--- title: "Salesforce Marketing Cloud Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Salesforce Marketing Cloud. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Salesforce Marketing Cloud is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/salesforce-marketing-cloud-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) / Salesforce Marketing Cloud Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/alternatives/) # Salesforce Marketing Cloud User Reviews ## Reviews summary - Overall rating: 4.2/5 - Total reviews: 1,146 ### Secondary ratings - Ease of use: 3.8/5 - Customer support: 3.9/5 - Value for money: 3.8/5 - Functionality: 4.1/5 ### Rating distribution - 5 stars: 494 reviews (43%) - 4 stars: 436 reviews (38%) - 3 stars: 162 reviews (14%) - 2 stars: 35 reviews (3%) - 1 star: 19 reviews (2%) ### Most mentioned pros - The platform's email management and template builder are robust, the user interface is generally well-organized, and its integration with the broader Salesforce ecosystem makes it a powerful choice for managing large-scale campaigns and customer data in one place. - As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business! - With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads. ### Most mentioned cons - Also, the documentation could be better – sometimes it's hard to find the information we need. - UI feels old and outdated. - I hate that contacts and accounts cannot be deleted and reports are not the best. ## Salesforce Marketing Cloud customer reviews Showing reviews 1-25 of 1,146 (page 1). ### A robust platform for complex, data-driven marketing at scale - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Non-Profit Organization Management - Company size: 51-200 employees - Product usage: 3-5 years · weekly - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Saleforce Marketing Cloud is a robust platform for complex, data-driven marketing at scale. Powerful once mastered, but the investment in time and training is significant #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Powerful automation and segmentation for multi-channel campaign, plus deep integration with Salesforce CRM for unified customer data #### Cons Steep learning curve, especially with Journey Builder and AMPscript. Setup and configuration often require specialized expertise --- ### A Decent Choice for Marketing Teams - Overall rating: 5/5 - Reviewer: Clara C. - Industry: Cosmetics - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, I've had a solid experience with Salesforce Marketing Cloud, with its robust features and regular use making it a valuable tool in my role. However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Salesforce Marketing Cloud is pretty solid for campaign management. We've used it for about a year, and it's worked well enough for our needs. The interface took a bit to figure out, but our team got the hang of it. I like the workflow automation features, especially the 'journey builder'. It's really helpful for creating multi-step campaigns. #### Cons One thing that's kind of annoying is the lack of a built-in A/B testing tool. We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow. Also, the documentation could be better – sometimes it's hard to find the information we need. Overall, though, it's a good product. --- ### A fine Marketing Orchestration tool for ABM marketers - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: E-Learning - Company size: 5001-10000 employees - Product usage: less than 1 year · weekly - Reviewed: June 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have experience in Oracle Eloqua, SF Marketing Cloud Advanced, and SF Marketing Cloud Engagement. I find MCAE (Pardot) to be easier to understand and deploy campaigns than it's sisters in the Salesforce marketing product line. Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go to market strategy. Also keep in mind that Salesforce is putting effort into beefing up Data cloud and marketing cloud advanced and therefore Pardot may not be supported as well in future years. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 4/5 #### Pros Pardot is a fine tool for orchestrating B2B ABM marketing strategies and flows. It works fairly seamlessly with Salesforce and the initial integration is not too complex. Linking to contacts and leads is straightforward and setting up automations and journeys is quick once you get the hang of it. #### Cons UI feels old and outdated. No native connection for Form Assembly (though a form handler is available). No out of the box connections to Campaign members. Marketing attribution logic is confusing. --- ### Salesforce Marketing Cloud is the best! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: May 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I love Salesforce Marketing Cloud! I can schedule out tasks, follow ups and export potential data that some marketing is working or some is not and tweak our approach to potential new leads. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Salesforce Marketing Cloud is a great tool for us to reach out leads in a fast and efficient way. The easy use of having email templates on there saved under different usages is huge! #### Cons Salesforce Marketing Cloud does have new leads put in their information but sometimes leads put in non valid phone numbers or emails so that makes it hard to follow up. --- ### Marketing Cloud and Salesforce are a powerful combination. - Overall rating: 4/5 - Reviewer: Jeffrey C. - Industry: Higher Education - Company size: 1001-5000 employees - Product usage: 3-5 years · daily - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We have had a very positive experience with Marketing Cloud. It is a powerful tool, especially when combined with Salesforce. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Marketing Cloud integrates well with Salesforce. We schedule and automate communications, deriving the audience from live Salesforce data. #### Cons There is a significant learning curve with Marketing Cloud. The Marketing Cloud user interface seems disjointed. --- ### A Powerful (Albeit Flawed) Tool for the Enterprise - Overall rating: 3/5 - Reviewer: Taylor O. - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Marketing Cloud is much more than an email management platform. It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality. Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career. Its send speed is unmatched, even on multi-step automations across different channels. #### Cons The user interface is pretty awful. It looks like five or six different tools smashed together with one unifying menu bar (because that is what it is). This makes it hard to learn and greatly hampers ease of use for non-technical employees. The syncing with Salesforce Sales Cloud also leaves a lot to be desired. It does a good job of ingesting CRM data, but doesn't round-trip any of the changes made within SFMC to the CRM (i.e. updated contact info). --- ### Not bad- would recommend - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Construction - Company size: 11-50 employees - Product usage: less than 1 year · weekly - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a polished user interface, but the complexity, occasional performance hiccups, and variable customer support mean it takes time and commitment to get real value out of it. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros The platform's email management and template builder are robust, the user interface is generally well-organized, and its integration with the broader Salesforce ecosystem makes it a powerful choice for managing large-scale campaigns and customer data in one place. #### Cons The steep learning curve makes ease of use a challenge for new users, performance and speed can lag during heavy campaigns, customer support response times are inconsistent, and the overall value for money feels high unless you're leveraging the full suite of features. --- ### Five Stars and a Thumbs Up! - Overall rating: 5/5 - Reviewer: Kenidra S. - Industry: Computer & Network Security - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like most about Salesforce is how the customer's information populates. I can see all their information. #### Cons Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. --- ### App for clean business! - Overall rating: 5/5 - Reviewer: Andrew W. - Industry: Health, Wellness and Fitness - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered I love sales force! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business! #### Cons Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated. --- ### Easy to use and friendly customer service - Overall rating: 4/5 - Reviewer: Carli N. - Industry: Consumer Goods - Company size: 201-500 employees - Product usage: less than 1 year · daily - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Salesforce Marketing Cloud is positive and well received by me and my peers. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros What I like most about Salesforce Marketing cloud is it's easy to use layout as well as fast and friendly customer service. #### Cons I cannot think of anything at this time that I dislike about Salesforce Marketing Cloud. Sometimes they are doing system maintenance but that's standard. --- ### Incredibly Powerful Cloud-Based Marketing Automation Platform - Overall rating: 5/5 - Reviewer: Jana F. - Industry: Computer Software - Company size: 10000+ employees - Product usage: 1-3 years · weekly - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need. #### Cons It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously. --- ### All-In-One Enterprise-Level Marketing Platform - Overall rating: 4/5 - Reviewer: Kelly Michael S. - Industry: Telecommunications - Company size: 11-50 employees - Product usage: less than 1 year · weekly - Reviewed: November 2020 - Review source details: This review was submitted organically. No incentive was offered We have enjoyed a centralized and more integration-friendly marketing automation platform. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Pardot is the most integration-friendly marketing software to use with Salesforce's Sales Cloud. We are able to use custom objects in our segmentation. #### Cons Pardot doesn't have advanced automation like process builder or flow in Sales Cloud. Other than engagement programs, automation is not a key aspect of the software. --- ### A Marketing Must! - Overall rating: 5/5 - Reviewer: Luke V. - Industry: Sports - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I really enjoy working in Salesforce Marketing Cloud Account Engagement. This is something that I've used consistently now for over a year and absolutely love it! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Salesforce Marketing Cloud Account Engagement is a clean, enterprise level product that does a great job! #### Cons The price can seem a little high based on some of the industry competitors. --- ### SFMC is a great tool! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Financial Services - Company size: 1001-5000 employees - Product usage: 3-5 years · daily - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall the experience is great. Support is great and quick and it works great for more complex campaigns. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists. #### Cons The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder. --- ### Pay for what you get well worth the price - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Banking - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. All in all the should be the industry standard #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros fully customized with our features and tweeks... The ability to connect with our five9 makes life easier as well #### Cons can be a lag between menus/options however nothing big... No real big complaints on our end any issues are rep is there to meet our needs --- ### Helpful for sales but not for marketers - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros Wonderful tracking for leads and creation of drip campaigns. Any company who’s expanding their lead generation efforts and looking to hasten the velocity of closing prospects will definitely find this useful, especially since it is connected to Salesforce. #### Cons Interface and usability needs a lot of improvement. Functionalities for creatives and marketers can become too time-consuming and limiting, especially in terms of customisation of drip emails. --- ### Only for big companies - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Financial Services - Company size: 201-500 employees - Product usage: less than 1 year · daily - Reviewed: March 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 5/5 #### Pros You can build everything you dream of in Salesforce Marketing Cloud. The Journey module is amazing and Automation Studio is very powerful. Rest assure, you will be able to build any user story. #### Cons Ver expensive. It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool. Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance. --- ### For sales and marketing operations, this is a highly valuable tool. - Overall rating: 4/5 - Reviewer: Manuel H. - Industry: Entertainment - Company size: 1001-5000 employees - Product usage: 1-3 years · daily - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches. #### Cons Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches. --- ### Salesforce Marketing Cloud Account Engagement - Review - Overall rating: 4/5 - Reviewer: Liam H. - Industry: Electrical/ Electronic Manufacturing - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: November 2023 - Review source details: This review was submitted organically. No incentive was offered It is an essential tool that, although costly, is necessary to grow and scale. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It allows us to gather, segment and target leads all in one place. #### Cons Onboarding was lengthy and some staff found it difficult to grasp to begin with. --- ### Top Sales Management Software - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Hospital & Health Care - Company size: 10000+ employees - Product usage: 1-3 years · daily - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue. #### Cons More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated. --- ### This tool helps lead creation and marketing analysis - Overall rating: 5/5 - Reviewer: Denise W. - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: 3-5 years · weekly - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered Marketing, customer service, identifying problems, and finding solutions are all key to improving your company. Successfully launching campaigns and promoting products from this vantage point is a huge boon. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The first thing you'll notice is how great the UI is. In all honesty, I have never struggled too much with grasping the system or procedure. The availability of customization options is also excellent. #### Cons It's on the pricier end of the scale, and getting the complete team up and running is a significant drain on our resources, but other than that, everything seems OK and is the greatest product around. --- ### Not the easiest to implement or maintain for startups, not worth the high cost - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be as advertised and sold. When you buy salesforce and pardot together, you're sold on the premise that it's 'one system', but at the end of the day they're still two separate systems that sync back and forth just like any other marketing automation tool. It just didn't turn out to be worth the heavy cost. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros Form handlers, automation/workflow builder, not much else. #### Cons The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher tiers). We didn't like not being able to relate marketing email activity to einstein activity sync. User interface could use some work as well; just not there yet overall. --- ### Pardot Helps us Treat Each Donor as an Individual - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content. #### Cons We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release. --- ### A powerhouse for handling fashion campaigns at scale - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Apparel & Fashion - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered It has enabled us to go beyond casual campaigns to truly personalized marketing, driving customer engagement and more than doubling our return rates on offers at our primary sales seasons. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads. I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop. #### Cons It’s a solid platform, but it’s not easy to navigate. Automating and integrating it with our e-commerce system needed more help from IT and consultants, generating additional setup costs. --- ### Good - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: November 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Salesforce Marketing Cloud Account Engagement (Pardot) has been positive, as it has enabled us to efficiently manage and personalize our marketing efforts, resulting in improved customer engagement and lead generation. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that significantly improved our customer engagement and conversion rates. #### Cons I found that the user interface of Salesforce Marketing Cloud (formerly known as Pardot) could be a bit complex and not as intuitive as I would have liked. ---