Salesforce Marketing Cloud

RATING:

4.2

(481)

About Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization. Formerly known as Salesforce DMP, Audience ...

Salesforce Marketing Cloud Pricing

Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month

Starting price: 

$108,000.00 per year

Free trial: 

Not Available

Free version: 

Not Available

Audience Studio site distribution

Salesforce Marketing Cloud Reviews

Overall Rating

4.2

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4.5

Most Helpful Reviews for Salesforce Marketing Cloud

1 - 5 of 453 Reviews

Laurie

Health, Wellness and Fitness, 1 employee

Used free trial

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed June 2021

Needed Software to Help Simplify

User Profile

Imran

Verified reviewer

Information Technology and Services, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2023

Comprehensive Marketing Automation Tool with Powerful Features

Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.

PROS

The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.

CONS

One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.

Anonymous

201-500 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2022

Outstanding software in digital marketing

My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing.

PROS

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

CONS

I didn't find it any features useless. However, it should be updated with new version.

Reason for choosing Salesforce Marketing Cloud

Because I find some new and interesting features in Salesforce Marketing Cloud.

Reasons for switching to Salesforce Marketing Cloud

Because I'm looking for new software with new and extra ordinary features.

Anonymous

51-200 employees

Used daily for more than 2 years

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed February 2022

Everything broke all the time and it had a significant negative impact on revenue

Never have I been so frustrated and upset with a platform as I have with SFMC. I run the marketing department for a small e-commerce company and SFMC was the cause of so many headaches. We encountered problem after problem with them (many noted in the "cons" section of this review") and our account manager / customer support was very frequently unable to successfully troubleshoot the issue. My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from Salesforce. At one point, we couldn't send any emails out of the platform for a number of weeks (the platform showed a 0% delivered rate), which, as an e-commerce company, drastically impacted sales and reduced our revenue. We also can't set up basic journeys in the platform, like abandoned carts, browse abandonments, win-back campaigns, post-purchase campaigns, or birthday/anniversary campaigns, meaning our email marketing program relies solely on a stead push of one-off marketing messages. Unless you have a large IT team with plenty of bandwidth to implement Salesforce and continually troubleshoot it, look elsewhere. SFMC is not a fit product to be on the market

PROS

Robust data features, but difficult to deploy without technical resource

CONS

- Transactional emails randomly turned off for months - error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages - no conversion tracking - very little integration with company or Google analytics - implementation was a nightmare and was never completed - DMARC/DKIM/SPF never set up - UX/UI difficult to use - support was terrible and couldn't even help us set up an abandoned cart email

Rebecca

Information Technology and Services, 501-1,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

FUNCTIONALITY

5

Reviewed November 2023

Great platform for companies already on Salesforce

PROS

If you're already using other clouds on Salesforce, Marketing Cloud is a great cloud to be on to manage campaigns, automation, and track information all within one system.

CONS

There are a lot of layers, needs a little onboarding assistance to get the hang of it.