# Singular Software Reviews, Demo & Pricing - 2026 > Review of Singular Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/singular-profile --- [Home](https://www.softwareadvice.com/) / [Marketing Attribution Software](https://www.softwareadvice.com/marketing-attribution/) / Singular Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/singular-profile/reviews/) # Singular 2026: Benefits, Features & Pricing Wondering if Singular is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Singular 4.6 [(27)](https://www.softwareadvice.com/marketing/singular-profile/reviews/) Pricing Starting at $795.00 per month ### About Singular Singular is a cloud-based marketing analytics and attribution platform, which offers tools for tracking ROI (return on investment), gathering real-time insights, aggregating costs, measuring campaign attribution, preventing fraud, analyzing ad revenue and much more. Users can connect Singular with their marketing or advertising platforms, including Google Ads, Facebook, Twitter, TikTok and others, to gather campaign performance data. With Singular you are able to: - Measure and report on all the channels you work with: Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework. - Analyze ROI by combining attribution with leading cost aggregation: Powerful data connectors meet attribution to unlock marketing performance for every campaign, publisher, creative, and keyword. - Track and analyze across the entire user lifecycle: Capture your entire user journey to report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution. - Block more fraud with best-in-class fraud prevention: Keep your ad budgets focused on real users and avoid misreporting with more detectio... n methods and pre-attribution fraud rejection. \* Monitor a single managed pipeline for analysis-ready marketing data: Load attribution, ad spend, creatives, bids, and ad monetization data directly to Redshift, Snowflake, BigQuery, and more. Singular works with some of the leading marketing teams in the world, including Lyft, Twitter, Rovio, King and LinkedIn. Wondering if Singular is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. ## Singular User Interface ## Popular Singular Alternatives Main Product Singular 4.6 [(27)](https://www.softwareadvice.com/marketing/singular-profile/reviews/) Ratings Breakdown - 4.41Ease of use - 4.75Value for money - 4.87Customer support - 4.56Functionality Pricing Starting at $795.00 per month Get Price Alternative Product [Apptrove](https://www.softwareadvice.com/product/525474-Apptrove/) No reviews yet Ratings Breakdown - Ease of use - Value for money - Customer support - Functionality Pricing Available upon request Get Price Alternative Product [Kochava](https://www.softwareadvice.com/marketing/kochava-profile/) 4.6 [(25)](https://www.softwareadvice.com/marketing/kochava-profile/reviews/) Ratings Breakdown - 4.36Ease of use - 4.71Value for money - 4.95Customer support - 4.48Functionality Pricing Available upon request Get Price Alternative Product [Improvado](https://www.softwareadvice.com/marketing/improvado-profile/) 4.5 [(22)](https://www.softwareadvice.com/marketing/improvado-profile/#reviews) Ratings Breakdown - 4.36Ease of use - 4.55Value for money - 4.76Customer support - 4.27Functionality Pricing Available upon request Get Price Alternative Product [AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/) 4.5 [(138)](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.26Value for money - 4.26Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) 4.3 [(711)](https://www.softwareadvice.com/marketing/marketo-profile/reviews/) Ratings Breakdown - 3.82Ease of use - 3.85Value for money - 3.95Customer support - 4.28Functionality Pricing Available upon request Get Price ## Singular Pricing and Plans Starting price: $795.00 per month Free Trial Free Version Basic $795.00 per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Singular Features - Popular features found in Marketing Attribution Advertising Management Affiliate Management Attribution Modeling Audience Targeting Campaign Analytics Conversion Tracking Customer Journey Mapping Customer Segmentation Data Import/Export Engagement Tracking Performance Metrics - More features of Singular A/B Testing Access Controls/Permissions Account Alerts Accounting Integration Activity Dashboard Activity Monitoring Activity Tracking Ad hoc Analysis Ad hoc Reporting Alerts/Escalation Alerts/Notifications API Behavior Tracking Campaign Management Campaign Planning Campaign Segmentation Campaign Tracking Channel Management Charting Click Tracking Cohort Analysis Collaboration Tools Compliance Management Contextual Targeting Conversion Rate Optimization Cross Channel Attribution Customer Activity Tracking Customer Experience Management Customizable Branding Customizable Fields Customizable Reports Customizable Templates Dashboard Dashboard Creation Data Analysis Tools Database Support Data Capture and Transfer Data Connectors Data Extraction Data Mapping Data Migration Data Modeling Data Quality Control Data Replication Data Source Connectors Data Storage Management Data Synchronization Data Transformation Data Visualization Drag & Drop Email Address Extraction Email Alerts Email Marketing Event Triggered Actions For Marketers Fraud Detection Funnel Analysis Geolocation In-App Events Tracking Integration Management IP Address Monitoring IP Blocking Job Scheduling Keyword Tracking KPI Monitoring Lead Capture Match & Merge Metadata Management Mobile Access Monitoring Multi-Campaign Multi-Channel Attribution Multi-Channel Data Collection Multi-Channel Management Multi-Channel Marketing Multiple Data Sources Multi-Touch Attribution Non-Relational Transformations Performance Management Pipeline Management Predictive Analytics Push Notifications Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Refund Management Reminders Reporting/Analytics Reporting & Statistics Retention Tracking Revenue Tracking ROI Tracking Search/Filter Single Sign On SMS Marketing Social Media Integration Social Media Monitoring Social Promotion SSL Security Tag Management Third-Party Integrations Time on Site Tracking Trend Analysis Uninstall Tracking Version Control Visitor Tracking Visual Analytics Website Analytics Web Traffic Reporting Workflow Management ## Singular Integrations Dropbox Business Integration rated undefined from -1 review Google Drive Integration rated undefined from -1 review Snapchat for Business Integration rated undefined from -1 review Twitter/X Integration rated undefined from -1 review PostgreSQL Integration rated undefined from -1 review Snowflake Integration rated undefined from -1 review See all 19 integrations ## Singular User Reviews Overall Rating 4.6 Ratings Breakdown 5 59% 4 41% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.4 Value for money 4.8 Customer support 4.9 Functionality 4.6 Maria P. Verified reviewer Computer Games 201-500 employees Used daily for more than 2 years Review source Reviewed December 2021 Great product for UA Managers 5 Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service. Cons: Sometimes there are some data issues, but they are usually quickly resolved Vendor Response Maria, we are so happy to read how much you are enjoying your experience with Singular - particularly the ease of the process. We look forward to supporting your growth and success for a long time to come. Thanks so much for taking the time to write in and Happy 2022! Replied January 2022 Read More IA Ishita A. Verified reviewer Consumer Goods 51-200 employees Used daily for less than 2 years Reviewed April 2023 Making App Tracking Easy 4 Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics. Cons: \- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team Reasons for switching to Singular There were less options available on the platform which were available on Singular for tracking and measuring data at granular level./ Read More Allen M. Verified reviewer Marketing and Advertising 5001-10000 employees Used daily for less than 6 months Review source Reviewed November 2019 Singular is a useful tool in mobile app tracking software world 4 UI could stand to be made more intuitive, but the underlying platform is quite useful. Ratings Breakdown 3 Ease of use 3 Functionality Pros: It's great to have all the data centralized on one platform. it speeds up our workload but the interface does get in the way a bit. Cons: The UI is not too flexible, takes a while for CS response. We also have issues related to the data load. This can cause reports to break that connect to Singular. Read More VE Volkan E. Verified reviewer Information Technology and Services 51-200 employees Used daily for less than 2 years Review source Reviewed August 2021 Bang for the buck for smaller marketing teams 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome. Cons: Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience. Reasons for switching to Singular Price + bundled other services such as cost aggregation and fraud detection Vendor Response We are so happy that we can support your efforts with such a comprehensive solution and look forward to continuing to do so as you scale! Replied September 2021 Read More VG Volodymyr G. Verified reviewer Wine and Spirits 11-50 employees Used weekly for less than 12 months Review source Reviewed November 2022 Great tool for a performance marketer to manage app install campaigns 5 Lots of patience and all of my questions answered during onboarding. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection. Cons: No major downsides for our use case - personally, I'd like to have some capabilities I got used to in other marketing analytics platforms like regex, but we learned prior to integrating that it was disabled for end user by design, and in the end it was not critical for us. Reasons for choosing Singular Balance of the critical features we needed and the costs - most of the cheaper alternatives did not have what we needed, and the only alternative with all the features we required was several times more expensive. Read More JM Jerome M. Verified reviewer Marketing and Advertising 51-200 employees Used daily for less than 2 years Review source Reviewed August 2021 A powerful MMP with an excellent support 4 Despite some lingering growing pains, my experience with Singular was positive, in part due to their excellent support and powerful ETL features. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: • Very good Analytics features (despite some initial data inaccuracies) • Excellent ETL — all the data is pushed directly to our database • Excellent support • A willingness to include us in their product roadmap — our feedback and needs matter Cons: • Some initial hiccups (from both sides) lead to sometimes inaccurate data • Some ETL table schemas could be improved Reasons for choosing Singular • Excellent support • A willingness to include us in their product roadmap • Some missing features we needed were part of their roadmap Vendor Response Jerome, thank you very much for taking the time to write and submit this review. We look forward to working with you to continue improving on the capabilities you need to keep growing and optimizing Replied August 2021 Read More LR Luiz R. Verified reviewer Entertainment 51-200 employees Used daily for less than 2 years Review source Reviewed October 2021 Complete Marketing Analytics solution with outstanding Customer Support 5 We like Singular a lot. From the PoC and adoption project to the switch to SKAN for iOS campaigns, we had a lot of success thanks to the amazing support and partnership. It's a very complete and overall easy to use solution Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The attribution/data connection system is easy to use and gave our marketing team freedom to setup and operate all their campaigns. The ETL also gave us a reliable way to pull Network data, allowing us to retire our homebrew script-based solution. Also, the Customer Support is excellent. They helped us thru some major changes like adopting an off-the-shelf Ad Mediation SDK and the whole iOS14.5/ATT rollercoaster that made us shift our acquisition strategy towards SKAN. Cons: Although very complete in terms of data, the reporting tools could improve. Is kinda slow to use and allows very little customization. Vendor Response We have really enjoy working with you to support your transition and set up your processing. Thank you for taking the time to review - we really look forward to watching and celebrating your optimizations and success in the weeks, months and years ahead Replied November 2021 Read More Warren W. Verified reviewer Marketing and Advertising 11-50 employees Used daily for more than 2 years Review source Reviewed October 2021 A Versatile Suite of Tools for Mobile Marketers 5 Singular has been a key part of my mobile data stack for many years. When it comes to a robust analytics aggregation platform with great out-of-the-box reporting they continue to stand in a league of their own. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: \*Great data aggregator product to join MMP data and ad networks \*Easy and versatile "out of the box" reporting \*Great Customer Success team Cons: \*Limitations on historical data and cohorts (Analytics) \*MMP onboarding challenging for less experienced developers Vendor Response So appreciative of our continued relationship with you, Warren, and grateful for the time you took to send in this review. We commit to continuing to support you through the challenges and to always celebrate your successes (and to boost your optimization so that the successes are always in abundance) Replied November 2021 Read More Nir P. Verified reviewer Gambling & Casinos 201-500 employees Used weekly for less than 2 years Review source Reviewed December 2021 Good product, great people 4 Ratings Breakdown 4 Ease of use 4 Customer support 4 Functionality Pros: Easy to use platform. Creative section with a very convenient reports. Great team. Cons: Needs more flexibility with populate data to a specific metrics Vendor Response Thanks for taking the time to write in Nir! So happy that you have found the platform so easy and the team so approachable. We look forward to continuing to work with you to meet your business needs (and touch on your specific metrics) into 2022 and beyond! Replied December 2021 Read More Khalid A. Verified reviewer E-Learning 51-200 employees Used daily for less than 12 months Review source Reviewed August 2021 Great product, excellent support! 5 Ratings Breakdown 5 Ease of use 5 Customer support 5 Functionality Pros: \- ease of use - it supports almost all ads platforms - variety of product it offers Cons: would be great if you can add deduping features for attribution data across platforms Vendor Response We love supporting your team and are excited to watch your growth and achievements as we continue to work together! Replied September 2021 Read More Showing 1 - 10 of 27 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/singular-profile/reviews/) ## Singular Popular Comparisons [AppsFlyer vs Singular](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/vs/singular/) ## Other Top Recommended Marketing Attribution Software [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3008) Recently recommended **5** times [Measured](https://www.softwareadvice.com/bi/measured-profile/) **5.0** (10) Recently recommended **1** times [monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6050) Recently recommended **0** times [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) **4.3** (711) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Singular with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice