Salesforce Marketing Cloud Software
About Salesforce Marketing Cloud
Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels.
Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization.
Formerly known as Salesforce DMP, Audience ...
Salesforce Marketing Cloud Pricing
Salesforce CDP Corporate: $12500/month (billed annually) Enterprise: $50000/month (billed annually) Enterprise Plus: $65000/month (billed annually) Loyalty Management B2B — Loyalty: $30000/month (billed annually) B2C — Loyalty: $35000/month (billed annually) B2C — Loyalty Plus: $45000/month (billed annually) Contact Salesforce for further pricing details.
Starting price:
$4,800.00
Free trial:
Not Available
Free version:
Not Available
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Audience Studio site distribution
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Salesforce Marketing Cloud User Reviews
OVERALL RATING
Showing 1 - 5 of 276 reviews
Laurie
Company size: 2-10 employees
Industry: Health, Wellness and Fitness
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
June 2021
Needed Software to Help Simplify
Aaron
Verified reviewer
Company size: 10,000+ employees
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
January 2019
Powerful, but complex
Pros
This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.
Cons
There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.
Walter
Company size: 501-1,000 employees
Industry: Higher Education
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2020
SFMC
This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.
Pros
In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.
Cons
Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.
Reasons for switching to Salesforce Marketing Cloud
We wanted integration with our CRM (Recruit).
Anonymous
Company size: 11-50 employees
Time used: Less than 6 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
December 2021
Custom email marketing
Pros
I like that I can upload my own HTML and create very customized emails for my customers.
Cons
I don't like that the UI of the entire website is very hard to use. If you click on something, you lose your work. And there's no way to preview my emails for multiple devices to troubleshoot.
Slavi
Verified reviewer
Company size: 201-500 employees
Industry: Capital Markets
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
October 2021
Best in world for sure with terrible "free" support
Pros
It's a very powerful tool with flexibility and dynamic logic no other product can cover (checked)
Cons
Terrible free support. It's a 50/50 chance to hit the person that will get the job done or just autoreply you till the end of time. Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all.
