About SEMrush

SEMrush is a marketing solution designed to help enterprises streamline processes related to keyword research, search engine optimization (SEO), advertising campaigns, brand monitoring and more. Professionals can monitor domains' generated traffic, keyword ranking or usage metrics through reports and utilize the organic research tool to gain insights into competitors' content strategies.

SEMrush allows businesses to analyze performance of website content across social networks and plan or schedule posts across Facebook, Twitter, Instagram, Pinterest and LinkedIn. It lets users identify topics for marketing articles, track task deadlines and utilize templates to manage SEO content. Additionally, administrators can build custom reports using the drag-and-drop i...


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Supported Operating System(s):

Web browser (OS agnostic)

966 Reviews of SEMrush

Average User Ratings

Overall

4.63 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(644)

644

4 stars

(290)

290

3 stars

(27)

27

2 stars

(2)

2

1 stars

(3)

3

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 966 results

November 2019

Brooks from Engenius

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

November 2019

Truly an all-in-one digital marketing platform

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

Reasons for Choosing SEMrush

Again, for the entire suite of tools. I believe since out purchase, Ahrefs has added to their toolset as well.

June 2020

Chad from eREACH

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

June 2020

My Go To Analytics Tool

SEMrush is one of my essential tools needed to perform my job. Without it's vital data and information, I wouldn't be able to provide the excellent service my clients expect and would not be able to improve their website.

Pros

I enjoy a variety of features that SEMrush provides me. Domain analytics reports are incredibly useful to me in my role as an SEO link builder so that I know the sites I'm gaining backlinks from are trafficked. Keyword Analytics help me determine how well my clients are doing for their Keywords while also providing ideas for new content to capture new Keywords. Lastly, the projects section offers tons of technical SEO information on my clients' individual sites so that I can ensure their continued health.

Cons

The only thing about SEMrush that I don't like is that it's honestly TOO MUCH information. I really need to enroll in their academy so that I can learn more about all the tools at my disposal

Response from SEMrush

Replied June 2020

Hi Chad, thank you for this great feedback and for this amazing review of our tool.

August 2020

Ramakant from Sociodigit

Verified Reviewer

Company Size: 1 employee

Industry: Computer Software

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2020

Best Website Tracking Platform

SEMRUSH is a good platform for making SEO strategy and good analyzing platform for tracking the user data, keywords used by other companies.

Pros

Very good website tracking platform and easily track your complete website SEO performance, backlink analysis, SEO audit, keyword analysis and more seo performance. Easily track your best competitor sites and analyze the performance of other websites. This is an overall SEO tool used by the SEO agencies.

Cons

This website is very esy to use but the pricing plan is too high cost. SEMRUSH is very high cost for individual or freelancers. SEMRUSH should think about the pricing plan for an individual or freelancers.

Reasons for Choosing SEMrush

SEMRUSH has it's own crawler which can helpful for tracking website's data and providing exact information. You must say 95% success rate.

Response from SEMrush

Replied August 2020

Hi Ramakant, thank you for your insights on SEMrush! We really appreciate your feedback!

July 2018

Jonny from Key Retirement

Verified Reviewer

Company Size: 201-500 employees

Industry: Financial Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

2.0

Customer support

3.0

Functionality

3.0

July 2018

An okay tool for quick SEO insights and report generation

Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings. SEO auditing for quick glances at potential new issues and alerts of competitor changes.

Pros

SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC. The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks. The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes. The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

Cons

I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can. Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits. Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

June 2020

Steve from Storm Wolf Design

Company Size: 2-10 employees

Industry: Design

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

June 2020

All Your SEO Base Are Belong To Us!

Overall SEMRush is a super useful SEO toolkit worth every bit of praise it has received, including from the likes of [SENSITIVE CONTENT HIDDEN] fame. My primary client switched from AHrefs at my request back to SEMRush.

Pros

SEMRush is a great hub for virtually every facet of SEO you can imagine - integrations for social media, analytics, search console, competitor research, the whole nine yards - that doesn't have too terribly steep of a learning curve.

Cons

SEMRush is prone to highlighting the "worst" part of a site on any given auto-generated email or scan based on the metrics its own scans find, and a lot of them are unnecessary scare-mongering. For example, it's normal to have redirects on a well developed site, but this will come through as "9% of your site's pages have redirects!" It can spook a client who doesn't know any better.

Reasons for Choosing SEMrush

Ease of use, new feature set, added integrations, fewer restrictions, and overall better user experience for both myself and my client.

Response from SEMrush

Replied June 2020

Thank you so much for your great feedback, Steve! We really appreciate it. As for the Site Audit tool warnings, you can hide the checks that you think are irrelevant to your website using the eye button.