SoftVu is a cloud-based marketing automation solution designed to help financial services automate their marketing operations. It caters to small and mid-size businesses. SoftVu’s marketing automation solution offers lead scoring, lead nurturing and marketing analytics capabilities, designed to help financial services develop and execute marketing campaigns.

SoftVu's wizard enables users to easily create unique marketing content for email campaigns, surveys, and landing pages. The solution also has dynamic alerts to notify sales team when a target engages with your campaign beyond opening an email or visiting a website. SoftVu’s data warehousing capabilities and marketing intelligence reports help measure campaign effectiveness and provide insight into program ROI.

While marketing automation is the core of the solution, SoftVu also offers sales automation, customer support, call center and help desk capabilities.

Support is available via phone and email.



1 Reviews of SoftVu

Overall rating

3.0 / 5 stars

Showing 1 - 1 of 1 reviews

October 2014

Chris from ACM


Ease-of-use

1.5 of 5

Customer support

4 of 5

Functionality

3.5 of 5

October 2014

SoftVu review

Pros

Product fits well. Nice user interface. Vendor provides excellent suport for product.

Cons

Not many drawbacks. Product is not easy to learn for beginners.