--- title: "Riddle Software Reviews, Demo & Pricing - 2026" description: "Review of Riddle Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/riddle-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Marketing Automation Software](https://www.softwareadvice.com/marketing/automation-comparison/) / Riddle Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Riddle Review From $59-$749/month Free trial 4 plans Wondering if Riddle is right for your organization? Our Marketing Automation Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Riddle 4.8 [(47)](https://www.softwareadvice.com/marketing/riddle-profile/#reviews) Pricing Starting at $59.00 flat rate per month ### About Riddle Riddle is an online platform for creating interactive content such as quizzes, surveys, personality tests, prediction games, and leaderboards. Our customers create content on our platform and then embed it on their website.   The goal? Increased engagement, lead generation, segmentation, and content monetization - all 100% GDPR compliant. What functions does Riddle offer? Riddle solves the following problems for its customers:  - More user engagement and higher time on site - Multiplication of available ad slots and easy creation of branded & sponsored content - Collecting zero-party data - Generation of qualitative leads - Create competitions and prize draws both online and live during events - Understanding user behavior and preferences Our features include - unlimited - no limit on views, starts and leads.  - Create quizzes, surveys, polls, personality tests, and leaderboards.  - Embedding of content on the web and in apps is possible. Wondering if Riddle is right for your organization? Our Marketing Automation Software selection experts can help you in 15 minutes or less. ## Riddle User Interface ## Popular Riddle Alternatives Main Product Riddle 4.8 [(47)](https://www.softwareadvice.com/marketing/riddle-profile/#reviews) Ratings Breakdown - 4.74Ease of use - 4.88Value for money - 4.98Customer support - 4.47Functionality Pricing Starting at $59.00 per month Get Price Alternative Product [Systeme.io](https://www.softwareadvice.com/email-marketing/systeme-io-profile/) 4.8 [(2129)](https://www.softwareadvice.com/email-marketing/systeme-io-profile/reviews/) Ratings Breakdown - 4.65Ease of use - 4.86Value for money - 4.85Customer support - 4.68Functionality Pricing Starting at $17.00 per month Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3512)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.53Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2322)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2568)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.40Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17678)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.35Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price ## Riddle Pricing and Plans Starting price: $59.00 per month Free Trial Free Version Essential $59.00 flat rate, per month Plan includes: - Unlimited Quiz Creation - Unlimited lead generation - Unlimited submissions - Unlmited views - All content formats Pro $119.00 flat rate, per month Plan includes: - Add your own logo - Add Meta Pixel Tracking - All the features from Essential - plus 100% white labelled. Business $249.00 flat rate, per month Plan includes: - Connect your ad server to serve in content ads - Upload mp4 videos - Advanced tracking - Custom CSS Enterprise $749.00 flat rate, per month Plan includes: - Seasonwide - multi-quiz leaderboards - Google Data Studio connector - Custom user role configurator - 5 user licenses already included Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Riddle Features - Popular features found in Marketing Automation A/B Testing Campaign Analytics Drip Campaigns Landing Pages/Web Forms Lead Management Multi-Channel Marketing Multivariate Testing ROI Tracking Sales Analytics Segmentation Social Marketing - More features of Riddle Activity Dashboard API Conversion Tracking CRM Customizable Branding Customizable CTAs Customizable Forms Data Import/Export Drag & Drop Dynamic Content Email Marketing Engagement Tracking Event Triggered Actions Lead Capture Lead Generation Lead Qualification Marketing Automation Third-Party Integrations ## Riddle Integrations AWeber Integration rated undefined from -1 review Zapier Integration rated undefined from -1 review Mailchimp Integration rated undefined from -1 review ActiveCampaign Integration rated undefined from -1 review Brevo Integration rated undefined from -1 review ## Riddle User Reviews ## Riddle customer ratings - Overall rating: 4.8/5 - Total reviews: 47 ### Rating distribution - 5 stars: 38 reviews (81%) - 4 stars: 9 reviews (19%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.7/5 - Value for money: 4.9/5 - Customer support: 5.0/5 - Functionality: 4.5/5 --- Have you used Riddle and would like to share your experience with others? ### Excellent tool for generating quality engagement - Overall rating: 4/5 - Reviewer: Ian M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The product is easy to use, offers a lot of different opportunities, and the helpdesk is fantastic, so quick at responding! Helps me to put great ideas to my customers and increases their engagement. #### Cons There are a few features that seem obvious but are missing, but when you speak to the help desk, they are often already aware of these and implementing them to their next version. --- ### Excellent platform and customer service - Overall rating: 5/5 - Reviewer: Angus C. - Verified reviewer: Yes - Industry: Sports - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered Our experience with Riddle has been very positive - we've been subscribers for a few years now and have seen the platform continue to develop and improve. It's simple to use and easy to create different types of content that is engaging for our audiences. We'd definitely recommend Riddle to anyone looking to add interactive content to their digital platforms. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Riddle is an easy to use platform that has helped us create impactful fan engagement content across our channels. The customer service is second to none - the team are always on hand to lend their support and reply quickly. #### Cons No cons - we've only had a positive experience. --- ### Riddle makes quizzes easy - Overall rating: 5/5 - Reviewer: Andre G. - Verified reviewer: Yes - Industry: Media Production - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered Very good software tool for creating quizzes and capturing user data. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to use, quick support to resolve issues and support with user requests. #### Cons The ability to prepopulate 3rd party data in riddles pre populated quickly. --- ### Blown away by the support - Overall rating: 5/5 - Reviewer: Terri R. - Verified reviewer: Yes - Industry: Publishing - Company size: 11-50 employees - Product usage: Used other for less than 6 months - Reviewed: May 2021 - Review source details: This review was submitted organically. No incentive was offered This first paragraph is back story: I am the digital media manager (and one-person team) for a small niche print magazine. I have been heading up a transition to a new web theme, which was necessary for technical reasons but turned out to be quite the process. It has been on my to-do list for a while to transfer one of best-performing pieces of digital content—a quiz—from an ancient plug-in to a new platform, but other tasks kept taking priority. However, when we officially switched on the new website, I could not put off this task any longer—and our marketing team needed it fixed pronto for a Monday sales pitch. It was the middle of Saturday night when I finished moving the quiz to Riddle, published it, and realized that I had a huge space between my introduction and the “Start Quiz” button, which I could not explain. I used the Riddle chat feature, expecting to hear back maybe in a few days. But I heard back immediately from [SENSITIVE CONTENT HIDDEN] (who was in the middle of his morning Sunday cycle on the other side of the Atlantic!) who told me he would look at it as soon as he returned to his laptop. In the morning, I woke up to a personalized training video, where [SENSITIVE CONTENT HIDDEN] not only helped me with the original issue, but also showed me other improvements he suggested and how to make those changes on the Riddle platform. I really cannot get over this level of support. It is so rare. Above and beyond is an understatement. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The support team that comes with it. I describe my experience below. #### Cons No negatives that I have noticed. Like any software, it takes time to become familiar with where everything is and how to customize the templates. #### Reasons for switching to Riddle Transition to a new website theme made it necessary to get rid of this plug-in #### Vendor response Wow! Big thanks Terri - we love the kind words @ our support, but even more important, we love how useful you're finding our quiz maker! And you saved me on my bike ride - got to take a break going up a steep hill to answer your questions. Total win/win. :) Happy Riddling, Mike Co-founder Replied May 2021 --- ### A MUST FOR ANY MARKETING AGENCY - Overall rating: 5/5 - Reviewer: Leo T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used monthly for less than 12 months - Reviewed: November 2019 - Review source details: This review was submitted organically. No incentive was offered Absolutely loved my experience with the Riddle Quiz Maker. Outstanding support like nothing I’ve ever seen before. I’m a marketing agency owner that runs campaigns for a variety of clients across MANY industries and the love and support I got from the team at Riddle saved me and my client HOURS and HOURS of work. We spent hours researching different quiz makers to both the simple and complex tasks we wanted and would never switch to another provider. The customization, beautiful design, flexibility and formatting across multiple devices is far superior to anything else we’ve seen. Also, out of all the campaigns we’ve done, we’ve had the highest lead get and conversions using this system. It’s a no-brainer. 10 out of 10 I recommend these guys. Looking forward to creating more quizzes for more clients in the near future, thanks again guys! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Outstanding one of a kind support Beautiful design and customizations Smooth and seamless quiz making Advanced quiz features no other quiz maker had Improved our lead generation more than any other ad campaign to date #### Cons I wish there was a quiz maker university or more online training to become a quiz master (relied heavily on support to figure out how to do things which was a waste of riddle's time). #### Reasons for choosing Riddle Cost Unparelleled Support Design Quality #### Vendor response Big, big thanks Leo - you're making us blush over in Riddle-land! Seriously - we love the feedback, and are looking forward to working with you on your upcoming campaigns! Cheers, Mike Co-founder Replied November 2019 --- ### Fantastic user experience - Overall rating: 5/5 - Reviewer: Maria V. - Industry: Management Consulting - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The interface for editing and creating your quiz is fresh and modern. Quizzes are highly customizable and easy to create, you can even set how strong of an association a certain answer will give towards a certain result (or several!). You can also customize exactly how many results quiz takers see and how detailed they are. The customer service is incredible. Reply times are fast, and they definitely go above and beyond to make sure everything works out for you. Hands down best service experience I have ever had. They even use gifs! #### Cons No easy way to add reply options to the top (to replace question #1 and move the existing ones down a peg). No way (yet) to display results in points instead of percentage. #### Vendor response Hi Maria - really appreciate your thoughtful feedback... we're going to add your feature idea for our quiz maker. You'll be able to choose to set your overall quiz results as points as well as percent very shortly. Awesome idea. The good news is that our quiz maker is already 'drag and drop' - you can move questions up and down in any order. Hope that helps - but just let me know if we can assist further. :) Happy Riddling, Mike Co-founder Replied September 2017 --- ### Small business owner user review - Overall rating: 5/5 - Reviewer: Leonardo I. - Verified reviewer: Yes - Industry: Retail - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: November 2020 - Review source details: This review was submitted organically. No incentive was offered Riddle is a robust quiz creator software, but I don't need all their features, considering I am a solopreneur of a small startup. And therefore, the value for money wasn't for me. But I still recommend them. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Riddle helped me collecting many leads for my business. You can use Zapier to connect it to Mailchimp, so all your leads are automatically loaded into your audience. #### Cons It took me a while to learn how to create my quiz, but once I got the hang of it, it went smoothly. #### Reasons for choosing Riddle I tried their free trial, and I was hooked. #### Vendor response Many thanks Leonardo - really good feedback, and glad you were hooked with our quiz maker! We'll work with our product team to create more packages with sets of features designed for your use case as a small start up. Happy Riddling :) Mike Co-founder Replied November 2020 --- ### Great product and top tier customer support - Overall rating: 5/5 - Reviewer: Daniel P. - Verified reviewer: Yes - Industry: Entertainment - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: July 2021 - Review source details: This review was submitted organically. No incentive was offered This is one of the best companies I've worked with. They know why the exist and they build the tools coupled with the support to make their users successful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Riddle had all the flexibility I needed to build the service I envisioned. It is incredibly robust and intuitive especially for the cost. Whenever I had an issue the company offered immediate support and when relevant directed me to the exact blog/how to video I needed to address the problem myself. #### Cons Nothing so far. My only issue so far is integrating with Ad Sense, but that's not Riddle's fault. #### Vendor response Thanks so much Daniel - we really appreciate your kind feedback; it's been a lot of fun helping out with your very creative use case using our quiz maker! Happy Riddling, Mike Co-founder Replied July 2021 --- ### Fantastic tool for engagement. Love it - Overall rating: 5/5 - Reviewer: Katy C. - Industry: Online Media - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's so easy to use, and there's lots of variation so it's great for content marketing. I also love the customer support I've had from Riddle. Any questions I have are quickly answered and with a smile. Can't fault Riddle. #### Cons Can't think of anything! Although it would be great if there was an option to retain my magazine's logo on any new quizzes or polls that I create. I'm sure if I raised this with the makers, they'd consider adding. #### Vendor response Sheesh - we're blushing over here, Katy! (And thanks for the feedback - we have good news... you can use our 'template' feature to save and apply your unique combination of logo, fonts, colors, and more with just a click.) Replied August 2017 --- ### Easy to use, effective quiz maker for lead generation - Overall rating: 4/5 - Reviewer: Sara L. - Verified reviewer: Yes - Industry: Farming - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to use. Creating a quiz for a business was very simple. The pro plan is reasonably priced. Much cheaper than Typeform. The lead generation side of the quiz was effective, even if not perfect. #### Cons integration with Mailchimp was flawed. The look of the quizzes looks slightly old fashioned. Also, low on appearance customization options. #### Vendor response Thank you very much Sara! We agree with your constructive feedback - updating our designs is actually in progress right now. :) Replied May 2019 --- Showing 1 - 10 of 47 Reviews Load More Reviews ## Riddle Popular Comparisons [Systeme.io vs Riddle](https://www.softwareadvice.com/marketing/riddle-profile/vs/systeme-io/)[Brevo vs Riddle](https://www.softwareadvice.com/scheduling/brevo-profile/vs/riddle/)[MailerLite vs Riddle](https://www.softwareadvice.com/marketing/mailerlite-profile/vs/riddle/)[ActiveCampaign vs Riddle](https://www.softwareadvice.com/crm/activecampaign-profile/vs/riddle/)[Mailchimp vs Riddle](https://www.softwareadvice.com/crm/mailchimp-profile/vs/riddle/)[ContactPigeon vs Riddle](https://www.softwareadvice.com/compare/234727-riddle/vs/449834-ContactPigeon/)[HubSpot Marketing Hub vs Riddle](https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/234727-riddle/) ## Other Top Recommended Marketing Automation Software [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **10** times [Amanda AI](https://www.softwareadvice.com/marketing/amanda-ai-profile/) **0.0** (0) Recently recommended **10** times [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3038) Recently recommended **9** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6251) Recently recommended **4** times Stuck Between Options? 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