Marigold Engage

RATING:

4.6

(15)

About Marigold Engage

Marigold Engage is a cloud-based marketing automation solution designed to help businesses create and manage marketing campaigns via email, text message, social networks, websites and through customer care channels. The solution serves businesses of all sizes across the retail, entertainment, media, hospitality and financial sectors. Key capabilities include contextual personalization, behavioral targeting, campaign management tools and response analysis. The multi-channel consumer profile feature allows marketers to capture customer details from different platforms and build centralized client profiles for targeted marketing campaigns. Marigold Engage's email marketing tool is equipped with content authoring, batch processing, a survey builder and deliverability moni...

Marigold Engage Pricing

Contact Selligent for pricing information.

Starting price: 

€0.01 per year

Free trial: 

Not Available

Free version: 

Not Available

Marigold Engage Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Marigold Engage

1 - 5 of 15 Reviews

Anonymous

51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed August 2022

Great Software

PROS

The best thing about selligent is that I have had the best open rate in email campaigns if I compare with the rest of the tools I have tried.

CONS

To mention something that I liked less I would say than the usability of some part of the interface, but overall it is good.

Anja

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed August 2017

It is a very powerful tool with numerous features

PROS

It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent). Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good: - Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards. - A/B tests can easily be set up. - Setting up and targeting user segments is also quite straight forward. - We set up & now use the SMS interface which also works without any issues. - We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.

CONS

We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance. We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.

Othuke

Security and Investigations, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2024

Efficient Solution for Email Support

PROS

The program makes email communication and marketing efficient and manageable

CONS

The speed the software has in making marketing is solid and has no wrong functionality

User Profile

Jonny

Verified reviewer

Financial Services, 51-200 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed October 2019

Data modelling is amazing

Smart!

PROS

We selected selligent because we wanted to use our own data! Selligent has the best data management and construction in the market. It has enabled us to do truely unique and advanced things.

CONS

It’s a desktop windows only application. It’s miles behind where it needs to be on web and in browser. Could be great but let down by slow development. They understand data and the future but need to catch up and fast!

Reason for choosing Marigold Engage

Data structure

Reasons for switching to Marigold Engage

Enterprise advanced features

Nicola

Hospitality

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2017

One-Stop-Shop for CRM Campaign/Program Management

PROS

Complete campaign and CRM data management with limited need to involve IT. Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface. Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases. Efficiency in campaign execution with templates and multiplicative work flows. Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts. Open Time Personalization with LiveContent allows for very cool functionality within email templates.

CONS

Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.