All Semrush Reviews

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Jason

2 - 10 employees

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed February 2021

Working with SEM Rush

User Profile

Brooks

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed November 2019

Truly an all-in-one digital marketing platform

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

PROS

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

CONS

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

Reason for choosing Semrush

Again, for the entire suite of tools. I believe since out purchase, Ahrefs has added to their toolset as well.

Reasons for switching to Semrush

Though we loved Moz, SEMRush just provided a larger toolset and ultimately allowed us to save money. We at the time also switched because Moz's link database was pretty small – but they've since updated.

Nathan

Marketing and Advertising, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Best for Keyword research and Backlinks discover

For the features that they have I think it is worth to use as it has so many features to help the SEO of a website, my favorite ones are the keywords tracker where you can track keywords and check their rankings daily, and the possibility to extract keywords and backlinks from competitors. The backlink profile analysis is really good too and they even create a disavow file which is really awesome.

PROS

I like how easy it's to find keywords from the competitors and their backlinks

CONS

The price could be a little lower, but it's still expensive for small businesses or businesses in less developed countries like mine.

Reasons for switching to Semrush

Ahrefs was getting too expensive.

Vendor Response

Hi there! Thank you so much for the review. We're so happy to hear that you enjoy working on our tools. Have a great day!

Replied August 2023

Yavuz Selim

Verified reviewer

Consumer Goods, 10,000+ employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

2

FUNCTIONALITY

3

Reviewed August 2023

Room for Improvement

I had a disappointment with Keyword Research but I have used Competitor Ad Copy feature quite often.

PROS

I liked the area in which where I can see the ad copies of competitors which provided me with good competitive knowledge and gave me actionable insights.

CONS

The Keyword data is not up-to-date, I know this might be problem for every tool in the market, even for Google Keyword Planner but I guess this is an issue.

Vendor Response

Yavuzm, thank you for sharing your thoughts. We're glad to know that you found value in the our advertising tools. We continue to tweak our algorithms to ensure we're presenting the most accurate data possible. When you come across these inconsistencies, please share them with our team so that we can continue to better the tools. Your input helps us improve!

Replied August 2023

David

Computer Software, 201-500 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

FUNCTIONALITY

5

Reviewed June 2023

The ideal SEO and content marketing solution

PROS

This solution plays a large role in our SEO and content marketing strategy. It's great for researching keywords, site health, and keyword rankings.

CONS

The learning curve to use the solution is quite steep. There's a lot of content shown and it's not always clear where everything is.

Reason for choosing Semrush

Better feature set and covers more marketing bases.

Anonymous

2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed August 2023

The best tool for SEO

My experience with semrush is good. Its use allows us to be ranked first in Google searches and thus increase our visibility.

PROS

What I appreciate the most about Semrush is that it analyzes the pages of my website, identifies all the problems related to my pages and suggests ways to solve them.

CONS

What I regret about Semrush is its relatively high cost

Vendor Response

We're happy to be a part of your digital marketing success! It's wonderful that you're able to leverage multiple parts of our platform, this is what helps the value outweigh the cost.

Replied August 2023

User Profile

Soubhik

Verified reviewer

Online Media, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed November 2022

Not customer friendly, limited usability

Good features, but pathetic policies and robbing people by suspending account when you've already paid for it? Downright cheating.

PROS

Good data insights on keywords and on competitive intelligence. Easy to crawl websites with the SEMRush search crawler and perform site audits as needed, and SEMRush offers considerably more pages per audit to search compared to some of its competitors. Easy to sort out keywords as needed as well, and extra functionality like on-page SEO checkers make this a good on-page SEO tool as well.

CONS

What's the use of offering 500 on-page credits a month, content gap analysis, keyword tracking and so many more features - if you can't use any of them? While SEMRush does tier stacking, and offers more features if you go to their Pro plan or the Guru plan. What it does not? Offer enough time for you to use it.Even if someone logs out from one PC and logs in to the account from another, SEMRush disables your account. It's not possible for a single person to work and access all the features given, and yet, even if you don't have multiple working at the same time, they want you to pay extra for every laptop that gets logged in. It's not like we had multiple people working together. SEMRush doesn't allow even two people at different time slots to log in and work.WOW! And that's not all - they disable the account that you paid for, for policy violations if you dont. Unethical, and corrupt.

Reason for choosing Semrush

Seemed more comprehensive range of features.

Vendor Response

Hi Soubhik, thanks for your review! We want our software to be accessible to all, which is why we offer the free plan; we're glad you're able to leverage it for your business! Collecting and filtering the data for all of our tools comes at a high cost to us, especially when we offer the most accurate data on the market! We've competitively priced ourselves in the market based on the accuracy and amount of data across our 55+ tools. Our team would be happy to talk with you more about your options to join our paid plans to increase your limits and tool access! In our ToS, we state that each account allows limited number of devices and locations for simultaneous login. Otherwise, our security system is triggered since more logins could mean unauthorized access. To prevent third parties from accessing your data, the account is logged out and you will have to restore the password. Hope this helps!

Replied November 2022

Kiran

Design, 1 employee

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Best tool i have used for keyword research

Semrush's Keyword Research feature is a powerhouse of insights that saves a lot of time. Its keyword suggestions make it an essential tool for anyone who is serious about success in digital marketing.

PROS

I use this tool mainly for keyword research. This is the best tool that I have found. The keywords suggestions I am getting are the best. It helped me a lot to increase my client's page ranking.

CONS

Pricing is a little high, especially for those who only have to use some features like only Keyword research.

Vendor Response

Thanks for your review, Kiran! We're thrilled you're leveraging our keyword research tools—we hope you've found new features, like our automatic Keyword Clustering, helpful. The price reflects the value of our entire platform; there are untapped tools that you can discover make your workflows and strategies better.

Replied August 2023

Dennis

Information Services, 51-200 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Keywords by Semrush, a Gateway to Rank on Search Engines Fast!

Keeping up to date with the keywords in the IT and Marketing fields has made us appreciate the tools offered by Semrush. We have recorded steadily growing organic traffic.

PROS

Keyword research and analysis enables me to determine what to use for my websites. I can also compare with top performing competitors and finally get access to legit backlinks.

CONS

The price tag is quite on the high side but considering the features offered and ROI there's definitely value for money with Semrush

Vendor Response

Dennis, thank you for sharing your insights about Semrush and specifically our keyword tools! We're thrilled to know that our keyword research, competitor analysis, and backlink features have been valuable for your websites. It's wonderful that your growing organic traffic, and we're here to support your continued success. If you ever need further assistance, feel free to reach out.

Replied August 2023

Brandi

Cosmetics, 1 employee

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2023

Semrush

PROS

I used and liked the keyword tools the most. They are packed full of information to utilize the best possible keywords for your site.

CONS

The cost is what I liked least about Semrush.

Vendor Response

Brandi, thanks for your review! We're happy you got to use our free trial—we understand the cost isn't within everyones budget at the moment. We have three tiers of pricing to help meet users' needs and with over 55 tools, the value goes beyond the cost. We'd love to welcome you back to Semrush when the time is right!

Replied August 2023

Essiane

Verified reviewer

Computer Networking, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2023

Semrush SEO the best management tool in 2023

I get a good experience with the software

PROS

The way ease with which semrush Relay m'y web sites

CONS

The general Price for the service monthly

Vendor Response

Essiane, thank you for your review. We're delighted to hear that you find our SEO management tool user-friendly and beneficial for your websites. We understand that pricing is a consideration, and we're constantly working to provide the most value. If you have any further thoughts or questions, feel free to reach out. We're here to help!

Replied August 2023

Eric

Verified reviewer

Automotive, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2022

SEMrush is a must-have

The overall experience has been extremely helpful & positive. This has helped us launch additional products & services for our customers and deliver exceptional value.

PROS

Great access to data, the new Trends report is a nice feature. Ranking & benchmarking are great and the ability to manage all facets of the search campaigns from each project is very helpful. The resource library and certifications are great as well.

CONS

- Limited customizations of the reports (more pre-set templates/galleries would be nice & the ability to make changes to all reports in a group at once would help) - An aggregate dashboard would be helpful (to see the performance of all locations within an organization) - Each individual data set should be exportable into a PDF - or the ability to add a performance metric/visualization to the reports by adding it as a widget to the reporting library)

Reasons for switching to Semrush

Ease of use, scalability, reporting quality, and access to more data.

Vendor Response

Hey Eric! Thank you for sharing your experience; we're more than happy to know that the overall experience with Semrush has been extremely helpful & positive. We want to kindly ask you to DM us via social media channels with your Semrush account email so we can put the cons you've listed to the radar of our product teams. Thanks in advance!

Replied May 2022

Max

Consumer Services, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed January 2022

A Must Have Tool For Marketers

I have been using Semrush for over two years now and I cannot imagine my professional life without it. It is a really basic but essential part of our marketing growth.

PROS

The ease of use and the simplicity of the UX are unparalleled to other tools out there. The depth of features is also great and I love the fact that it does such a good training job to make things easy.

CONS

The reports and downloads are not too customizable which adds an extra layer of effort.

Reason for choosing Semrush

Semrush was the cheaper alternative and simple enough to use and train staff on.

Reasons for switching to Semrush

Ahrefs was too complicated and not user-friendly. There was a much bigger learning curve.

Manny

Marketing and Advertising, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

2

CUSTOMER SUPPORT

2

FUNCTIONALITY

5

Reviewed October 2020

All-in-One Digital Landscape Research & Analysis

We have a great dedicted rep who is always checking-in to make sure we have what we need and are using the latest tools, promos and taking advantage of the software. SEMRush has become a vital need to all of our projects. It used from the discovery phase all the way to maintenance and reporting.

PROS

The ability to connect one domain and be able to select and add multiple tools, analysis and audits with one click. It covers from an SEO Audit down to a Competitor Insights. It is a powerful tool. Saves time and effort.

CONS

Compared to other tools, SEMRush requires a level of technical understanding and familiarity with their tools. Sometimes all the information gathered could be confusioning for new users.

Reason for choosing Semrush

Because it has what needed and much more.

Reasons for switching to Semrush

SEMRush has more information and better tools.

Jorge

Marketing and Advertising, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed December 2021

#1 Agency Competitor and Market Analysis Tool

SEMrush allows me and my team to keep up to date with digital marketing trends, news, and content. When it comes to competitor and market research, SEMrush is my go-to digital strategy tool to perform this process in a timely and efficient manner. Also, the keyword research tool makes my keyword planning more efficient and productive.

PROS

SEMrush has helped our onboarding process smoother and more efficient as we have available significant insights into our new client's market and competitive landscape. Having all this data available straight away allows to focus on higher-level tasks rather than investing much time in regular research activity. Also, the resources section is the best. You guys show expertise through your courses and blogs.

CONS

I would suggest that there is a different sign-in scheme for agencies, for example, instead of signing in with one user, there should be an account type that allows an admin to grant user access to others while still being under the same plan. This will save time by not having to share credentials and keep resetting passwords.

Reason for choosing Semrush

SEMrush seemed to be more at the forefront of digital marketing trends and showed expertise with the resources available. Also, the onboarding experience was good.

User Profile

Yassine

Verified reviewer

Information Technology and Services, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2021

A real tresor of Content marketing strategy tool!

In my experience in getting accurate data, I always need to utilize the right instrument. My approach's success depends on the correctness of the data i'm willing to collet, insights, and intelligence. For keyword research, backlink analysis, and competitor analysis, Semrush was a critical choice and so the right tool. To get results, I'm always searching for trustworthy data and actionable insights. That what makes Semrush my go-to tool for content research and optimization. As such, an SEO strategy must be comprehensive.

PROS

When it comes to search engine optimization, digital marketing, and business intelligence, Semrush is the one-stop solution for all of your requirements. Semrush allows me to get a better understanding of my customers or targets' demographics, such as their age, gender, and location, so that I can provide them with the most appropriate products and services. Day after day I'm more and more surprised to learn that spamming backlinks might do more harm than good to my search engine rankings. The Semrush Backlink Audit tool was the best assist for me in identifying and removing them, as well as a variety of other harmful elements. IMO all options are reasonably priced, with the exception of the Semrush Pro plan, which is prohibitively expensive for small and medium-sized businesses.

CONS

The product's friendly UI takes some expertise and awareness. Beginning SEO and digital marketing learners might take a cours on technical keywords, but overall it's not that big of a problem. What I didn't like the most about Semrush is that you can only log into one account at a time. However, if you share it and someone else logs in with the same account, the original user loses access. It would be nice if Semrush could fix this issue and notify any future users of unauthorized access.

Reason for choosing Semrush

In my point of view, Semrush does more than just help you analyze your competitors. Semrush can assist you in conducting competitive research. It enables you to do competition research on your competitors. In essence, it discovers all websites that perform well for related keywords and provides an accurate estimate of traffic for the top 20 keywords that each of these websites uses. You will not an all in one tool but Semrush.

Steve

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2020

Best Product for Everything Related to SEM

SEMrush has definitely allowed me to be more efficient with my work and took my company to the next level. I can do everything in one "stop". Research, tracking, reporting and more, all rolled into one.

PROS

Everything we need is in one place, I don't have to bounce around to different programs for different purposes. There are improvements and new features added all the time. The few times I've had a problem or question, support is very quick to answer/resolve it and then follow up a week later to make sure everything's working as it should.

CONS

I can't think of any cons, it just works as advertised.

Reason for choosing Semrush

I tried the free trial, then the least expensive package for over a year before I found that I was using it more than any other SEM program I was trialing/paying to use. It just made sense to upgrade and get rid of the others.

Reasons for switching to Semrush

Raventools was lacking many of the tools I required as my business grew.

Vendor Response

Hi Steve, thank you so much for your review! We are happy to know you enjoy SEMrush tools!

Replied October 2020

shirley

Marketing and Advertising, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2020

Best SEO Marketing Tool

I have been using SEMRush for a number of years now, and with so much else going on it provides a lot of features, news, and training that helps to make my life a lot easier - I wish I had more time to get fully immersed in the tool.

PROS

The software offers a great mix of data that I can use immediately to understand how my client's business is performing. The mix of tools available is fantastic, I can immediately check ranking performance, schedule social posts and I love the writing assist tool the tips and metrics really help refine our content to give it the best chance of ranking. The customer support is the best I have experienced from any tool, the response is lightning fast and they are great at finding the solution to the problem 5 stars for customer service!

CONS

Posting to Instagram would be great, but the notification feature in the meantime is helpful. The competitor features do not appear to be hugely accurate as my data doesn't always match either which makes me feel that my competitor's data are equally out. Perhaps a few tips on how we can compensate for this would help as we all understand the competitor data cannot be fully accurate as you don't have direct access to it.

Reasons for switching to Semrush

I needed more than a social media tool, SEO is also important and the mix of the 2 is absolutely essential and this is what SEMRush does really well.

Vendor Response

Hi Shriley! Thank you for taking the time to complete a review of SEMrush, we really appreciate it. We're also glad to hear that you've been using SEMrush for so long, it's great customers like you that keep us going!

Replied June 2020

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE