If you focus on Analytics, this is the best option you have

We had a great experience with Socialbakers, I even miss it, we just had to focus on a tool that helped us to better create and publish the content rather than measuring it.

Pros

It excels Sproutsocial and Hootsuite in the Analytics department, it is by far the most robust and most features to measure your KPIs

Cons

It lacks on posting schedules or options to get the content out, it focuses more on measuring than helping you create it.

Socialbakers is a no frills solution for our company's social media publishing and operations.

-Socialbakers is helpful to manage user access to our social media accounts and also plan and manage their outbound posts. - The overall experience is pleasant however there can be more areas to improve especially on the social analytics area. I am more than happy to help Socialbakers in this area.

Pros

Socialbakers is a no frills solution for our company's social media publishing and operations.

Cons

-More flexibility can be given to build charts and tables. -Can focus on advocating the label/ tagging feature and to use it to drive all analytics and content management feature. -Duration on information collected can be stored longer for Y-o-Y comparison (i.e. without the need to rebuild). A lot of such information we still rely on CrowdTangle.

Base plan used to be awesome: now the least bang for your buck of all providers

My experience with socialbakers, when I started with the software nearly 4 years ago was amazing, the functionality was incredible and it delivered value that we were willing to pay for. The way the software has developed over time has been very dissapointing, stripping all of the points of difference out of the package, with a huge price discrepancy making our only other option to switch providers if we want to get even marginally more functionality, rather than being offered a titrated solution.

Pros

I like the calendar view, and the ease of creating and scheduling content, and the approval workflow.

Cons

Socialbakers massively overstates what is included in the base level plan. When I started with the software the base plan included dashboards, which are a fairly standard inclusion in social software. It is so dissapointing that the inclusions in the base plan have been completely stripped back, and I'm left feeling as though we are massively overpaying for something that we could get from pretty much any other provider. The customer service, since moving out of prauge has been terrible as well, impolite, unhelpful and to be frank a bit condescending on the live chat. In my experience there is more often than not lately, little gremlins in the software, necessitating refreshing the calendar between scheduling every single post, half the time not able to see what is scheduled from the calendar view etc.

Really useful campaign insights tool

Pros

The ability to break down your digital campaign performance across multiple platforms by tagging posts

Cons

Lack of support of integration into Google Data Studio - the only available exports by default are PDFs and Powerpoints, which make it difficult to integrate into my Google Data Studio Reporting dashboard. There is an API available, but the support is not provided in choosing how to display the metrics.

Uma boa ferramenta

No geral, a experiência é mais positiva e sinto que poderia utilizar melhor a plataforma e suas funcionalidades, mas acabo explorando pouco.

Pros

Dashboard modulares com widgets; O jeito fácil e intuitivo de ver os dados; Informações sobre posts e stories do Instagram no content hub; Poder exportar tudo, inclusive os dashboards.

Cons

A métrica de interação por 1k fãs que dá uma visão distorcida; A falta de informação sobre dados de alcance de concorrentes; Acho confuso a parte de roles e permissions, que nem sempre funciona como configuramos; A quantidade de swaps dos planos e os valores altos para contratar mais; O filtro de busca por influenciadores nem sempre funcionam bem.