Serpwatch Software

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About Serpwatch

SerpWatch is the most accurate SEO rank tracker on the market with fully customizable notifications. Users can customize event triggers for Slack, email, and push notifications or integrate with Zapier and track their keyword ranking movements via 1500+ apps. With SerpWatch, SEO professionals and marketing agencies can stay on top of their search engine rankings and demystify rank fluctuations with advanced keyword metrics, including SV, CPC, CMP, and MR.You can track keyword rankings from the project-level Intelligence Hub and compare rank movements with revenue fluctuations, GA traffic data, and Search Console insights. Besides GA, GSC, and Zapier, SerpWatch also supports API integration which allows users to easily extract SERP data. SerpWatch features a customiza...

Serpwatch Pricing

SerpWatch pricing is based on the number of keyword checks per month. Users can choose one of the three feature-rich plans that best suits their business needs and upgrade or downgrade their plan at any time.

Starting price: 

$29.00 per year

Free trial: 

Available

Free version: 

Not Available

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Serpwatch User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4

Customer support

4

Functionality

3.5

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User Profile

Sulham

Verified reviewer

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

October 2021

Advanced Rank Tracker with Daily Update

I am really happy with SerpWatch, I use it daily.

Pros

First of all, I really like the UX/UI of SerpWatch. It is easy to use and navigate. Secondly, I love that we can manage how frequent we can see the keyword updated, for example, we can manage daily, every 3 days etc. Another part that I really like is the email notification for the updated keywords.

Cons

Sometimes it is a bit slow and I cannot add keywords. Sometimes the ranking is not accurate, but it is really rare.

Anonymous

Company size: 1 employee

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by the software vendor to submit an honest review.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2021

Fantastic Rank Tracker for Agencies and SEO Gurus

I love the program and the community. The team is very responsive and the product does exactly what it says.

Pros

I love the daily checks and analytics for each keyword tracked. I can easily see a chart of my rank over time for each keyword and its comparison to competitors. The last thing I really like is that I can spread my checks out to once a day, once every couple days, or once a month. It makes the keywords go much farther without having to pay more.

Cons

I wish there was a slimmed down interface for mobile. It is mobile friendly, but if you have a lot of keywords, it's hard to get an easy glance through them all quickly.

Response from Serpwatch

Thanks for leaving this great review, it's great to know that you really enjoy using the tool. We appreciate it! Soon you can expect more new and improved features when SerpWatch Version 2 is released.

Replied May 2021

Dunia

Company size: 1 employee

Industry: Marketing and Advertising

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
3

Value for money

out of 5
2

Customer support

out of 5
4

Functionality

out of 5

July 2021

A tool that shows promise but still has a long way to go.

Serpwatch could be a great tool if it were to work well. Unfortunately so far the only thing it has caused me is frustration and I can't recommend it to anyone. If in the future they manage to solve all the current problems, I have no doubt that it will be a great keyword tracking tool.

Pros

Serpwatch has very attractive functionalities in a keyword tracking tool. I especially like that you can add notes to the position graph and that supposedly, every time Google makes a big update, the Serpwatch graph shows it. This way you can know if the update affected you or not.

Cons

This tool has a lot of problems. I have spent days without updating the positions of my keywords even though I have established a daily frequency. The platform is extremely slow and many times it does not load the elements that it is supposed to load, such as the list of keywords or the position graph.

Reasons for switching to Serpwatch

For financial reasons.

Response from Serpwatch

Hello Dunia, We really appreciate your honest review. We are especially glad that you liked our Notes and Google Algorithm update feature. This is because our goal is to build SerpWatch into a tool that answers all your questions about the WHY behind every rank movement and the features you mentioned are precisely for that. At the same time we are sorry for the slow load time on the app. It happened mainly due to sudden UI changes by Google which bogged our engines down. However we have fixed that now and the engine is 99% stable, and we are confident that such a situation will never arise again.

Replied August 2021

Anonymous

Company size: 2-10 employees

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
3

Value for money

out of 5
4

Customer support

out of 5
1

Functionality

out of 5

August 2021

Hope it will be better in the future

Support is friendly and response-times are good. Experience with the software is that it is not used at all due to reporting. My clients would not like it.

Pros

The price at the time and the idea of using one tool just for rank tracking and reporting

Cons

Reporting, this part is designed very poorly and renders the solution useless for now. They are working on a new reporting module (they say) but the fact that they did not give this part a high priority and went for KW research instead seems to me they lost focus.

Reasons for switching to Serpwatch

We wanted to have more client projects for tracking and reports, that is why we bough Serpwatch for.

Response from Serpwatch

Thank you for taking the time to write a review, we really appreciate your honest feedback! As you correctly mentioned, we are in the process of developing an advanced Reporting feature while also working on improving the Keyword Research tool. We understand that both of these features are extremely valuable to our customers and we intend on perfecting both. As far as the new Reporting system goes, we have already improved CSV reports after multiple users requested it and we are continuing our work on other advanced features. Rest assured that the new and improved Reporting system will be available soon and we will be looking forward to your feedback. If you have any other ideas or suggestions for improvement, don't hesitate to reach our customer support. You are also welcome to leave a feature request on our Roadmap and let us know how SerpWatch can match your business needs better. Thank you again for your review and happy tracking!

Replied September 2021

Alex

Company size: 1 employee

Industry: Media Production

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by the software vendor to submit an honest review.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

May 2021

Loving it! Moz better watch out!

Using Serpwatch almost daily, I have really enjoyed my experience and sing its praises to anyone looking for a solid rank tracker.

Pros

Having been an early purchers of Serpwatch, I have enjoyed watching it grow and flourish. I love the clean easy to navigate UX and the stats are displayed in such a way that even clients and see what is going on at first glance.

Cons

It is still in its infancy, so as a lot of potential for growth in features and function down the road. Right now, it rocks as a serp rank tracker, but that is about as much as it can do - though it does it very well. Really hoping it develops to be an affordable competitor for Moz, but it is a long road ahead,.

Reasons for switching to Serpwatch

Preferred the UX of Serpwatch

Response from Serpwatch

Thank you Alex for sharing your experience using SerpWatch! Your point of view is really valuable for us. We are continuously inspired by customer feedback to keep growing and developing our product.

Replied June 2021

Anonymous

Company size: 51-200 employees

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
3

Value for money

out of 5
4

Customer support

out of 5
3

Functionality

out of 5

October 2021

One of the many rank tracking tools

Pros

Extremely easy to use, minimal time to be spent on setting up

Cons

Not enough SERP Analysis features, with Google now rolling out the unlimited scroll in mobile. SERP Analysis becomes even more important.

Reasons for choosing Serpwatch

Inexpensive when compared to Accuranker

Rohit

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by the software vendor to submit an honest review.
2

Ease-of-use

out of 5
2

Value for money

out of 5
4

Customer support

out of 5
2

Functionality

out of 5

June 2021

Disappointed

I bought the highest tier from their Appsumo offer but highly disappointed because the main purpose of the tool is to report rankings and they aren't doing a good job in that.

Pros

The interface is good however, they need to provide a feature to mobile users to sort the rankings according to positions in SERP.

Cons

Most of the SERP rankings reported aren't correct.

Reasons for switching to Serpwatch

Life time deal

Response from Serpwatch

Thank you Rohit for your honest review. We appreciate your input as we're constantly trying to improve SerpWatch with each new iteration. We'll contact you further about resolving these issues and do our best to make your experience with SerpWatch a positive one. Best regards, SerpWatch Team.

Replied June 2021

Anonymous

Company size: 2-10 employees

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

November 2021

Solid serp software at a solid price

Overall not bad and for keyword tracking pretty good value for the plan.

Pros

Clean and simple UI/UX and easy to set up plus implement.

Cons

Lack of backlink building and other SEO features most other SAAS provide with their service.

Toby

Company size: 1 employee

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Functionality

out of 5

November 2021

Not Really Bad But Things To Improve

Pros

SerpWatch has a nice interface to track all keywords of your clients. You can configure various update frequencies and alerts if there are any major position changes.

Cons

Sometimes the position updating gets stuck for several days. Although the SERP screenshots are not available since a while ago. These things need to get fixed to get 5-stars.

Showing 9 reviews