarah E. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: June 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I like the easy process flow to set up automations, the thoughtful l features like Smart Text. The UI is also pleasant to look at and engage with. I also love that you can incentivize customer engagement through the loyalty program. #### Cons I don't have enough experience yet to say anything I like least. #### Reasons for choosing Referrizer Referrizer is less expensive than other options. --- ### Great Program - Overall rating: 5/5 - Reviewer: Ashley P. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Extremely helpful for quick coorespondents with clients and staff. The loyalty program is very helpful also, our clients love building up their points. Great program overall! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros How user friendly it is. I find it very easy to troubleshoot problems with out having to reach out to the support team. #### Cons Not really anything. I would like for more options for mass emailing so I can shed constant contact. --- ### Love this Program - Overall rating: 5/5 - Reviewer: Sandie K. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: January 2022 - Review source details: This review was submitted organically. No incentive was offered Professional customer service representatives. Professional services at affordable pricing for all of its programs #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Loved the ease of this program and takes so little time to use #### Cons Merging with programs like Massagebook would be beneficial since it is my business server for booking #### Reasons for choosing Referrizer Fair pricing and customer service ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/referrizer-profile/reviews/?page=2) --- Referrizer Reviews, Pros and Cons - 2026 Software Advice