Find the best Social Media Marketing Software
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The emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succ...Read more about emfluence Marketing Platform
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Writesonic is an AI-powered writing assistant with a mission to empower everyone in the world to write anything and publish anywhere. It's like Canva for writing, with tools to simplify the process of creating, editing, and publishing articles, blog post...Read more about Writesonic
Conte.ai is a web-based solution that handle the whole process of managing social media accounts for companies of all sizes and in any sector. What distinguishes us is our unique content production system: by combining the talents of our creative inspired...Read more about Conte.ai
InviteReferrals is a cloud-based solution designed to help online businesses of all sizes manage customer referral programs through mobile applications and social sharing tools. Key features include campaign management, lead generation, customer support, l...Read more about InviteReferrals
Missinglettr is a marketing platform designed to help businesses automatically create micro-content from blogs and post it across social media accounts including Facebook, Twitter, LinkedIn and Google Plus. Administrators can use a template library to cust...Read more about Missinglettr
Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media presence from one platform. Zoho Social supports major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, GMB...Read more about Zoho Social
Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages and search posts using cus...Read more about Instagram
NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals and sales. Key features include emailed review invitations, review reminders, reputation monitoring, website integration, SMS messages with photos, c...Read more about NiceJob
Cloud Campaign is a social media marketing solution that helps businesses schedule posts, monitor feeds, and track engagement for various social media channels such as Facebook, Twitter, Instagram and more. It lets managers measure return on investments (R...Read more about Cloud Campaign
SmarterQueue is a social media management tool that helps influencers, entrepreneurs, marketers, and businesses manage monitoring, content posting, scheduling, customer engagement, and more across Instagram, LinkedIn, Facebook, Twitter and other social net...Read more about SmarterQueue
ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsize businesses and solo entrepreneurs. Key features include automated publishing, content management, multi-account management, mu...Read more about ContentStudio
EngageBay is an integrated marketing, sales, support and CRM solution designed to help small to midsize enterprises acquire, engage and convert website visitors into customers. The cloud-based platform lets businesses use marketing tools to build relations...Read more about EngageBay CRM
AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients with a brandable cloud based reporting platform that lets you monitor and report on all of your clients' marketing campaigns in one...Read more about AgencyAnalytics
Founded in 2012 in Paris, Mention is a real-time Media Monitoring and Social Listening solution for SMB's and Enterprises that operates in more than 125 countries. By offering a robust set of tools at an affordable rate, we help thousands of businesses o...Read more about Mention
Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts all in one place. Streamline your entire social media marketing process: manage digital assets, fuel storytelling, polish content, a...Read more about Loomly
Walls.io is a social wall tool, which helps small to large businesses across healthcare, nonprofit, hospitality, education or retail industries aggregate, create and display content from RSS feeds and various social media platforms such as Facebook, Twitte...Read more about Walls.io
Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 c...Read more about Semrush
RecurPost is a social media management application that helps businesses automatically update recurring posts on social accounts at a scheduled time and frequency. Marketing managers can utilize the platform to view, read and respond to incoming chats, men...Read more about RecurPost
HopperHQ is a social media marketing solution that enables businesses to plan and post content across Instagram, LinkedIn, Twitter and Facebook, track follower growth and collaborate with team members. Professionals can utilize the drag-and-drop interface ...Read more about Hopper HQ
Birdeye is the leading AI-powered reputation and social media management platform for local brands. Over 150,000 businesses use Birdeye to maximize online reputation, engage across social channels, and gain insights to enhance customer experience and grow....Read more about Birdeye
Statusbrew is a complete social media marketing suite, which is carefully designed to help social media teams work more efficiently and effectively across Twitter, Facebook, LinkedIn, Instagram and Google My Business. Statusbrew is built with a focus ...Read more about Statusbrew
Kontentino is a cloud-based social media marketing solution designed for businesses of all sizes across various industries, such as marketing and advertising agencies, architecture and planning, food and beverage, retail, and more. Key features include a d...Read more about Kontentino
Narrato is a platform for content marketing teams for content creation, planning, collaboration & project management platform. Narrato helps content creators and teams boost productivity, enhance process visibility and create high quality, optimized conte...Read more about Narrato Workspace
eclincher is a cloud-based social media management tool that helps businesses manage social-media accounts and marketing activities. eclincher lets users manage social-media profiles in one place for brand awareness, publishing, engagement, content curatio...Read more about Eclincher
Optmyzr is an Adwords optimization tool designed to help marketers create, run and manage PPC marketing campaigns for Bing, Google and various shopping Ads. It includes a one-click optimization functionality, which provides automated suggestions to improve...Read more about Optmyzr
Popular Comparisons
Your Guide to Top Social Media Marketing Software, January 2025
Software Advice uses reviews from real software users to highlight the top-rated Social Media Marketing products in North America.
Learn how products are chosenExplore FrontRunners
“Usability” includes user ratings for Functionality and Ease of Use.
“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.
Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.
Buyers Guide
This detailed guide will help you find and buy the right social media marketing software for you and your business.
Last Updated on January 27, 2025Managing social media marketing campaigns requires marketers to juggle a number of tasks: managing profiles on multiple social media platforms, creating and scheduling campaigns, replying to inquiries and comments, and tracking campaign engagement and performance metrics.
Doing this many tasks manually can be time-consuming and prone to error. Moreover, if you are unable to quickly respond to customer queries, you may end up losing business opportunities.
A social media marketing tool lets you manage different social media platforms, track customer comments and inquiries, and view reports on campaign performance metrics.
However, finding the right software solution for your business can be confusing. To help you make an informed purchase decision, we'll cover:
What is social media marketing software?
Common features of social media marketing software
Benefits of social media marketing software
What is social media marketing software?
Social media marketing software helps businesses create, track, and manage online campaigns on their brand's social media accounts. The software also provides users with reports on campaign performance metrics, such as cost, revenue, and profits, enabling users to accurately measure return on investment on these campaigns.
Common features of social media marketing software
The first step in selecting the right social media marketing tool for your business is to understand the common features of the software. This knowledge will help you select products based on your business requirements.
Content management | Create, edit, and publish content across multiple platforms such as LinkedIn, Facebook, and Twitter. |
Post scheduling | Schedule social media posts on different social media platforms based on optimal timings. |
Customer targeting | Select target customers for each campaign based on attributes such as location, age, and interests. |
Multi-account management | Manage multiple social media accounts in a single tool. |
Reporting | Generate reports on different parameters such as likes, conversation rates, revenue, cost, etc. |
What type of buyer are you?
The next step is to learn about the types of buyers in the market. This knowledge will help you select products based on the type of business you are in:
Agency buyer: If you own a social media agency, marketing agency, or PR firm, you need strong reporting functionality so that you can provide accurate cost, campaign performance, and return-on-investment reports to your clients. You also need multi-account functionality, as you'll need to manage different accounts for different clients.
Business buyer: If you are a social media manager working at a business, you'll need software that lets you manage all the social media accounts of your business. You'll also need cost-tracking functionality to ensure that the costs of the campaign don't exceed the designated budget.
Benefits of social media marketing software
Understanding the benefits of the software will help you build a strong case for a software purchase.
Improved response time for customer inquiries: According to a recent survey, 72% of Facebook users expect a response in less than 24 hours after posting on a brand's social media account. It's essential for marketers to ensure that each post is responded to within this timeframe. Social media marketing tools provide you with a unified inbox where you can view all comments, assign them to the right agent, and therefore reduce time-to-response.
Accurate reporting: Social media marketing software provides you with real-time reports on campaign performance metrics, such as the number of leads, cost of paid ads, and revenue. These reports give you a complete view of your social media campaigns and help you make decisions for future campaigns.
Efficient customer relationship management: A social media marketing solution helps you not only capture leads on social media, but also manage interactions with prospects. You can assign leads to agents, schedule appointments, and track the real-time status of each prospect.
Market trends to understand
The social media marketing landscape is evolving fast. To stay ahead of the competition, you need to be aware of recent trends that are disrupting the market. You also need to ensure that the social media marketing vendor you select is incorporating new technology.
Two prominent trends to be mindful of are:
Chatbots will drive engagement in social media marketing campaigns: End-user engagement is the key to successful social media campaigns. Chatbots can provide visitors with instant answers to basic questions, thereby increasing engagement with prospects who would otherwise have to wait for a response. As more and more businesses look for ways to make marketing campaigns more engaging, we expect chatbots to be integral social media marketing software functionality by 2022.
Video content is the next big thing on social media: Social media posts with videos get 48% more views than those without videos. As more and more businesses start using video-based advertisements in their social media marketing campaigns, we expect to video creation and publishing tools to become a core functionality by 2022.