All Sopro Reviews
1-25 of 57 Reviews
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Mark
Verified reviewer
Media Production, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2020
Leads with ease!
Having used many prospecting companies in the past I was a little sceptical at first but I needn't have worried! Qualified leads come in on a daily basis for businesses that we want to be speaking to, resulting in an average of 1.5 calls from the leads per day, what more can I say. Backed up with a team that really do care about your business I would highly recommend SoPro
PROSEasy to use and understand I have very little to do! I have great qualified leads in to our inbox every day.
CONSNothing I can think of. Occasionally hits wrong people perhaps?
Alex
Financial Services, 10,000+ employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed June 2023
The platform provides the necessary info
The fact that they have a client portal with the different lead types (positive response, referral, and deferred interest) is really useful. They have good customer service also. I liked that they sent me a weekly email with the summary of the results.
CONSThey didn't have a report with the job titles, but I asked for it and they added it.
Reasons for switching to Sopro
Because Linkedin Sales Navigator only gave me the data pool but didn't have any useful tool for the prospection.
Argyris
Internet, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
2
EASE OF USE
5
VALUE FOR MONEY
1
CUSTOMER SUPPORT
4
FUNCTIONALITY
2
Reviewed September 2023
In theory it's a great tool
A bad experience overall. Overpriced software, but the platform is very easy to use, and looks modern and full of features. However, once you start using it, you realize that most of the work is done manually by the sopro teams, and you are just a viewer of all actions.
PROSThe platform is easy to set-up and configure. Although most aspects of the campaigns are set up and run by their operations and customer success teams (at a cost of course).
CONSThe quality of the leads is not good, and updating the campaigns with the tracking feedback is done manually and in many cases with a delay, which causes frustration from the prospects. To increase the quantity of the leads they count as leads even polite declines, so if someone replies with "not interested, thank you" it is considered a polite decline, and a lead that can be converted in the future. We did not have any conversions in the first three months of the campaigns when we had conversions from other channels for the same product. Their hidden terms in the services agreement.
Reason for choosing Sopro
We thought it would bring us leads.
Vendor Response
Hi Argyris, Thank you for taking the time to share your feedback with us. We genuinely appreciate your input and want to address your concerns. Firstly, we're pleased to hear that you found our platform easy to use. We're committed to providing a user-friendly experience, and your positive comments in this regard are encouraging. We apologise for any inconvenience you've experienced due to the quality of leads and tracking feedback delays. We'll investigate this issue further to identify where improvements can be made. We don't currently classify Polite Declines as leads, so they aren't part of the "Lead Rate" on your reporting. We only classify as leads positive responses, deferred interests and referrals. Your feedback is invaluable to us, so please feel free to reach out to us directly if you have any further concerns. Best, Julie, Customer Success Operations Manager
Replied October 2023
Emma
Management Consulting, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2020
Have used for many years and never found a better alternative!
We have been working with Sopro for numerous years and have not found another service which delivers the same great return on investment. All of our campaigns have been successful and the team are always looking at different ways to ensure optimum engagement. We can see clearly through the portal how well each campaign is running, how many credits we have and who has been engaged. The team are friendly, always available and most importantly have worked hard to understand our business so they can help achieve our goals.
CONSWe have not experienced any significant issues and where we have had a lack of understanding the team have been on hand to help.
Jenny
Management Consulting, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed January 2021
Building a Successful Pipeline
SoPro are incredibly proactive, right from the initial implementation through to ongoing support from both an Account level and also an operational perspective. The thing that has impressed us the most has been the consistent overview of our campaign's performance and continuous suggestions as to how to enhance our lead rates, especially during the challenging past 9-months where we have altered our approach to the Industry's feeling both the brunt and benefit of the pandemic.
PROSSoPro gives me up to data information on the performance of my direct marketing campaigns at any time, which is important to ensure we optimise our marketing performance, and can make immediate changes where required.
CONSUnfortunately the CRM system that we utilise does not easily integrate with SoPro, which makes it slightly more difficult to integrate our various marketing approaches.
Reason for choosing Sopro
Overall value for money and proposed service.
Melanie
Machinery, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2023
Excellent lead generation tool
SoPro is an amazing company and the mechanism for lead generation is like nothing else I've seen. Our account managers are always available to help us and they go above and beyond to accommodate our needs.
PROSThe effectiveness of the campaign and the team.
CONSNo integration with Sugar CRM at the moment, although I know they are working on it.
Vendor Response
Hi Melanie, We really appreciate the fact that you've taken the time to leave us a review and that your experience with us is so positive. A massive thank you from all of us here in the Sopro team and as always if we can offer you further support, just let us know. Best, Julie, Customer Success Operations Manager
Replied October 2023
Mike
Verified reviewer
Management Consulting, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2017
Brilliant...takes all of the hassle out of lead generation
Set up was easy and it's an extremely flexible service. The team at SoPro are also a pleasure to work with. Nothing is ever too much trouble, they are always looking to innovate and improve their service and they are always open to seeing how we can perform even better.
Phil
Verified reviewer
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2017
Amazing. Everything is taken care of. I just sit back and wait for the leads to arrive in my inbox.
It's results. Honestly, without SoPro I don't believe my business would around today. SoPro is the best 'business development manager' I have ever seen bar none.
Timothy
Verified reviewer
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2017
Superb, deep, high-integrity lead-gen from white-hat experts
Doubled our business
PROSQuality of leads, ease of operation, very thorough screening, team support, and very serious targeting. This firm helped us double our business.
Rawane
Verified reviewer
Internet, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2017
SoPro has been a very reliable lead generation channel for us
Quality leads
PROSThe Return on Investment of SoPro is phenomenal; the quality of leads is higher than I would have expected. Also, working with the the SoPro team was great, they are really flexible, always understand what it is we were looking for and gave recommendations for improvements.
CONSNot much to say here but perhaps the billing strategy. Paying per campaign may be less expensive than paying per prospect but then again, it is good value for money and the billing system is very transparent
Paul
Design, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2020
5 star customers service
We've tried various lead gen approaches in the past including hiring an agency and then an experienced consultant. SoPro has been the most effective option.
PROSWith SoPro, we're reaching many more prospects than we have before and the lead rate is higher. In a normal economy. I don't doubt we'd have converted many more too. The system needs more input and management to monitor, measure and refine but SoPro do that very well and help us with that. And as with all deep software apps, its takes time to get used to the interface and to get the data and reports needed but again, SoPro are very good at helping with that. Its a very positive experience, I like the flexibility and control it gives us and it all means we can just concentrate on nurturing leads.
CONSNothing so far and it's been nearly 12 months.
Reason for choosing Sopro
So Pro is better value, offers the potential for much better results and helps us test markets/audiences quickly and cost effectively.
Steven
Financial Services, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
3
EASE OF USE
5
VALUE FOR MONEY
2
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2023
A good Company overall
overall they were great and got some good deals but needed better consistency or it needed to better priced
PROSGot me into some brilliant businesses i would've struggled to access so really helped me to hit Mid market Businesses
CONSExpensive and when it got good deals they were great but it wasent consistent enough for me and this is the issue long term.
Charlie
Insurance, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2024
Sopo- Happy with the service
very happy with them due to the leads we recieve
PROSVery good value leads and lots of them most the time
CONSTakes a long time to get started and is also quite expensive
Mark
Design, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2020
An excellent new business tool
SoPro are very responsive and decent people to deal with. Response times are excellent and they are always willing to explore ideas. I have recommended them to others before and will do so again.
PROSIt's very flexible, you target only industries and companies within that suit your profile/target list so no wastage. The ability to tailor language and messaging is vital, and the frequency of the automation and change of tone delivers results.
CONSThere are no real cons worthy of mention.
Keith
Information Technology and Services, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2021
Fantastic lead generation tool
Exceptional. From the moment I first spoke to their team and throughout all of the interactions I had I can only describe everyone as professional, helpful and knowledgeable. The level of support was appreciated and all of the team are customer-centric. A really good group of people with a very effective tool
PROSVery simple to use with a user-friendly dashboard and everything all in one place. Having the ability to refine email templates, segment sectors, companies and job roles all helps to ensure you get the right responses from the companies you are interested in and who are interested in you.
CONSThere was nothing not to like, it's very impressive
Esme
Pharmaceuticals, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2020
Exciting few months!
As a small team, we didn't have the resources to be able to have a marketing campaign that could contact the same level of people as SoPro have managed. We didn't envisage this kind of success, but it has left us with more time to focus on other areas of the business.
PROSI find the platform really easy to use and understand, I like that it integrates with a CRM. SoPro advised around building a CRM as this wasn't something we had before and this has made things a lot easier.
CONSI cannot fault SoPro or the software. They have been a delight to work with, I feel comfortable seeking help from them and they have been happy to advise new techniques to us.
Conrad
Environmental Services, 2-10 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
Future Energy Solutions
Our email campaign has led to a number of great opportunities and the volume of contact details is great. Additionally our account managers have been supremely helpful in customizing our campaign and providing regular updates on trends.
CONSInitially some contacts were not necessarily appropriate targets for our services. This obviously is driven by our selection of criteria. However, some additional guidance on how best to approach this assessment would be appreciated.
Vendor Response
Hi Conrad, Thanks for taking the time to leave us this review. We're really pleased with the new business opportunities from your campaigns. As always, please do reach out if there's anything you need. Looking forward to continued success! Best, Simon, Customer Success
Replied February 2024
Oscar
Financial Services, 51-200 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2022
Fantastic Experience so far, great product and great team
The Sopro tech and team have been great. The objective of starting with Sopro was to get an increase in leads which has been achieved. The team have also been fantastic, we have regular check ins and they provide guidance to help optimise our campaigns. From the sales team through to the account managers & data they have all been a pleasure to deal with. Big shout out to [SENSITIVE CONTENT]
PROSThe Sopro software has done a great job of emailing a large target audince, through consistent messaging and following up we've seen an increase in leads generated
CONSThe platform is great when you are on it but it would be good to get some date sent over via email as a snap to avoid having to migrate over to another platform to check in
Reason for choosing Sopro
Sopro were recommended
Vendor Response
Hi Oscar, thanks so much for taking the time to leave us a review. We're over the moon that our product and service is making such a positive impact on your business. As always if there is anything more we can do to support you, just drop us a line.
Replied January 2023
Steven
Financial Services, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2021
Marketing activity
Yes very good, a friendly helpful group.
PROSWill help me break into markets I would not have previously considered.
CONSInitially trying to understand the portal, I can be slow in understanding new software.
Marc
Computer Software, 11-50 employees
Used daily for less than 6 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2021
Lead Generation Made Easy
We wanted to up our lead generation and Sopro has certainly done that. The support servies have been excellent. Sopro's copywriters have helped us create an initial email, that has generated a high response. The system isv ery flexible, so we can change our message, or focus quickly.
PROSLead generation (cold calling) has never been easy. With SoPro the hard, unrewarding tasks are automated, making it much easier to generate the initial interest in a product/service. The sales team can then focus time and attention on prospects that are likely to be interested in what we've got to say. Sopro gives aus a higher success rate and the sales team are more motivated.
CONSIt's early days with our use of the software and so far it's been positive all the way.
Reason for choosing Sopro
We chose Sopro because we felt that the team there was more flexible and as a young company, understood our challenges.
Mark
Mechanical or Industrial Engineering, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2021
Useof SoPro for generation of international leads
Very good
PROSThe use of this software is a low cost method of expanding your international contact database without the need to spend on multiple local campaigns in new international territories. It take the leg work out of international expansion.
CONSIt can only take the lead process so far, ultimately you need to interview at some point and develop the relationship with the client in the normal manner.
Reason for choosing Sopro
It was well presented to us and seemed to provide a cost effective solution
Dean
Information Technology and Services, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2021
Automate the process of getting new leads
We are seeing more leads for the investment compared to other methods of attracting new leads
PROSI like that all the new customer acquisition costs are fixed Great HUB with great reporting and specific company information
CONSWe had to setup another CRM to integrate with SoPro so that new leads could be progressed further by internal sales
John
Computer Software, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2020
Sopro our lead generation engine
Flexibility with working with the Sopro organisation they have a good understanding of our business
CONSthere are no features i am missing........
Sam
Computer Software, 1 employee
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed March 2021
Massively improved our sales pipeline
It has boosted our sales pipeline big time, it means we don't need to spend time doing lead generation and can focus on fostering relationships with leads.
PROSSoPro has made a huge difference, we were struggling to generate the number of leads we needed but we're getting 4-5 hot leads a week. The SoPro Hub is great for tracking prospects and exclusions. The team are really helpful and responsive. They are always looking for measures to improve the campaign. It's really handy having the information pushed into our CRM.
CONSNot being able to set an Out of Office reply for prospects that reply to the emails. Not being able to report on combinations of factors, such as industry size and job title, in one table. Would be great to be able to push exclusions from our CRM to the SoPro Hub as we need to do this manually at the moment.
Adrian
Information Technology and Services, 51-200 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed December 2020
Insight at your fingertips
The SoPro platform has been built to provide the insights you need, rather than being cobbled together as an all-singing, all-dancing dashboard that doesn't focus on why you need the insights in the first place. The platform is easy to use, yet comprehensive. It clearly benefits from significant user-testing, as it is really intuitive. In effect, there is no real learning curve to deal with making it easy to dip in and dip out having obtained the answer to the questions you may have.
CONSThe landing page is a bit busy, but that's about it.