Social Media Marketing Software

Social media marketing software helps businesses create, track, and manage online campaigns on their brand's social media accounts. The software also provides users with reports on campaign performance metrics, such as cost, revenue, and profits, enabling users to accurately measure return on investment on these campaigns.

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Showing 1 - 20 of 223 products
Showing 1 - 20 of 223 products

SharpSpring from Constant Contact

FrontRunners 2022

SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, o...Read more

4.57 (733 reviews)

7 recommendations

HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing H...Read more

4.49 (4734 reviews)

3 recommendations


Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to...Read more


Dynamics 365

Microsoft Dynamics 365 is a cloud-based CRM ecosystem for small, medium and enterprise organizations, with a focus on Sales, Field Service, Customer Service complete with strong integrations with Microsoft’s other Office 365 offer...Read more


With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Build your brand, strengthen connections with custome...Read more


FrontRunners 2022

Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages ...Read more


Zoho Social

FrontRunners 2022

Zoho Social is a cloud-based social media management platform. It allows users to manage multiple social channels, schedules posts and monitor keywords. Zoho Social’s key features comprise creating, publishing, bulk schedulin...Read more, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. team management and task management tool allows ...Read more


Constant Contact

Constant Contact provides a range of intuitive marketing applications designed to help small businesses and nonprofits expand their customer bases and nurture relationships. Solutions include email marketing, event marketing, soci...Read more


FrontRunners 2022

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research...Read more


Software pricing tips

Read our Social Media Marketing Software Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

Meta for Business

Facebook for Business is a social media marketing solution that helps businesses promote products/services and connect with the target audience. The application enables users to design personalized ad formats and pages to drive sa...Read more



Wrike is a cloud-based project management platform for teams of 20+ that is suitable for both large enterprises and SMBs. It supports remote work for various teams. This solution comes with Gantt charts, calendars, workload view f...Read more


Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance. Buffer integrates with Facebook, Instagram, Twitter, Li...Read more



Twitter is a social media marketing and social networking solution that helps businesses streamline processes related to establishing connections, promoting brand content, setting up ad campaigns, and more from within a unified pl...Read more


Marketing 360

Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (...Read more


Jasper is artificial intelligence (AI) that helps businesses create content for blogs, social media posts, Facebook advertisements, and websites. Used by 50,000+ marketers, entrepreneurs, and content writers to save time writing c...Read more



TweetDeck is a twitter management platform that engages followers through scheduled social media posts, account monitoring, customizable feeds, filter management, and more. ...Read more



PicMonkey is a web-based photo editing and design tool, which helps businesses create images for YouTube, Instagram, flyers, presentations, invitations, and logos. Key features include real-time co-editing, customizable branding, ...Read more



FrontRunners 2022

Agorapulse is a cloud-based social media marketing software that offers profile management, social influencer management and social media analytics in a suite. Agorapulse features "Social Inbox", which combines social media i...Read more



FrontRunners 2022

ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsize businesses and solo entrepreneurs. Key features include automated publishing, content management, mu...Read more

Buyers Guide

Last Updated: May 19, 2022

Managing social media marketing campaigns requires marketers to juggle a number of tasks: managing profiles on multiple social media platforms, creating and scheduling campaigns, replying to inquiries and comments, and tracking campaign engagement and performance metrics.

Doing this many tasks manually can be time-consuming and prone to error. Moreover, if you are unable to quickly respond to customer queries, you may end up losing business opportunities.

A social media marketing tool lets you manage different social media platforms, track customer comments and inquiries, and view reports on campaign performance metrics.

However, finding the right software solution for your business can be confusing. To help you make an informed purchase decision, we'll cover:

What is social media marketing software?
Common features of social media marketing software
What type of buyer are you?
Benefits of social media marketing software
Market trends to understand

What is social media marketing software?

Social media marketing software helps businesses create, track, and manage online campaigns on their brand's social media accounts. The software also provides users with reports on campaign performance metrics, such as cost, revenue, and profits, enabling users to accurately measure return on investment on these campaigns.


Common features of social media marketing software

The first step in selecting the right social media marketing tool for your business is to understand the common features of the software. This knowledge will help you select products based on your business requirements.

Content management Create, edit, and publish content across multiple platforms such as LinkedIn, Facebook, and Twitter.
Post scheduling Schedule social media posts on different social media platforms based on optimal timings.
Customer targeting Select target customers for each campaign based on attributes such as location, age, and interests.
Multi-account management Manage multiple social media accounts in a single tool.
Reporting Generate reports on different parameters such as likes, conversation rates, revenue, cost, etc.

What type of buyer are you?

The next step is to learn about the types of buyers in the market. This knowledge will help you select products based on the type of business you are in:

  • Agency buyer: If you own a social media agency, marketing agency, or PR firm, you need strong reporting functionality so that you can provide accurate cost, campaign performance, and return-on-investment reports to your clients. You also need multi-account functionality, as you'll need to manage different accounts for different clients.

  • Business buyer: If you are a social media manager working at a business, you'll need software that lets you manage all the social media accounts of your business. You'll also need cost-tracking functionality to ensure that the costs of the campaign don't exceed the designated budget.

Benefits of social media marketing software

Understanding the benefits of the software will help you build a strong case for a software purchase.

  • Improved response time for customer inquiries: According to a recent survey, 72% of Facebook users expect a response in less than 24 hours after posting on a brand's social media account. It's essential for marketers to ensure that each post is responded to within this timeframe. Social media marketing tools provide you with a unified inbox where you can view all comments, assign them to the right agent, and therefore reduce time-to-response.

  • Accurate reporting: Social media marketing software provides you with real-time reports on campaign performance metrics, such as the number of leads, cost of paid ads, and revenue. These reports give you a complete view of your social media campaigns and help you make decisions for future campaigns.

  • Efficient customer relationship management: A social media marketing solution helps you not only capture leads on social media, but also manage interactions with prospects. You can assign leads to agents, schedule appointments, and track the real-time status of each prospect.

Market trends to understand

The social media marketing landscape is evolving fast. To stay ahead of the competition, you need to be aware of recent trends that are disrupting the market. You also need to ensure that the social media marketing vendor you select is incorporating new technology.

Two prominent trends to be mindful of are:

  • Chatbots will drive engagement in social media marketing campaigns: End-user engagement is the key to successful social media campaigns. Chatbots can provide visitors with instant answers to basic questions, thereby increasing engagement with prospects who would otherwise have to wait for a response. As more and more businesses look for ways to make marketing campaigns more engaging, we expect chatbots to be integral social media marketing software functionality by 2022.

  • Video content is the next big thing on social media: Social media posts with videos get 48% more views than those without videos. As more and more businesses start using video-based advertisements in their social media marketing campaigns, we expect to video creation and publishing tools to become a core functionality by 2022.