About Snapchat

Snapchat is a social media platform that helps businesses of all sizes engage with targeted audiences based on locations, interests, behaviors and other attributes. It enables marketing agencies to create, manage and schedule advertising campaigns, allocate budgets, measure ROI and gain insights into market trends. Marketing teams can utilize the snap publishing module to design and edit digital advertisements or videos using customizable templates. It offers a variety of features including goal-based bidding, configurable workflows, content management, analytics, data management and more. Additionally, Snapchat offers a reporting tool, which allows administrators to monitor campaigns and identify key performance trends for marketing optimization. Snapchat f...

Snapchat Pricing

Contact Snap Inc. for detailed pricing information.

Starting price: 

$5.00 

Free trial: 

Not Available

Free version: 

Available

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Snapchat User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 256 reviews

Glenn

Company size: 501-1,000 employees

Industry: Telecommunications

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

October 2021

Great Social Media Platform

User Profile

Shahryar

Verified reviewer

Company size: 51-200 employees

Industry: Environmental Services

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
3

Functionality

out of 5

July 2021

SnapChat. Just Snap and Share..

I love snapchat for sharing content with my specific friends and to talk gossips as it do not allow snapshots and auto delete stories and messages.

Pros

SnapChat is one of the most popular social media app especially among the youth. You can share your photo and video stories on it with your friends either from gallery or shot in app which auto disappers after 24 hours. It has a huge variety of filters through which you can modify your photos and videos. Apart from friends stories, it also host public channels with interesting content under discover tab. You can subscribe to a channel that you like to get regular updates of their stories. You can also see stories of people who made their stories public, and that too by choosing location on map to view public stories from a specific region. Its messenger offers a high degree of privacy to your messages and the messages auto disappears after being seen. Also you get notification if someone takes a screenshot of your stories ir messages.

Cons

Though its very popular among youth, still you don't find a lot of your contacts on it to connect with. Also though it alerts in case of a screenshot being taken, it fails to notify if a user start screen recording and then open it.

Reasons for switching to Snapchat

Facebook became a hub for spammers and you get to see more uninteresting content than posta of interest from family and friends.

User Profile

Shahriyar

Verified reviewer

Company size: 501-1,000 employees

Industry: Education Management

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

August 2021

SnapChat..

I love using Snapchat for its clean interface and its innovative filters and the level of privacy that it offers.

Pros

SnapChat is a very popular social media app. It has a very simple and clean interface. You can easily share photos and videos in it. Apart from sharing with all contacts, it is also very good in person to person communication whether its sending messages or making audio or video calls. The best thing about SnapChat is the level of security and privacy that it offers to its users and their data. It is very hard to evade or cheat snapchat's privacy settings like notifying users when a screenshot of their post or message captured. Also every message sent through its chat automatically deletes after being read. It has a huge collection of filters to apply to photos and videos and are very popular among its users. It also feature geo-filtering to see public posts from a specific locatiin or region.

Cons

Snapchat is a very well designed software with great functionalities but has a relatively low user base in comparison to other social media platforms due to which you don't find alot of your friends on it. Also one needs to take care of his usage duration as it can be very addictive.

Reasons for switching to Snapchat

I switched to Snapchat because it do not have that much spam or irrelevant posts.

Mellen

Company size: 10,000+ employees

Industry: Education Management

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

October 2021

Snapchat: Shot in a Snap

Snapchat is indeed one of the best mobile camera applications. Moments with families, friends, and even acquaintances, are easily captured in just a snap. It is also a great way to market business since it can be shared with other Social Media accounts. Such wonderful software!

Pros

What I really like about this software is its Geofilters. Users can edit photos and videos just by adding filters, effects, stickers, and even images. I also like how Snaps can be shared to other social media accounts. This allows me to post my snaps to a wider audience.

Cons

What I like the least about this software is that I can't download it on my blackberry phone. However, it doesn't bother me that much, since I have Android and iPhone, which totally works.

Reasons for switching to Snapchat

Snapchat and Instagram have similar features. However, Snapchat filters are more attractive and popular.

Jessi

Verified reviewer

Company size: 2-10 employees

Industry: Professional Training & Coaching

Time used: More than 2 years

Review Source: GetApp

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
1

Ease-of-use

out of 5
2

Functionality

out of 5

June 2018

Eh. Used to be great, but now they've overcomplicated it

Pros

Ever since the redesign of the app, it has really gone downhill. Especially now that you have some of the same capabilities on Instagram, which is their competitor. Pros is that there are over a million users watching billions of snaps everyday. If your company doesn't at least have an account, you're missing out on an audience. Another pro is it’s fun. The filters and editing options are out-right silly and creative. You can warp your head, add a hat and mustache, or swap faces with a friend, which you can't do on Instagram, their competitor.

Cons

Not very user friendly. Even for someone who's job is in social media, Snapchat takes some getting used to. Another con, is while they have a million users, not as many people use Snapchat as other apps so its not as cost effective as say marketing on Facebook or Twitter, for example. Basically I wouldn't put all your eggs into Snapchat and nothing on Facebook or Twitter, if you're starting out with social media marketing. Test the waters and see if it's the right app for your business. The app is very popular with younger teens and adults, and therefore if your audience base is an older crowd, in terms of marketing, I'd stick to something that matches your marketing demographic better. One of my personal biggest pet peeves with the new redesign is that I don't like that the app mixes in ads with stories in the inbox.

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