Silverpop provides marketing automation and email marketing solutions to companies around the world. Silverpop's technology helps marketers develop and deliver relevant, targeted multi-channel campaigns.
Silverpop's solutions are suited to midsize and enterprise-level organizations in a number of industries: banking, hospitality, media, transportation and more.
Silverpop Engage offers multiple lead scoring functionality, which provides the tools necessary to let marketers create multiple scoring models to better segment for different product lines. It also allows them to print lead-scoring models to give salespeople a visual picture of the process.
Silverpop's Snooze feature helps minimize costly list churn by giving contacts another alternative to unsubscribing—allowing them to take a temporary break from their email messages rather than opting out completely. Silverpop also offers a Social Connect portfolio.
PlacePunch helps marketers engage customers via location check-ins that can be incorporated into multi-channel marketing campaigns. Social Sign-in allows site visitors to use their social identities to sign in rather than relying on a more lengthy registration process.
Edward from Outdoor Hub
Employees number: 51-200 employees
SilverPop is great for technical users, but it's not easy to use for a average person
Tons of features and database functions
Very difficult to use for inexperienced users
Very difficult to use for inexperienced users
Michael from Intertek
Specialty: Other services
Setup of the system and getting everything established is a very quick process, particularly if you have used Silverpop previously. It very quickly allows you to add users (unlimited) and assign permission levels. Mailings are very easy to create, although the WYSIWYG mailing editor isn't the best (an entirely new mailing creation process is going to be implemented in the somewhat near future from my understanding). Hopefully, IBM's acquisition of Silverpop will add some resources to get things done faster and offer some more advanced features. Silverpop also has an annual conference (Amplify) in May each year that is outstanding. It's great, particularly for new users, to really become immersed in the system and learn best practices and how to use some of the more advanced functionality.
There is slow implementation of UI fixes and enhancements. Testing of the automated mailings is daunting and difficult.
Now that Silverpop is a part of IBM, I expect to see integration with other IBM systems and some more resources allocated to the product. Better globalization (the UI in multiple languages, for example) is not far off as they look to expand global reach. Silverpop is very honest and upfront with their contracts and pricing, unlike my experience with some competitors. Silverpop is truly interested in seeing you succeed and does their best to assist. They also offer services to help fill in holes where you may not have resources.
Wes from RPMC
Resposiveness of vendor and ease of use of the software.
Cost of the product and upgrades. Also, it's hard to reach a person.
Evaluate wisely, and test in your environment before purchasing.
Max from Leadstream UG - Duplicate Posted
We have been working with Silverpop as a communication and marketing agency. We serve different types of customers: big, small, B2B, B2C. We do the whole range of Marketing Automation, Content driven Lead generation, Lead Nurturing, Lead Management, Social Media Marketing, Brand Management, Partner Marketing, Corporate Communications, Channel Communication, Digital PR and Analog PR.
In Silverpop we found the partner we needed to reach our customers expectations. They help us to deliver state-of-the-art communication. They have a strong solution with sophisticated features. To be honest, this is what we can expect from solutions these days. What we can't expect and this is where the real difference is: The people there are great, have passion, and it's above average knowledge and engagement. People make a project happen, so well done Silverpop Team.
John from CPW
Silverpop is a well-integrated piece of software that has allowed our business to grow. Reasonable pricing across the board and we have had very little in the way of technical issues. Support requests can be quite slow to get picked up. However, Silverpop is a strong option for any business regardless of their size.
James from FreestyleXtreme
The problem we've had with other email marketing platforms is languages. Our site is in 8 different languages and 15 different currencies, meaning we send a lot of different emails! We've been really pleased with Silverpop, having switched from another emarketing supplier. The transition was quick an easy, and the guys in the support team were super helpful, even considering some of the ridiculous questions we had!
Great guys to work with and it's a fantastic piece of software. Our open rates have definitely improved, and we're seeing a better click through rate too - all you can ask of an email-marketing platform!
Guy from The Nation Traffic
We have been working with Silverpop for the last 2 years and we find it to be very efficient. I must say that we are sending huge amounts of e-mails via the system and the penetration rate raised. The support is very fast and helpful, they reply ASAP even if it is a little question or a major problem that we try to solve and always provide us with a solution.
Kirsten from The Network, Inc.
We were looking at several other marketing automation vendors, but ultimately chose Silverpop due to their email deliverability. When it comes to comparing their email capabilities to the other guys - they are just one step ahead.
With Silverpop, you don't have to worry about them using a third party vendor for sending emails out and the additional costs associated or worry about having to be on a shared IP address like some of the other folks.
At the end of the day, if you can't get your message out and into people's inboxes, what's the point of even leveraging a marketing automation solution in the first place? With Silverpop, I am confident that my company's message is being received.
Daniel from Life.Church
Employees number: 501-1,000 employees
Originating in the Email Service Provider (ESP) space, Silverpop was acquired by IBM and has evolved to become IBM Marketing Cloud. The core feature set still revolves around email with sophisticated features such as "Send Time Optimization" which samples users opens and schedules each contacts mailings for when they are most likely to open your email. Building on a simple workflow system, Marketing Cloud now offers Blueprints for the most common opportunities such as warming campaigns, retargeting and automated responses.
A recent rearchitecture has brought the user-interface in line with other IBM Blue Mix and Commerce platforms. The updates also mean that IBM's mix of SAAS such as the new Customer Analytics and the existing WebSphere Commerce content platform.
The future looks bright for Marketing Cloud with coming integration with IBM Watson preparing to lead the way with Machine Learning and Artificial Intelligence guiding contact segmentation and product targeting. But its current position places it in steep competition with market leaders such as Adobe Experience Manager and Marketo. The promised integration with Watson and the recent updates with SMS and push notification integration merit Marketing Cloud a closer look when looking for a marketing automation solution.
Flexible integration and reasonable pricing to add a comprehensive feature set for the digital marketer.
Parts of the UI have yet to be updated hiding much needed functionality deep in menus. The reporting module needs to be revisited with an archaic interface and burying much needed web tracking features.
IBM has a solid Saas based digital marketing solution that will have the opportunity to become a market leader with Watson integration.
RB from PRGX
Employees number: 1,001-5,000 employees
We purchased training from them and they did not give us all of our training hours. There were problems with their system internally and they were not helpful enough with these issues. Our offices are right across the street from their location. There was 1 gentleman that was very helpful in person (I think his name was Michael, he trained us), but everyone else lacked luster.
ability to update and make quick changes
Ron from eBrains
Frequent platofrm releases. Ease of navigation. All features available. Great phone & web support. Good KnowledgeBase & Customer Community. Dynamic Content, Landing Pages, A/B Testing, Program/Touchplan creation, Database Scoring, strong API toolset, Deliverability Tools & performance, etc. It's all there in a stable, predictable platform...
Joe from Forestry Commission
Employees number: 1,001-5,000 employees
Scott from Email Industries
Employees number: 11-50 employees