I love using Snapchat for its clean interface and its innovative filters and the level of privacy that it offers.

SnapChat is a very popular social media app. It has a very simple and clean interface. You can easily share photos and videos in it. Apart from sharing with all contacts, it is also very good in person to person communication whether its sending messages or making audio or video calls. The best thing about SnapChat is the level of security and privacy that it offers to its users and their data. It is very hard to evade or cheat snapchat's privacy settings like notifying users when a screenshot of their post or message captured. Also every message sent through its chat automatically deletes after being read. It has a huge collection of filters to apply to photos and videos and are very popular among its users. It also feature geo-filtering to see public posts from a specific locatiin or region.

Snapchat is a very well designed software with great functionalities but has a relatively low user base in comparison to other social media platforms due to which you don't find alot of your friends on it. Also one needs to take care of his usage duration as it can be very addictive.

Snapchat is a multi-purpose platform that is both used for advertising and can be used for election campaigns. You can also follow the page of your favorite brand or celebrity. Overall, it is good for advertising a product or service, but you can not expect a serious professional business platform or professional messenger, and its facilities are very good in itself.

Reaching audiences from specific demographic and desired locations for advertisement and campaigns is unique feature for this range simple platform. It has more of the capabilities of a social media platform than just being a messenger. Advertising facilities and launching advertising campaigns in geographical areas and specific areas, as well as attracting audiences based on data are also good. Sending temporary stories with 24-hour credit is great, users have an ID and no need to share a mobile number. For example, for an event or concert, you can easily target the audience in a specific area and send them ads.‌ The same is true for election campaigns. Using powerful and creative filters for images and videos is very attractive and good.

The disappearance of messages and the possibility of sending and receiving disposable messages is very childish and unprofessional, and this is the only reason why it cannot be used for new commercial purposes. Due to its design and structure, most of the real audience of this application are people under 18 years old, and fewer adult and business audiences work with this app, and therefore the market has a limited and specific target, and I wish to include these features in a separate version with commercial capabilities. To add a serious adult and business audience.

It was really wonderful using this app as this helped me in making friends

I like the filters that it uses for every festival and important dates that are very close to us

I didn't like the paid system for the things that should be free

Ever since the redesign of the app, it has really gone downhill. Especially now that you have some of the same capabilities on Instagram, which is their competitor. Pros is that there are over a million users watching billions of snaps everyday. If your company doesn't at least have an account, you're missing out on an audience. Another pro is it’s fun. The filters and editing options are out-right silly and creative. You can warp your head, add a hat and mustache, or swap faces with a friend, which you can't do on Instagram, their competitor.

Not very user friendly. Even for someone who's job is in social media, Snapchat takes some getting used to. Another con, is while they have a million users, not as many people use Snapchat as other apps so its not as cost effective as say marketing on Facebook or Twitter, for example. Basically I wouldn't put all your eggs into Snapchat and nothing on Facebook or Twitter, if you're starting out with social media marketing. Test the waters and see if it's the right app for your business. The app is very popular with younger teens and adults, and therefore if your audience base is an older crowd, in terms of marketing, I'd stick to something that matches your marketing demographic better. One of my personal biggest pet peeves with the new redesign is that I don't like that the app mixes in ads with stories in the inbox.