About SAP Marketing Cloud

SAP Marketing Cloud is a B2B and B2C marketing solution that helps businesses segment customers, capture leads and collaborate on projects, among other operations. The customer profiling module enables employees to build personalized profiles and segment audiences based on client interactions and behavior or sentiment analytics.

SAP Marketing Cloud's planning and performance management tools enable multiple teams to collaborate, design and execute marketing campaigns across multiple channels, such as email, SMS and social media platforms. Marketing professionals can manage workflows for campaigns and set up budgets based on multiple categories, including proposed spend, planned spend, latest estimates and actual spending. Additionally, managers can generate r...


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