# Best Social Media Marketing Software - 2026 Reviews & Pricing > Find the best Social Media Marketing Software for your organization. Compare top Social Media Marketing Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/marketing/social-media-marketing-comparison --- [Home](https://www.softwareadvice.com/) / Social Media Marketing Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Social Media Marketing Software of 2026 Updated July 1, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 358 results ### Compare Products Showing 1 - 25 of 358 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire...[Read more about Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** ([530 reviews](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/)) **8** recommendations Free trial Free version Integrations Integrations Salesforce Sales Cloud Shopify +6 more +5 more +4 more Salesforce Marketing Cloud's Best Rated Features 5.0Search/Filter See All Salesforce Marketing Cloud's Worst Rated Features Customer Segmentation See All [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) The emfluence Marketing Platform is designed for marketers who want powerful automation without unnecessary complexity. It’s an ...[Read more about emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** ([51 reviews](https://www.softwareadvice.com/marketing/emfluence-profile/reviews/)) **7** recommendations Free trial Free version Integrations Integrations Zapier TapClicks +12 more +11 more +10 more emfluence Marketing Platform's Best Rated Features 5.0Customer Segmentation See All emfluence Marketing Platform's Worst Rated Features 2.50Reporting/Analytics See All [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning softwar...[Read more about HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** ([6239 reviews](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)) **6** recommendations Free trial Free version Integrations Integrations Benchmark Email Accelo +202 more +201 more +200 more HubSpot Marketing Hub's Best Rated Features 5.0Google Analytics Integration See All HubSpot Marketing Hub's Worst Rated Features 3.0Email Templates See All [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients wit...[Read more about AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** ([115 reviews](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/reviews/)) **1** recommendations Free trial Free version Integrations Integrations Snapchat for Business Ahrefs +56 more +55 more +54 more AgencyAnalytics's Best Rated Features 5.0Ad hoc Reporting See All AgencyAnalytics's Worst Rated Features Keyword Tracking See All [Writesonic](https://www.softwareadvice.com/marketing/writesonic-profile/) Writesonic is an AI-powered writing assistant with a mission to empower everyone in the world to write anything and publish anyw...[Read more about Writesonic](https://www.softwareadvice.com/marketing/writesonic-profile/) **4.8** ([2102 reviews](https://www.softwareadvice.com/marketing/writesonic-profile/reviews/)) Free trial Free version Integrations Integrations WordPress Zapier +2 more +1 more +0 more Writesonic's Best Rated Features 5.0Multi-Channel Campaigns See All Writesonic's Worst Rated Features Alerts/Notifications See All [Conte.ai](https://www.softwareadvice.com/marketing/postoplan-profile/) Conte.ai is a web-based solution that handle the whole process of managing social media accounts for companies of all sizes and ...[Read more about Conte.ai](https://www.softwareadvice.com/marketing/postoplan-profile/) **4.8** ([403 reviews](https://www.softwareadvice.com/marketing/postoplan-profile/reviews/)) Free trial Free version Conte.ai's Best Rated Features 5.0Content Library See All Conte.ai's Worst Rated Features 4.60Video Support See All [InviteReferrals](https://www.softwareadvice.com/marketing/invitereferrals-profile/) InviteReferrals is a cloud-based solution designed to help online businesses of all sizes manage customer referral programs thro...[Read more about InviteReferrals](https://www.softwareadvice.com/marketing/invitereferrals-profile/) **4.9** ([182 reviews](https://www.softwareadvice.com/marketing/invitereferrals-profile/#reviews)) Free trial Free version Integrations Integrations Zapier Adobe Commerce +12 more +11 more +10 more InviteReferrals's Best Rated Features 5.0Loyalty Program See All InviteReferrals's Worst Rated Features Conversion Tracking See All [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media presence fro...[Read more about Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) **4.7** ([3436 reviews](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/)) Free trial Free version Integrations Integrations Zoho CRM Instagram +5 more +4 more +3 more Zoho Social's Best Rated Features 5.0Content Scheduling See All Zoho Social's Worst Rated Features 3.25Sentiment Analysis See All [Missinglettr](https://www.softwareadvice.com/url-shortener/missinglettr-profile/) Missinglettr is a marketing platform designed to help businesses automatically create micro-content from blogs and post it acros...[Read more about Missinglettr](https://www.softwareadvice.com/url-shortener/missinglettr-profile/) **4.8** ([267 reviews](https://www.softwareadvice.com/url-shortener/missinglettr-profile/reviews/)) Free trial Free version Integrations Integrations Bitly PixelMe +1 more +0 more +0 more Missinglettr's Best Rated Features 5.0Link Analytics See All Missinglettr's Worst Rated Features 3.0Email Marketing See All [Instagram](https://www.softwareadvice.com/marketing/instagram-profile/) Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer en...[Read more about Instagram](https://www.softwareadvice.com/marketing/instagram-profile/) **4.7** ([5184 reviews](https://www.softwareadvice.com/marketing/instagram-profile/reviews/)) Free trial Free version Integrations Integrations Meta for Business Twitter/X +8 more +7 more +6 more Instagram's Best Rated Features 4.88Social Advertising See All Instagram's Worst Rated Features 3.78Automated Scheduling See All [Cloud Campaign](https://www.softwareadvice.com/marketing/cloud-campaign-profile/) Cloud Campaign is a social media marketing solution that helps businesses schedule posts, monitor feeds, and track engagement fo...[Read more about Cloud Campaign](https://www.softwareadvice.com/marketing/cloud-campaign-profile/) **4.9** ([161 reviews](https://www.softwareadvice.com/marketing/cloud-campaign-profile/reviews/)) Free trial Free version Integrations Integrations Slack Canva +7 more +6 more +5 more Cloud Campaign's Best Rated Features 5.0Customizable Branding See All Cloud Campaign's Worst Rated Features 3.80Tagging See All [NiceJob](https://www.softwareadvice.com/review-management/nicejob-profile/) NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals and sales. Key featur...[Read more about NiceJob](https://www.softwareadvice.com/review-management/nicejob-profile/) **4.9** ([203 reviews](https://www.softwareadvice.com/review-management/nicejob-profile/reviews/)) Free trial Free version Integrations Integrations Meta for Business Twitter/X +30 more +29 more +28 more NiceJob's Best Rated Features 5.0Communication Management See All NiceJob's Worst Rated Features API See All [ContentStudio](https://www.softwareadvice.com/cms/contentstudio-profile/) ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsiz...[Read more about ContentStudio](https://www.softwareadvice.com/cms/contentstudio-profile/) **4.7** ([673 reviews](https://www.softwareadvice.com/cms/contentstudio-profile/reviews/)) Free trial Free version Integrations Integrations WordPress Meta for Business +6 more +5 more +4 more ContentStudio's Best Rated Features 5.0Multi-Campaign See All ContentStudio's Worst Rated Features 3.0Filtering See All [Birdeye](https://www.softwareadvice.com/online-payment/birdeye-profile/) Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health,...[Read more about Birdeye](https://www.softwareadvice.com/online-payment/birdeye-profile/) **4.7** ([704 reviews](https://www.softwareadvice.com/online-payment/birdeye-profile/reviews/)) Free trial Free version Integrations Integrations Constant Contact DealerCenter +105 more +104 more +103 more Birdeye's Best Rated Features 5.0Text Analysis See All Birdeye's Worst Rated Features SEO Audit See All [SmarterQueue](https://www.softwareadvice.com/marketing/smarterqueue-profile/) SmarterQueue is a social media management tool that helps influencers, entrepreneurs, marketers, and businesses manage monitorin...[Read more about SmarterQueue](https://www.softwareadvice.com/marketing/smarterqueue-profile/) **4.8** ([134 reviews](https://www.softwareadvice.com/marketing/smarterqueue-profile/reviews/)) Free trial Free version Integrations Integrations Canva Pixabay +7 more +6 more +5 more SmarterQueue's Best Rated Features 5.0Multi-Channel Data Collection See All SmarterQueue's Worst Rated Features Campaign Analytics See All [Mention](https://www.softwareadvice.com/social-media-monitoring/mention-profile/) Mention is a media monitoring solution designed to track, analyze, and engage with online conversations related to brands, topic...[Read more about Mention](https://www.softwareadvice.com/social-media-monitoring/mention-profile/) **4.7** ([288 reviews](https://www.softwareadvice.com/social-media-monitoring/mention-profile/reviews/)) Free trial Free version Integrations Integrations Slack Zapier +2 more +1 more +0 more Mention's Best Rated Features 5.0Trend Analysis See All Mention's Worst Rated Features Hashtag Tracking See All [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) EngageBay is an AI-powered all-in-one CRM that helps small businesses and startups manage marketing, sales, and customer service...[Read more about EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) **4.7** ([908 reviews](https://www.softwareadvice.com/crm/engagebay-profile/reviews/)) Free trial Free version Integrations Integrations Mailchimp HubSpot CRM +30 more +29 more +28 more EngageBay CRM's Best Rated Features 5.0Responsive Web Design See All EngageBay CRM's Worst Rated Features Scheduling See All [RecurPost](https://www.softwareadvice.com/marketing/recurpost-profile/) RecurPost is a full social media system that helps teams plan, publish, review, and analyze content across all major platforms. ...[Read more about RecurPost](https://www.softwareadvice.com/marketing/recurpost-profile/) **4.7** ([170 reviews](https://www.softwareadvice.com/marketing/recurpost-profile/reviews/)) Free trial Free version Integrations Integrations Instagram LinkedIn for Business +5 more +4 more +3 more RecurPost's Best Rated Features 5.0Customizable Reports See All RecurPost's Worst Rated Features Drag & Drop See All [Walls.io](https://www.softwareadvice.com/marketing/walls-io-profile/) Walls.io is a social wall tool, which helps small to large businesses across healthcare, nonprofit, hospitality, education or re...[Read more about Walls.io](https://www.softwareadvice.com/marketing/walls-io-profile/) **4.9** ([84 reviews](https://www.softwareadvice.com/marketing/walls-io-profile/reviews/)) Free trial Free version Integrations Integrations Instagram Zapier +23 more +22 more +21 more Walls.io's Best Rated Features 5.0Customizable Templates See All Walls.io's Worst Rated Features 5.0Drag & Drop See All [Loomly](https://www.softwareadvice.com/marketing/loomly-profile/) Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts all i...[Read more about Loomly](https://www.softwareadvice.com/marketing/loomly-profile/) **4.7** ([509 reviews](https://www.softwareadvice.com/marketing/loomly-profile/reviews/)) Free trial Free version Integrations Integrations Instagram Meta for Business +13 more +12 more +11 more Loomly's Best Rated Features 5.0@mentions See All Loomly's Worst Rated Features Template Management See All [Kontentino](https://www.softwareadvice.com/marketing/kontentino-profile/) Kontentino is a collaborative social media tool that turns chaos into clarity - helping teams plan, approve, and schedule togeth...[Read more about Kontentino](https://www.softwareadvice.com/marketing/kontentino-profile/) **4.7** ([201 reviews](https://www.softwareadvice.com/marketing/kontentino-profile/reviews/)) Free trial Free version Integrations Integrations Twitter/X Pinterest +8 more +7 more +6 more Kontentino's Best Rated Features 5.0Real-Time Notifications See All Kontentino's Worst Rated Features Customer Engagement See All [Statusbrew](https://www.softwareadvice.com/social-media-monitoring/statusbrew-profile/) Statusbrew is a complete social media marketing suite, which is carefully designed to help social media teams work more efficien...[Read more about Statusbrew](https://www.softwareadvice.com/social-media-monitoring/statusbrew-profile/) **4.8** ([86 reviews](https://www.softwareadvice.com/social-media-monitoring/statusbrew-profile/reviews/)) Free trial Free version Integrations Integrations Slack Meta for Business +5 more +4 more +3 more Statusbrew's Best Rated Features 5.0Engagement Tracking See All Statusbrew's Worst Rated Features 4.0Customer Segmentation See All [Eclincher](https://www.softwareadvice.com/marketing/eclincher-profile/) Eclincher is an AI-powered social media management, brand monitoring, and local SEO tools. Our platform includes Social Media Ma...[Read more about Eclincher](https://www.softwareadvice.com/marketing/eclincher-profile/) **4.7** ([224 reviews](https://www.softwareadvice.com/marketing/eclincher-profile/reviews/)) Free trial Free version Integrations Integrations Zendesk Suite LinkedIn for Business +31 more +30 more +29 more Eclincher's Best Rated Features 5.0Keyword Filtering See All Eclincher's Worst Rated Features 1.0Campaign Management See All [Narrato Workspace](https://www.softwareadvice.com/cms/narrato-workspace-profile/) Narrato is a platform for content marketing teams for content creation, planning, collaboration & project management platform. ...[Read more about Narrato Workspace](https://www.softwareadvice.com/cms/narrato-workspace-profile/) **4.9** ([45 reviews](https://www.softwareadvice.com/cms/narrato-workspace-profile/reviews/)) Free trial Free version Integrations Integrations WordPress Canva +1 more +0 more +0 more Narrato Workspace's Best Rated Features 5.0Prioritization See All Narrato Workspace's Worst Rated Features 4.50Version Control See All [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons acro...[Read more about Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) **4.6** ([2322 reviews](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)) Free trial Free version Integrations Integrations Google Analytics 360 Databox +10 more +9 more +8 more Semrush's Best Rated Features 5.0Website Management See All Semrush's Worst Rated Features Commenting/Notes See All 1 [2](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/?page=2)[3](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/?page=3)[4](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/?page=4)[5](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/?page=5) ... [15](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/?page=15) ## Popular Comparisons [ Constant Contact vs Mailchimp ](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/mailchimp/)[ monday.com vs Jira ](https://www.softwareadvice.com/project-management/atlassian-jira-profile/vs/monday-com/)[ Twitter/X vs Instagram ](https://www.softwareadvice.com/marketing/instagram-profile/vs/twitter/)[ Zoho Social vs Hootsuite ](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/zoho-social/)[ Snapchat for Business vs Meta for Business ](https://www.softwareadvice.com/social-networking/facebook-profile/vs/snapchat/)[ HubSpot Marketing Hub vs Semrush ](https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/355847-semrush/)[ Jasper vs Writesonic ](https://www.softwareadvice.com/marketing/jarvis-profile/vs/writesonic/)[ Buffer vs X Pro ](https://www.softwareadvice.com/marketing/buffer-profile/vs/tweetdeck/) ## Your Guide to Top Social Media Marketing Software, January 2025 Software Advice uses reviews from real software users to highlight the top-rated Social Media Marketing products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/) - [Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/) - [Buffer](https://www.softwareadvice.com/marketing/buffer-profile/) - [Cloud Campaign](https://www.softwareadvice.com/marketing/cloud-campaign-profile/) - [ContentStudio](https://www.softwareadvice.com/cms/contentstudio-profile/) - [Creasquare](https://www.softwareadvice.com/marketing/creasquare-profile/) - [Hookle](https://www.softwareadvice.com/marketing/hookle-profile/) - [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) - [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) - [Kontentino](https://www.softwareadvice.com/marketing/kontentino-profile/) - [Later](https://www.softwareadvice.com/marketing/later-profile/) - [Loomly](https://www.softwareadvice.com/marketing/loomly-profile/) - [Lyfpit](https://www.softwareadvice.com/collaboration/lyfpit-profile/) - [Metricool](https://www.softwareadvice.com/marketing/metricool-profile/) - [NapoleonCat](https://www.softwareadvice.com/marketing/napoleoncat-profile/) - [Nuelink](https://www.softwareadvice.com/marketing/nuelink-profile/) - [Ocoya](https://www.softwareadvice.com/marketing/ocoya-profile/) - [Oktopost](https://www.softwareadvice.com/social-listening-tools/oktopost-profile/) - [OutboundEngine](https://www.softwareadvice.com/marketing/outboundengine-profile/) - [Sendible](https://www.softwareadvice.com/marketing/sendible-profile/) - [Simplified](https://www.softwareadvice.com/generative-ai/simplified-profile/) - [SmarterQueue](https://www.softwareadvice.com/marketing/smarterqueue-profile/) - [SocialPilot](https://www.softwareadvice.com/marketing/socialpilot-profile/) - [sococal.ai](https://www.softwareadvice.com/ai-writing-assistant/sococal-ai-profile/) - [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. Managing social media marketing campaigns requires marketers to juggle a number of tasks: managing profiles on multiple social media platforms, creating and scheduling campaigns, replying to inquiries and comments, and tracking campaign engagement and performance metrics. Doing this many tasks manually can be time-consuming and prone to error. Moreover, if you are unable to quickly respond to customer queries, you may end up losing business opportunities. A social media marketing tool lets you manage different social media platforms, track customer comments and inquiries, and view reports on campaign performance metrics. However, finding the right software solution for your business can be confusing. To help you make an informed purchase decision, we'll cover: [What is social media marketing software?](#Whatissocialmediamarketingsoftware) [Common features of social media marketing software](#Commonfeaturesofsocialmediamarketingsoftware) [What type of buyer are you?](#Whattypeofbuyerareyou) [Benefits of social media marketing software](#Benefitsofsocialmediamarketingsoftware) [Market trends to understand](#Markettrendstounderstand) ## What is social media marketing software? Social media marketing software helps businesses create, track, and manage online campaigns on their brand's social media accounts. The software also provides users with reports on campaign performance metrics, such as cost, revenue, and profits, enabling users to accurately measure return on investment on these campaigns. ## Common features of social media marketing software The first step in selecting the right social media marketing tool for your business is to understand the common features of the software. This knowledge will help you select products based on your business requirements. **Content management** Create, edit, and publish content across multiple platforms such as LinkedIn, Facebook, and Twitter. **Post scheduling** Schedule social media posts on different social media platforms based on optimal timings. **Customer targeting** Select target customers for each campaign based on attributes such as location, age, and interests. **Multi-account management** Manage multiple social media accounts in a single tool. **Reporting** Generate reports on different parameters such as likes, conversation rates, revenue, cost, etc. ## What type of buyer are you? The next step is to learn about the types of buyers in the market. This knowledge will help you select products based on the type of business you are in: - **Agency buyer:** If you own a social media agency, marketing agency, or PR firm, you need strong reporting functionality so that you can provide accurate cost, campaign performance, and return-on-investment reports to your clients. You also need multi-account functionality, as you'll need to manage different accounts for different clients. - **Business buyer:** If you are a social media manager working at a business, you'll need software that lets you manage all the social media accounts of your business. You'll also need cost-tracking functionality to ensure that the costs of the campaign don't exceed the designated budget. ## Benefits of social media marketing software Understanding the benefits of the software will help you build a strong case for a software purchase. - **Improved response time for customer inquiries:** According to a recent [survey](https://www.cnbc.com/2019/01/25/for-angry-consumers-instagram-complaints-gets-the-quickest-results.html), 72% of Facebook users expect a response in less than 24 hours after posting on a brand's social media account. It's essential for marketers to ensure that each post is responded to within this timeframe. Social media marketing tools provide you with a unified inbox where you can view all comments, assign them to the right agent, and therefore reduce time-to-response. - **Accurate reporting:** Social media marketing software provides you with real-time reports on campaign performance metrics, such as the number of leads, cost of paid ads, and revenue. These reports give you a complete view of your social media campaigns and help you make decisions for future campaigns. - **Efficient customer relationship management:** A social media marketing solution helps you not only capture leads on social media, but also manage interactions with prospects. You can assign leads to agents, schedule appointments, and track the real-time status of each prospect. ## Market trends to understand The social media marketing landscape is evolving fast. To stay ahead of the competition, you need to be aware of recent trends that are disrupting the market. You also need to ensure that the social media marketing vendor you select is incorporating new technology. Two prominent trends to be mindful of are: - **Chatbots will drive engagement in social media marketing campaigns:** End-user engagement is the key to successful social media campaigns. Chatbots can provide visitors with instant answers to basic questions, thereby increasing engagement with prospects who would otherwise have to wait for a response. As more and more businesses look for ways to make marketing campaigns more engaging, we expect chatbots to be integral social media marketing software functionality by 2022. - **Video content is the next big thing on social media:** Social media posts with videos get [48%](https://offers.hubspot.com/video-social-media-marketing) more views than those without videos. As more and more businesses start using video-based advertisements in their social media marketing campaigns, we expect to video creation and publishing tools to become a core functionality by 2022. ### Related Social Media Marketing Software - [Customer Loyalty Software](https://www.softwareadvice.com/customer-loyalty/) - [Influencer Marketing Software](https://www.softwareadvice.com/influencer-marketing/) - [Public Relations Software](https://www.softwareadvice.com/public-relations/) - [Reputation Management Software](https://www.softwareadvice.com/reputation-management/) - [Review Management Software](https://www.softwareadvice.com/review-management/) - [Social Listening Tools Software](https://www.softwareadvice.com/social-listening-tools/) - [Social Media Analytics Tools Software](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/) - [Social Media Monitoring Software](https://www.softwareadvice.com/social-media-monitoring/)