SoftVu is a cloud-based marketing automation solution designed to help financial services automate their marketing operations. It caters to small and mid-size businesses. SoftVu’s marketing automation solution offers lead scoring, lead nurturing and marketing analytics capabilities, designed to help financial services develop and execute marketing campaigns.

SoftVu's wizard enables users to easily create unique marketing content for email campaigns, surveys, and landing pages. The solution also has dynamic alerts to notify sales team when a target engages with your campaign beyond opening an email or visiting a website. SoftVu’s data warehousing capabilities and marketing intelligence reports help measure campaign effectiveness and provide insight into program ROI.

While marketing automation is the core of the solution, SoftVu also offers sales automation, customer support, call center and help desk capabilities.

Support is available via phone and email.

Campaign Manager Interface
Campaign Manager Interface
Campaign Manager Interface
Campaign Manager Interface with Campaign Samples
Campaign Manager Interface with Campaign Samples
Complete Reporting and Marketing Analytics
Complete Reporting and Marketing Analytics
Marketing Intelligence by Relevancy and Orientation
Marketing Intelligence by Relevancy and Orientation
SoftVu Marketing Automation Dashboard
SoftVu Marketing Automation Dashboard
Survey Utility Interface; eGreetings, LandingPages
Survey Utility Interface; eGreetings, LandingPages

Supported Operating System(s):

Mac OS, Web browser (OS agnostic)



1 Reviews of SoftVu

Overall rating

3.0 / 5 stars

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Chris from ACM

Specialty:  Healthcare / Medicine

Ease-of-use

Customer support

Functionality

October 2014

SoftVu review

Pros

Product fits well. Nice user interface. Vendor provides excellent suport for product.

Cons

Not many drawbacks. Product is not easy to learn for beginners.


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