Serpwatch

RATING:

3.9

(17)

About Serpwatch

SerpWatch is the most accurate SEO rank tracker on the market with fully customizable notifications. Users can customize event triggers for Slack, email, and push notifications or integrate with Zapier and track their keyword ranking movements via 1500+ apps. With SerpWatch, SEO professionals and marketing agencies can stay on top of their search engine rankings and demystify rank fluctuations with advanced keyword metrics, including SV, CPC, CMP, and MR.You can track keyword rankings from the project-level Intelligence Hub and compare rank movements with revenue fluctuations, GA traffic data, and Search Console insights. Besides GA, GSC, and Zapier, SerpWatch also supports API integration which allows users to easily extract SERP data. SerpWatch features a customiza...

Serpwatch Pricing

SerpWatch pricing is based on the number of keyword checks per month. Users can choose one of the three feature-rich plans that best suits their business needs and upgrade or downgrade their plan at any time.

Starting price: 

$29.00 per year

Free trial: 

Available

Free version: 

Not Available

SerpWatch Dashboard

Serpwatch Reviews

Overall Rating

3.9

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

3.5

Most Helpful Reviews for Serpwatch

1 - 5 of 17 Reviews

User Profile

Ahmed

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2023

Excellent search ranking tracker

PROS

It's easy to set up, works well, and I love the daily automated emails so I don't have to login to the dashboard all the time.

CONS

- add a technical SEO audit tool and a website auditor with more than 180 ranking factors (this is available in the Labrika service);

Anonymous

2-10 employees

Used monthly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

1

Reviewed August 2021

Hope it will be better in the future

Support is friendly and response-times are good. Experience with the software is that it is not used at all due to reporting. My clients would not like it.

PROS

The price at the time and the idea of using one tool just for rank tracking and reporting

CONS

Reporting, this part is designed very poorly and renders the solution useless for now. They are working on a new reporting module (they say) but the fact that they did not give this part a high priority and went for KW research instead seems to me they lost focus.

Reasons for switching to Serpwatch

We wanted to have more client projects for tracking and reports, that is why we bough Serpwatch for.

Vendor Response

Thank you for taking the time to write a review, we really appreciate your honest feedback! As you correctly mentioned, we are in the process of developing an advanced Reporting feature while also working on improving the Keyword Research tool. We understand that both of these features are extremely valuable to our customers and we intend on perfecting both. As far as the new Reporting system goes, we have already improved CSV reports after multiple users requested it and we are continuing our work on other advanced features. Rest assured that the new and improved Reporting system will be available soon and we will be looking forward to your feedback. If you have any other ideas or suggestions for improvement, don't hesitate to reach our customer support. You are also welcome to leave a feature request on our Roadmap and let us know how SerpWatch can match your business needs better. Thank you again for your review and happy tracking!

Replied September 2021

Dunia

Marketing and Advertising, 1 employee

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

Reviewed July 2021

A tool that shows promise but still has a long way to go.

Serpwatch could be a great tool if it were to work well. Unfortunately so far the only thing it has caused me is frustration and I can't recommend it to anyone. If in the future they manage to solve all the current problems, I have no doubt that it will be a great keyword tracking tool.

PROS

Serpwatch has very attractive functionalities in a keyword tracking tool. I especially like that you can add notes to the position graph and that supposedly, every time Google makes a big update, the Serpwatch graph shows it. This way you can know if the update affected you or not.

CONS

This tool has a lot of problems. I have spent days without updating the positions of my keywords even though I have established a daily frequency. The platform is extremely slow and many times it does not load the elements that it is supposed to load, such as the list of keywords or the position graph.

Reasons for switching to Serpwatch

For financial reasons.

Vendor Response

Hello Dunia, We really appreciate your honest review. We are especially glad that you liked our Notes and Google Algorithm update feature. This is because our goal is to build SerpWatch into a tool that answers all your questions about the WHY behind every rank movement and the features you mentioned are precisely for that. At the same time we are sorry for the slow load time on the app. It happened mainly due to sudden UI changes by Google which bogged our engines down. However we have fixed that now and the engine is 99% stable, and we are confident that such a situation will never arise again.

Replied August 2021

User Profile

Marco

Verified reviewer

Design, 1 employee

Used monthly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

3

FUNCTIONALITY

4

Reviewed April 2022

Decent rank tracker, litimited in functionality, but useful for

It was decent, but we end up switching to True Ranker since we found a better fit with them.

PROS

It has an incredible UI and a smooth UX. It's really easy to set up, and great to share reports with clients. Concept wise is a solid tool.

CONS

It often didn't deliver precise results. It became time-consuming to update and maintain the keyword group.

Reason for choosing Serpwatch

The UI was so clean that convinced us to go with them. The product is not bad, but we didn't find a perfect fit.

Claudiu

Marketing and Advertising, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2022

Great Tool and Trustworthy Rank Tracking System

I own several sites, each with over 20,000 KW indexed in Google, and I find it very hard to keep track of them. I chose Serpwatch because it allows me to keep up with the most important ones and have confidence that the data I see is the real thing, without having to check the SERP myself.

PROS

I'm only using the Keyword Tracking Tool, which is all I need.- Easy to use- Nice interface- The dashboard on my mobile phone looks and works fantastic.- I'm a heavy Slack user, and I find the integration with this tool handy and time-saving. - The keyword tracking is accurate. I tried some open-source KW trackers, but if you want a helpful product, you need an established one, like Serpwatch.

CONS

- I wish that the app would be a little faster. When I navigate thru all my projects, I feel it's slow. But this can be improved by the Devs.- The keywords calculator can sometimes misfire, showing you the wrong forecast for one of the projects.