--- title: "Smartling Software Reviews, Demo & Pricing - 2026" description: "Review of Smartling Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/smartling-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Brand Management Software](https://www.softwareadvice.com/marketing/brand-management-comparison/) / Smartling Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/smartling-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/smartling-profile/alternatives/) # Smartling Review Custom quote 1 plan Wondering if Smartling is right for your organization? Our Brand Management Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Smartling 3.4 [(18)](https://www.softwareadvice.com/marketing/smartling-profile/reviews/) Pricing Pricing available upon request ### About Smartling Smartling is the AI Translation Platform that helps companies grow globally, faster. Recognized as the #1 translation management system (TMS), #1 website translation tool, and leading localization services provider (LSP) by G2 users and CSA Research, Smartling is built on a simple belief: translation should be always-on AI infrastructure, not a project-based afterthought. With 12 billion words translated annually, Smartling delivers an average turnaround of 1.3 days—10x faster than traditional LSP approaches—while reducing cost per word by up to 60%. What sets Smartling apart is its fully integrated TMS and language services on a single open platform. Smartling tests 70+ AI models monthly and auto-routes content to the best model for each use case—with built-in governance, audit trails, and quality controls that protect your brand at scale. Whether you need AI-only speed, AI + human post-editing, or full human translation, Smartling adapts to your quality and risk requirements. Smartling's Global Delivery Network (GDN) enables companies to translate their entire website without touching a line of code. A proxy-based solution that sits between users and your site, GDN automatical... ly detects, translates, and delivers localized content in real time—so you can go multilingual fast, regardless of your underlying tech stack. Here's what makes Smartling stand out: Translation done your way. The platform provides the software, integrations, and services necessary for a successful translation program—all in one place. Whether it's our TMS, expert linguists, or integration with top-tier AI and machine translation models, we help you build a translation approach tailored to your specific needs—with full flexibility to bring your own models, data, and linguists. Work in the tools you already use. No more switching between screens—start, track, and complete translations within your preferred content platforms. Smartling offers 50+ integrations with popular CMS, commerce, and support tools, plus a customizable API for everything else. Provable quality at every step. Smartling's LQA Agent delivers 98+ MQM scores with human-in-the-loop review and 96+ MQM fully automated—removing up to two-thirds of content from the human review pipeline without sacrificing accuracy. Every translation includes a full audit trail of models, versions, and human edits. Smartling is trusted by hundreds of global brands, including IHG Hotels & Resorts, Shopify, Pinterest, State Farm, British Airways, OpenAI, and Lyft. Wondering if Smartling is right for your organization? Our Brand Management Software selection experts can help you in 15 minutes or less. ## Smartling User Interface ## Popular Smartling Alternatives Main Product Smartling 3.4 [(18)](https://www.softwareadvice.com/marketing/smartling-profile/reviews/) Ratings Breakdown - 3.83Ease of use - 2.86Value for money - 3.47Customer support - 3.56Functionality Pricing Available upon request Get Price Alternative Product [Crowdin](https://www.softwareadvice.com/translation-management/crowdin-profile/) 4.7 [(199)](https://www.softwareadvice.com/translation-management/crowdin-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.42Value for money - 4.65Customer support - 4.60Functionality Pricing Starting at $59.00 per month Get Price Alternative Product [Localize](https://www.softwareadvice.com/marketing/localize-profile/) 4.7 [(62)](https://www.softwareadvice.com/marketing/localize-profile/reviews/) Ratings Breakdown - 4.71Ease of use - 4.37Value for money - 4.57Customer support - 4.52Functionality Pricing Available upon request Get Price Alternative Product [memoQ TMS](https://www.softwareadvice.com/product/475222-memoQ/) 4.6 [(55)](https://www.softwareadvice.com/product/475222-memoQ/reviews/) Ratings Breakdown - 4.20Ease of use - 4.28Value for money - 4.36Customer support - 4.38Functionality Pricing Starting at €2904.00 per year Get Price Alternative Product [LingoHub](https://www.softwareadvice.com/translation-management/lingohub-profile/) 4.6 [(78)](https://www.softwareadvice.com/translation-management/lingohub-profile/reviews/) Ratings Breakdown - 4.37Ease of use - 4.62Value for money - 4.71Customer support - 4.47Functionality Pricing Starting at €45.00 per month Get Price Alternative Product [Lokalise](https://www.softwareadvice.com/translation-management/lokalise-profile/) 4.8 [(97)](https://www.softwareadvice.com/translation-management/lokalise-profile/reviews/) Ratings Breakdown - 4.78Ease of use - 4.61Value for money - 4.86Customer support - 4.72Functionality Pricing Starting at $144.00 per month Get Price ## Smartling Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Enterprise Custom quote available No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Smartling Features - Popular features found in Brand Management Approval Process Control Artwork Management Brand Tracking Campaign Management Change Management Collaboration Tools Content Management Customizable Branding Customizable Templates Project Management Workflow Management - More features of Smartling Access Controls/Permissions Activity Dashboard Activity Tracking AI/Machine Learning Alerts/Notifications Annotations API Assignment Management Billing & Invoicing Brand Guidelines Commenting/Notes Communication Management Content Delivery Customizable User Interface Customization Data Import/Export Data Security Document Management Drag & Drop Feedback Management File Management For No-Code Development For Software For Websites Generative AI Historical Reporting Language Detection Localization Automation Machine Translation Memory Management Multi-Language Order Management Preview Functionality Price and Cost Calculations Progress Tracking Projections Project Tracking Project Workflow Prompt Engineering Quality Assurance Quality Control Quotes/Estimates Real-Time Analytics Real-Time Reporting Reporting/Analytics Reporting & Statistics Resource Management Revision History Search/Filter Single Sign On Spell Check Status Tracking String Translation Management Style Check Tagging Task Management Terminology Management Text Review Third-Party Integrations Translation Analytics Translation Management Translation Memory Translator Database User Management Version Control Visual Analytics Website Integration ## Smartling Integrations Adobe Experience Manager Integration rated undefined from -1 review Drupal Integration rated undefined from -1 review HubSpot Marketing Hub Integration rated undefined from -1 review Adobe Commerce Integration rated undefined from -1 review GitHub Integration rated undefined from -1 review Content Hub Integration rated undefined from -1 review See all 44 integrations ## Smartling User Reviews ## Smartling customer ratings - Overall rating: 3.4/5 - Total reviews: 18 ### Rating distribution - 5 stars: 4 reviews (22%) - 4 stars: 5 reviews (28%) - 3 stars: 5 reviews (28%) - 2 stars: 2 reviews (11%) - 1 star: 2 reviews (11%) ### Secondary ratings - Ease of use: 3.8/5 - Value for money: 2.9/5 - Customer support: 3.5/5 - Functionality: 3.6/5 --- ### super - Overall rating: 5/5 - Reviewer: ayse a. - Verified reviewer: Yes - Industry: Translation and Localization - Company size: Self-Employed - Product usage: Used other for more than 2 years - Reviewed: October 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I was able to translate thanks to this software, or rather to work with a company on the other side of the world, with their instructions. It was fun. Interactive. Smooth to use. #### Cons nothing to say, it was great experience of work --- ### Love the ease of use - Overall rating: 5/5 - Reviewer: Vivien L. - Verified reviewer: Yes - Industry: Translation and Localization - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I use it a couple of times a week when working for one of my favorite translation agencies and I always get my work done super fast #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros My favorite part is the use of use is especially when it comes to inserting suggested translation, and the user in a face #### Cons What I don’t like about smartling is when you scroll it’s super annoying because it is not in real time. #### Reasons for switching to Smartling Company decision so it was not my choice --- ### Severe Vulnerability to Claiming Bots and Poor Support Response - Overall rating: 1/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Translation and Localization - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered Extremely frustrating and disappointing. Working on complex medical and specialized localization projects requires a secure, fair, and reliable platform. Smartling completely fails in this regard by ignoring blatant security flaws and allowing automated bots to hijack the entire workflow. By refusing to enforce their own compliance and security policies, they are compromising the integrity of the platform for both freelancers and enterprise clients. I strongly advise businesses to reconsider using a system that turns a blind eye to obvious API exploits and fails to protect its own project distribution environment. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros The platform provides a standard, rather ordinary CAT (Computer-Assisted Translation) tool interface. It is functional enough for everyday localization and MTPE (Machine Translation Post-Editing) tasks, but there is nothing particularly outstanding or innovative about its core features compared to other established translation tools on the market. #### Cons The biggest issue is the complete lack of protection against automated scripts and API abuse. The project distribution (claiming) system is heavily exploited by users running bots that instantly snatch up all available tasks within a single second of publication. Honest professionals have absolutely zero chance to claim jobs manually. To make matters worse, Smartling’s technical support is entirely unhelpful. Even when provided with undeniable proof, timestamps, and logs of this obvious Terms of Service violation, they simply close the tickets without implementing any basic anti-bot measures or blocking the offending accounts. --- ### A great tool for website localization (if implemented properly) - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Translation and Localization - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The platform has streamlined an otherwise tedious process to manage. Marketing and localization projects can be tough to keep track of without a tool like this to track all the small moving parts. Seeing the translation in layout for a website is extremely powerful. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Smartling makes it very easy for companies to translate their website and manage multilingual updates to their content. It requires very little maintenance after setup for the client, and is simple and straightforward on the translator's side as well. #### Cons Smartling doesn't require the use of some of the features that make it so powerful, such as visual context. For one of our clients, we are translating their website, and despite our best efforts, they will not share the visual context with us. Apart from the live updates, this is one of the most powerful features of the platform, and allows the translators to provide the best possible translation. Context matters, but is sadly not required. --- ### I've had a great experience with Smartling and their customer service. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like that we're able to upload all of our content with ease and pull the strings we need to authorize for translation. Overall ease of use. #### Cons We wish it was less expensive. The price is pretty hefty and I know we'd prefer if it wasn't so high. --- ### "Enterprise" sales staff - Overall rating: 2/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Translation and Localization - Company size: 2-10 employees - Product usage: Used other for less than 6 months - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We were asked by a client to use Smartling for translations. We had heard great things (great marketing!) about Smartling from Smartling but never from any actual translators. Ultimately, Smartling is a large company with a sales staff as large as their engineering staff and they are really good at selling. But the translation software is really hard to use and many of our translators refused to use it after just 2 projects. That says a lot! We were able to convince our client to ditch Smartling and we've never agreed to use it again for any client. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Smartling has some great integration features for mobile app developers for very large organizations, but its cost-prohibitive and definitely not a "value". #### Cons The translation editor is worst-in-class. Literally every other translation editor I have used (and I have used a lot of them) works more quickly, more efficiently, and with a simpler user interface than Smartling's. It requires sales/customer service people just to set up and the limitations show that they don't really care about the translation part. They only care about integrating with the apps and selling monthly software contracts. #### Reasons for choosing Smartling We didn't choose it, or customer did, and regretted it. --- ### Decent but might not be what you're looking for - Overall rating: 3/5 - Reviewer: Rares R. - Verified reviewer: Yes - Industry: Hospitality - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros The platform is easy to navigate and has a user-friendly interface. We were able to upload our content and manage translations without any issues. Smartling offers a variety of translation services, and the ones we used were machine translation and human translation. This allowed us to choose the option that best suited our needs and budget. I liked some of the features like smart match or the glossary which enabled us to have a brand identity that helped in adjusting the translated content to fit our own narrative. #### Cons The machine translation offered by Smartling was not always accurate and required a lot of manual editing. This increased the time and effort required to complete the project. The pricing structure of translation services was not always transparent, and we ended up paying a very expensive bill, especially with the GDN function for our website. --- ### Average CAT tool with many issues - Overall rating: 3/5 - Reviewer: Frantisek V. - Verified reviewer: Yes - Industry: Translation and Localization - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Smartling is an average CAT tool. It does what it needs to do, but it does not have enough advanced features. You (as a translator) are not in control of the files nor TMs, but that is OK. My biggest concern is that it is very slow in comparison to other (mainly non-cloud) tools. I know that this is the price you pay for being always online, but we don’t want/need to be always online. My internet connection is good and still it lags sometimes. Working with TM is also not very user friendly, searching in TM is slow and search algorithm is not perfect. This CAT tool has a potential, but it needs to employ more features, allow the users to work offline, and give them better control of the files and TMs (not only to admins - who are often clients). If you are looking for something easy, you might give it a try. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Functionality: 3/5 #### Pros Smartling is quite easy to use, not very difficult to master. #### Cons Very few advanced features, too slow to my liking... --- ### Poor translation quality - Overall rating: 1/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros This software is relatively easy to use and don't require much training to get used to it. #### Cons Their translation quality is actually really poor. Companies often make a mistake by thinking this is a localization tool but that's not the case. This tool is purely meant to translate your content and sometimes it's a purely literal translation from word a-to-z. --- ### Good product but too much complicated to use - Overall rating: 3/5 - Reviewer: Alice Z. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: Self-Employed - Product usage: Used monthly for less than 12 months - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I had some problems using the software and it took a long time to learn all the basics I needed to carry out my job. I'd prefere it to be more intuitive. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The product compares to other CAT-tools and offers the possibility to see original language and goal language one next to the other. Keyborad shortcuts available #### Cons Too many features and less intuitive than other products. #### Reasons for switching to Smartling Different company --- Showing 1 - 10 of 18 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/smartling-profile/reviews/) ## Other Top Recommended Brand Management Software [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3044) Recently recommended **5** times [Gather](https://www.softwareadvice.com/product/104580-Gather/) **4.8** (19) Recently recommended **2** times [monday AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6124) Recently recommended **0** times [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) **4.7** (3485) Recently recommended **0** times Stuck Between Options? 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