About Silverpop

Silverpop provides marketing automation and email marketing solutions to companies around the world. Silverpop's technology helps marketers develop and deliver relevant, targeted multi-channel campaigns.

Silverpop's solutions are suited to midsize and enterprise-level organizations in a number of industries: banking, hospitality, media, transportation and more. 

Silverpop Engage offers multiple lead scoring functionality, which provides the tools necessary to let marketers create multiple scoring models to better segment for different product lines. It also allows them to print lead-scoring models to give salespeople a visual picture of the process.

Silverpop's Snooze feature helps minimize costly list churn by giving contacts another alt...


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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000

19 Reviews of Silverpop

Average User Ratings

Overall

3.63 / 5 stars

Ease-of-use

3.5

Value for money

3.5

Customer support

3.5

Functionality

4.0

Ratings Snapshot

5 stars

(2)

2

4 stars

(8)

8

3 stars

(7)

7

2 stars

(2)

2

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 19 results

April 2018

Anonymous

Verified Reviewer

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

April 2018

Very powerful swiss-army knife toolkit with great analytics support.

Pros

The IBM Marketing Cloud provides incredibly strong analytics and is integrated into many other services.

Cons

The IBM Marketing Cloud purely serves a single purpose, and if you want other tools you will have to invest in other IBM software as IBM makes several products with focused feature lists instead of a few products with broad feature lists.

November 2016

Daniel from Life.Church

Company Size: 501-1,000 employees

Industry: Religious Institutions

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

November 2016

Silverpop, now IBM Marketing Cloud offers robust marketing automation, dated UI means learning curve

Originating in the Email Service Provider (ESP) space, Silverpop was acquired by IBM and has evolved to become IBM Marketing Cloud. The core feature set still revolves around email with sophisticated features such as "Send Time Optimization" which samples users opens and schedules each contacts mailings for when they are most likely to open your email. Building on a simple workflow system, Marketing Cloud now offers Blueprints for the most common opportunities such as warming campaigns, retargeting and automated responses. A recent rearchitecture has brought the user-interface in line with other IBM Blue Mix and Commerce platforms. The updates also mean that IBM's mix of SAAS such as the new Customer Analytics and the existing WebSphere Commerce content platform. The future looks bright for Marketing Cloud with coming integration with IBM Watson preparing to lead the way with Machine Learning and Artificial Intelligence guiding contact segmentation and product targeting. But its current position places it in steep competition with market leaders such as Adobe Experience Manager and Marketo. The promised integration with Watson and the recent updates with SMS and push notification integration merit Marketing Cloud a closer look when looking for a marketing automation solution.

Pros

Flexible integration and reasonable pricing to add a comprehensive feature set for the digital marketer.

Cons

Parts of the UI have yet to be updated hiding much needed functionality deep in menus. The reporting module needs to be revisited with an archaic interface and burying much needed web tracking features.

March 2018

Anonymous

Verified Reviewer

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

March 2018

It is a useful tool when you have strategies associated with digital marketing.

Definitely the best benefit is reflected in the return on investment, since it uses a digital marketing platform based on the cloud and is more easily integrated with other applications and customer data sources.

Pros

Now it's called Watson Campaign Automation (IBM Marketing Cloud) allows you to offer your clients exceptional experiences throughout the purchasing process, using customer data, providing value information extracted from analytics and automating multi-channel interactions. Is a digital marketing automation platform designed to put the power of data in the hands of the marketer. Use behavioral data from any source to create consistent campaigns wherever your customers are through channels like email, web, mobile apps, SMS, social, group messaging and more.

Cons

You must have a great knowledge in the area to know how to interpret the data, in the same way the information reflected is quite complex.

March 2018

grant from Online Investment Management Service Company

Company Size: 51-200 employees

Industry: Financial Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

2.0

Value for money

3.0

Customer support

2.0

Functionality

3.0

March 2018

A powerful marketing tool let down by clunky interface and difficult integration

Pros

Ability to manage contacts at scale, with very rare outages and reasonable cost versus competing products

Cons

Interface is looking increasingly old-fashioned, client support can be hard to reach, and help manuals for integration can be hard to locate

November 2014

Michael from Intertek

Industry: Management Consulting

Time Used: Free Trial


Ease-of-use

3.0

Customer support

5.0

Functionality

5.0

November 2014

Great Product for Mid-Size Businesses

Pros

Setup of the system and getting everything established is a very quick process, particularly if you have used Silverpop previously. It very quickly allows you to add users (unlimited) and assign permission levels. Mailings are very easy to create, although the WYSIWYG mailing editor isn't the best (an entirely new mailing creation process is going to be implemented in the somewhat near future from my understanding). Hopefully, IBM's acquisition of Silverpop will add some resources to get things done faster and offer some more advanced features. Silverpop also has an annual conference (Amplify) in May each year that is outstanding. It's great, particularly for new users, to really become immersed in the system and learn best practices and how to use some of the more advanced functionality.

Cons

There is slow implementation of UI fixes and enhancements. Testing of the automated mailings is daunting and difficult.