# Audiense Software Reviews, Demo & Pricing - 2026 > Review of Audiense Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/socialbro-profile --- [Home](https://www.softwareadvice.com/) / [Social Media Analytics Tools Software](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/) / Audiense Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Audiense 2026: Benefits, Features & Pricing Wondering if Audiense is right for your organization? Our Social Media Analytics Tools Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Audiense 4.2 [(9)](https://www.softwareadvice.com/influencer-marketing/socialbro-profile/#reviews) Pricing Starting at $79.00 per month ### About Audiense Audiense is the world’s pioneering Audience Intelligence platform. We aim to help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through the use of proprietary social consumer segmentation whilst providing insights on who they are and how to engage with them in the most meaningful way. We offer our users the choice of 2 products developed for very different needs Audiense Insights: Audience intelligence and segmentation, and Audiense Connect (formerly Socialbro): A Twitter marketing tool Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. You can create highly personalised audience segments by seamlessly combining a variety of filters when creating a report, such as user profiles, affinities, demographics and job roles. With Audiense Insights in hand, you are able to make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale. Audiense Connect, our trusted Twitter Marketing Tool, uses the world’s richest audience insights to build and explore communities, identify audiences and engage directly on Twitter at scal... e via > Community analysis & management. > Advanced monitoring & listening. > Twitter tailored audiences for advertising. As culture is always on the move, it is increasingly difficult for consumer segmentation to keep up. However, Audiense's social consumer segments are derived from the consumers' behaviour “in the wild '', making it more likely to reflect real affinities, and become a powerful source of new input into the segmentation strategy. Marketers can use Audiense to rapidly identify unique approaches to marketing to consumers that stem from rich and varied social data, in turn providing competitive differentiation. Problems we solve: #1 Tackling traditional consumer research: it's time-consuming, static and very expensive #2 Incorporation of social data into organisational strategies: They are struggling, for instance, Social Listening is keyword-based and not audience-based #3 Tactical brand strategy & personalisation: It comes at the expense of performance marketing What makes us different ... Audiense Insights segments audiences by the interconnections that exist among the people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests and affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audiences that matter to your business, or finding new audience pocket opportunities. Combined with the affinity graph analysis, it gives you the ability to tap into the ever-evolving culture & trends; so that, you can bring effective personalisation and build more relevance in: > Influencer and Sponsorship selection > Content/creative development > PR & Comms strategy > Media planning in the cookie-less world (e.g. contextual advertising strategy) Audiense is typically used hand-in-hand with other tools, given its data and insights are complementary, rather than overlapping, becoming the "bridge for intelligence" to stack sources of insights: - existing Social Listening - third-party audience Survey Platforms - 1st party data Wondering if Audiense is right for your organization? Our Social Media Analytics Tools Software selection experts can help you in 15 minutes or less. ## Audiense User Interface ## Popular Audiense Alternatives Main Product Audiense 4.2 [(9)](https://www.softwareadvice.com/influencer-marketing/socialbro-profile/#reviews) Ratings Breakdown - 4.33Ease of use - 4.0Value for money - 3.86Customer support - 4.56Functionality Pricing Starting at $79.00 per month Get Price Alternative Product [Brand24](https://www.softwareadvice.com/marketing/brand24-profile/) 4.7 [(254)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.51Value for money - 4.75Customer support - 4.42Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Quid](https://www.softwareadvice.com/public-relations/netbase-profile/) 4.6 [(43)](https://www.softwareadvice.com/public-relations/netbase-profile/reviews/) Ratings Breakdown - 4.37Ease of use - 3.96Value for money - 4.62Customer support - 4.19Functionality Pricing Starting at $23000.00 per year Get Price Alternative Product [monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/) 4.6 [(6051)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) Ratings Breakdown - 4.49Ease of use - 4.28Value for money - 4.43Customer support - 4.46Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) 4.4 [(3797)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) Ratings Breakdown - 4.31Ease of use - 4.14Value for money - 4.18Customer support - 4.27Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/) 4.4 [(607)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/) Ratings Breakdown - 4.39Ease of use - 3.94Value for money - 4.26Customer support - 4.19Functionality Pricing Starting at $199.00 per month Get Price ## Audiense Pricing and Plans Starting price: $79.00 per month Free Trial Free Version Basic $79.00 per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Audiense Features - Popular features found in Social Media Analytics Tools Campaign Analytics Competitor Monitoring Customizable Reports Engagement Tracking Lead Attribution Multi-Channel Data Collection Post Scheduling - More features of Audiense Activity Dashboard Activity Tracking Ad hoc Reporting Alerts/Notifications API Behavior Tracking Benchmarking Campaign Segmentation Categorization/Grouping Charting Customer Segmentation Customizable Branding Dashboard Dashboard Creation Data Import/Export Data Source Connectors Data Visualization Demographic Data Filtering Influencer Discovery Influencer Tracking Keyword Filtering Keyword Tracking Media Planning Monitoring Multi-Channel Management Multi-Channel Marketing Performance Metrics Real-Time Analytics Real-Time Data Real-Time Monitoring Reporting/Analytics Reporting & Statistics Search/Filter Sentiment Analysis Social Advertising Social Listening Social Media Integration Social Media Monitoring Social Promotion Tagging Third-Party Integrations Trend Analysis Visual Analytics ## Audiense Integrations Buffer Integration rated undefined from -1 review Hootsuite Integration rated undefined from -1 review ## Audiense User Reviews Overall Rating 4.2 Ratings Breakdown 5 56% 4 33% 3 0% 2 0% 1 11% Secondary Ratings Ease of Use 4.3 Value for money 4.0 Customer support 3.9 Functionality 4.6 Have you used Audiense and would like to share your experience with others? MV Mercedes V. Verified reviewer Events Services 11-50 employees Used daily for more than 2 years Review source Reviewed December 2019 Audiense Insights and Audiense Connect represent the best strengths of Audience connect 5 Audience connect represents the best platform to track the community on twitter, it helps to analyze the commitment in social networks. It has two strengths Audiense Insights and Audiense Connect. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The possibility of knowing best time to tweet, and the users that are granted in real time, as well as other characteristics of these users to increase engagement Cons: Segmentation of reports. They must incorporate other KPIs. KPIs related to thematic and not with like or comments Vendor Response Thank-you for your review Mercedes! Audiense offers segmented reports with two methods of segmentation: interconnectivity and affinity. These reports can be created on audiences using multiple filters with Boolean Logic. This allows for both simple and complex audiences to be segmented. We love to see your use of Audiense Connect to increase engagement. We hope to see you in Audiense again! Replied September 2022 Read More Beaton M. Verified reviewer E-Learning 2-10 employees Used weekly for less than 6 months Review source Reviewed April 2022 Social Media monitoring and marketing 5 Ratings Breakdown 5 Ease of use 5 Functionality Pros: It gives a one-stop dashboard for analytics and audience of Twitter accounts with a bonus of being able to follow or unfollow one's audience Cons: The platform is packed with lots of features but it is not intuitive to use and navigating the dashboard can be a bit tricky from moving between the home screen to finding the various metrics and options available Reasons for switching to Audiense The pricing package gave Audiense a competitive edge Vendor Response Woohoo! Thank-you for your review Beaton! Within the parameters of what Twitter allows, we love the follow/unfollow capabilities We're passing your feedback regarding navigating, and learning features to the team. This is something we're continuing to work on. If you have any specific suggestions, please email productrequest@audiense.com Replied September 2022 Read More JM Jamie M. Verified reviewer Information Technology and Services 11-50 employees Used weekly for more than 2 years Review source Reviewed February 2018 A great Twitter listening tool - but limited features for lower tier users 4 Ratings Breakdown 3 Ease of use 3 Value for money 3 Customer support 4 Functionality Pros: There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists. Cons: Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks. Vendor Response Thank-you for your review Jamie! Our Twitter Marketing plan offers all features within it now, whereas more data can come via add-ons. We love to hear that you used the lists for Twitter Ads! Our Twitter Marketing plan can be used for basic level social listening capabilities, but you might find Social Listening specific platforms such as Pulsar, Meltwater, amongst others to give you the depth you're looking for. We're sorry a team member didn't get back to you, please reach out to help@audiense.com if you have any questions. We hope to see you in Audiense again! Replied September 2022 Read More KR Kushal R. Verified reviewer Education Management 1001-5000 employees Used daily for less than 2 years Review source Reviewed December 2022 Audiense is a powerful social media platform that helped us to better understand our audiences. 4 Overall, Audiense is one of the nice platforms to manage social media marketing. The platform's influencer management features make it easy to identify and connect with potential ambassadors for my brand. Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: I love the social media monitoring and analytics that Audiense provides. It helps me keep track of my influencer marketing campaigns and identify new opportunities for growth. Additionally, the platform is extremely user-friendly and provides great insights into the social media landscape. It also provides valuable insights into my audience's demographics and interests, which helps me to create more targeted and effective content. Cons: The only thing I don't like about it is its price. $79.00 /month is too expensive for small businesses. Otherwise, The features are great to grow marketing. Vendor Response Thank you for your Audiense review. We are super happy that you are enjoying your experience and value the platform's influencer & brands feature, amongst other insights. I have shared your pricing feedback with the team so they are aware. We are always aiming to improve Audiense and its value further, so thought you might like to access our roadmap via our Product Portal, where you can see planned, beta, under consideration and launched features. Within the product portal and inside the updates, you can vote for features that are most important to you, or simply submit ideas you'd like to see become part of Audiense's functionality. Link: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned Hope this is useful! Best wishes, The Audiense Team Replied March 2023 Read More Laureine Claire N. Verified reviewer Farming 2-10 employees Used weekly for less than 12 months Review source Reviewed September 2023 Audiense est le meilleur logiciel de gestion des réseaux sociaux 4 Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: C'est un logiciel qui facilite le suivi de l'engagement pourquoi mon équipe Cons: Le tableau de bord d'activité de Audiense n'est pas très efficace Vendor Response Thank you for taking the time to review Audiense. We really appreciate it! We'd like to know more about your experience with the activity dashboard to truly understand what you mean. Whether this is where you see the amount of reports used etc.. We have a product portal that is available via the Audiense platform top menu - where you can see contact us, there is one area just below called Product Feedback This will take you to our roadmap/product portal, where we have planned, under consideration, beta and launched features, and always invite our highly esteemed users to submit ideas or vote on features that matter to them most. Please feel free to share your thoughts as we will be able to make the necessary adjustments to improve our dashboard further. Best wishes, The Audiense Team Replied October 2023 Read More VR Verified Reviewer Information Technology and Services 2-10 employees Used weekly for less than 12 months Review source Reviewed January 2023 A Comprehensive Social Media Analytics and Audience Intelligence Platform 5 Ratings Breakdown 5 Ease of use 5 Functionality Pros: Audience is a game-changer. It is the only platform that I found that offers it all. From analytics to sentiment analysis, Audience will provide you with insights on your social media presence that you never had before! I can't recommend it enough! Cons: So far, I have not encountered any drawbacks or negative aspects of this tool. Vendor Response Thank you so much for your review! ���� We are delighted that you are enjoying Audiense and the value you get out of it. ���� You can keep up-to-date with our product roadmap, vote for specific features or submit an idea if you would like to see any improvements on our newly launched Product Portal here: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned ���� If you enjoy to keep up with trends, how-to's and other useful content our blog may be useful if you don't have access already: https://resources.audiense.com/blog Best wishes, The Audiense team Replied March 2023 Read More JC Jonathan C. Verified reviewer Internet 11-50 employees Used weekly for more than 2 years Review source Reviewed June 2022 Great software for consumer segmentation 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Audiense UX is great , and the software is easy to use with quite straight forward use case . Use it mostly to understand our audience , define persona and relevant segmentation Cons: would love to have the same quality of data across all social network( obviously not all platforms as the same policy as twitter...) Vendor Response Wow, thank-you for your review Jonathan! Segmentation and developing personas is the real deal Broader data sources (at the same level!) is recurrent feedback for us, and whilst we aim to remain compliant, we have resources on our stance and how can use Audiense to its max for understanding other platforms. Reach out to us at productrequest@audiense.com if you would like to learn more. Replied September 2022 Read More AD Alan D. Marketing and Advertising Self-Employed Used weekly for less than 12 months Review source Reviewed October 2017 Socialbro 5 Overall the software is still worth it but you have to have a bigger budget now and working for a larger corporation. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Social bro was a great tool in being able to understand your audiences and being able to understand your audiences and cater to them is important because you want to be more targeted. Cons: Social bro seems to have become more expensive once it was acquired by audisense. The cost factor is important because, the returns may not always be there. Vendor Response Thank-you for your review Alan! We take onboard your feedback. Whilst our product is priced for the value we believe it delivers, we still have free access to both sides of the platform, and trials are available. We hope to work with you again in the future! Replied September 2022 Read More DH Darren H. Verified reviewer Marketing and Advertising Self-Employed Used unspecified for unspecified Review source Reviewed March 2018 1 Ratings Breakdown 2 Ease of use 1 Value for money 1 Customer support 2 Functionality Vendor Response Hi Darren, We're sorry to see that you rated Audiense with low scores, if you would like to provide us more feedback of how we can improve, please do! Replied September 2022 Read More Showing 1 - 9 of 9 Reviews ## Other Top Recommended Social Media Analytics Tools Software [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3009) Recently recommended **5** times [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **4** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6234) Recently recommended **3** times [monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6051) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Audiense with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice