I use it daily in my work since it is one of the main tools we use to analyze web pages from optimization. As we use it for day-to-day work, we also take advantage of the ease with which reports can be put together to send to clients.

Searchmetrics is one of the most complete tools within SEO (Search Engine Optimization) and among its virtues, we find: 1) It offers insights for many countries separately and is always updating new locations. 2) It covers all the spectrum of features that are analyzed within SEO (technical aspects, linkbuilding, content, research) 3) The support is very good and constant, with distance training

Being such a comprehensive tool, it is difficult at first to understand where to find each item and how it is organized. In addition, although it is very professional, it is an expensive tool for entrepreneurs.

I've really enjoyed the Searchmetrics Suite and the Searchmetrics team has been especially helpful as well. They're constantly improving the suite and taking customer feedback into account.

- content experience tool provides a thorough understanding of existing and competitor content - research cloud enables easy access to topic metrics and related topics - tagging ability makes it easy to segment keyword visibility by specific topic or URL - easy to compare your keyword presences vs competitor kw presence

- tracking keywords directly from the content experience tool is a confusing process - within content experience tool you need to remove suggested keywords from every related kw list, does not automatically remove from all nor provide the option to remove from all

Used primarily for SEO text writing and KW tracking in the past, but dropped the product.

The content editor which helps you write SEO optimized texts is fantastic. As much as I dislike SearchMetrics in general, I think they nail that better than anyone else has.

The UI is awful. It's very difficult to find your way around and everythign is split into modules. The tool is also German which shows in the English at times. The weird credit model is old fashioned and overal it's just waaay expensive compared to the market leaders with a weaker product.

I've worked with SearchMetrics for years. They get 5 stars because [SENSITIVE CONTENT HIDDEN] is on-point every time the tool has an issue. It didn't happen often, but [SENSITIVE CONTENT HIDDEN] is the best and when he's off on vacay, the customer service team can move mountains.

Keyword research is great and the tagging ability on the Project side is essential.

There are periods of time where very small sites aren't served like the larger sites. I had client sites with 500 or fewer pages that went weeks without updated data on the Research side of the tool. If you're paying to track the sites on the Project side the Research side should make sure it's crawling sites so you can do the research to guide content creation.

Search Metrics is a tool that I use often to get a quick snapshot of the online visibility of websites based on keyword rankings. Not only can you get a very accurate feel for how your website is performing over time across multiple countries, but you can also spot peaks & troughs and compare the dates with Google's algorithms to understand whether the website was affected. You can also compare several websites as well as tracking both paid and organic visibility. Another great feature is the winners & losers toplists, which update weekly to show the biggest shifts in visibility across all of the websites that are tracked. The tool can also be used to identify which keywords send you traffic, with current ranking changes, estimated traffic and other PPC stats. Reports are also available with lots of useful metrics to monitor progress and spot new opportunities. There are lots of other features in the tool with more insights into keywords, backlinks, social and content, but access to these depends on your account level.

Nice reporting easy to compare sites side-by-side shows historic data allowing you to get a snapshot of a website's performance over time

The weekly visibility updates are occasionally late with no news which can be frustrating when you have clients waiting on reports The account levels vary a lot, with a significant jump from 'essentials' to 'Suite' - while they do offer custom packages, from my experience these can be a bit confusing as they are based on a credits system