# SAS Customer Intelligence 360 Software Reviews, Demo & Pricing - 2026

> Review of SAS Customer Intelligence 360 Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile

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SAS Customer Intelligence 360

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Overview

# SAS Customer Intelligence 360 2026: Benefits, Features & Pricing

Wondering if SAS Customer Intelligence 360 is right for your organization?

Our Campaign Management Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    

## Overview

SAS Customer Intelligence 360

4.9

[(8)](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/#reviews)

Pricing

Starting at $8,000.00 per year

### About SAS Customer Intelligence 360

SAS Customer Intelligence 360 is a multichannel marketing hub for the modern marketing organization. Offering a suite comprised of modular components (SAS 360 Engage, SAS 360 Discover, SAS 360 Plan, and SAS 360 Match) SAS Customer Intelligence 360 combines both direct and digital campaign management into one solution. Using the customer data gathered from detailed online behavior data in combination with customer data from other offline channels, SAS Customer Intelligence builds a complete view of the customer and their behavior, enabling marketers to convert this information into successful offers and campaigns.

With SAS Customer Intelligence 360, marketers have a complete view of everything needed to optimize the individual customer journey, helping brands to deliver a consistent customer experience over all channels, both digital and direct. As a result, brand marketers can use everything they know about a customer to create more relevant, targeted, and individualized communications. Integration of online and offline data using SAS Customer Intelligence 360 allows marketers to gain a rich, multichannel customer understanding. With our hybrid architecture, SAS Customer Intellige...

nce 360 allows organizations to leverage data from all customer channels to benefit the entire enterprise. SAS Customer Intelligence 360 provides a built-in, easy to use guided analytics capability that empowers true predictive marketing. These guided analytics capabilities include automatically derived segmentation and applied optimization that augment the intelligence that marketers already have about their customer base, enabling them to make more strategic decisions for their campaigns. SAS Customer Intelligence 360 includes analytics that give marketers a forward-looking view of their customers’ journeys, aiding marketers in identifying which business drivers are most significant and how they will perform in the future. With activity maps, marketers can account for how customers move across inbound and outbound channels, stitching together digital and traditional data to create a complete customer profile. Agile strategic marketing planning with SAS Customer Intelligence 360 allows easy access to detailed campaign information to help marketers select the best options during the planning stages of marketing campaigns. In addition, SAS Customer Intelligence 360 provides real time visibility into marketing process and timelines, optimizing marketing workflows and facilitating collaboration across all contributors. Marketers can also use SAS Customer Intelligence 360 to spend their marketing dollars more effectively, as SAS helps marketers avoid expensive tagging costs by embedding a single line of HTML code in each webpage instead of form and field level tagging like most online analytics vendors require. The modular design of SAS Customer Intelligence 360 allows brands to start small and add additional capabilities when needed. With SAS 360 Discover, individual customer interactions can be turned into customer-centric knowledge using dynamic data collection. SAS 360 Engage effectively targets and delivers offers to customers who have interacted with a brand over various channels. SAS 360 Plan optimizes marketing operations from each end, including strategic planning and budgeting, resource management, and global marketing execution. With SAS 360 Match, stories can be derived from advertising data, ensuring success via narrow and accurate ad forecasting.

Wondering if SAS Customer Intelligence 360 is right for your organization?

Our Campaign Management Software selection experts can help you in 15 minutes or less.

## SAS Customer Intelligence 360 User Interface

## Popular SAS Customer Intelligence 360 Alternatives

Main Product

SAS Customer Intelligence 360

4.9

[(8)](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/#reviews)

Ratings Breakdown

-   4.63Ease of use
-   4.86Value for money
-   4.86Customer support
-   4.88Functionality

Pricing

Starting at $8000.00 per year

Get Price

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4.5

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Ratings Breakdown

-   4.38Ease of use
-   4.36Value for money
-   4.17Customer support
-   4.36Functionality

Pricing

Starting at $13.00 per month

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-   4.56Ease of use
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-   4.64Ease of use
-   4.58Value for money
-   4.70Customer support
-   4.59Functionality

Pricing

Starting at $39.00 per month

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4.3

[(711)](https://www.softwareadvice.com/marketing/marketo-profile/reviews/)

Ratings Breakdown

-   3.82Ease of use
-   3.85Value for money
-   3.95Customer support
-   4.28Functionality

Pricing

Available upon request

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4.9

[(22)](https://www.softwareadvice.com/customer-data-platform/meiro-profile/reviews/)

Ratings Breakdown

-   4.64Ease of use
-   4.75Value for money
-   4.81Customer support
-   4.86Functionality

Pricing

Starting at $4500.00 per month

Get Price

## SAS Customer Intelligence 360 Pricing and Plans

Starting price: $8,000.00 per year

Free Trial

Free Version

Basic

$8,000.00

flat rate, per year

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## SAS Customer Intelligence 360 Features

-   Popular features found in Campaign Management
    
    Campaign Analytics
    
    Contact Management
    
    Content Management
    
    Conversion Tracking
    
    Customizable Fields
    
    Data Import/Export
    
    Email Marketing
    
    Event Triggered Actions
    
    Lead Capture
    
    Lead Management
    
-   More features of SAS Customer Intelligence 360
    
    A/B Testing
    
    Access Controls/Permissions
    
    Action Management
    
    Activity Dashboard
    
    Activity Planning
    
    Activity Tracking
    
    Ad hoc Query
    
    Ad hoc Reporting
    
    Ad Inventory Management
    
    Ad Optimization
    
    Advertising Management
    
    Alerts/Notifications
    
    API
    
    Approval Process Control
    
    Approval Workflow
    
    Asset Categorization
    
    Asset Library
    
    Asset Lifecycle Management
    
    Asset Sharing
    
    Assignment Management
    
    Attribution Modeling
    
    Audience Targeting
    
    Automated Scheduling
    
    Autoresponders
    
    Banner Management
    
    Behavioral Analytics
    
    Behavior Analytics
    
    Behavior Tracking
    
    Brand Management
    
    Budgeting/Forecasting
    
    Calendar Management
    
    Campaign Management
    
    Campaign Planning
    
    Campaign Scheduling
    
    Campaign Segmentation
    
    Campaign Tracking
    
    CAN-SPAM Compliance
    
    Categorization/Grouping
    
    Channel Management
    
    Charting
    
    Click Tracking
    
    CMS Integration
    
    Cohort Analysis
    
    Collaboration Tools
    
    Commenting/Notes
    
    Communication Management
    
    Configurable Workflow
    
    Contact Database
    
    Content Library
    
    Contextual Targeting
    
    Conversion Rate Optimization
    
    CRM
    
    Cross Channel Attribution
    
    Customer Activity Tracking
    
    Customer Database
    
    Customer Experience Management
    
    Customer Journey Mapping
    
    Customer Profiles
    
    Customer Segmentation
    
    Customizable Branding
    
    Customizable CTAs
    
    Customizable Dashboard
    
    Customizable Forms
    
    Customizable Questions
    
    Customizable Reports
    
    Customizable Templates
    
    Customization
    
    Dashboard
    
    Dashboard Creation
    
    Data Analysis Tools
    
    Data Capture and Transfer
    
    Data Connectors
    
    Data Extraction
    
    Data Integration
    
    Data Management
    
    Data Mapping
    
    Data Source Connectors
    
    Data Visualization
    
    Deadline Management
    
    Deep Learning
    
    Digital Asset Management
    
    Document Management
    
    Document Storage
    
    Drag & Drop
    
    Drip Campaigns
    
    Dynamic Content
    
    Email Campaign Management
    
    Email Distribution
    
    Email Management
    
    Email Templates
    
    Email Tracking
    
    Engagement Tracking
    
    Event Marketing
    
    Expense Management
    
    Feedback Management
    
    File Conversion
    
    File Management
    
    File Transfer
    
    Filtering
    
    Forecasting
    
    Full Text Search
    
    Funnel Analysis
    
    Gamification
    
    Gantt/Timeline View
    
    GDPR Compliance
    
    Goal Setting/Tracking
    
    Heatmaps
    
    Historical Reporting
    
    Image Library
    
    Interactive Content
    
    Keyword Tracking
    
    KPI Monitoring
    
    Landing Pages/Web Forms
    
    Lead Generation
    
    Lead Nurturing
    
    Lead Qualification
    
    List Management
    
    Live Results Sharing
    
    Location-Based Marketing
    
    Marketing Automation
    
    Marketing Calendar
    
    Mass Texting
    
    Media Planning
    
    Metadata Management
    
    ML Algorithm Library
    
    Mobile Access
    
    Mobile Ad Serving
    
    Mobile Alerts
    
    Mobile App
    
    Mobile Optimization
    
    Model Training
    
    Moderation
    
    Monitoring
    
    Multi-Campaign
    
    Multi-Channel Attribution
    
    Multi-Channel Campaigns
    
    Multi-Channel Communication
    
    Multi-Channel Data Collection
    
    Multi-Channel Management
    
    Multi-Channel Marketing
    
    Multi-Language
    
    Multiple Data Sources
    
    Multiple Site Management
    
    Multi-Touch Attribution
    
    Multivariate Testing
    
    Native Ad Serving
    
    Natural Language Processing
    
    Newsletter/Email Ad Serving
    
    Offline Response Collection
    
    OLAP
    
    Pageview Tracking
    
    Performance Metrics
    
    Personalization
    
    Planning Tools
    
    Predictive Analytics
    
    Predictive Modeling
    
    Presentation Tools
    
    Prioritization
    
    Progress Tracking
    
    Projections
    
    Project Management
    
    Project Planning
    
    Project Templates
    
    Project Time Tracking
    
    Project Tracking
    
    Project Workflow
    
    Push Notifications
    
    Real-Time Analytics
    
    Real-Time Data
    
    Real Time Data Collection
    
    Real-Time Monitoring
    
    Real-Time Notifications
    
    Real-Time Reporting
    
    Real-Time Updates
    
    Recommendations
    
    Referral Tracking
    
    Relational Display
    
    Reminders
    
    Reporting/Analytics
    
    Reporting & Statistics
    
    Resource Management
    
    Rich Media Ad Serving
    
    ROI Tracking
    
    Role-Based Permissions
    
    Sales Analytics
    
    Sales Trend Analysis
    
    Scheduled/Automated Reports
    
    Search/Filter
    
    Search Marketing
    
    Segmentation
    

## SAS Customer Intelligence 360 Integrations

Google Cloud

Integration rated undefined from -1 review

Microsoft Azure

Integration rated undefined from -1 review

SAS Visual Analytics

Integration rated undefined from -1 review

Google Ads

Integration rated undefined from -1 review

Salesforce Marketing Cloud

Integration rated undefined from -1 review

Instagram

Integration rated undefined from -1 review

See all 58 integrations

## SAS Customer Intelligence 360 User Reviews

Overall Rating

4.9

Ratings Breakdown

5

88%

4

13%

3

0%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.6

Value for money

4.9

Customer support

4.9

Functionality

4.9

Have you used SAS Customer Intelligence 360 and would like to share your experience with others?

VR

Verified

Reviewer

Marketing and Advertising

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed August 2025

Great MarTech solution to manage marketing related data, build segments and audiences, and orchestrate personalized comms.

5

Ratings Breakdown

4

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

It's a great solution to manage data for marketing purposes, build segments and audiences, and orchestrate communications. It works very well with both on-prem and cloud databases without the need to copy data, just pulling metadata. It also integrates with other channels like Salesforce or Brazr.

Cons:

The interface is probably not the best. It could be improved to be more intuitive and friendly. I've seen improvements, which is great because you can see it's a solution that gets constant enhancements, but it still has areas of opportunity.

Read More

KW

Karen W.

Verified reviewer

Biotechnology

Self-Employed

Used monthly for less than 2 years

Review source

Reviewed August 2025

SAS Customer intelligence 360 Review

5

They are the best. Even when it comes to questions about new stuff. I asked about Artificial Intelligence and was able to understand "prompting" Copilot because of SAS Customer Intelligence.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Keeping up to date on the best ways to get my work done. I can always depend upon SAS Customer intelligence 360.

Cons:

There's an atmosphere; I've noticed of... perhaps some utilities not being available for the long haul. Perhaps not true. SAS has been around for a long time and is still the best option for my work.

Read More

SW

Seddik W.

Computer Software

51-200 employees

Used other for less than 6 months

Review source

Reviewed March 2018

SAS Customer Intelligence

4

Ratings Breakdown

4

Ease of use

4

Functionality

Pros:

•Open data model •Dynamic data collection •Post-data-collection contextualization •Anonymous behavior capture •Predictive models, forecasting and goal-seeking routines •Dynamic content placement

Cons:

Pricy for medium and small firms. Tough to learn. Not user friendly. Can have better visualizations.

Read More

VR

Verified

Reviewer

Apparel & Fashion

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed March 2026

Powerful Marketing Analytics Tool with a Learning Curve

5

Overall a solid marketing platform. Powerful data insights and targeting. Takes some learning early, but very useful once configured.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Strong analytics and campaign tools. Easy to segment audiences. Good automation features. Helps personalize marketing across channels.

Cons:

Interface feels a bit complex at first. Setup can take time. Some features need technical knowledge. Documentation could be clearer.

Read More

TK

Tair K.

Verified reviewer

Accounting

10000+ employees

Used monthly for less than 2 years

Review source

Reviewed July 2024

SaS Customer Intelligence review

5

Overall great tool to uncover hidden patterns and build analysis

Ratings Breakdown

4

Ease of use

4

Value for money

5

Customer support

5

Functionality

Pros:

Wide range of analytical tools embedded into it

Cons:

User interface and interactivity requires learning

Read More

AB

Anna B.

Verified reviewer

Leisure, Travel & Tourism

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed June 2024

SAS Customer Intelligence 360 Review

5

At SAS Customer Intelligence 360 you can count on them to organize and assist your business to progress by the necessary ways such as designing, advertising and more for your business.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Their customer service is very good and they'll try their utmost best too do the job right to please their clients, even if the employees have to work overtime.

Cons:

Honestly, I do not find any fault with SAS Customer Intelligence 360.

Read More

VR

Verified

Reviewer

Computer Software

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed June 2022

best company for optimize your marketing

5

the overall experience with SAS Customer Intelligence 360 is very incredible and it's very productive for the entreprises

Ratings Breakdown

5

Ease of use

5

Value for money

4

Customer support

5

Functionality

Pros:

if you search a companie for optimize and ameliorate the marketing of your entreprise , choose this company

Cons:

the price is very too expensive , try to review your price

Read More

EÁ

Eduardo Á.

Verified reviewer

Automotive

2-10 employees

Used daily for less than 2 years

Review source

Reviewed November 2022

Buena opción

5

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Es justo lo que buscaba, ha cumplidi mis expectativas y es sencillo en su uso y configuración incicial

Cons:

Por ahora no le he encontrado nada negativo

Read More

Showing 1 - 8 of 8 Reviews

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