Salesforce Marketing Cloud Software


 

Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities such as monitoring brand visibility, helping users publish interactive content, and building customer-focused advertising campaigns. The cloud-based system scales easily with any business and can help to harness the power of social media for any businesses irrespective of size or industry segment.

Salesforce Marketing Cloud features 'Workspaces', a collaborative space for teams to engage. The solution also provides a social content marketing tool to help users source, plan, and publish client focused social content.

Salesforce Marketing Cloud helps to gauge each conversation that occurs online and use it as a tool for addressing feedback, gaining insight into brand perception, competitors, industry, products, and other business-relevant information.

The solution allows users to use data analytics to publish relevant content based on information collected from social media. Salesforce Marketing Cloud is the first to be Twitter certified and is listed as a Facebook Strategic Preferred Marketing Partner.

 

Salesforce Marketing Cloud - Email marketing
 
  • Salesforce Marketing Cloud - Email marketing
    Email marketing
  • Salesforce Marketing Cloud - Posting palette
    Posting palette
  • Salesforce Marketing Cloud - Post inspector
    Post inspector
  • Salesforce Marketing Cloud - Social media calendar
    Social media calendar
  • Salesforce Marketing Cloud - Facebook posts
    Facebook posts
  • Salesforce Marketing Cloud - Performance
    Performance
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

171 Reviews of Salesforce Marketing Cloud

 

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Software Advice Reviews (98)
More Reviews (73)

Showing 1-20 of 98

Kristina from Neutron Industries
Specialty: Distribution
Number of employees: 51-200 employees Employees number: 51-200 employees

July 2018

July 2018

Salesforce super easy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Easy to find accounts and account information. If I need to know who their customers account manager is, Salesforce will tell me who is assigned.

Cons

Wish it was linked up with our system SAP. We have accounts that get transferred out of reps names and into another. Just wish the salesforce would stay in tune with that information.

Review Source
 
 

Desirae from ClientsFirst Consulting
Specialty: Consulting
Number of employees: 51-200 employees Employees number: 51-200 employees

July 2018

July 2018

Salesforce Marketing Cloud

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I would recommend any company seeking a marketing solution check this one out and consider not only where the company is now with marketing, but where their company would like to be in the next year and 5-10 years and base decisions on that. Upfront costs for these lesser solutions may be appealing at first, but it doesn't take long to realize the short comings of such applications and that the money could have been spent more wisely on something as polished and robust as the Salesforce Marketing Cloud solution.

Pros

Salesforce Marketing Cloud is a very robust marketing system that solves all manner of marketing needs from the simple mailings to complex customer journeys and marketing campaigns.

Cons

The biggest negative I have with Salesforce Marketing Cloud is the price. Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost. Unfortunately, this causes companies to go with a lesser solution because upfront costs appear to be less, even though in the long run they end up costing more.

Review Source
 
 

Randy from Mission Increase
Specialty: Non-Profit
Number of employees: 11-50 employees Employees number: 11-50 employees

July 2018

July 2018

Salesforce is easily the best CRM on the market

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

If your organization has the technological expertise to handle Salesforce's platform, choosing their CRM should be a no-brainer.

Pros

Salesforce's Nonprofit Starter Pack gives organizations built-in modules to track constituent's engagement metrics. Their Engagement Plans allow you to develop sets of tasks that help you develop constituents as they get more involved in your organization!

Cons

Using Salesforce requires a tech-savvy staff member to navigate and manage its complex interface and features. If you don't have an individual like this, you should look somewhere else.

Review Source
 
 

John from Financial Services
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

July 2018

July 2018

One of the Best Email Software Providers.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Salesforce Marketing Cloud, previously ExactTarget is one of the top ESPs in the market. It has all the functionality and features you need for a modern day multichannel marketing solution for your business.

Cons

The UI could use a lot of work and is not as intuitive as other systems. It has a lot of features and has a big learning curve to really understand how everything works together. There are multiple ways to accomplish different tasks in the system and it's hard to find the most streamlined solution.

Review Source
 
 

Leilani Grace from wildlife educational app
Specialty: Other
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

July 2018

July 2018

Topseller!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Make more money in sales using salesforce.

Pros

I have tried using salesforce back when I was working in a publishing company doing outbound sales calls. It is convenient to use because there are less buttons to click and it is easy to find the information in one look of the system.

Cons

I cannot thing of any negative comments about using salesforce because I have enjoyed using this software for more than a year and the company where I previously worked is still using the same system.

Review Source
 
 

jasdeep from riseworth
Specialty: Marketing agencies
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2018

July 2018

Drip Campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

the use of drip campaigns and lead nurturing makes this software valuable. adding new leads at various stages of the sales process is something we do on a frequent basis.

Cons

the learning curve is a little longer than a few other softwares i have used for sales or marketing purposes.

Review Source
 
 

Kimberly from Cience
Specialty: Marketing Agency
Number of employees: 201-500 employees Employees number: 201-500 employees

June 2018

June 2018

B2B eCommerce leaders is in your future!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Salesforce Marketing Cloud is one of my favorite software because it unlocks your potential using the B2B Marketing Automation. I believe that Salesforce Marketing Cloud is made for B2B and also B2C to raise the ROI of every product/ project that you have. It's a marketing automation tool that send qualified leads relevant content to bring customers and prospects closer to making a purchase, helping marketers be more efficient by helping them focus on getting the right prospects interested in their products.

Pros

It's a powerful sales software and secure more meetings with prospects, increase sales opportunities, and ultimately achieve revenue goals. Salesforce Marketing Cloud provides them with the sales intelligence they need about prospects to understand the best ways to engage.

Cons

Based on my 2 years experienced with Salesforce Marketing Cloud and same goes with all kinds of Salesforce product or sotware, there's nothing I can say but great job! Your excellence met my expectations.

Review Source
 
 

Samuel from Pureprofile.com
Specialty: Software / IT
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

June 2018

June 2018

Best in the market

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Best in market with best features and has best implementation

Pros

Salesforce marketing tool is best in the market as they are the leaders.
They have best feature for email marketing, creating automation etc

Cons

It's is very costly as compared to others I the market.
Customer support sometimes becomes a challenge as they give best support to their premium customers for which they charge extra.

Review Source
 
 

Dillon from Riskalyze
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

May 2018

May 2018

Salesforce, super CRM

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Salesforce is extremely versatile. Anything you can dream of, you can build in salesforce. The CRM can do some real heavy lifting and integrates with almost every software out there. Tasks enable you to keep track of on-going conversations or to-dos with customers and prospects, while reporting allows you to keep track of how well your team is doing.

Cons

Due to the fact that Salesforce enables the user to build out a large number of custom fields and processes it can become very complex to use. This CRM can be as easy or difficult to navigate as you want to make it.

Review Source
 
 

RACHEL from VERTICURL A WPP COMPANY
Specialty: Advertising
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

May 2018

May 2018

Salesforce Cloud the Best Marketing Solutions available...

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money


I really enjoy the interface it is easy to use and has a lot of features that aid you in finding the help you need. It also helps out business in more than one ways.

Pros

Comprehensive marketing integration across email, mobile, social media, web, data and analytics make cross-platform marketing simpler. Sales Offers tailored fit Plans.

Cons

No customer assistance help line. Only provides 20 plus pre-built email templates.Pricing not yet available.

Review Source
 
 

Kyle from Automotive
Specialty: Consulting
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

May 2018

May 2018

Great Tool for Managing Large-Scale Deliverability

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This product is great and really assisted our team with getting our clients messages delivered efficiently to the inbox. The level of reporting is stellar and the company is great

Cons

Great products generally cost a premium and this is no exception. While not really a con, you need to know what you can afford and see if what you get meets the demand.

Review Source
 
 

Katie from Cahaba River Society
Specialty: Non-Profit
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

Lots of options, hard to find the one you need

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

Salesforce is a powerful CRM tool that is widely used in a variety of industries. It has a lot of features and integrates with many other types of software.

Cons

Data entry can be cumbersome. The system is not intuitive and neither is the layout of screens, though some of that can be customized. When it comes to running reports, there are a lot of pre-built ones, but most of those aren't useful. I usually find myself having to build my own, and that process is cumbersome and not at all intuitive. There are many different types of reports and it's hard to find the one needed to get the data that I seek. Also, it does not do a great job of tracking contacts who are associated with multiple accounts (such as a representative of multiple companies), and there is not a way to show affiliations between multiple accounts (such as divisions of a large company).

Review Source
 
 

Dealdiane from NetPotential
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

A very capable platform for running huge campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

It's a great tool for what it's supposed to do. It just needs a little bit of polishing on the edges and REST api integration performance should be kept consistent.

Pros

Very flexible and feature-rich. We've been sending huge campaigns through Marketing Cloud and that has always worked well.

Cons

Because it's customisable and feature-rich, it naturally requires some learning curve. Also, there doesn't seem to be a way to refresh records without refreshing the whole page which will then take you back to the landing page. Filtering records could be improved (a bit cumbersome at the moment i.e. you need to create filters first). We also have integrations using their REST api which mostly works. Occasionally, updating/inserting records becomes very slow. We've contacted support about this a few times and gave up. We've implemented fallback options instead.

Review Source
 
 

Ross from NetPotential
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

UI is sometimes confusing

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

It's a great CRM tool that helps you manage your client tickets. Very feature rich as well and has the ability to be really flexible on most types of business setup.

Cons

Being feature rich has some downsides and one of that is having all those features available in your UI which makes it confusing at times.

Review Source
 
 

Nathan from Halo Development, Inc.
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Powerful Marketing Solution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

When you connect all the different pieces of Salesforce software that are applicable to your organization, the results are astonishing. Having used other CRM and Marketing Softwares and having to integrate the two was far more difficult than using the various aspects of Salesforce. It is fantastic to have it all in once place. It connects easily to Google Suite apps and is overall easy to use for the technically inclined and after a little training your less technically inclined employees will have no problem with it.

Cons

For those that are not technically inclined, the learning curve can be difficult. The integration of a large business application can be extremely lucrative, however the kick starting period can be a turn off. For small businesses that have multiple solutions to the problems that Salesforce can solve, the transition period can be difficult to cope with.

Review Source
 
 

Shoaib from IntelliSwift.
Specialty: Other
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

April 2018

April 2018

Love It !!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Salesforce complete CRM package It is flexible and fully customizable. It is easy to use and manage and the best part its supports all major browsers.

Cons

The mobile UI is getting better with each release, but it's not there yet in the sense there are things that you cannot do on it.

Review Source
 
 

Brian from Level2
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

If you are in sales then you MUST use Salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I use Sales force because it integrates with most auto-dialers and lets me organize and keep in contact with my customers and prospects. I didn't realize how much I was loosing before using Sales force.

Cons

Salesforce can do so much that learning the features can take some time. Lots of apps and upgrades to learn.

Review Source
 
 

Myca from United Methodist Communications
Specialty: Non-profits
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

Exceptional functionality, matching price

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

It's a SalesForce product now! There is still a fair bit of work to be done by the SF team in order to make this platform as good as it could potentially be, but it's on the right track. Great choice if you're a die-hard SF user who wants to get more of your MarComm stack.

Pros

Relatively well integrated with SalesForce, so this is a good choice if you're fully utilizing SalesForce for tracking sales. There are plenty of bells and whistles that allow you to take full advantage of advanced marketing automation and campaign management.

Cons

Non-profits and other smaller organizations may find it challenging to implement this platform. It is highly extensible and customizable, but that also means that there can be a high cost associated with any customizations. Several colleagues who are actively using this platform have mentioned challenges with upgrades and such.

Review Source
 
 

Ben from International Neighbors
Specialty: Advertising
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

April 2018

April 2018

Salesforce - A tool to help achieve my sales goals

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Reporting capabilities. In previous sales careers I was able to find "low hanging fruit" due to the hyper ability of salesforces' reporting
Task tracking - Never missed a meeting due to how well documented things can be with Salesforce

Cons

I don't have any complaints with Salesforce in my time using it. It is absolutely the top CRM out there

Review Source
 
 

Laura from Zillow
Specialty: Real Estate
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

March 2018

March 2018

Used to be a leader; in need of updates

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

It is a well-established tool in the industry, and is equipped to handle enterprise-level programs.

Cons

Not enough innovation in recent years. UI is dated and clunky. There are newer, fresher tools out there that can do what SFMC does better.

Review Source
 
 
 
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Showing 1-20 of 73

Jameli from Fit Small Business
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2018

August 2018

It effectively automates marketing campaigns and helps boost sales.

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

I like how its functionality especially when generating business reviews and reports. It helps in analyzing which areas are successful and which aren't.

Cons

It could be complicated to navigate given that it has different tools and features. However, if you learn the basics, it is already a good start.

Review Source: GetApp
 

Amy from Kulzer
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

August 2018

August 2018

Terrible service

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support

Online marketing - eblasts and landing pages okay, but not good enough to make up for lack of service.

Pros

Email software is easy to use which is nice

Cons

Customer Service is terrible. Our account rep has changed several times (internally they have a lot of confusion around WHO are account rep is), the company sends us around and around to different people when we have an issue. Long time to get issue resolved. Responsiveness is quick when they want to upsell you something though.

Review Source: Capterra
 


August 2018

August 2018

Lots of features

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Salesforce Marketing Cloud has a lot of very useful features from tiggers, to custom drip campaigns.

Cons

Honestly you almost need to take a course to learn how to use their software, because there is so much to it. Also I wish their UI didn't look so old school.

Review Source: GetApp
 


July 2018

July 2018

Not the most intuitive platform

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

For me, Marketing Cloud/Exact Target meets the basic requirements of what I need to do -- send emails, track those sends, format the email, etc. I think that if you are using it at a very basic level, the interface is fine.

Cons

I think my biggest issues are that the interface is not intuitive at all, and kind of like a maze. I have to have a checklist of exactly each function I need, because otherwise I wouldn't be able to find it. The interface is also very outdated and the reason that we are looking at alternative options for emails.

Review Source: GetApp
 


July 2018

July 2018

Terrible product, terrible support

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Cons

Where to start.
- Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail.
- The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily.
When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across.
- The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible.
- Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud).
- As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture.

There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

Review Source: GetApp
 


June 2018

June 2018

Data Segmentation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that Marketing Cloud is reliable. You can count on the product to do what you tell it to do. Be sure to double check yourself several times to ensure you are asking the server to do what you really want it to do, as it will only do what you instruct it to do.

Cons

I wish the SQL queries and import file functions did not time out at 30 minutes. This is very limiting for some of the queries that we need to run. What would be nice is to have a loading/ processing bar that showed the amount of processing time left for the query or import file.

Review Source: Capterra
 

Russell from The Church of Jesus Christ of Latter-day Saints

June 2018

June 2018

Fantastic Platform For Marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Pros

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

Cons

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Review Source: Capterra
 


May 2018

May 2018

Powerful but more complicated than it needs to be

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Salesforce Marketing Cloud has some impressive features when integrated with Sales Cloud - in particular the ability to build complex automations based on customer attributes and changes to those attributes, and to add reporting about email activity directly into the CRM.

Cons

It takes too many steps to create and send a relatively straightforward email campaign - there's a significant learning curve, and a lot of things that can go wrong if you're working with an integrated instance with Sales Cloud. I'm also not impressed with the email template building capability; by default it's not simple to create good-looking emails. This feels like an old tool that was bolted onto Salesforce (which it was in some sense, given that it was acquired) and lacks the ease-of-use of other programs like Mailchimp.

Review Source: Capterra
 


May 2018

May 2018

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.

Pros

The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

Cons

The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

Review Source: Capterra
 

Kayla from University of Oklahoma
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

April 2018

April 2018

Marketing Cloud is super helpful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love how much better our emails have been since we started using Salesforce Marketing Cloud. It really provided an answer to our marketing needs.

Cons

Sometimes there are too many ways to do the same thing, which makes things difficult and complicated.

Review Source: Capterra
 


April 2018

April 2018

Once you figure it out, opportunities to engage consumers in email are endless.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's built to handle large-scale email communications and does its job very well. You have the ability to create engaging customer journeys and can make a great impact with your consumers. Customer support has been super helpful. I've engaged support via phone, email, and Chatter, and it's always top-notch.

Our organization just switched to using Content Builder within Marketing Cloud, and it is much easier to build emails without having to rely on HTML coding.

Cons

There aren't a lot (any?) resources out there for learning how to use Marketing Cloud, so I had to self-teach with my coworkers. This could be difficult for people who have to use this software but aren't technically inclined.

Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once. Seems like there are a few features like that that could definitely be improved.

Review Source: Capterra
 

Josh from Studeo Productions

April 2018

April 2018

Most Expensive Worst Experience You Will Ever Have

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I would love all the things it can do except the fact that it doesn't really work or integrate well.

Cons

Literally everything. It took months to setup and even then it wasn't setup the way we wanted it. Support was terrible. They even threatened us with the contract when we said we wanted out. They want long contracts because as with many things that need long contracts the program is actually barely functional. Seriously do yourself a favor and pick literally any other system.

Review Source: Capterra
 

Tomer from BrightInfo
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

Best CRM

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Best enterprise CRM out there. Use it to store all data from all time on all your customers and generate reports accordingly.

Cons

Implementing a CRM at the scale of SalesForce can cause a lot of heavy lifting for your organization

Review Source: GetApp
 

celeste from 10x advertising pros
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2018

March 2018

System is easy to use. Super efficient

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like the ease of use. I am somewhat technologically limited and this was super user friendly. Definitely recommend.

Cons

The constant updates. Some of the tabs are confusing. Other than that its a very versatile system to use.

Review Source: Capterra
 

Tanner from Vertafore
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

March 2018

March 2018

Utilitarian but outdated UI

Ease-of-use

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Value for Money

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Easy email marketing and list/preference center management.

Pros

Once users get up to speed, it's a very easy UI to master and accomplish email marketing tasks quickly. Good list management and customizability, along with reporting.

Cons

The UI is quite outdated, and the workflows are very intuitive -easy to get up to speed on, but it does require an "expert" on the team to help you onboard to how the business uses the software, as it's pretty free-form.

Review Source: Capterra
 

Emily from United Way of Greater St. Louis
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2018

February 2018

Many features but incredibly hard to navigate

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Functionality

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Pros

I am very happy with Marketing Cloud's new Content Builder, which is definitely an update from their Classic Content. Although my team is still learning the new builder, it already appears to be a lot more initiative and easy than Classic Content. I'm hoping it makes the experience of building and sending emails through Marketing Cloud an easier one.

Cons

I'd say that Marketing Cloud is fine, however very hard to navigate without training. Even for users who have experience on other email platforms, the interface for Marketing Cloud is neither intuitive nor are there any clear training resources for it. It's also largely insufficient without being connected to a Salesforce CRM. I also do not like the visual representation of their automation workflows.

Review Source: Capterra
 

Lisa from Versature
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2018

February 2018

Lots of Potential but Takes Time to Set Up & Integrate.

Ease-of-use

Functionality

Product Quality

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Ties right into our CRM (Salesforce) and allows us to use existing data to find our prospects on social platforms instead of having to do it individually on each platform with spreadsheets, etc.

Pros

Has great potential. Looking at a studio, you can find your CRM contacts on Facebook, AdWords, and Twitter and then send customized emails and messages, which is great.

Cons

It is tricky to set up and does take time. You also must have a large database for this to be worth it.

Review Source: Capterra
 

Rakhi from Digital Listo

January 2018

January 2018

One of the essential tool to monitor all of our digital marketing needs.

Ease-of-use

Functionality

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Pros

The most brilliant feature of this software is it allows to connect with the customers with ease, which is the most basic and essential step towards any Digital business success.

Review Source: Capterra
 


January 2018

January 2018

A solid email marketing platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
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Pros

This platform is excellent for email marketing. It does a great job at keeping your email content organized and easy to find.

Cons

Its quite expensive. The WYSIWYG editor is kind of terrible. It should be easier to put together mobile first email templates.

Review Source: Capterra
 


January 2018

January 2018

Marketing Cloud has been our primary tool to send mass emails.

Ease-of-use

Functionality

Product Quality

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Value for Money

Ease-of-use
Usability
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Quality
Value for Money
Value
Support
Pros

This software is great for seeing emails that were sent over time ina calendar format. It's also helpful to see some analytics at a glance.

Cons

Sending emails is very tedious. The test emails very rarely look like what you created - there are random lines and font changes, buttons repositioned, etc. which makes it difficult to know whether your email will be correct when it goes out.

Review Source: Capterra
 
 
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