Audiense Software

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Audiense Software

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About Audiense

Audiense is the world’s pioneering Audience Intelligence platform. We aim to help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through the use of proprietary social consumer segmentation whilst providing insights on who they are and how to engage with them in the most meaningful way. We offer our users the choice of 2 products developed for very different needs Audiense Insights: Audience intelligence and segmentation, and Audiense Connect (formerly Socialbro): A Twitter marketing tool Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. You can create highly personalised audience segments by seamlessly combining a variety of filters when creating a report, ...

Audiense Pricing

Starting price: 

$79.00 per month

Free trial: 

Not Available

Free version: 

Available

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Enrich your personas thanks to social consumer segmentation, adding a layer of valuable insights to your tradicional consumer research data

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Audiense User Reviews

OVERALL RATING

Showing 4 reviews

Mercedes

Verified reviewer

Company size: 11-50 employees

Industry: Events Services

Time used: More than 2 years

Review Source: GetApp

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

December 2019

Audiense Insights and Audiense Connect represent the best strengths of Audience connect

Audience connect represents the best platform to track the community on twitter, it helps to analyze the commitment in social networks. It has two strengths Audiense Insights and Audiense Connect.

Pros

The possibility of knowing best time to tweet, and the users that are granted in real time, as well as other characteristics of these users to increase engagement

Cons

Segmentation of reports. They must incorporate other KPIs. KPIs related to thematic and not with like or comments

Jamie

Verified reviewer

Company size: 11-50 employees

Industry: Information Technology and Services

Time used: More than 2 years

Review Source: GetApp

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
3

Value for money

out of 5
3

Customer support

out of 5
4

Functionality

out of 5

February 2018

A great Twitter listening tool - but limited features for lower tier users

Pros

There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists.

Cons

Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks.

Darren

Verified reviewer

Company size: 1 employee

Industry: Marketing and Advertising

Time used: Free Trial

Review Source: GetApp

This review was submitted organically. No incentive was offered
2

Ease-of-use

out of 5
1

Value for money

out of 5
1

Customer support

out of 5
2

Functionality

out of 5

March 2018

Alan

Company size: 1 employee

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

October 2017

Socialbro

Overall the software is still worth it but you have to have a bigger budget now and working for a larger corporation.

Pros

Social bro was a great tool in being able to understand your audiences and being able to understand your audiences and cater to them is important because you want to be more targeted.

Cons

Social bro seems to have become more expensive once it was acquired by audisense. The cost factor is important because, the returns may not always be there.

Showing 4 reviews