Salesforce Marketing Cloud Software


 

Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities such as monitoring brand visibility, helping users publish interactive content, and building customer-focused advertising campaigns. The cloud-based system scales easily with any business and can help to harness the power of social media for any businesses irrespective of size or industry segment.

Salesforce Marketing Cloud features 'Workspaces', a collaborative space for teams to engage. The solution also provides a social content marketing tool to help users source, plan, and publish client focused social content.

Salesforce Marketing Cloud helps to gauge each conversation that occurs online and use it as a tool for addressing feedback, gaining insight into brand perception, competitors, industry, products, and other business-relevant information.

The solution allows users to use data analytics to publish relevant content based on information collected from social media. Salesforce Marketing Cloud is the first to be Twitter certified and is listed as a Facebook Strategic Preferred Marketing Partner.

 

Salesforce Marketing Cloud - Email marketing
 
  • Salesforce Marketing Cloud - Email marketing
    Email marketing
  • Salesforce Marketing Cloud - Posting palette
    Posting palette
  • Salesforce Marketing Cloud - Post inspector
    Post inspector
  • Salesforce Marketing Cloud - Social media calendar
    Social media calendar
  • Salesforce Marketing Cloud - Facebook posts
    Facebook posts
  • Salesforce Marketing Cloud - Performance
    Performance
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

147 Reviews of Salesforce Marketing Cloud

 

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Software Advice Reviews (89)
More Reviews (58)

Showing 1-20 of 89

RACHEL from VERTICURL A WPP COMPANY
Specialty: Advertising
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

May 2018

May 2018

Salesforce Cloud the Best Marketing Solutions available...

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money


I really enjoy the interface it is easy to use and has a lot of features that aid you in finding the help you need. It also helps out business in more than one ways.

Pros

Comprehensive marketing integration across email, mobile, social media, web, data and analytics make cross-platform marketing simpler. Sales Offers tailored fit Plans.

Cons

No customer assistance help line. Only provides 20 plus pre-built email templates.Pricing not yet available.

Review Source
 
 

Kyle from Automotive
Specialty: Consulting
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

May 2018

May 2018

Great Tool for Managing Large-Scale Deliverability

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This product is great and really assisted our team with getting our clients messages delivered efficiently to the inbox. The level of reporting is stellar and the company is great

Cons

Great products generally cost a premium and this is no exception. While not really a con, you need to know what you can afford and see if what you get meets the demand.

Review Source
 
 

Katie from Cahaba River Society
Specialty: Non-Profit
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

Lots of options, hard to find the one you need

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

Salesforce is a powerful CRM tool that is widely used in a variety of industries. It has a lot of features and integrates with many other types of software.

Cons

Data entry can be cumbersome. The system is not intuitive and neither is the layout of screens, though some of that can be customized. When it comes to running reports, there are a lot of pre-built ones, but most of those aren't useful. I usually find myself having to build my own, and that process is cumbersome and not at all intuitive. There are many different types of reports and it's hard to find the one needed to get the data that I seek. Also, it does not do a great job of tracking contacts who are associated with multiple accounts (such as a representative of multiple companies), and there is not a way to show affiliations between multiple accounts (such as divisions of a large company).

Review Source
 
 

Dealdiane from NetPotential
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

A very capable platform for running huge campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

It's a great tool for what it's supposed to do. It just needs a little bit of polishing on the edges and REST api integration performance should be kept consistent.

Pros

Very flexible and feature-rich. We've been sending huge campaigns through Marketing Cloud and that has always worked well.

Cons

Because it's customisable and feature-rich, it naturally requires some learning curve. Also, there doesn't seem to be a way to refresh records without refreshing the whole page which will then take you back to the landing page. Filtering records could be improved (a bit cumbersome at the moment i.e. you need to create filters first). We also have integrations using their REST api which mostly works. Occasionally, updating/inserting records becomes very slow. We've contacted support about this a few times and gave up. We've implemented fallback options instead.

Review Source
 
 

Ross from NetPotential
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

UI is sometimes confusing

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

It's a great CRM tool that helps you manage your client tickets. Very feature rich as well and has the ability to be really flexible on most types of business setup.

Cons

Being feature rich has some downsides and one of that is having all those features available in your UI which makes it confusing at times.

Review Source
 
 

Nathan from Halo Development, Inc.
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Powerful Marketing Solution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

When you connect all the different pieces of Salesforce software that are applicable to your organization, the results are astonishing. Having used other CRM and Marketing Softwares and having to integrate the two was far more difficult than using the various aspects of Salesforce. It is fantastic to have it all in once place. It connects easily to Google Suite apps and is overall easy to use for the technically inclined and after a little training your less technically inclined employees will have no problem with it.

Cons

For those that are not technically inclined, the learning curve can be difficult. The integration of a large business application can be extremely lucrative, however the kick starting period can be a turn off. For small businesses that have multiple solutions to the problems that Salesforce can solve, the transition period can be difficult to cope with.

Review Source
 
 

Shoaib from IntelliSwift.
Specialty: Other
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

April 2018

April 2018

Love It !!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Salesforce complete CRM package It is flexible and fully customizable. It is easy to use and manage and the best part its supports all major browsers.

Cons

The mobile UI is getting better with each release, but it's not there yet in the sense there are things that you cannot do on it.

Review Source
 
 

Brian from Level2
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

If you are in sales then you MUST use Salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I use Sales force because it integrates with most auto-dialers and lets me organize and keep in contact with my customers and prospects. I didn't realize how much I was loosing before using Sales force.

Cons

Salesforce can do so much that learning the features can take some time. Lots of apps and upgrades to learn.

Review Source
 
 

Myca from United Methodist Communications
Specialty: Non-profits
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

Exceptional functionality, matching price

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

It's a SalesForce product now! There is still a fair bit of work to be done by the SF team in order to make this platform as good as it could potentially be, but it's on the right track. Great choice if you're a die-hard SF user who wants to get more of your MarComm stack.

Pros

Relatively well integrated with SalesForce, so this is a good choice if you're fully utilizing SalesForce for tracking sales. There are plenty of bells and whistles that allow you to take full advantage of advanced marketing automation and campaign management.

Cons

Non-profits and other smaller organizations may find it challenging to implement this platform. It is highly extensible and customizable, but that also means that there can be a high cost associated with any customizations. Several colleagues who are actively using this platform have mentioned challenges with upgrades and such.

Review Source
 
 

Ben from International Neighbors
Specialty: Advertising
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

April 2018

April 2018

Salesforce - A tool to help achieve my sales goals

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Reporting capabilities. In previous sales careers I was able to find "low hanging fruit" due to the hyper ability of salesforces' reporting
Task tracking - Never missed a meeting due to how well documented things can be with Salesforce

Cons

I don't have any complaints with Salesforce in my time using it. It is absolutely the top CRM out there

Review Source
 
 

Laura from Zillow
Specialty: Real Estate
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

March 2018

March 2018

Used to be a leader; in need of updates

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

It is a well-established tool in the industry, and is equipped to handle enterprise-level programs.

Cons

Not enough innovation in recent years. UI is dated and clunky. There are newer, fresher tools out there that can do what SFMC does better.

Review Source
 
 

mattt from HomeAway
Specialty: Hospitality / Travel
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

March 2018

March 2018

Salesforce is great for storing all aspects of customer data

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

With this product you can store any bit of customer data. This is a sales persons greatest tool. In addition you can create custom objects to enable the support team to better work cases.

Cons

Not all stored data can be pulled into reports. Salesforce does not do calculations on dates or times. This can make it difficult to do everything you need to in the system itself.

Review Source
 
 

Brad from Kforce Inc.
Specialty: Software / IT
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

March 2018

March 2018

Robust CRM!!!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

Pros

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

Cons

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

Review Source
 
 

Chaplin from IMPETUS GLOBAL TECHNOLOGY, Corp.
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2018

March 2018

Salesforce,

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall, Salesforce is an EXCELLENT choice for small and medium size organizations. No matter what your company is engaged in, nor the workflow you utilize, this is a CRM that has got you covered! Impetus Global Technology provides our clients with a LARGE assortment of products and services, which has always been a source of problems when searching for line-of-business software stacks. Salesforce is the first application that we have employed as a CRM, which has addressed our need for a very flexible solution, while maintaining the ease of use and affordability of deployment and maintenance.

Pros

The pros that come inherently, with Salesforce, number far in excess of the amount of reading, anyone wants to give some review from the typical CEO. Therefor I will provide a direct, concise, list of the benefits we attained at Impetus Global Technology when we adopted this software.
* Effective Cost
* Time-Saving Ability
* Support
* Ease of Use and Training Availability
* Extensible by Nature
* Incentives to Sales Employees

Cons

Honestly, the task of espousing a list of Cons, towards this business tool has proven quite the challenging endeavor. Not only am I CEO, but also I hold the position of Director of Software Development. Speaking now as a developer, I would encourage introducing more direct compatibility with Visual Studio and/or the JetBrains stack. By the previous statement, I mostly refer to some sort of Extension or Framework that can be utilized through something such as a Xamarin or WPF application to source business data.
From the view of an Executive, I cannot honestly provide any criticism that would merit the publishing of a review.

Review Source
 
 

Emily from Direct Digital LLC
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2018

March 2018

Best Email Marketing Tool Available

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

- Great ROI on product
- Easy to use
- Has all the features we want
- Account reps are active in our account
- Great conferences - Dreamforce is amazing

Cons

The tool has a steep learning curve. Some of the training documentation is outdated and customer support can sometimes take awhile to help you.

Review Source
 
 

Angela from ATS OnDemand
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2018

March 2018

Great Business Software

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Salesforce has released a new interface that makes their system better than it ever was. There is so many options in this software that will help automate your business processes.

Cons

I have always found the reports a little confusing. They are extremely robust but take a little while to get used to the learning curve.

Review Source
 
 

Irene from Software
Specialty: Software and technology
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2018

February 2018

An Okay Email Marketing Platform

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

Salesforce Marketing Cloud does its job in email marketing, it helps you to plan, design, and send out email campaigns, as well as tracking the campaign performance and analytics for improvement purpose.

Cons

The list importing is a bit old fashioned, it takes a lot of time to import a recipient list every time, and you also need to click many times, which I think is not very intuitive and a bit annoying.

Review Source
 
 

Pawan from Ezetap
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

February 2018

February 2018

SalesForce - User Friendly CRM

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

The product is well structured with all modules in place. It is user friendly. Gives full visibility of data to users

Cons

Cost could be a factor for most users. Process ends up only at Leads. Can be extended to ERP and Billing as well.

Review Source
 
 

Erik from Lendmark capital group
Specialty: Telecommunications
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2018

February 2018

Expensive yet fully customized to meet your expectations

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

the customized can be tailored to your specific business needs that alone is great also with the five9 addition dialer & crm in one

Cons

the maneuvering between menus or contacts/opportunities can be sluggish and tedious at times but besides that great crm

Review Source
 
 

Jordan from Sunland Home Care
Specialty: Healthcare / Medicine
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2018

February 2018

The Rolls Royce Of CRM's

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall an excellent platform for the value.

Pros

I have been extremely happy with the ease of use when creating and tracking the activity of client accounts. I am still working on getting my salesforce admin certification just to ensure that I am using the software to the maximum ability. From what I understand watching the Dreamforce competitions, salesforce offers options which allow for entrepreneurs and business owners to further develop themselves within this ecosystem. Looking forward to further exploring the platform.

Cons

At the moment the only thing I would have a dislike about would be the layout of the tab options, from my understanding lighting experience works with much more ease and I will be learning this part of the platform shortly.

Review Source
 
 
 
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Showing 1-20 of 58


May 2018

May 2018

Powerful but more complicated than it needs to be

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Salesforce Marketing Cloud has some impressive features when integrated with Sales Cloud - in particular the ability to build complex automations based on customer attributes and changes to those attributes, and to add reporting about email activity directly into the CRM.

Cons

It takes too many steps to create and send a relatively straightforward email campaign - there's a significant learning curve, and a lot of things that can go wrong if you're working with an integrated instance with Sales Cloud. I'm also not impressed with the email template building capability; by default it's not simple to create good-looking emails. This feels like an old tool that was bolted onto Salesforce (which it was in some sense, given that it was acquired) and lacks the ease-of-use of other programs like Mailchimp.

Review Source: Capterra
 


May 2018

May 2018

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.

Pros

The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

Cons

The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

Review Source: Capterra
 

Kayla from University of Oklahoma
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

April 2018

April 2018

Marketing Cloud is super helpful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love how much better our emails have been since we started using Salesforce Marketing Cloud. It really provided an answer to our marketing needs.

Cons

Sometimes there are too many ways to do the same thing, which makes things difficult and complicated.

Review Source: Capterra
 


April 2018

April 2018

Once you figure it out, opportunities to engage consumers in email are endless.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's built to handle large-scale email communications and does its job very well. You have the ability to create engaging customer journeys and can make a great impact with your consumers. Customer support has been super helpful. I've engaged support via phone, email, and Chatter, and it's always top-notch.

Our organization just switched to using Content Builder within Marketing Cloud, and it is much easier to build emails without having to rely on HTML coding.

Cons

There aren't a lot (any?) resources out there for learning how to use Marketing Cloud, so I had to self-teach with my coworkers. This could be difficult for people who have to use this software but aren't technically inclined.

Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once. Seems like there are a few features like that that could definitely be improved.

Review Source: Capterra
 

Josh from Studeo Productions

April 2018

April 2018

Most Expensive Worst Experience You Will Ever Have

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I would love all the things it can do except the fact that it doesn't really work or integrate well.

Cons

Literally everything. It took months to setup and even then it wasn't setup the way we wanted it. Support was terrible. They even threatened us with the contract when we said we wanted out. They want long contracts because as with many things that need long contracts the program is actually barely functional. Seriously do yourself a favor and pick literally any other system.

Review Source: Capterra
 

Tomer from BrightInfo
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

Best CRM

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Best enterprise CRM out there. Use it to store all data from all time on all your customers and generate reports accordingly.

Cons

Implementing a CRM at the scale of SalesForce can cause a lot of heavy lifting for your organization

Review Source: GetApp
 

celeste from 10x advertising pros
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2018

March 2018

System is easy to use. Super efficient

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like the ease of use. I am somewhat technologically limited and this was super user friendly. Definitely recommend.

Cons

The constant updates. Some of the tabs are confusing. Other than that its a very versatile system to use.

Review Source: Capterra
 

Tanner from Vertafore
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

March 2018

March 2018

Utilitarian but outdated UI

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easy email marketing and list/preference center management.

Pros

Once users get up to speed, it's a very easy UI to master and accomplish email marketing tasks quickly. Good list management and customizability, along with reporting.

Cons

The UI is quite outdated, and the workflows are very intuitive -easy to get up to speed on, but it does require an "expert" on the team to help you onboard to how the business uses the software, as it's pretty free-form.

Review Source: Capterra
 

Emily from United Way of Greater St. Louis
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2018

February 2018

Many features but incredibly hard to navigate

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I am very happy with Marketing Cloud's new Content Builder, which is definitely an update from their Classic Content. Although my team is still learning the new builder, it already appears to be a lot more initiative and easy than Classic Content. I'm hoping it makes the experience of building and sending emails through Marketing Cloud an easier one.

Cons

I'd say that Marketing Cloud is fine, however very hard to navigate without training. Even for users who have experience on other email platforms, the interface for Marketing Cloud is neither intuitive nor are there any clear training resources for it. It's also largely insufficient without being connected to a Salesforce CRM. I also do not like the visual representation of their automation workflows.

Review Source: Capterra
 

Lisa from Versature
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2018

February 2018

Lots of Potential but Takes Time to Set Up & Integrate.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Ties right into our CRM (Salesforce) and allows us to use existing data to find our prospects on social platforms instead of having to do it individually on each platform with spreadsheets, etc.

Pros

Has great potential. Looking at a studio, you can find your CRM contacts on Facebook, AdWords, and Twitter and then send customized emails and messages, which is great.

Cons

It is tricky to set up and does take time. You also must have a large database for this to be worth it.

Review Source: Capterra
 

Rakhi from Digital Listo

January 2018

January 2018

One of the essential tool to monitor all of our digital marketing needs.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The most brilliant feature of this software is it allows to connect with the customers with ease, which is the most basic and essential step towards any Digital business success.

Review Source: Capterra
 


January 2018

January 2018

A solid email marketing platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

This platform is excellent for email marketing. It does a great job at keeping your email content organized and easy to find.

Cons

Its quite expensive. The WYSIWYG editor is kind of terrible. It should be easier to put together mobile first email templates.

Review Source: Capterra
 


January 2018

January 2018

Marketing Cloud has been our primary tool to send mass emails.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

This software is great for seeing emails that were sent over time ina calendar format. It's also helpful to see some analytics at a glance.

Cons

Sending emails is very tedious. The test emails very rarely look like what you created - there are random lines and font changes, buttons repositioned, etc. which makes it difficult to know whether your email will be correct when it goes out.

Review Source: Capterra
 


November 2017

November 2017

Amazing customer service thrives you forward!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Sales, sales, sales! Salesforce is the perfect sales took for any business.

Pros

I can truly recommend Salesforce. Its efficiency saves you time that you can spend on analyzing your market. Everyone I know who is a customer seems to love it and utilize it to the fullest. Give it a try - I believe you will love it!

Cons

Takes a bit to learn how to use, but the customer service is so great that it doesn't really matter.

Review Source: Capterra
 


October 2017

October 2017

The main player in their space

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

Salesforce is a household name when it comes to marketing and sales automation in the cloud. They have been around for quite some time.

Cons

Can be expensive and may not be worth the value if you are too small of a company or don't use many of the features.

Review Source: GetApp
 

Sean from Thomson Reuters

October 2017

October 2017

Radian6 component of Marketing Cloud is useful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

My experience is limited to the Radian6 component, but it is quite powerful in terms of what it is able to do in terms of social media listening, and categorization of content. Visualizations of the data are also pretty decent.

Cons

It's expensive for what it is, but still worth a look if affordable (perhaps as part of a package incorporating other parts of Marketing Cloud). It's not the easiest tool to get started with, so it's helpful to have some expert assistance when getting started.

Review Source: Capterra
 

Maria from OAM

August 2017

August 2017

Time consuming, no customer support

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It has basic email marketing functions, so you can do content creation and send out an email campaign, as well as tracking the results

Cons

There is no customer support at all, the pricing is very high, especially the email per send rate. It would cost b2c companies a lot of money for every email campaign.

Review Source: GetApp
 


June 2017

June 2017

The email cloud is so so

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It has basic functions that allow you to send out or schedule massive email campaigns. Other functions include tracking of email campaigns and performance reports.

Cons

I think the email cloud in general is not so intuitive in a way that I need to spend more time with putting together the email campaigns than I should. Like one example, I don't understand why I need to click so many times just to upload a photo, or a subscriber list. It is also quite difficult to manage a subscriber list, so easier to just keep uploading a new one...

Review Source: GetApp
 

Bruce from SNAP Financial
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2017

June 2017

Amazing tool!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketing Cloud is a really powerful marketing automation tool. It's feature rich and we're continually exploring new ways to take advantage of them all.

Cons

It can be a little overwhelming to sort out where to start. We're doing our own implementation which makes it difficult to determine the ROI on this investment.

Review Source: Capterra
 

Angel from HFC
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

April 2017

April 2017

Needs a lot of work - ease of interface is lacking

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Creating newsletters in the Marketing Cloud environment is a frustrating prospect unless you are satisfied with a single column format. If you are looking to create double or triple column styles, you'll need to hire a designer with expertise in HTML, and the company's customer service team does not provide guidance at that level unless you are willing to shell out a LOT more money. We eventually gave up and went with a different software and company.

Pros

Some headway has been made to make the interface easily navigable, but much more needs to be done.

Cons

Difficult to navigate. Hard to get to stored repositories for image insertions. Impossible to get images and text to line up properly in side by side columns. Not enough support form customer service teams.

Review Source: Capterra
 
 
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