Salesforce Marketing Cloud Software

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About Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization. Formerly known as Salesforce DMP, Audience ...

Salesforce Marketing Cloud Pricing

Salesforce CDP Corporate: $12500/month (billed annually) Enterprise: $50000/month (billed annually) Enterprise Plus: $65000/month (billed annually) Loyalty Management B2B — Loyalty: $30000/month (billed annually) B2C — Loyalty: $35000/month (billed annually) B2C — Loyalty Plus: $45000/month (billed annually) Contact Salesforce for further pricing details.

Starting price: 

$4,800.00 

Free trial: 

Not Available

Free version: 

Not Available

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Salesforce Marketing Cloud User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

3.5

Value for money

3.5

Customer support

3.5

Functionality

4

Showing 1 - 5 of 276 reviews

Laurie

Company size: 2-10 employees

Industry: Health, Wellness and Fitness

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

June 2021

Needed Software to Help Simplify

User Profile

Aaron

Verified reviewer

Company size: 10,000+ employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
3

Ease-of-use

out of 5
4

Value for money

out of 5
3

Customer support

out of 5
5

Functionality

out of 5

January 2019

Powerful, but complex

Pros

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Walter

Company size: 501-1,000 employees

Industry: Higher Education

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
4

Customer support

out of 5
3

Functionality

out of 5

January 2020

SFMC

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Reasons for switching to Salesforce Marketing Cloud

We wanted integration with our CRM (Recruit).

Anonymous

Company size: 11-50 employees

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
1

Ease-of-use

out of 5
3

Functionality

out of 5

December 2021

Custom email marketing

Pros

I like that I can upload my own HTML and create very customized emails for my customers.

Cons

I don't like that the UI of the entire website is very hard to use. If you click on something, you lose your work. And there's no way to preview my emails for multiple devices to troubleshoot.

Slavi

Verified reviewer

Company size: 201-500 employees

Industry: Capital Markets

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
2

Customer support

out of 5
5

Functionality

out of 5

October 2021

Best in world for sure with terrible "free" support

Pros

It's a very powerful tool with flexibility and dynamic logic no other product can cover (checked)

Cons

Terrible free support. It's a 50/50 chance to hit the person that will get the job done or just autoreply you till the end of time. Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all.

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