--- title: "Salesforce Marketing Cloud Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Salesforce Marketing Cloud. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Salesforce Marketing Cloud is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/salesforce-marketing-cloud-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) / Salesforce Marketing Cloud Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/alternatives/) # Salesforce Marketing Cloud User Reviews ## Reviews summary - Overall rating: 4.2/5 - Total reviews: 532 ### Secondary ratings - Ease of use: 3.8/5 - Customer support: 3.9/5 - Value for money: 3.8/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 234 reviews (44%) - 4 stars: 210 reviews (39%) - 3 stars: 65 reviews (12%) - 2 stars: 11 reviews (2%) - 1 star: 12 reviews (2%) ### Most mentioned pros - The platform's email management and template builder are robust, the user interface is generally well-organized, and its integration with the broader Salesforce ecosystem makes it a powerful choice for managing large-scale campaigns and customer data in one place. - As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business! - With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads. ### Most mentioned cons - Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. - The focus is on negative feedback. - It is expensive, and they charge you ala carte for everything ## Salesforce Marketing Cloud customer reviews Showing reviews 1-25 of 532 (page 1). ### Incredibly Powerful Cloud-Based Marketing Automation Platform - Overall rating: 5/5 - Reviewer: Jana F. - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need. #### Cons It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously. #### Reasons for switching to Salesforce Marketing Cloud We are thrilled with how seamlessly everything works with our existing Salesforce Commerce Cloud website, and we no longer have to manage hundreds of separate connectors to complete the same job. The higher scale of operations at Salesforce means superior customer service, well-informed account managers, and regular product updates. --- ### SFMC is a great tool! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall the experience is great. Support is great and quick and it works great for more complex campaigns. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists. #### Cons The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder. #### Reasons for switching to Salesforce Marketing Cloud Needed something that was better integrated with SFDC --- ### Pay for what you get well worth the price - Overall rating: 4/5 - Reviewer: Erik R. - Industry: Banking - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. All in all the should be the industry standard #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros fully customized with our features and tweeks... The ability to connect with our five9 makes life easier as well #### Cons can be a lag between menus/options however nothing big... No real big complaints on our end any issues are rep is there to meet our needs --- ### For sales and marketing operations, this is a highly valuable tool. - Overall rating: 4/5 - Reviewer: Manuel H. - Verified reviewer: Yes - Industry: Entertainment - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches. #### Cons Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches. #### Reasons for choosing Salesforce Marketing Cloud It's a useful tool for dealing with enormous volumes of data. As a result, our firm's client satisfaction and income have increased. --- ### Top Sales Management Software - Overall rating: 4/5 - Reviewer: Jennifer W. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue. #### Cons More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated. #### Reasons for switching to Salesforce Marketing Cloud It has been useful for keeping track of sales and personnel. This program has helped me accomplish all of my goals. This app makes it simple to manage your data. My sales records are now under my control. --- ### This tool helps lead creation and marketing analysis - Overall rating: 5/5 - Reviewer: Denise W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered Marketing, customer service, identifying problems, and finding solutions are all key to improving your company. Successfully launching campaigns and promoting products from this vantage point is a huge boon. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The first thing you'll notice is how great the UI is. In all honesty, I have never struggled too much with grasping the system or procedure. The availability of customization options is also excellent. #### Cons It's on the pricier end of the scale, and getting the complete team up and running is a significant drain on our resources, but other than that, everything seems OK and is the greatest product around. #### Reasons for switching to Salesforce Marketing Cloud This is useful for analyzing marketing campaigns and creating new leads. That's a great way to boost revenue for any company. It also has a number of other capabilities that are useful to businesses, such as lead scoring and analysis. --- ### Easy to use and friendly customer service - Overall rating: 4/5 - Reviewer: Carli N. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Salesforce Marketing Cloud is positive and well received by me and my peers. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros What I like most about Salesforce Marketing cloud is it's easy to use layout as well as fast and friendly customer service. #### Cons I cannot think of anything at this time that I dislike about Salesforce Marketing Cloud. Sometimes they are doing system maintenance but that's standard. --- ### A powerhouse for handling fashion campaigns at scale - Overall rating: 4/5 - Reviewer: Ilayda S. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered It has enabled us to go beyond casual campaigns to truly personalized marketing, driving customer engagement and more than doubling our return rates on offers at our primary sales seasons. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads. I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop. #### Cons It’s a solid platform, but it’s not easy to navigate. Automating and integrating it with our e-commerce system needed more help from IT and consultants, generating additional setup costs. --- ### Salesforce is a seller! - Overall rating: 4/5 - Reviewer: Sunil B. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Still a great marketing tool as well as a great CRM tool allowing businesses to record and target specific demographics with specific contents #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Very customisable to businesses of varied needs and requirements fostering a more inclusive environment! #### Cons It can become quite technical for some people resulting in creation of multiple duplicates and linking errors. --- ### All things in one place - Overall rating: 4/5 - Reviewer: Alicia B. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used weekly for free trial - Reviewed: June 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Hand on experience leveraging Salesforce Marketing Cloud's Jouney Builder to design and execute personalized, data-driven customer journeys across email, SMS, and other digital channels. My work includes building multi-step, automated campaigns tailored to user behavior and lifecycle stages, optimizing engagement and conversion rates. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros enjoy designing personalized, multi-step campaigns with branching logic and automation. Seamless sync with Sales Cloud, Service Cloud, and CRM data #### Cons Steep Learning Curve. Many features like Journey Builder or Automation Studio require significant training or technical skill. It's expensive and pricing is opaque, especially when scaling or adding features. Heavy reliance on technical skills. --- ### Marketers can quickly and easily create campaigns, track performance, and measure - Overall rating: 4/5 - Reviewer: Ali Furkan T. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: December 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts. #### Cons One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times. #### Reasons for choosing Salesforce Marketing Cloud I chose Salesforce Marketing Cloud over the alternative products because it offers a comprehensive suite of tools to help businesses manage their marketing and customer engagement activities. Additionally, the platform is easy to use and offers a variety of features to create, track, and measure campaigns. Finally, Salesforce Marketing Cloud provides an integrated platform for segmentation, personalization, and performance optimization, which makes it the ideal choice for businesses looking to get the most out of their marketing efforts. #### Reasons for switching to Salesforce Marketing Cloud I made the switch to Salesforce Marketing Cloud because it provides an integrated platform to manage customer relationships, segment audiences, and personalize experiences. Additionally, the platform automates customer interactions, which makes it easier to create and track campaigns. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts. --- ### Powerful Software For Marketing - Overall rating: 4/5 - Reviewer: Sumit D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered - Ease of Use: Was the software easy to navigate? - Features: Did it offer useful tools for marketing, like email campaigns or analytics? - Support: How helpful was customer service? - Results: Did it improve your marketing efforts? #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis. #### Cons 1- The focus is on negative feedback. 2- Users are asked to share specific disadvantages. 3- Feedback aims to improve user experience. 4- Solicitations for critique suggest ongoing product development. --- ### Most convenient marketing automation system in a Salesforce environment - Overall rating: 4/5 - Reviewer: Amanda D. - Verified reviewer: Yes - Industry: Packaging and Containers - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce environment, Salesforce Marketing Cloud is my goto. While other marketing automation systems offer Salesforce integrations, they're essentially iframed into Salesforce to give the visual impression that they're fully integrated, but once diving into the details, there are inconvenient gaps that open up opportunities for human error and data being out of sync. I have yet to encounter a marketing automation software that integrates as seamlessly as Salesforce Marketing Cloud. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Extensive features, and seamless integration with Salesforce CRM. No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud. #### Cons Price. Salesforce Marketing Cloud isn't exactly cheap. --- ### Social framework for companies - Overall rating: 4/5 - Reviewer: Shamim A. - Verified reviewer: Yes - Industry: Computer Networking - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2021 - Review source details: This review was submitted organically. No incentive was offered Using Salesforce Chatter, your company can communicate internally. One of the best features is the ability to create public and private groups, in which information can be shared publicly and privately. Our company uses Chatter to make announcements. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is a faster and cheaper way to develop CRM applications. It is also very good that there is no need for a separate mobile application development. And its ability to integrate with our partners is excellent. Salesforce is a proven product. Since I worked with an experienced team on the project, there were no serious issues. Ensure continuous improvement decision making Optimize business process outcomes Improve supplier or partner relationships Cost management Enhance compliance & risk management Drive revenue growth Improve business process agility Increase internal/operational efficiencies #### Cons Easy use, however difficult implementation of all services The technical difficulties --- ### Industry leader... So you pay for that. - Overall rating: 4/5 - Reviewer: Jacob P. - Verified reviewer: Yes - Industry: Financial Services - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've been in SFMC since it was ExactTarget and you can see the changes and progressions in the past 15 years, but some of them are just not needed. They are just adding things in because they are running out of ideas to do so they need a shiny new toy for users to pay for. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and analytics... The flexibility in emails and templates is the most appealing part. #### Cons If you have decent developers, there are cheaper options than SFMC. You are basically paying for the name. A lot of the features are overdeveloped and to implement, you have to pay staff a bunch of money to set it up or an implementation partner a bunch of money to set up the system. --- ### Efficient community management - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 10000+ employees - Product usage: Used daily for less than 12 months - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Salesforce Experience Cloud can help a business to expedite the build phase with configurable modules with minimal code, unless there are complex customizations #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros The out of the box features provided covers almost all characteristics required in setting up a community website. It is also flexible to the branding customizations #### Cons The workspace can be quite inconsistent due to its heavy nature and can often be slow to respond --- ### Comprehensive Marketing Automation Tool with Powerful Features - Overall rating: 5/5 - Reviewer: Imran H. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey. #### Cons One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses. --- ### A complete, effecient, user friendly CRM - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros - Good customer support- User friendly interface- Comprehensive features #### Cons - nothing much, the tool is really good --- ### Extensive features but easy to use. - Overall rating: 4/5 - Reviewer: Pankaj Singh S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall experience is good. It has lot of features that fulfil al the requirements of marketing and sales team. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros How easy report creation in it and strong integration with multiple softwares. #### Cons Some features need specialise skills and training before use. --- ### Salesforce Marketing Cloud - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Very robust system. I use the email studio platform the most, followed by SMS studio. These platforms provide enterprise level email and sms deployment and campaign management. #### Cons Very expensive to implement and use, but at the enterprise level, it is one of, if not the top player. --- ### Marketing Cloud is the optimal integration for our Salesforce-powered website - Overall rating: 4/5 - Reviewer: Bill H. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements. As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it. The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software. #### Cons The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are: - Some of the most costly software that accomplishes the same tasks as other platforms - Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform. If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it! --- ### Efficiently manages inetracciones with clients - Overall rating: 5/5 - Reviewer: Margareth L. - Verified reviewer: Yes - Industry: Market Research - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered Management of intractions and control of services to clients, a good marketing tool #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it is a system that stores and compiles information to better reach customers and maintain more direct with them #### Cons I have no criticism or anything negative to contribute because for the functions it has it is one of the most efficient in this type of industry, it is also quite easy to understand and add to business tools --- ### The best marketing tool for integrating Salesforce CRM - Overall rating: 5/5 - Reviewer: Madhusudan S. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost marketing and sales, and extract business data. The integration with SF is seamless and fluid. Automations that are both clever and unique are possible. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Awestruck by the platform. My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness. Particularly helpful has been my ability to divide up my audience into several groups and tailor the content for each one. The Salesforce CRM connectivity is one of my favourite features. It enables smooth data analysis and transmission, which has improved my ability to target customers and develop a deeper understanding of them. #### Cons As it is among the most effective in this sort of industry for the functions it provides and is also fairly simple to comprehend and include into business equipment, I have nothing unfavourable to say about it. --- ### Robust CRM!!! - Overall rating: 5/5 - Reviewer: Brad K. - Industry: Computer Software - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!! #### Cons This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking. --- ### Salesforce Marketing Cloud - Perfect platform to run all your marketing campaigns - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered We have realised significant ROI on marketing spend. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Campaign management and lead tracking are very streamline. It is easy to track, monitor and measure the results as well. #### Cons It is slightly complicated to understand, specially for junior folks. ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/?page=2) --- Salesforce Marketing Cloud Reviews, Pros and Cons - 2026 Software Advice