SAS Customer Intelligence is a cloud-based and on-premise integrated customer relationship management (CRM) and marketing management suite that caters to midsize businesses across various industry verticals. The solution combines multichannel campaign management, marketing resource management and marketing performance management along with data management and a range of analytics capabilities.
SAS’s 'Customer Link Analytics' enables businesses to identify their customers' social communities which allows them to manage their campaign effectiveness by targeting prospects and retaining high-value customers. Other analytics modules, including SAS Marketing Optimization and SAS Profitability Management, help businesses allocate to costs and keep track of revenue-impacting business constraints.
Additionally, SAS Customer Intelligence offers users features such as channel management, lead management, a contact database and event-triggered actions. Support is offered via phone, email, live chat and an online knowledge base.
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Seddik from EPAC Technologies
Industry: Software / IT
Number of employees: 51-200 employees
SAS Customer Intelligence
•Open data model
•Dynamic data collection
•Anonymous behavior capture
•Predictive models, forecasting and goal-seeking routines
•Dynamic content placement
Pricy for medium and small firms.
Tough to learn.
Not user friendly.
Can have better visualizations.
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