Salesforce Marketing Cloud

RATING:

4.2

(481)

About Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization. Formerly known as Salesforce DMP, Audience ...

Salesforce Marketing Cloud Pricing

Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month

Starting price: 

$108,000.00 per year

Free trial: 

Not Available

Free version: 

Not Available

Audience Studio site distribution

Salesforce Marketing Cloud Reviews

Overall Rating

4.2

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4.5

Most Helpful Reviews for Salesforce Marketing Cloud

1 - 5 of 453 Reviews

Laurie

Health, Wellness and Fitness, 1 employee

Used free trial

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed June 2021

Needed Software to Help Simplify

User Profile

Imran

Verified reviewer

Information Technology and Services, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2023

Comprehensive Marketing Automation Tool with Powerful Features

Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.

PROS

The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.

CONS

One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.

Anonymous

201-500 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2022

Outstanding software in digital marketing

My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing.

PROS

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

CONS

I didn't find it any features useless. However, it should be updated with new version.

Reason for choosing Salesforce Marketing Cloud

Because I find some new and interesting features in Salesforce Marketing Cloud.

Reasons for switching to Salesforce Marketing Cloud

Because I'm looking for new software with new and extra ordinary features.

Sandra

Health, Wellness and Fitness, 1 employee

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed October 2020

Expensive and cumbersome with little support

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

PROS

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

CONS

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Reason for choosing Salesforce Marketing Cloud

Only because the company that I was working with already used SF for their CRM so I thought that Marketing Cloud would be compatible and it is but there are other programs that are compatible with SF CRM and I am currently researching those. I will be switching to one of these alternatives at the close of my contract.

Rebecca

Information Technology and Services, 501-1,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

FUNCTIONALITY

5

Reviewed November 2023

Great platform for companies already on Salesforce

PROS

If you're already using other clouds on Salesforce, Marketing Cloud is a great cloud to be on to manage campaigns, automation, and track information all within one system.

CONS

There are a lot of layers, needs a little onboarding assistance to get the hang of it.