Audiense
About Audiense
Audiense Pricing
Starting price:
$79.00 per month
Free trial:
Not Available
Free version:
Available
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Most Helpful Reviews for Audiense
10 Reviews
Mercedes
Verified reviewer
Events Services, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2019
Audiense Insights and Audiense Connect represent the best strengths of Audience connect
Audience connect represents the best platform to track the community on twitter, it helps to analyze the commitment in social networks. It has two strengths Audiense Insights and Audiense Connect.
PROSThe possibility of knowing best time to tweet, and the users that are granted in real time, as well as other characteristics of these users to increase engagement
CONSSegmentation of reports. They must incorporate other KPIs. KPIs related to thematic and not with like or comments
Vendor Response
Thank-you for your review Mercedes! Audiense offers segmented reports with two methods of segmentation: interconnectivity and affinity. These reports can be created on audiences using multiple filters with Boolean Logic. This allows for both simple and complex audiences to be segmented. We love to see your use of Audiense Connect to increase engagement. We hope to see you in Audiense again!
Replied September 2022
Dieudonné
Online Media, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2023
Exceptional Customer Insights with Audiense -
Overall, Audiense has been an invaluable tool in helping me better understand my customers. The platform is easy to use and provides detailed insights that are easy to interpret.
PROSAudiense has been a tremendous help in understanding my customer base- from their demographics to their preferences. The platform is incredibly user-friendly and provides detailed insights that are easy to interpret.
CONSAudiense's customer support could use some improvement, as the turnaround time for responses can be slow.
Reasons for switching to Audiense
Compared to its alternatives, Audiense provides more detailed insights, with an easy to use interface. The customer service could use some improvement, but the platform still offers more in terms of customer insights than its competitors.
Vendor Response
Thank you for your Audiense review. We are delighted that Audiense is having a positive impact providing detailed audience insights for your projects. We also appreciate knowing about your customer support timeline/response issues, and will ensure this feedback is shared with the team to improve. Unfortunately, we don't yet offer 24/7 support, so the time zone difference might have been an issue (we are always looking to improve, so this is helpful to know). In terms of Audiense product improvements / roadmap, we have recently provided a Product Portal via the dashboard's top menu under product feedback, where you can see what is being planned, under consideration, in beta and launched, as well as vote for the features that are most important to you, or even submit a new product functionality idea. You can access this Product Portal here: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned We hope you continue to enjoy Audiense! Best wishes, Tara
Replied March 2023
Aditi
Business Supplies and Equipment, 1,001-5,000 employees
Used weekly for less than 6 months
OVERALL RATING:
3
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed April 2023
Excellent social media tool
Audiense offers a robust suite of social media marketing tools that are designed to boost the online presence of businesses and individuals alike. Its standout features include audience insights and influencer identification, which make it an invaluable resource for developing effective marketing strategies.
CONSAudiense's wide range of tools and features may pose a challenge for new users, as it may take some time to learn and utilize them effectively. Navigating the platform's capabilities can be overwhelming and may require a learning curve before users can take full advantage of its potential.
Vendor Response
Thank you so much for your positive review! We are delighted you enjoy our suite of tools. It can be a bit of a learning curve to start with, but we do offer some useful tooltips within the platform, and when it comes to learning about useful features & insights to support various use cases we are on hand to offer training where needed. Our team is always open to support through the learning experience. Please do not hesitate to get in touch via help@audiense.com if you ever need advice or training. You can also access our knowledge base here: https://help.audiense.com/knowledge Best Regards, The Audiense team
Replied April 2023
Stacey Van
Airlines/Aviation, 1,001-5,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed January 2023
Powerful Insights with Audiense
I've been using Audiense for a few months now, and it has definitely been a great tool for understanding my audience better. The insights have been really helpful in understanding who my followers are and what they are looking for.
PROSAudiense is a powerful tool for segmenting my audience and getting insights on their behavior. It's really easy to use, and I'm able to quickly see the trends and demographics of my followers.
CONSThe only downside is that there are limited options for customizing the reports. I would like to see more options for customizing the visuals and presentation of the data.
Reasons for switching to Audiense
Audiense stands out from its competitors with its ability to quickly segment audiences and provide insights into their behavior. It's also great for seeing trends and understanding how my followers interact with my social media posts. Furthermore, the reports are visually appealing and easy to understand.
Vendor Response
Thank you so much for your review! We are delighted that you are enjoying Audiense and the value you get out of it. I have passed on your feedback to our Product team about limited options for customizing the visuals and data inside reports for your presentations. We want to make things better for our valued customers. If you want to directly access our roadmap, vote for features that are important to you, and submit any improvement ideas, you can use our Product Portal (also available in the dashboard under top menu, Product Feedback) Link: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned Best wishes, The Audiense Team
Replied March 2023
Beaton
Verified reviewer
E-Learning, 2-10 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed April 2022
Social Media monitoring and marketing
It gives a one-stop dashboard for analytics and audience of Twitter accounts with a bonus of being able to follow or unfollow one's audience
CONSThe platform is packed with lots of features but it is not intuitive to use and navigating the dashboard can be a bit tricky from moving between the home screen to finding the various metrics and options available
Reasons for switching to Audiense
The pricing package gave Audiense a competitive edge
Vendor Response
Woohoo! Thank-you for your review Beaton! Within the parameters of what Twitter allows, we love the follow/unfollow capabilities We're passing your feedback regarding navigating, and learning features to the team. This is something we're continuing to work on. If you have any specific suggestions, please email productrequest@audiense.com
Replied September 2022
Kushal
Education Management, 1,001-5,000 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed December 2022
Audiense is a powerful social media platform that helped us to better understand our audiences.
Overall, Audiense is one of the nice platforms to manage social media marketing. The platform's influencer management features make it easy to identify and connect with potential ambassadors for my brand.
PROSI love the social media monitoring and analytics that Audiense provides. It helps me keep track of my influencer marketing campaigns and identify new opportunities for growth. Additionally, the platform is extremely user-friendly and provides great insights into the social media landscape. It also provides valuable insights into my audience's demographics and interests, which helps me to create more targeted and effective content.
CONSThe only thing I don't like about it is its price. $79.00 /month is too expensive for small businesses. Otherwise, The features are great to grow marketing.
Vendor Response
Thank you for your Audiense review. We are super happy that you are enjoying your experience and value the platform's influencer & brands feature, amongst other insights. I have shared your pricing feedback with the team so they are aware. We are always aiming to improve Audiense and its value further, so thought you might like to access our roadmap via our Product Portal, where you can see planned, beta, under consideration and launched features. Within the product portal and inside the updates, you can vote for features that are most important to you, or simply submit ideas you'd like to see become part of Audiense's functionality. Link: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned Hope this is useful! Best wishes, The Audiense Team
Replied March 2023
Jamie
Verified reviewer
Information Technology and Services, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed February 2018
A great Twitter listening tool - but limited features for lower tier users
There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists.
CONSTheir entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks.
Vendor Response
Thank-you for your review Jamie! Our Twitter Marketing plan offers all features within it now, whereas more data can come via add-ons. We love to hear that you used the lists for Twitter Ads! Our Twitter Marketing plan can be used for basic level social listening capabilities, but you might find Social Listening specific platforms such as Pulsar, Meltwater, amongst others to give you the depth you're looking for. We're sorry a team member didn't get back to you, please reach out to help@audiense.com if you have any questions. We hope to see you in Audiense again!
Replied September 2022
Jonathan
Internet, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2022
Great software for consumer segmentation
Audiense UX is great , and the software is easy to use with quite straight forward use case . Use it mostly to understand our audience , define persona and relevant segmentation
CONSwould love to have the same quality of data across all social network( obviously not all platforms as the same policy as twitter...)
Vendor Response
Wow, thank-you for your review Jonathan! Segmentation and developing personas is the real deal Broader data sources (at the same level!) is recurrent feedback for us, and whilst we aim to remain compliant, we have resources on our stance and how can use Audiense to its max for understanding other platforms. Reach out to us at productrequest@audiense.com if you would like to learn more.
Replied September 2022
Anonymous
2-10 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed January 2023
A Comprehensive Social Media Analytics and Audience Intelligence Platform
Audience is a game-changer. It is the only platform that I found that offers it all. From analytics to sentiment analysis, Audience will provide you with insights on your social media presence that you never had before! I can't recommend it enough!
CONSSo far, I have not encountered any drawbacks or negative aspects of this tool.
Vendor Response
Thank you so much for your review! ���� We are delighted that you are enjoying Audiense and the value you get out of it. ���� You can keep up-to-date with our product roadmap, vote for specific features or submit an idea if you would like to see any improvements on our newly launched Product Portal here: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned ���� If you enjoy to keep up with trends, how-to's and other useful content our blog may be useful if you don't have access already: https://resources.audiense.com/blog Best wishes, The Audiense team
Replied March 2023
Alan
Marketing and Advertising, 1 employee
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2017
Socialbro
Overall the software is still worth it but you have to have a bigger budget now and working for a larger corporation.
PROSSocial bro was a great tool in being able to understand your audiences and being able to understand your audiences and cater to them is important because you want to be more targeted.
CONSSocial bro seems to have become more expensive once it was acquired by audisense. The cost factor is important because, the returns may not always be there.
Vendor Response
Thank-you for your review Alan! We take onboard your feedback. Whilst our product is priced for the value we believe it delivers, we still have free access to both sides of the platform, and trials are available. We hope to work with you again in the future!
Replied September 2022