Finding software can be overwhelming. Software Advice has helped thousands of businesses choose the right social media marketing to help them efficiently manage their social media marketing campaigns.

Showing 1-20 of 257 products

Ontraport

Ontraport provides a customer relationship management (CRM) system for small and growing businesses looking to automate marketing and sales efforts. The solution includes tools for email marketing, lead scoring, lead nurturing, lead... Read more

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Recent recommendations: 7 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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SALESmanagoFrontRunners 2021

SALESmanago is a cloud-based marketing automation solution for small, midsize and large businesses. It caters to various industries including e-commerce, retail, hotels, guest houses, finance, banking, manufacturing, law firms, bookshop,... Read more

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Recent recommendations: 6 recommendations

Platforms: MacWinLinux
Deployments: CloudOn premise
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SharpSpring

SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution. SharpSpring... Read more

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Recent recommendations: 5 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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Keap

Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across various... Read more

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Recent recommendations: 2 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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Act-On

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and... Read more

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Recent recommendations: 2 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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Net-­Results

Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lead management, lead scoring, marketing list management, email builder, social media management, insights... Read more

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Recent recommendations: 2 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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Maropost

Maropost is a cloud-based marketing solution enabling marketing teams to strategically engage with their audience through marketing automation and analytics. It has proved to be successful for businesses of all sizes across multiple industries.  Maropost expands... Read more

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Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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KIZEN

Kizen offers a cloud-based suite of marketing, customer relationship management (CRM) and sales tools suitable for small and midsize businesses in a range of industries. Features include contact and lead management, form automation,... Read more

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Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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Trend

Trend is a cloud-based solution designed to help social media influencers manage marketing campaigns and generate content, improving brand value across channels. It comes with a centralized dashboard, which enables users to view, approve... Read more

Platforms: MacWinLinux
Deployments: Cloud
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ActiveDEMAND

ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses,... Read more

Platforms: MacWinLinux
Deployments: Cloud
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DivvyHQ

DivvyHQ is a cloud-based content marketing solution that caters to content teams in large agencies, media companies and publishers. Key features include audience targeting, brand management, multi-channel publishing, conversation tracking... Read more

Platforms: MacWinLinux
Deployments: Cloud
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emfluence Marketing Platform

emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media marketing... Read more

Platforms: MacWinLinux
Deployments: Cloud
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BlazingSocial

BlazingSocial is a cloud-based social media marketing solution for small businesses in various industries. This solution is designed to help businesses save time and improve their online presence with automation features that post... Read more

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Platforms: MacWinLinux
Deployments: Cloud
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Digital Agent

Digital Agent is a marketing solution that helps financial institutions manage content across websites and engage with clients in compliance with regulatory standards. Administrators can set up single or multi-stage workflow approval... Read more

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Platforms: MacWinLinux
Deployments: Cloud
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Lead Docket

Lead Docket is a cloud-based customer relationship management (CRM) solution that helps law firms to track leads. Key features include a real-time dashboard, contact management, task management and reporting. It enables users to search,... Read more

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Platforms: MacWinLinux
Deployments: Cloud
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Social Status

Social Status is a cloud-based social media reporting suite that includes multiple analysis tools for businesses. It is designed to provide insights based on social media performance and increase efficiency with automated reporting.... Read more

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Recent recommendations: 4 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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MailChimp

MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create... Read more

Platforms: MacWinLinux
Deployments: Cloud
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Asana

Asana is a cloud-based project and task management solution that enables teams to collaborate, communicate, and manage several tasks and projects. It can help teams meet project deadlines while tracking the completion of all tasks.... Read more

Platforms: MacWinLinux
Deployments: Cloud
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Wix

Wix is a cloud-based landing page solution that helps users create and manage websites. The solution provides multiple templates with video backgrounds, fonts and animation. It allows users to customize the website with their own logo... Read more

Platforms: MacWinLinux
Deployments: Cloud
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HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing... Read more

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Deployments: Cloud
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Buyers guide


Last Updated: February 25, 2021

Managing social media marketing campaigns requires marketers to juggle a number of tasks: managing profiles on multiple social media platforms, creating and scheduling campaigns, replying to inquiries and comments, and tracking campaign engagement and performance metrics.

Doing this many tasks manually can be time-consuming and prone to error. Moreover, if you are unable to quickly respond to customer queries, you may end up losing business opportunities.

A social media marketing tool lets you manage different social media platforms, track customer comments and inquiries, and view reports on campaign performance metrics.

However, finding the right software solution for your business can be confusing. To help you make an informed purchase decision, we'll cover:

What is social media marketing software?
Common features of social media marketing software
What type of buyer are you?
Benefits of social media marketing software
Market trends to understand

What is social media marketing software?

Social media marketing software helps businesses create, track, and manage online campaigns on their brand's social media accounts. The software also provides users with reports on campaign performance metrics, such as cost, revenue, and profits, enabling users to accurately measure return on investment on these campaigns.

Common features of social media marketing software

The first step in selecting the right social media marketing tool for your business is to understand the common features of the software. This knowledge will help you select products based on your business requirements.

Content management Create, edit, and publish content across multiple platforms such as LinkedIn, Facebook, and Twitter.
Post scheduling Schedule social media posts on different social media platforms based on optimal timings.
Customer targeting Select target customers for each campaign based on attributes such as location, age, and interests.
Multi-account management Manage multiple social media accounts in a single tool.
Reporting Generate reports on different parameters such as likes, conversation rates, revenue, cost, etc.

What type of buyer are you?

The next step is to learn about the types of buyers in the market. This knowledge will help you select products based on the type of business you are in:

  • Agency buyer: If you own a social media agency, marketing agency, or PR firm, you need strong reporting functionality so that you can provide accurate cost, campaign performance, and return-on-investment reports to your clients. You also need multi-account functionality, as you'll need to manage different accounts for different clients.

  • Business buyer: If you are a social media manager working at a business, you'll need software that lets you manage all the social media accounts of your business. You'll also need cost-tracking functionality to ensure that the costs of the campaign don't exceed the designated budget.

Benefits of social media marketing software

Understanding the benefits of the software will help you build a strong case for a software purchase.

  • Improved response time for customer inquiries: According to a recent survey, 72% of Facebook users expect a response in less than 24 hours after posting on a brand's social media account. It's essential for marketers to ensure that each post is responded to within this timeframe. Social media marketing tools provide you with a unified inbox where you can view all comments, assign them to the right agent, and therefore reduce time-to-response.

  • Accurate reporting: Social media marketing software provides you with real-time reports on campaign performance metrics, such as the number of leads, cost of paid ads, and revenue. These reports give you a complete view of your social media campaigns and help you make decisions for future campaigns.

  • Efficient customer relationship management: A social media marketing solution helps you not only capture leads on social media, but also manage interactions with prospects. You can assign leads to agents, schedule appointments, and track the real-time status of each prospect.

Market trends to understand

The social media marketing landscape is evolving fast. To stay ahead of the competition, you need to be aware of recent trends that are disrupting the market. You also need to ensure that the social media marketing vendor you select is incorporating new technology.

Two prominent trends to be mindful of are:

  • Chatbots will drive engagement in social media marketing campaigns: End-user engagement is the key to successful social media campaigns. Chatbots can provide visitors with instant answers to basic questions, thereby increasing engagement with prospects who would otherwise have to wait for a response. As more and more businesses look for ways to make marketing campaigns more engaging, we expect chatbots to be integral social media marketing software functionality by 2022.

  • Video content is the next big thing on social media: Social media posts with videos get 48% more views than those without videos. As more and more businesses start using video-based advertisements in their social media marketing campaigns, we expect to video creation and publishing tools to become a core functionality by 2022.

FrontRunners

Your Guide to Top Social Media Marketing Software, January 2021

Software Advice uses reviews from real software users to highlight the top-rated Social Media Marketing Software products in North America.

Learn how products are chosen

Explore FrontRunners

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Software Advice
“Usability” includes user ratings for Functionality and Ease of Use.“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.Reviews analysis period: The reviews analysis period spans two years and ends on the 15th of the month prior to publication.