Salesforce Marketing Cloud Software


Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities such as monitoring brand visibility, helping users publish interactive content, and building customer-focused advertising campaigns. The cloud-based system scales easily with any business and can help to harness the power of social media for any businesses irrespective of size or industry segment.

Salesforce Marketing Cloud features 'Workspaces', a collaborative space for teams to engage. The solution also provides a social content marketing tool to help users source, plan, and publish client focused social content.

Salesforce Marketing Cloud helps to gauge each conversation that occurs online and use it as a tool for addressing feedback, gaining insight into brand perception, competitors, industry, products, and other business-relevant information.

The solution allows users to use data analytics to publish relevant content based on information collected from social media. Salesforce Marketing Cloud is the first to be Twitter certified and is listed as a Facebook Strategic Preferred Marketing Partner.



200 Reviews of Salesforce Marketing Cloud

Overall rating

4.0 / 5 stars

Showing 1 - 20 of 200 reviews

December 2018

Alex from TCC

Company Size: 10,000+ employees

Review Source


Ease-of-use

3 of 5

Functionality

4 of 5

December 2018

Powerful platform needs to catch up to marketing automation leaders

It's a powerful platform and I hope they continue to increase functionality.

Pros

The ease of getting data into Salesforce Marketing Cloud was unrivalted for a long time. It's also pretty easy to reference fields with tags in emails and get the data to dynamically populate.

Cons

It's difficult for people who are not highly technical to use this. If you don't understand a whole lot about databases Salesforce Marketing Cloud may not be for you.

December 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Salesforce Marketing Cloud Review

I love Salesforce products. I think investing in the cloud solutions was one of the best decisions my team has made. We are able to manage our social channels with ease.

Pros

If you are using other Salesforce Cloud solutions this easily integrates into your overall marketing strategy. The support team is very helpful and answers question in a timely fashion. They are great to work with!

Cons

If you don't use other Salesforce Cloud solutions you won't get all the benefits of this tool. It really helps to use all Saleforce products if you want synergy among all of your initiatives. It is a costly investment, but if you are willing to spend the money the cloud solutions can really help grow your business and make your team more efficient.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

November 2018

Helps let you know where prospects are in sales process

Pros

This program is great for letting you know where prospects are in the sales process. For instance, I can generate a report that details who has opened most of our company emails; accordingly, it gives insight as to who to market to further because he or she likes our brand/service offering. Consequently, as a marketer I can focus more efforts on converting those leads.

Cons

The program has a lot of functionality, including bells and whistles that can seem intimidating at first. To really maximize the value of the program, I will need some additional training. Salesforce does provide some when evaluating the product but not enough.

November 2018

Thean from Water services company

Company Size: 201-500 employees

Review Source


Ease-of-use

1 of 5

Value for money

2 of 5

Customer support

2 of 5

Functionality

4 of 5

November 2018

Unreliable software

Looks very good on the on set but very unreliable software

Pros

Feature rich. Nice user interface. The user journey is very sophisticated. Very good salesman ship so will sell you very well.

Cons

Very unreliable. Very complex and convoluted. Keep breaking unexpectedly here n there. Managing any project related to this product is a nightmare.

October 2018

Melissa from National FFA Organization

Company Size: 11-50 employees

Review Source


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

2 of 5

Functionality

5 of 5

October 2018

Great system to streamline marketing initaitives

If you sign a contract, look into any consulting services they have. This will help you get up to speed on the platform and help configure some of the triggered messaging.

Pros

Great usability for email. For more robust functions, you will need a team assistance. The system is great at sending mass amounts of transactional messages.

Cons

You must have a developer to assist with API calls. Most of the functionality will need set-up. There will need to be integrations with your website and database for triggered sends.

October 2018

Kelly from Michiana Camp

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

2 of 5

Customer support

2 of 5

Functionality

4 of 5

October 2018

Difficult to use ESP

Pros

Super powerful enterprise-level marketing platform that has a ton of features

Cons

The trick is figuring out how to make things happen in the poor UI. Even things like email list management are complicated.

October 2018

Mindy from YWCA of Asheville and WNC

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2018

SFMC for Girl Scouts Marketing Endeavors

Pros

The templates in place; automation builder; and customer support.

Cons

The change from Classic to Content Builder, but it's not too difficult.

October 2018

Yazir from Cochez

Company Size: 1,001-5,000 employees

Review Source


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2018

Powerful, Simple and complex at the same time

Can be complex or can be very simple. Lots of functionalities

Pros

Very easy to use email software
A/B testing functionality is very flexible allowing you to increase performance of emails
HTML tools are helpful in creating emails

Cons

Better analytics are needed!!
Backend can be complex
There are sometimes too many ways to do the same thing. Making it confusing

October 2018

Ailyn Mae from Aprisa Business Process Solution Inc

Company Size: 1,001-5,000 employees

Review Source


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2018

Salesforce Marketing Cloud for customer connections and engagements

Pros

What i really like about this product is that there are many marketing tools that helps the user make recommendations, advertisement and services related to customer engagement.

Cons

I dont see any negative about this product except for the complexity of the product, but it is tolerable since the Salesforces Marketing is very useful and you get what you pay. A must have App.

October 2018

Maurice from MSI-ECS

Company Size: 1,001-5,000 employees

Review Source


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2018

CRM Sales for all

Recommended easy to used!

Pros

This application software helps to manage all sales outcome, it analyze your sales report via email management. it can see email feedback and also bounce report for email.

Cons

This application software I don't see any problem. I can recommend this for those who need management in there sales outcome

October 2018

Corey from The Hanover Insurance Group

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

2 of 5

Functionality

4 of 5

October 2018

Marketing Cloud New Users

Pros

I love that it integrates fully with the Sales Cloud and that there is a lot of cross functionality between the two systems

Cons

I did not like that it frequently disconnects from the Sales Cloud

October 2018

Daniel from madison/miles media

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

2 of 5

Functionality

5 of 5

October 2018

One of the most popular CRMs, but poor support and bad UX

Pros

It's one of the most popular CRM, so most people are familiar with it. As such, it integrates with several other software tools out there.

Cons

The UX/UI isn't very good, unless it's all you're used to. Also opening a ticket with customer support is a pain, especially if you don't have a Salesforce login (I've tried both with and without.). The HubSpot integration has also been a huge pain, at least in my personal experience.

September 2018

Megan from Convo Communications

Company Size: 201-500 employees

Review Source


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

September 2018

Quickbooks of CRM platforms!

Using SalesForce was one of the best decisions our company has made.

Pros

I love that I can work with team members, sharing the same information, while at the same time, the information is stored securely. The security is excellent. Salesforce have every tool and fields and many of them can be customized to work with one company's service type

Cons

I have to refresh alot of times to get the updated information. It will be nice if the information is being live streamed.

September 2018

Dick from Food and Beverages

Company Size: 11-50 employees

Review Source


Ease-of-use

1 of 5

Value for money

1 of 5

Customer support

2 of 5

Functionality

1 of 5

September 2018

Buggy Buggy Buggy!

All in all this solution has a long way to go before it's a good product. There are much better alternatives in the marketing automation space. I have faith in this solution long term because it is owned by Salesforce.com.

Pros

Features are good in concept. Support takes at most a day to get back to you on cases. Support can usually help you, but not always.

Cons

Documentation is poor and almost always not descriptive enough and outdated. The system itself is very buggy. The typical response from support is "Just start fresh" in regard to whatever you're working on. We have a Sales cloud integration which does not work well with Marketing cloud. The connector is antiquated and it's impossible to leverage synchronized data extensions in journeys and other marketing content.

September 2018

Erik from Lendmark capital group

Company Size: 11-50 employees

Review Source


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

September 2018

Pay for what you get well worth the price

All in all the should be the industry standard

Pros

fully customized with our features and tweeks... The ability to connect with our five9 makes life easier as well

Cons

can be a lag between menus/options however nothing big... No real big complaints on our end any issues are rep is there to meet our needs

September 2018

Brittney from ASTM International

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

4 of 5

Functionality

5 of 5

September 2018

Makes building and evaluating marketing campaigns much easier!

Pros

I love how this product was able to grow with our company. The marketing team started off being very focused on our own brand awareness goals, but we gradually became more aligned with the sales team and this is one of the few products that still met our needs. We were able to go from simply doing general email marketing (a basic feature) to utilizing more advanced tools allowing us to track communication through the buyer journey and build upsell campaigns. I would recommend this product because it's helpful at every stage of marketing.

Cons

I wish the interface was a little easier to learn or had educational pop-ups when you use a feature for the first time. Even though the features were there for us to use as the company grew, there was definitely a learning curve that we had to power through in order to understand how to use this product on a more advanced level.

September 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

3 of 5

September 2018

sfmc

Pros

Organized and user-friendly interface for creating emails and lists
lots of options for tracking list/audience performance in reporting section

Cons

Hard to share lists, emails, reports etc. between multiple business units
visual editor in emails is glitchy and has a lot of technical issues
Only recently introduced easier drag/drop tools for creating user-friendly templates
hard to organize/maintain different levels of user permissions for different employees

September 2018

Dana from Weatherford

Company Size: 1,001-5,000 employees

Review Source


Ease-of-use

2 of 5

Functionality

3 of 5

September 2018

Salesforce Functionality

Pros

Salesforce CRM lead generation and data gathering features provide a wealth of information useful in successful customer management, from point of sale to payment.

Cons

Salesforce CRM lead file creations, linking and documents uploads can prove cumbersome and confusing when there are customer name or other data file changes, such that some leads can become a labryinth when not set up properly at the outset.

September 2018

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

5 of 5

September 2018

World Class Marketing Communication Platform

Creation and distribution of marketing newsletters to our customers as well as journey building to measure the success of our tradeshows.

Pros

You don't have to be a web designer to create marketing newsletters and promotions. Before this tool, we used to have to rely on our marketing agency to create all of our marketing newsletters. Once the template is created, it is easy to modify its contents and tailor the design for our various communications. We have also be using this tool to identify leads gathered in tradeshows. With the journey builder, we can identify hot leads and measure the success of our tradeshows.

Cons

I have no dislikes for this software as it has greatly enhanced our ability to communicate effectively with our customers and enables us to measure the success of the communication.

September 2018

Sumit from Westpac

Company Size: 5,001-10,000 employees

Review Source


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

September 2018

Centralising customer communication

There are other content management software but not quite as integrated to CRM landscape

Pros

Pretty easy in terms of configuration and can handle complex business rules. It is quite a flexible software for business needs.

Cons

It is cumbersome for the support resources to get started. Hence the learning curve is quite steep and the same way for the support team. But once they are accustomed to the changes it is quite a flexible software for your needs.