Snapchat

RATING:

4.6

(1051)

About Snapchat

Snapchat is a social media platform that helps businesses of all sizes engage with targeted audiences based on locations, interests, behaviors and other attributes. It enables marketing agencies to create, manage and schedule advertising campaigns, allocate budgets, measure ROI and gain insights into market trends. Marketing teams can utilize the snap publishing module to design and edit digital advertisements or videos using customizable templates. It offers a variety of features including goal-based bidding, configurable workflows, content management, analytics, data management and more. Additionally, Snapchat offers a reporting tool, which allows administrators to monitor campaigns and identify key performance trends for marketing optimization. Snapchat f...

Snapchat Pricing

Contact Snap Inc. for detailed pricing information.

Starting price: 

$5.00 

Free trial: 

Not Available

Free version: 

Available

Snapchat create advertisements
Slide 1 of 3

Snapchat Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Snapchat

1 - 5 of 1,035 Reviews

Glenn

Retail, 501 - 1,000 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed October 2021

Great Social Media Platform

User Profile

Shahryar

Verified reviewer

Environmental Services, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed July 2021

SnapChat. Just Snap and Share..

I love snapchat for sharing content with my specific friends and to talk gossips as it do not allow snapshots and auto delete stories and messages.

PROS

SnapChat is one of the most popular social media app especially among the youth. You can share your photo and video stories on it with your friends either from gallery or shot in app which auto disappers after 24 hours. It has a huge variety of filters through which you can modify your photos and videos. Apart from friends stories, it also host public channels with interesting content under discover tab. You can subscribe to a channel that you like to get regular updates of their stories. You can also see stories of people who made their stories public, and that too by choosing location on map to view public stories from a specific region. Its messenger offers a high degree of privacy to your messages and the messages auto disappears after being seen. Also you get notification if someone takes a screenshot of your stories ir messages.

CONS

Though its very popular among youth, still you don't find a lot of your contacts on it to connect with. Also though it alerts in case of a screenshot being taken, it fails to notify if a user start screen recording and then open it.

Reasons for switching to Snapchat

Facebook became a hub for spammers and you get to see more uninteresting content than posta of interest from family and friends.

User Profile

Ali

Verified reviewer

Information Technology and Services, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed March 2021

Creative platform suitable for advertising and campaign creation

Snapchat is a multi-purpose platform that is both used for advertising and can be used for election campaigns. You can also follow the page of your favorite brand or celebrity. Overall, it is good for advertising a product or service, but you can not expect a serious professional business platform or professional messenger, and its facilities are very good in itself.

PROS

Reaching audiences from specific demographic and desired locations for advertisement and campaigns is unique feature for this range simple platform. It has more of the capabilities of a social media platform than just being a messenger. Advertising facilities and launching advertising campaigns in geographical areas and specific areas, as well as attracting audiences based on data are also good. Sending temporary stories with 24-hour credit is great, users have an ID and no need to share a mobile number. For example, for an event or concert, you can easily target the audience in a specific area and send them ads.‌ The same is true for election campaigns. Using powerful and creative filters for images and videos is very attractive and good.

CONS

The disappearance of messages and the possibility of sending and receiving disposable messages is very childish and unprofessional, and this is the only reason why it cannot be used for new commercial purposes. Due to its design and structure, most of the real audience of this application are people under 18 years old, and fewer adult and business audiences work with this app, and therefore the market has a limited and specific target, and I wish to include these features in a separate version with commercial capabilities. To add a serious adult and business audience.

Reason for choosing Snapchat

The ability to select audiences, based on demographics and location data with cost rates is much better than another similar platform.

Reasons for switching to Snapchat

For a low-cost and budget advertising campaign with a specific audience, we needed Snapchat and its special features to help our team to promote our products and services.

Autumn

Hospital & Health Care, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2024

Good Marketing for Millennial Market

PROS

They are a trendy way to market our business and appeal to younger members of our clients' families. We especially like having location-specific filters for people to use. The implementation is fairly easy and the results are true to what we preview.

CONS

The audience is primarily younger people, which isn't necessarily our target demographic.

Lionne

Construction, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

2

VALUE FOR MONEY

2

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed April 2024

Snapchat sire

Overall it is more for the young people or scollars that will use snapchat

PROS

Only die funny faces you can make with this platform

CONS

Not very user friendly for me and the age that I am in