We use it to use data from competitors in our data set to jump on trends and do more effective social media posting.

They have given us very tangible ways to improve our performance on social media, and they are great at collecting other examples of best practices and comparative data.

I have no complaints. It always does exactly what I need it to do.

Skyword is a very dynamic and powerful content marketing platform with excellent customizable tools that can be applied to any content marketing program. The team of editors that works there is top notch, and they can help shape a unique voice and message that is tailored to each brand. Tech support and customer service are also excellent. You always get a prompt, thorough response to your questions as they come up. Skyword seems to be continually developing and refining its product in response to customer feedback as well, so it's very likely that the platform will continue to improve in the future.

Its flexibility -- there are so many different features and settings you can customize within the portal to suit the needs of your content marketing program.

On rare occasions, you may encounter a slight delay in response time or minor glitches when attempting to access the image library.

Nice people, does the job, but not a strong platform.

The talent community is rich and content quality is great. The software works well.

- Social features are broken, always reporting bad data; - This is more of an agency than a software vendor. More focused on selling more services than on improving the platform.

My favorite feature is the clear way to tag posts. We use it to tag types of content, events they surround, and if they include any of our partners. This has proven to be valubale come end-of-the-year recaps. Also, it provides quick and easy ways to sort posts by quality as well as graph results for not just us, but all of our competitors.

Sometimes, the graphing functionality can be a little clunky. It can be hard to pull results exactly how you want them. Also, it doesn't have a way of excluding certain results from searches (such as posts that we tag DELETED) or do "AND" searches when searching tagged posts instead of "OR" (ex. "this tag" AND "that tag", not "this tag" OR "that tag")

Skyword360 is only one of the tools in our belt for monitoring our internal marketing materials, but it is definitely one of my favorites, easily allowing my team to distribute and monitor materials sent through out our organization. I manage this process for several departments (one of the many hats that I wear), and that job wouldn't half as manageable without Skyword.

Ease to use interface. Tons of collaborative features. Great customer service. Skyword has also integrated well with our existing systems.

I don't have any complaints. Skyword functions just as I would expect it to. My only grievance would be the cost, but you get a quality solution for a premium price.