Snapchat

RATING:

4.55

(818)

About Snapchat

Snapchat is a social media platform that helps businesses of all sizes engage with targeted audiences based on locations, interests, behaviors and other attributes. It enables marketing agencies to create, manage and schedule advertising campaigns, allocate budgets, measure ROI and gain insights into market trends. Marketing teams can utilize the snap publishing module to design and edit digital advertisements or videos using customizable templates. It offers a variety of features including goal-based bidding, configurable workflows, content management, analytics, data management and more. Additionally, Snapchat offers a reporting tool, which allows administrators to monitor campaigns and identify key performance trends for marketing optimization. Snapchat f...

Snapchat Pricing

Contact Snap Inc. for detailed pricing information.

Starting price: 

$5.00 

Free trial: 

Not Available

Free version: 

Available

Snapchat create advertisements
Slide 1 of 3

Snapchat Reviews

Overall Rating

4.55

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Snapchat

1 - 5 of 767 Reviews

Glenn

501 - 1,000 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed October 2021

Great Social Media Platform

User Profile

Shahriyar

Verified reviewer

Education Management, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2021

SnapChat..

I love using Snapchat for its clean interface and its innovative filters and the level of privacy that it offers.

PROS

SnapChat is a very popular social media app. It has a very simple and clean interface. You can easily share photos and videos in it. Apart from sharing with all contacts, it is also very good in person to person communication whether its sending messages or making audio or video calls. The best thing about SnapChat is the level of security and privacy that it offers to its users and their data. It is very hard to evade or cheat snapchat's privacy settings like notifying users when a screenshot of their post or message captured. Also every message sent through its chat automatically deletes after being read. It has a huge collection of filters to apply to photos and videos and are very popular among its users. It also feature geo-filtering to see public posts from a specific locatiin or region.

CONS

Snapchat is a very well designed software with great functionalities but has a relatively low user base in comparison to other social media platforms due to which you don't find alot of your friends on it. Also one needs to take care of his usage duration as it can be very addictive.

Reasons for switching to Snapchat

I switched to Snapchat because it do not have that much spam or irrelevant posts.

Anonymous

501-1,000 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed April 2023

snapchat review

With the help of the well-known social media app Snapchat, users can communicate with their friends and followers by sending messages, videos, and pictures. The app is renowned for its distinctive features, which have made it especially well-liked among younger users. These features include ephemeral content, artistic tools, and interactive messaging.By typing in their username, scanning their Snapcode, or making use of the app's Quick join function, users can join friends. The app also provides a number of privacy options, including the ability to manage who can access your material and get in touch with you on the network.

PROS

Snapchat's emphasis on transient material is among its most distinctive characteristics. Snapchat's content disappears after a predetermined amount of time, creating a sense of urgency and exclusivity, in contrast to other social media platforms where content is usually permanent and visible to a large audience. Younger users, who value privacy and authenticity in their social media interactions, are especially fond of the app as a result.Additionally, Snapchat provides a variety of artistic tools and effects that let users improve and customise their content in entertaining and engaging ways. Users can connect with their friends and followers in a more personal and interactive manner thanks to the app's messaging and video chat features.Overall, Snapchat's distinct mix of transient material, artistic tools, and

CONS

I like the app as a whole in terms of its ease

User Profile

Arturo

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

5

FUNCTIONALITY

4

Reviewed January 2023

Great way to advertise your small business

Snapchat is a great platform to connect with your audience, which in this case would be the purely digital generations, and get the much-desired engagement that is needed today more than ever. This encourages the user to interact with us and to take them to any social network or website and thus, to be able to have good results in the future. It is true that in recent years several users have been lost on this platform, but if you want to address young people and it is your target audience, Snapchat is still one of the references to interaction and reach with your audience.

PROS

Snapchat ads are a great way to connect with your target audience, as you specify in detail the description of your buyer persona. In order to get good results for your company, this is mainly done when we want our audience to go to our website and interact in a more fluid and accessible way within the platform.

CONS

Although it is still a top 10 social network in the US, Snapchat has been losing users every year, but it is still present in the new generations, so we must connect with audiences of this type in order to have a correct engagement and not waste our money with ads aimed at other audiences.

Prabesh

Verified reviewer

Computer & Network Security, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed February 2023

Snap into Fun with Snapchat: A Review of the Popular Social Media Platform

PROS

Snapchat is a popular social media platform that has many features that users love. One of the most liked aspects of the platform is its unique filters and lenses. Snapchat offers a variety of fun and creative filters and lenses that users can add to their snaps, allowing them to express themselves in new and exciting ways. Another popular feature is the ephemeral nature of Snapchat, where snaps disappear after they have been viewed, adding a sense of privacy and intimacy to the platform. Additionally, Snapchat's user interface is designed to be simple and intuitive, making it easy for users to navigate and use the platform. The platform also encourages social interaction, allowing users to share snaps with friends, join group chats, and connect with other users through the platform's Discover feature. Overall, Snapchat offers a fun and engaging platform for users to express themselves and connect with friends.

CONS

Snapchat, while being a popular and engaging social media platform, has some aspects that some users may not like. One of the main drawbacks is the short lifespan of snaps, which can lead to feelings of pressure to constantly produce new content, as well as a sense of ephemerality that may not be appealing to some users. Additionally, the platform's algorithm for curating snaps in the user's feed has been criticized for prioritizing certain types of content over others, leading to a less personalized and potentially less enjoyable experience. The platform's user interface can also be confusing for some users, especially those who are new to the platform, and may not be as intuitive as other social media platforms. Some users have also reported issues with privacy and security, as well as the proliferation of fake accounts and spam on the platform. Despite these drawbacks, many users still enjoy using Snapchat for its unique features and social interactivity, and the platform continues to be a popular destination for millions of users.