---
title: "Semrush Reviews, Pros and Cons - 2026 Software Advice"
description: "Reviews of Semrush. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Semrush is a good fit for you!"
source_url: "https://www.softwareadvice.com/marketing/semrush-profile/reviews/"
page_type: "reviews"
language: "en"
---

1 million+ businesses helped. Get advice

Get Free Advice

[Home](https://www.softwareadvice.com/)

/

[SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/)

/

[Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)

/

Semrush Reviews

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

[Overview](https://www.softwareadvice.com/marketing/semrush-profile/)

Reviews

[Alternatives](https://www.softwareadvice.com/marketing/semrush-profile/alternatives/)

# Semrush User Reviews

## Reviews summary

- Overall rating: 4.6/5
- Total reviews: 2,326

### Secondary ratings

- Ease of use: 4.3/5
- Customer support: 4.4/5
- Value for money: 4.2/5
- Functionality: 4.6/5

### Rating distribution

- 5 stars: 1,622 reviews (70%)
- 4 stars: 606 reviews (26%)
- 3 stars: 66 reviews (3%)
- 2 stars: 9 reviews (0%)
- 1 star: 23 reviews (1%)

### Most mentioned pros

- The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly.
- Overall, it saves you a lot of time and work in different areas of digital marketing by centralizing everything on a single platform, with a fairly large database of keywords and backlinks, making it possible to analyze/work on any digital project, whether they are small digital businesses or large projects, their support is quite good, even offering a multitude of training resources and new AI-related features that they are introducing.
- Semrush is the only keyword research tool on the market right now that shows how content performs across AI platforms like ChatGPT and search - an important SEO building block in 2025 and going forward, especially for content creators.

### Most mentioned cons

- It is that there appears to be no flexibility whatsoever, even when a customer requests a refund almost immediately after being charged, cancels the service right away, and receives no meaningful benefit from the paid subscription.
- For a confirmed, repeat data integrity failure that made my entire dashboard unusable for days and cost me billable client work.
- The website construction and administration attributes seem to be as an after-thought and the customer care is usually sluggish whenever we have pressing issues concerning the security of our accounts.

## Semrush customer reviews

Showing reviews 1-25 of 2,326 (page 1).

### SEMRUSH – Ideal for High-Level Insights and In-Depth Analysis

- Overall rating: 5/5
- Reviewer: Patrick G.
- Verified reviewer: Yes
- Industry: Retail
- Company size: 10000+ employees
- Product usage: Used monthly for less than 2 years
- Reviewed: March 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

I’m very satisfied with the tool. If you are looking for a solution that helps you efficiently collect and analyze data about your own performance and that of your competitors in a clear and structured way, SEMRUSH is an excellent choice.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

SEMRUSH provides comprehensive, generic data that makes competitor comparisons very straightforward. It is also easy to compare different country markets and gain valuable insights quickly. The traffic estimations are particularly useful and reliable.

#### Cons

The user experience can occasionally be a bit challenging, but this is a minor drawback overall. Also i see improvements in the last months

---

### A must have for any SEO agency

- Overall rating: 4/5
- Reviewer: Alexandra L.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall, SEMrush it’s a great tool. We use it daily at work for many different reasons: keyword research, keyword opportunities, compare to competitors, backlink audits, etc.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

Helps to make an organic traffic assesment, make organic keyword research based on traffic volume, keyword difficulty, find other keyword alternatives, compare website behaviour with competitors, make reports, and find organic traffic opportunities. It’s time saving when it comes to keyword research, with the use of AI also lets you know if a website is able to rank on this keyword and what needs to be optimized.

#### Cons

We operate on a smaller country with its own language, so many keyword information are not always available. The reports are based on SEMrush database so it’s not always accurate.

#### Reasons for choosing Semrush

SEMrush was much easier to use and had more tools.

---

### Semrush review

- Overall rating: 5/5
- Reviewer: Paul V.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 2-10 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: August 2022
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Competitive SEO is very helpful and accurate.

#### Cons

Can get overwhelmed with features and possibilities at times.

#### Reasons for switching to Semrush

Needed more powerful tools

---

### Semrush, the digital marketers secret weapon.

- Overall rating: 4/5
- Reviewer: Joseph A.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available. I was able to get a very thorough look at the rankings, serps, and keyword optimization for each page and my competitors.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 3/5
- Functionality: 5/5

#### Pros

I like how easy it is to navigate the website even when there are so many options and features available. It never gets overwhelming.

#### Cons

I dislike the reporting options that are available, as far as exporting and creating reports for clients. It didn't have the type of reporting that I was looking for.

#### Reasons for choosing Semrush

The overall feature list and other reviews we saw online, swayed our decision.

---

### The gold standard for search engine optimization insights

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Defense & Space
- Company size: 1001-5000 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: May 2025
- Review source details: This review was submitted organically. No incentive was offered

Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your efforts in order to achieve the best optimization for SEO. There is a lot of additional value add in the features and information it can generate for you as well.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Functionality: 5/5

#### Pros

Semrush is an absolute must for optimizing your site for SEO, the site audit feature gives you invaluable insight on your website in order to fix and optimize things for best performance. I also like how you can easily and quickly gather competitive analysis on any website.

#### Cons

I wish there was better insight on Advertising analysis of competitors, it only shows google search keywords mostly from what I have seen, I would like for it to show a more comprehensive footprint of digital advertising.

#### Reasons for choosing Semrush

Both are good but from experience I've found Semrush to be better.

---

### Semrush is an Extraordinary Tool for Marketing Research

- Overall rating: 5/5
- Reviewer: Daniel H.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used monthly for less than 2 years
- Reviewed: March 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

My overall experience with Semrush is in using it for paid search and SEO. It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion opportunities.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 3/5
- Functionality: 5/5

#### Pros

Semrush is an incredible tool that aids in marketing research. Comprehensive, detailed, and takes care of research all things digital marketing related.

#### Cons

The user interface for the dashboard is a little dated and feels clunky to use, but once you learn it, it works like a charm.

#### Reasons for choosing Semrush

Although I'm more familiar with Ahrefs multiple recommendations came from other marketing peers and they were spot on in their view. Semrush is ultimately a better product in my opinion.

---

### NO TRIALS, NO REFUNDS, NOT WORTH IT

- Overall rating: 1/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Construction
- Company size: Self-Employed
- Product usage: Used weekly for less than 6 months
- Reviewed: October 2025
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 1/5
- Value for money: 1/5
- Customer support: 1/5
- Functionality: 3/5

#### Pros

I was on trial for multiple things on the platform and have asked for refund multiple times. They rejected my refunds and charged me for the whole year. I tried to ask for a refund they rejected it 3 times. Their tools that cost thousands of dollars are useless and not worth half of the price that they list it at. Will be moving on to AHREF. I'm new to the SEO game, lesson learnt. STAY AWAY.

#### Reasons for switching to Semrush

Semrush was expensive, no trial, charged me for the whole year and their features were not useful for the most part

---

### Best for SEO

- Overall rating: 4/5
- Reviewer: Matt D.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: Self-Employed
- Product usage: Used daily for less than 12 months
- Reviewed: March 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 4/5
- Functionality: 4/5

#### Pros

Semrush offers so much insight into domains and SEO making ranking for keywords much easier as I can actually see what’s going on more clearly!

#### Cons

Semrush’s naming techniques for its features are so confusing and it can often be difficult to find the right tool in the software.

#### Reasons for switching to Semrush

Semrush felt more professional and complete in comparison to AHrefs

---

### Unwanted add-on charges, no refund, and no easy way to remove payment details

- Overall rating: 1/5
- Reviewer: Arsene S.
- Verified reviewer: Yes
- Industry: Internet
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: April 2026
- Review source details: This review was submitted organically. No incentive was offered

My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features. However, that positive impression was completely overshadowed by a very poor billing and account management experience. I was charged for an expensive AdClarity add-on that I did not clearly intend to subscribe to, and the charges continued until I noticed them. When I contacted support, my refund request was denied. I also found it very frustrating that I could not simply remove my payment card directly, and that removing the add-on required contacting support by email and waiting up to two weeks. As a result, my experience went from initially positive to deeply disappointing, mainly because of the lack of transparency and customer control.

#### Ratings breakdown

- Ease of use: 1/5
- Value for money: 1/5
- Customer support: 1/5
- Functionality: 1/5

#### Pros

The platform is comprehensive and includes a wide range of SEO and competitor analysis tools. Semrush

#### Cons

The biggest issue was not the software itself, but the billing practices. An expensive add-on was charged to my account without clear and informed consent on my side, and once discovered, no refund was offered. On top of that, I could not directly remove my card, and canceling the add-on required contacting support and waiting up to two weeks. That creates a very poor level of trust for a platform charging business customers at this price point.

---

### Semrush is an essential tool to improve websites

- Overall rating: 5/5
- Reviewer: Ben E.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 501-1000 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: June 2026
- Review source details: This review was submitted organically. No incentive was offered

We have been using Semrush to ensure that we are getting the most out of our websites and improving the SEO through website improvements. It has been worth the money that is invested with how much it can benefit our websites.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Semrush is a really helpful tool to ensure that you are getting the most out of your websites. I have used Semrush to check the SEO and site health of the websites that I manage, and it is really useful to find the areas that need to be improved and what you need to do to improve them. I have dealt with the customer support to help get the most out of Semrush and they have been very helpful when contacted.

#### Cons

There are so many tools to use in Semrush, which is great, but at times it can be a little overwhelming, and it is not always clear which ones are the best to use.

---

### Cancellation policy its a scam and the Organic data for SEO was terrible

- Overall rating: 2/5
- Reviewer: Humberto H.
- Verified reviewer: Yes
- Industry: Design
- Company size: 2-10 employees
- Product usage: Used monthly for less than 2 years
- Reviewed: July 2025
- Review source details: This review was submitted organically. No incentive was offered

No great, I compared the data to other platforms including Google products and the data was way off!

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 1/5
- Customer support: 2/5
- Functionality: 3/5

#### Pros

Not much, the new design looks cool, but that's about it. I dont really have anything else I can say.

#### Cons

Too many upgrade services, constantly upselling the product! The cancellation policy is a total scam.

#### Reasons for switching to Semrush

Though I would try something better but I was wrong

---

### Semrush software Review.

- Overall rating: 5/5
- Reviewer: calvin z.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used daily for less than 2 years
- Reviewed: December 2024
- Review source details: This review was submitted organically. No incentive was offered

Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into search volume, keyword difficulty, trends, cost per click, and others.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends, cost per click, and more.

#### Cons

Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how to use everything effectively. other thing is cost can be high for small businesses and individuals.

#### Reasons for switching to Semrush

It didn't give me all features I need for my marketing needs

---

### Great toolbox for SEO practitioners.

- Overall rating: 4/5
- Reviewer: Shawn L.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: Self-Employed
- Product usage: Used monthly for more than 2 years
- Reviewed: February 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

SEMRush has a great set of tools for SEO, keyword rank monitoring, and competitor research. I think that it's become a little too pricey for what it offers, though.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 2/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

Useful reports for SEO and competitor research.

#### Cons

Subscription cost is very expensive for what you get.

#### Reasons for choosing Semrush

Better keyword-level reporting. Ahrefs does link tracking better, though.

---

### All in one seo tool for Marketers

- Overall rating: 5/5
- Reviewer: Vikash M.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: Used daily for less than 12 months
- Reviewed: December 2024
- Review source details: This review was submitted organically. No incentive was offered

The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need in an SEO tool, KW research, competetor analysis, On-page analysis whatever i need to do the sep, Wish they had and NLP planner and Inbuilt content writing tool.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

The Best SEO Tool i have used, It have Analytics, Keyword reaserach, and competetor analysis, Literally everything i could expect from an SEO tool.

#### Cons

The Issue with them is the Keyword search volume and keyword dept analysis where ahrefs is better than them.

#### Reasons for switching to Semrush

Previously i needed multiple tools for seo but Semrush had all of them at one place at fair price.

---

### A lot of service, too much for a beginner and horrible cancelation processing

- Overall rating: 2/5
- Reviewer: Bryce M.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 11-50 employees
- Product usage: Used daily for less than 6 months
- Reviewed: June 2025
- Review source details: This review was submitted organically. No incentive was offered

Overall, like I said they would benefit greatly from at least having a BEGINNER view or some kind of onboarding survey that directly puts you into a beginner view with just the tools available to handle whatever the new subscriber came to handle. Then it can expand out from there. The peopel I dealt with in person were fine but the cancelation experience is against the law and a nightmare, honestly.

#### Ratings breakdown

- Ease of use: 2/5
- Value for money: 2/5
- Customer support: 1/5
- Functionality: 5/5

#### Pros

It was a decent tool to SEO optimize blog articles. There are a ton of things to do in the platform, but I feel it's so much built it can be difficult to navigate. You have to have a "degree in semrush" in order to actually fully utilize it. This is problematic when there are other tools like the ones by [sensitive content hidden] which are simpler. I feel there really needs to be a beginner UI and the various UI elements should be unlockable or in some way there should be a beginner version.

#### Cons

There's quite a few things. Their SEO optimization for articles is okay, but I find just prompting a free GPT instance to be about the same. Using paid GPT is considerably better. The article builder has an image suggestion tool that's absolutely bogus. It's generative AI image prompting bordering on 2019 quality and looks like it hasn't been iterated on since launch. Just unusable and even when you can create a halfway decent image it still looks like AI gen slop. Their cancelation policy is incredibly out-dated and violates FTC guidelines on a one-click cancellation. I've spoken to support about this and I get back a robotic response of "That's just what our policy is." They don't seem to get it's factually against the law. Here's the entire process: 1. You can't just go to your subscription and click cancel 2. You have submit a chat request 3. The chat then takes you to a form you have to fill out with your reason for canceling and VERIFY you want to cancel. 4. Then you are sent an eMail CONFIRMING your cancelation that you need to click on. 5. Further still I was told despite going through all these steps, "You didn't give clear intent of your desire to cancel." so I was billed for another month. I tried to clarify for the 4th time that it's not supposed to be this way and is in fact an FTC violation. No acknowledgement of that. Just robotic replies ignoring it.

---

### A Strategic Partner in Driving Digital Growth for AFX Research

- Overall rating: 5/5
- Reviewer: David G.
- Verified reviewer: Yes
- Industry: Real Estate
- Company size: 11-50 employees
- Product usage: Used daily for less than 12 months
- Reviewed: April 2025
- Review source details: This review was submitted organically. No incentive was offered

Our experience with Semrush has been highly positive. It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge. The platform’s comprehensive reporting tools and actionable insights have made a measurable difference in how we approach SEO and content marketing initiatives.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive platform. The depth of keyword analysis, site audits, and backlink tracking has significantly improved our ability to optimize our website presence and better serve our clients nationwide.

#### Cons

While Semrush provides tremendous value, we found that access to certain advanced features — such as historical trend analysis and expanded API usage — requires a higher subscription tier, which may not always align with budget constraints for specific projects.

#### Reasons for switching to Semrush

Mainly the user interface was easier to use.

---

### Great tool for marketing insights and organic search

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Alternative Medicine
- Company size: 51-200 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: August 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall it is a great tool that we use for marketing, direction, content, and organic search rankings.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Site analysis, keyword analysis, SEO metrics, site health and diagnostics, search rankings, competitor analysis

#### Cons

Platform is not intuitive or particularly user friendly. There is so much information sometimes it is difficult to navigate.

---

### Really helpful took for growing organic traffic

- Overall rating: 5/5
- Reviewer: Anna G.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 11-50 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: August 2025
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

I’ve been using it for almost 2 years now and it’s really easy to use. I like the new features they’ve added, but what I appreciate the most with Semrush is how accurate and detailed the data is, which makes it great for starting new projects. Their customer support is also quick to respond and helpful.

#### Cons

With so many features, the learning curve can feel overwhelming for beginners, and the price might also seem “high” for small businesses and freelancers.

---

### SEMRUSH the best overall tool for SEO

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 51-200 employees
- Product usage: Used daily for more than 2 years
- Reviewed: February 2025
- Review source details: This review was submitted organically. No incentive was offered

As SEO manager, i use it every day for long periods. I am satisfied with the tool, it started to have an issue with keyword rankings and domain performance since january after google's update on serps

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

it has great database of keywords, indexed urls and backlinks

#### Cons

its limited in terms of keywords monitoring in projects.

---

### Useful tool for SEO

- Overall rating: 5/5
- Reviewer: Mohit K.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 2-10 employees
- Product usage: Used weekly for free trial
- Reviewed: December 2025
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Overall, its expereince is really good. It helps me understand my website better and plan my work. Its useful when you start practicing regularly.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Its easy to use. I can quickly check the insight without any issues. It saves a lot of time and for better decision.

#### Cons

Its price. For small business owners, It still feels costly. Also, some tools take time to understand, and at times it feels little confusing.

---

### Powerful marketing software

- Overall rating: 5/5
- Reviewer: Andrew W.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used daily for less than 2 years
- Reviewed: April 2025
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 3/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Semrush is the largest SEO tool available - quite useful if you've got the budget

#### Cons

The pricing is on the steeper side for most features, and you'll find the daily search limits rather restrictive

---

### My experience with Semruch

- Overall rating: 5/5
- Reviewer: Simona W.
- Verified reviewer: Yes
- Industry: Building Materials
- Company size: 1001-5000 employees
- Product usage: Used weekly for less than 6 months
- Reviewed: July 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

I particularly liked the ease with which you can do competitive analysis. Semrush turned out to be a good option for that.

#### Cons

Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied

---

### SEM is great...Mostly

- Overall rating: 4/5
- Reviewer: Kalin T.
- Verified reviewer: Yes
- Industry: Education Management
- Company size: 1001-5000 employees
- Product usage: Used weekly for less than 6 months
- Reviewed: April 2025
- Review source details: This review was submitted organically. No incentive was offered

My experience has been good. This has been such a great tool for SEO work and I wish the pricing was more reasonable for small businesses.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 3/5
- Functionality: 4/5

#### Pros

I love the ease of use of the SEO tools. I love the information that it gives me all in a single dashboard.

#### Cons

The price point is hard. We are small businesses and this would be fantastic for small businesses but the pricing tiers are too expensive.

---

### One-stop for all search goals

- Overall rating: 5/5
- Reviewer: Niyathi R.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 51-200 employees
- Product usage: Used daily for less than 2 years
- Reviewed: December 2024
- Review source details: This review was submitted organically. No incentive was offered

Really helpful in analysing website, content, backlinks

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

Excellent data and insights on web performance and site information

#### Cons

Some pages need extra payment or licensing which can be a bit expensive

---

### The Bottom Line

- Overall rating: 5/5
- Reviewer: subacharuka R.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: December 2024
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

Link building opportunities and to find out what people search on google

#### Cons

organic traffic estimates are not very accurate at times

## More reviews

[Next reviews](https://www.softwareadvice.com/marketing/semrush-profile/reviews/?page=2)

---

Semrush Reviews, Pros and Cons - 2026 Software Advice