# SegMetrics Software Reviews, Demo & Pricing - 2026

> Review of SegMetrics Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/marketing/segmetrics-profile

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SegMetrics

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Overview

[Reviews](https://www.softwareadvice.com/marketing/segmetrics-profile/reviews/)

# SegMetrics 2026: Benefits, Features & Pricing

Wondering if SegMetrics is right for your organization?

Our Reporting Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    

## Overview

SegMetrics

4.8

[(8)](https://www.softwareadvice.com/marketing/segmetrics-profile/reviews/)

Pricing

Starting at $27.00 per month

### About SegMetrics

SegMetrics is a web-based marketing analytics software designed to help marketers across a variety of industries gain insights into lifetime revenue from various traffic sources, customer spending over years or months and leads from within a single platform. Key features include campaign management, data visualization, performance metrics, website analytics and keyword tracking.

Marketing agencies using SegMetrics can track various ad sources, analyze campaigns, track sales and get visibility into cost-per-acquisition for old and new leads. The platform offers advanced lead score reporting by identifying marketing channels as well as best and worst-performing emails. Additionally, the customer LTV module enables managers to track ROI of any lead, import historical and current data and acquire new customers.

SegMetrics also provides lead tracking and attribution functionality, which allow users to automatically track new leads by country, state and city. It is available on monthly as well as annual subscriptions and support is extended via live chat and knowledge base.

Wondering if SegMetrics is right for your organization?

Our Reporting Software selection experts can help you in 15 minutes or less.

## SegMetrics User Interface

## Popular SegMetrics Alternatives

Main Product

SegMetrics

4.8

[(8)](https://www.softwareadvice.com/marketing/segmetrics-profile/reviews/)

Ratings Breakdown

-   4.63Ease of use
-   4.63Value for money
-   4.25Customer support
-   4.63Functionality

Pricing

Starting at $27.00 per month

Get Price

Alternative Product

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4.5

[(282)](https://www.softwareadvice.com/bi/looker-profile/reviews/)

Ratings Breakdown

-   4.26Ease of use
-   4.39Value for money
-   4.48Customer support
-   4.41Functionality

Pricing

Starting at $2000.00 per month

Get Price

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Ratings Breakdown

-   4.66Ease of use
-   4.87Value for money
-   4.65Customer support
-   4.64Functionality

Pricing

Starting at $59.00 per month

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-   4.03Value for money
-   4.15Customer support
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Pricing

Available upon request

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-   4.58Ease of use
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-   4.65Customer support
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Pricing

Starting at $750.00 per month

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[(22)](https://www.softwareadvice.com/marketing/improvado-profile/#reviews)

Ratings Breakdown

-   4.36Ease of use
-   4.55Value for money
-   4.76Customer support
-   4.27Functionality

Pricing

Available upon request

Get Price

## SegMetrics Pricing and Plans

Starting price: $27.00 per month

Free Trial

Free Version

Basic

$27.00

per user, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## SegMetrics Features

-   Popular features found in Reporting
    
    Ad hoc Query
    
    Customizable Dashboard
    
    Dashboard Creation
    
    Data Import/Export
    
    Drag & Drop
    
    Forecasting
    
    Multiple Data Sources
    
    OLAP
    
    Performance Metrics
    
    Scheduled/Automated Reports
    
    Search/Filter
    
-   More features of SegMetrics
    
    Activity Dashboard
    
    Ad hoc Reporting
    
    Alerts/Escalation
    
    Alerts/Notifications
    
    Attribution Modeling
    
    Audience Targeting
    
    Behavior Tracking
    
    Campaign Analytics
    
    Campaign Management
    
    Campaign Segmentation
    
    Campaign Tracking
    
    Cohort Analysis
    
    Collaboration Tools
    
    Conversion Rate Optimization
    
    Conversion Tracking
    
    CRM
    
    Cross Channel Attribution
    
    Customer Activity Tracking
    
    Customer Journey Mapping
    
    Customer Segmentation
    
    Customizable Branding
    
    Customizable Reports
    
    Customizable Templates
    
    Dashboard
    
    Data Connectors
    
    Data Synchronization
    
    Data Visualization
    
    Engagement Tracking
    
    Financial Reporting
    
    Funnel Analysis
    
    Goal Setting/Tracking
    
    Keyword Tracking
    
    KPI Monitoring
    
    Marketing Reports
    
    Monitoring
    
    Multi-Campaign
    
    Multi-Channel Attribution
    
    Multi-Channel Data Collection
    
    Multi-Channel Marketing
    
    Multiple Site Management
    
    Multi-Touch Attribution
    
    Pageview Tracking
    
    Referral Tracking
    
    Reporting/Analytics
    
    Reporting & Statistics
    
    ROI Tracking
    
    Sales Reports
    
    Sales Trend Analysis
    
    Site Search Tracking
    
    Social Media Integration
    
    Third-Party Integrations
    
    Time on Site Tracking
    
    Trend Analysis
    
    User Interaction Tracking
    
    Visitor Tracking
    
    Visual Analytics
    
    Visualization
    
    Website Analytics
    
    Widgets
    

## SegMetrics Integrations

BigCommerce

Integration rated undefined from -1 review

Stripe

Integration rated undefined from -1 review

Miva

Integration rated undefined from -1 review

Google Ads

Integration rated undefined from -1 review

Drip

Integration rated undefined from -1 review

MailerLite

Integration rated undefined from -1 review

See all 51 integrations

## SegMetrics User Reviews

Overall Rating

4.8

Ratings Breakdown

5

88%

4

0%

3

13%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.6

Value for money

4.6

Customer support

4.3

Functionality

4.6

Rui Zhi D.

Verified reviewer

Online Media

Self-Employed

Used daily for less than 2 years

Review source

Reviewed January 2021

An essential attribution software for all marketers

5

Great experience and provided the insights I've needed for making advertising decisions -- it's an indispensable tool for anyone that's spending money on online advertising. Their team is clearly dedicated to their customer success. Easy set up process.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Segmetrics helps provide a much clearer picture on which ad platforms are actually making sales. It's allowed me to see which leads are the most profitable and have the highest LTV.

Cons:

I think that the User Interface could look better.

Read More

JR

Jacob R.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for free trial

Reviewed April 2023

A great product that enable us to maximise ROI and know what products to develop

5

solving which ££ is most effective

Ratings Breakdown

4

Ease of use

5

Value for money

5

Customer support

4

Functionality

Pros:

It's built by people who really know what they are doing

Cons:

a bit fiddly to integrate some third party forms but not a fault of segmetrics

Reasons for choosing SegMetrics

Better fit and more affordable

Reasons for switching to SegMetrics

GA was a nightmare to use

Read More

BE

Bryce E.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed May 2024

Endless Billing After Cancellation

3

Horrible, I do not trust them at all with holding credit card details.

Ratings Breakdown

3

Ease of use

2

Value for money

1

Customer support

3

Functionality

Pros:

Not much, it helped our ad tracking however it was expensive and convoluted.

Cons:

This is by far the worst experience that I've had with a service. It didn't end up working for us and for a ton of our clients, we continued to be charged after cancelling. One client was continuing to use it and after they cancelled, they were continuously charged for an add-on that wasn't removed. Once I discovered this, they refunded it and supposedly cancelled and then today it was charged AGAIN and I only found out by receiving the refund notice.

Read More

SQ

Scott Q.

Verified reviewer

Building Materials

10000+ employees

Used daily for less than 12 months

Review source

Reviewed January 2021

Most Comprehensive Attribution Tool Available

5

My experience has been excellent. I am able to solve my attribution reporting problems in a much better fashion than I could using Salesforce reporting.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

I like that I can tie every leads and opportunity out to a NAMED person. Even though they are tracking the anonymous events like everyone else, they can tell me with specificity who is included in the reports. This makes the tool ultimately more trustworthy. Unlike some other tools in the space, Segmetrics allows for reporting and tracking throughout the entire funnel.

Cons:

You can build what ever you want from a modeling and reporting perspective which allows for tremendous flexibility but it requires a real understanding of the data. They have made improvements in this area and I am told more is on the way. In the end it would just speed up seeing the value in the tool.

Reasons for choosing SegMetrics

Segmetrics had better down funnel reporting capabilities than others in the space. We have a long sales cycle and the other tools just fall short.

Reasons for switching to SegMetrics

Salesforce reporting is abhorrent when it comes to marketing data

Read More

GZ

Gabriel Z.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for less than 6 months

Reviewed June 2024

Great experience!

5

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Really appreciate the marketing attribution abilities using SegMetrics. Simple to see where high quality leads are coming from and how to scale media buying in a streamlined way. Definitely recommend over other options in the market!

Cons:

Nothing - enjoy the entire experience so far

Read More

MB

Mitch B.

Verified reviewer

Fine Art

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed June 2021

Simple insights into online business performance

5

I love that I get clear insights on the important metrics in my business and I can make good decisions

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Setup was a total breeze, but what I like most is that Segmetrics is very friendly and straightforward to use vs other solutions which have too many options and it's difficult to find the data you need.

Cons:

It would have been great to have a more in-depth onboarding and tutorial or course that I could go through and revisit to really get the most out of the tool.

Reasons for choosing SegMetrics

The pricing for Segmetrics made more sense for our business and as we were evaluating the two products, at the time we found that Segmetrics had superior tracking.

Read More

TB

Troy B.

Verified reviewer

Computer Software

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed April 2023

It works and saves us lots of $$$

5

We are very satisfied and compared it to the other competitors.

Ratings Breakdown

5

Ease of use

5

Value for money

3

Customer support

5

Functionality

Pros:

I like how simple it is to set up and it gives us immediate insights into the ROI of our ad campaigns based on a longer sales cycle that ad platforms can't track.

Cons:

The product is a little bloated for our use case.

Read More

AM

Andrew M.

Verified reviewer

Computer Software

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed February 2021

SegMetrics pulls together all of our marketing data

5

Good overall experience. Support is great.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

SegMetrics allows us to see the relationships between the various marketing channels we use. Attribution has always been a challenge, but SegMetrics helps with this tremendously.

Cons:

Until you understand the breadth of what it does, it can be a little tricky getting it set up.

Read More

Showing 1 - 8 of 8 Reviews

[See All Reviews](https://www.softwareadvice.com/marketing/segmetrics-profile/reviews/)

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