SocialBro is a web-based social media management and analytics tool for Twitter. It is suited for both large scale enterprises and individuals managing small social media communities.
SocialBro helps users segment Twitter followers on the basis of influence, activity (tweets/day and time since last tweet) and geography. It enables users to see the types of posts their followers like to tweet and the people they follow.
SocialBro offers APIs that can integrate with existing customer relationship management (CRM) applications, and it can check if users' customers are following them on Twitter.
Users can send automatic personalized messages, share invitations and links with their target audience and track their performance by integrating bitly, Google Analytics and RadiumOne into the solution.
SocialBro can also generate various reports, such as profile overview, follower stats, following stats and content optimization. It also allows users to compare their handles with their competitors to analyze their number of followers, tweets, content of tweets and follower retention.
Alan from Computer Software
Employees number: 1 employee
Overall the software is still worth it but you have to have a bigger budget now and working for a larger corporation.
Social bro was a great tool in being able to understand your audiences and being able to understand your audiences and cater to them is important because you want to be more targeted.
Social bro seems to have become more expensive once it was acquired by audisense. The cost factor is important because, the returns may not always be there.
Jamie from Dubber
Employees number: 11-50 employees
There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists.
Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks.