SocialBro is a web-based social media management and analytics tool for Twitter. It is suited for both large scale enterprises and individuals managing small social media communities.
SocialBro helps users segment Twitter followers on the basis of influence, activity (tweets/day and time since last tweet) and geography. It enables users to see the types of posts their followers like to tweet and the people they follow.
SocialBro offers APIs that can integrate with existing customer relationship management (CRM) applications, and it can check if users' customers are following them on Twitter.
Users can send automatic personalized messages, share invitations and links with their target audience and track their performance by integrating bitly, Google Analytics and RadiumOne into the solution.
SocialBro can also generate various reports, such as profile overview, follower stats, following stats and content optimization. It also allows users to compare their handles with their competitors to analyze their number of followers, tweets, content of tweets and follower retention.