--- title: "Salesforce Marketing Cloud Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Salesforce Marketing Cloud. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Salesforce Marketing Cloud is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/salesforce-marketing-cloud-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) / Salesforce Marketing Cloud Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/alternatives/) # Salesforce Marketing Cloud User Reviews ## Reviews summary - Overall rating: 4.2/5 - Total reviews: 532 ### Secondary ratings - Ease of use: 3.8/5 - Customer support: 3.9/5 - Value for money: 3.8/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 234 reviews (44%) - 4 stars: 210 reviews (39%) - 3 stars: 65 reviews (12%) - 2 stars: 11 reviews (2%) - 1 star: 12 reviews (2%) ### Most mentioned pros - The platform's email management and template builder are robust, the user interface is generally well-organized, and its integration with the broader Salesforce ecosystem makes it a powerful choice for managing large-scale campaigns and customer data in one place. - As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business! - With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads. ### Most mentioned cons - Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. - It was getting expensive to add more users and features to our account. - I don't like how slow it functions sometimes. ## Salesforce Marketing Cloud customer reviews Showing reviews 1-25 of 532 (page 1). ### Incredibly Powerful Cloud-Based Marketing Automation Platform - Overall rating: 5/5 - Reviewer: Jana F. - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need. #### Cons It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously. #### Reasons for switching to Salesforce Marketing Cloud We are thrilled with how seamlessly everything works with our existing Salesforce Commerce Cloud website, and we no longer have to manage hundreds of separate connectors to complete the same job. The higher scale of operations at Salesforce means superior customer service, well-informed account managers, and regular product updates. --- ### For sales and marketing operations, this is a highly valuable tool. - Overall rating: 4/5 - Reviewer: Manuel H. - Verified reviewer: Yes - Industry: Entertainment - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches. #### Cons Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches. #### Reasons for choosing Salesforce Marketing Cloud It's a useful tool for dealing with enormous volumes of data. As a result, our firm's client satisfaction and income have increased. --- ### Pay for what you get well worth the price - Overall rating: 4/5 - Reviewer: Erik R. - Industry: Banking - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. All in all the should be the industry standard #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros fully customized with our features and tweeks... The ability to connect with our five9 makes life easier as well #### Cons can be a lag between menus/options however nothing big... No real big complaints on our end any issues are rep is there to meet our needs --- ### Top Sales Management Software - Overall rating: 4/5 - Reviewer: Jennifer W. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue. #### Cons More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated. #### Reasons for switching to Salesforce Marketing Cloud It has been useful for keeping track of sales and personnel. This program has helped me accomplish all of my goals. This app makes it simple to manage your data. My sales records are now under my control. --- ### A powerhouse for handling fashion campaigns at scale - Overall rating: 4/5 - Reviewer: Ilayda S. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered It has enabled us to go beyond casual campaigns to truly personalized marketing, driving customer engagement and more than doubling our return rates on offers at our primary sales seasons. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads. I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop. #### Cons It’s a solid platform, but it’s not easy to navigate. Automating and integrating it with our e-commerce system needed more help from IT and consultants, generating additional setup costs. --- ### Salesforce is a seller! - Overall rating: 4/5 - Reviewer: Sunil B. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Still a great marketing tool as well as a great CRM tool allowing businesses to record and target specific demographics with specific contents #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Very customisable to businesses of varied needs and requirements fostering a more inclusive environment! #### Cons It can become quite technical for some people resulting in creation of multiple duplicates and linking errors. --- ### All things in one place - Overall rating: 4/5 - Reviewer: Alicia B. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used weekly for free trial - Reviewed: June 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Hand on experience leveraging Salesforce Marketing Cloud's Jouney Builder to design and execute personalized, data-driven customer journeys across email, SMS, and other digital channels. My work includes building multi-step, automated campaigns tailored to user behavior and lifecycle stages, optimizing engagement and conversion rates. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros enjoy designing personalized, multi-step campaigns with branching logic and automation. Seamless sync with Sales Cloud, Service Cloud, and CRM data #### Cons Steep Learning Curve. Many features like Journey Builder or Automation Studio require significant training or technical skill. It's expensive and pricing is opaque, especially when scaling or adding features. Heavy reliance on technical skills. --- ### Good tool for Email Marketing - Overall rating: 5/5 - Reviewer: Emily M. - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Good customer support, Good return on investment, easy-to-use drag and drop email templates, good reporting tools. #### Cons Salesforce Marketing Cloud has a bit of a steep learning curve. There isn't a lot of complimentary training available and some of their help center articles still haven't been updated since back in the days when they were ExactTarget. --- ### Powerful Software For Marketing - Overall rating: 4/5 - Reviewer: Sumit D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered - Ease of Use: Was the software easy to navigate? - Features: Did it offer useful tools for marketing, like email campaigns or analytics? - Support: How helpful was customer service? - Results: Did it improve your marketing efforts? #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis. #### Cons 1- The focus is on negative feedback. 2- Users are asked to share specific disadvantages. 3- Feedback aims to improve user experience. 4- Solicitations for critique suggest ongoing product development. --- ### Highly Recommend - Overall rating: 4/5 - Reviewer: Rebecca F. - Verified reviewer: Yes - Industry: Accounting - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall...its been pretty great & I recommend utilizing salesforce. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros I like how you can see the date & time as well as how often someone opens an email. Another feature is how you are able to generate standard & custom emails to go out and when they are sent. #### Cons Navigating the system sometimes is a little difficult if you are not familiar with the system. --- ### Marketing Cloud - The best for Sophisticated Email Marketers - Overall rating: 4/5 - Reviewer: Jayson M. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: June 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I both love and hate it. I love most of the elements of this product but it can definitely stump me sometimes. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros This product can do it all. If you have complex data, segmentation and campaign needs, this is likely the product for you. I love how many options it provides and how I can use Trailhead to learn. #### Cons It's not a drag and drop type of product. While Content Builder is useful for the less technically inclined and Journey Builder is relatively user friendly, in general, you need to know a decent amount of coding languages. SQL is particularly useful, as is Ampscript. It takes a while to really learn this product and its best to use a third party to set it up for you. #### Reasons for switching to Salesforce Marketing Cloud I needed more robust options than I could accomplish with Mailchimp and I wanted the features that came from having an integrated CRM. --- ### If you're a Salesforce user, it's a no brainer - Overall rating: 4/5 - Reviewer: Maggie R. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, i'm very satisfied with Salesforce Marketing Cloud and cannot imagine having to rely on multiple tools to execute the same functionalities like I used to #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Salesforce Marketing Cloud has been a great all-in-one solution for my team as we previously relied on multiple tools for customer journey management, email campaigns, and analytics, not to mention updating the CRM after. The UX was pretty easy to understand and the platform and the list feature has made pipeline management so much more efficient #### Cons One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we had to figure out the solution internally which took a while. The price is also pretty high if your company is not paying for it #### Reasons for switching to Salesforce Marketing Cloud My company began paying for Salesforce Marketing Cloud internally --- ### Salesforce equals success - Overall rating: 5/5 - Reviewer: John S. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what we were doing, we’ve been able to successfully market through multiple channels with one platform, which has been fantastic. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform. #### Cons What I liked least about Salesforce Marketing Cloud is the complexity of implementation and the steep learning curve --- ### Easy marketing - Overall rating: 5/5 - Reviewer: Miriam A. - Verified reviewer: Yes - Industry: Events Services - Company size: 2-10 employees - Product usage: Used monthly for less than 6 months - Reviewed: February 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Easy integration with existing email lists #### Cons The high cost and no automatic way of importing multiple emails per contact --- ### Real Person Real Review - Overall rating: 4/5 - Reviewer: Makayla L. - Verified reviewer: Yes - Industry: Consumer Electronics - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered This software has small flaws that can be fixed yourself if you have the time, but for the most part this is the most detrimental application I use in my day-to-day activities to help me run my business. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like that it's a one stop shop. Everything I need to help me be successful in my location can be found here. #### Cons Some of the key words that are used don't always bring up the right information you're looking for at that exact moment. It would be nice if the search was expanded a little or narrowed down in certain aspects to make searching quicker --- ### Knowledge of customer and company information - Overall rating: 4/5 - Reviewer: Richard G. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is the basis for activity and project information linked to daily reporting information from customers and employees across the company. All Marketing activities can be quantified, and you can easily understand the bottleneck, the cause and what is happening using the dashboard. In addition, because it can be linked to a wide variety of MAs, it is possible to manage customer data collectively. Employees can also query the information from the smartphone app to check all customer information without wasting time, even when they are away. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly. The information needed and the management contents differ for each company and center, but I think the service is agile. At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent. Since it has been possible to capture the characteristics of each member, sales productivity has improved in several ways, such as advice on which items to improve and knowledge sharing if things grow. #### Cons Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business. #### Reasons for choosing Salesforce Marketing Cloud It is a solution that can be used in several ways, but I think it will contribute significantly to improving work efficiency. #### Reasons for switching to Salesforce Marketing Cloud Previously, when I needed to confirm a customer's information for an urgent inquiry or job, I used to call the company or connect to a VPN from a PC and verify it from a dedicated system. Since its implementation, the time has been reduced considerably, and it is now possible to check from a smartphone. It will be possible to check in advance quickly, shorten the response time even when away from home, and improve efficiency at work and in CS. --- ### Expensive and cumbersome with little support - Overall rating: 1/5 - Reviewer: Sandra S. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: October 2020 - Review source details: This review was submitted organically. No incentive was offered Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions. #### Cons They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them. #### Reasons for choosing Salesforce Marketing Cloud Only because the company that I was working with already used SF for their CRM so I thought that Marketing Cloud would be compatible and it is but there are other programs that are compatible with SF CRM and I am currently researching those. I will be switching to one of these alternatives at the close of my contract. --- ### Best CRM for startups. SF - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered For the first time user this is very easy to understand no need of any special training only demo video is enough for any user to start working on it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Experience and user friendly easy to login and easy to install. #### Cons lease like about is like we have to take login every day that to with OTP authentication. --- ### Worked for SFMC and used the platform daily for 2 years (Agency side, in Services) - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so. #### Cons The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit. --- ### Great platform with personalization - Overall rating: 4/5 - Reviewer: Elie Francois E. - Verified reviewer: Yes - Industry: Computer Software - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Functionality: 5/5 #### Pros Salesforce Marketing Cloud integrates seamlessly with Salesforce CRM, providing a comprehensive view of customer interactions across multiple channels and offers advanced segmentation and personalization capabilities, allowing businesses to deliver targeted and relevant content to their customers it also provides a comprehensive platform for multi-channel marketing automation, including email, mobile, social media, and web. #### Cons Can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses, it may have limited integrations with other tools. --- ### Data Sets Made Easy - Overall rating: 5/5 - Reviewer: Gamze T. - Verified reviewer: Yes - Industry: Financial Services - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: May 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, one of the greatest tools to manage our leads. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like to go over every data points very easily #### Cons I do not like the limits on the reports, it's up to 4. --- ### Efficiently manages inetracciones with clients - Overall rating: 5/5 - Reviewer: Margareth L. - Verified reviewer: Yes - Industry: Market Research - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered Management of intractions and control of services to clients, a good marketing tool #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it is a system that stores and compiles information to better reach customers and maintain more direct with them #### Cons I have no criticism or anything negative to contribute because for the functions it has it is one of the most efficient in this type of industry, it is also quite easy to understand and add to business tools --- ### The best marketing tool for integrating Salesforce CRM - Overall rating: 5/5 - Reviewer: Madhusudan S. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost marketing and sales, and extract business data. The integration with SF is seamless and fluid. Automations that are both clever and unique are possible. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Awestruck by the platform. My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness. Particularly helpful has been my ability to divide up my audience into several groups and tailor the content for each one. The Salesforce CRM connectivity is one of my favourite features. It enables smooth data analysis and transmission, which has improved my ability to target customers and develop a deeper understanding of them. #### Cons As it is among the most effective in this sort of industry for the functions it provides and is also fairly simple to comprehend and include into business equipment, I have nothing unfavourable to say about it. --- ### Robust CRM!!! - Overall rating: 5/5 - Reviewer: Brad K. - Industry: Computer Software - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!! #### Cons This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking. --- ### Salesforce Marketing Cloud - Perfect platform to run all your marketing campaigns - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered We have realised significant ROI on marketing spend. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Campaign management and lead tracking are very streamline. It is easy to track, monitor and measure the results as well. #### Cons It is slightly complicated to understand, specially for junior folks. ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/?page=2) --- Salesforce Marketing Cloud Reviews, Pros and Cons - 2026 Software Advice