What are Sopro users saying about the software?
Read what people like you have said about using Sopro software through verified user reviews
User Review Highlights
4.85
47 Reviews
Ease-of-use
out of 5Customer Support
out of 5Value for money
out of 5Functionality
out of 5"SoPro make it work and make it easy. Their ideas, their writing, their integration, their service goes above and beyond all expectations."
"Once it is set up - very easy. Very sophisticated dashboards."
"I like that all the new customer acquisition costs are fixed. Great HUB with great reporting and specific company information."
"The parameters of LinkedIn profiling can prove limiting (e.g. employee size, lack of turnover information)."
"Software did not allow to target specific customers, exclusion list is critical to stop emails going to existing customers."
"Unfortunately the CRM system that we utilise does not easily integrate with SoPro, which makes it slightly more difficult to integrate our various marketing approaches."
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Showing 1 - 25 of 47 reviews

Mark
Verified reviewer
Company size: 11-50 employees
Industry: Media Production
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
May 2020
Leads with ease!
Having used many prospecting companies in the past I was a little sceptical at first but I needn't have worried! Qualified leads come in on a daily basis for businesses that we want to be speaking to, resulting in an average of 1.5 calls from the leads per day, what more can I say. Backed up with a team that really do care about your business I would highly recommend SoPro
Pros
Easy to use and understand I have very little to do! I have great qualified leads in to our inbox every day.
Cons
Nothing I can think of. Occasionally hits wrong people perhaps?
Keith
Company size: 2-10 employees
Industry: Information Technology and Services
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
September 2021
Fantastic lead generation tool
Exceptional. From the moment I first spoke to their team and throughout all of the interactions I had I can only describe everyone as professional, helpful and knowledgeable. The level of support was appreciated and all of the team are customer-centric. A really good group of people with a very effective tool
Pros
Very simple to use with a user-friendly dashboard and everything all in one place. Having the ability to refine email templates, segment sectors, companies and job roles all helps to ensure you get the right responses from the companies you are interested in and who are interested in you.
Cons
There was nothing not to like, it's very impressive
Peter
Company size: 2-10 employees
Industry: Information Technology and Services
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
November 2020
Sysmax Multi- Sector Marketing Analysis
As Sysmax penetrates new sectors during the pandemic having a tool that can test reaction to messaging has been a great value addition for Sysmax. It has proven the potential of our systems to go global and pan-sector.
Pros
Ability to work independently of internal resource at scale.
Cons
Potential improvement in reporting analytics but good as they are.
Marc
Company size: 11-50 employees
Industry: Computer Software
Time used: Less than 6 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
September 2021
Lead Generation Made Easy
We wanted to up our lead generation and Sopro has certainly done that. The support servies have been excellent. Sopro's copywriters have helped us create an initial email, that has generated a high response. The system isv ery flexible, so we can change our message, or focus quickly.
Pros
Lead generation (cold calling) has never been easy. With SoPro the hard, unrewarding tasks are automated, making it much easier to generate the initial interest in a product/service. The sales team can then focus time and attention on prospects that are likely to be interested in what we've got to say. Sopro gives aus a higher success rate and the sales team are more motivated.
Cons
It's early days with our use of the software and so far it's been positive all the way.
Reasons for choosing Sopro
We chose Sopro because we felt that the team there was more flexible and as a young company, understood our challenges.

Mike
Verified reviewer
Company size: 11-50 employees
Industry: Management Consulting
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
November 2017
Brilliant...takes all of the hassle out of lead generation
Pros
Set up was easy and it's an extremely flexible service. The team at SoPro are also a pleasure to work with. Nothing is ever too much trouble, they are always looking to innovate and improve their service and they are always open to seeing how we can perform even better.
Sam
Company size: 1 employee
Industry: Computer Software
Time used: Less than 6 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
March 2021
Massively improved our sales pipeline
It has boosted our sales pipeline big time, it means we don't need to spend time doing lead generation and can focus on fostering relationships with leads.
Pros
SoPro has made a huge difference, we were struggling to generate the number of leads we needed but we're getting 4-5 hot leads a week. The SoPro Hub is great for tracking prospects and exclusions. The team are really helpful and responsive. They are always looking for measures to improve the campaign. It's really handy having the information pushed into our CRM.
Cons
Not being able to set an Out of Office reply for prospects that reply to the emails. Not being able to report on combinations of factors, such as industry size and job title, in one table. Would be great to be able to push exclusions from our CRM to the SoPro Hub as we need to do this manually at the moment.

Phil
Verified reviewer
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
November 2017
Amazing. Everything is taken care of. I just sit back and wait for the leads to arrive in my inbox.
Pros
It's results. Honestly, without SoPro I don't believe my business would around today. SoPro is the best 'business development manager' I have ever seen bar none.

Timothy
Verified reviewer
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
November 2017
Superb, deep, high-integrity lead-gen from white-hat experts
Doubled our business
Pros
Quality of leads, ease of operation, very thorough screening, team support, and very serious targeting. This firm helped us double our business.

Rawane
Verified reviewer
Company size: 11-50 employees
Industry: Internet
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
November 2017
SoPro has been a very reliable lead generation channel for us
Quality leads
Pros
The Return on Investment of SoPro is phenomenal; the quality of leads is higher than I would have expected. Also, working with the the SoPro team was great, they are really flexible, always understand what it is we were looking for and gave recommendations for improvements.
Cons
Not much to say here but perhaps the billing strategy. Paying per campaign may be less expensive than paying per prospect but then again, it is good value for money and the billing system is very transparent

Navid
Verified reviewer
Company size: 201-500 employees
Industry: Computer Software
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
April 2020
Very consistent and fantastic ROI
Pros
Fantastic product that has delivered consistent results for us for over 1.5 years. great insights from their reporting capabilities that we have leveraged in multiple teams. They also have a stellar account management team ([SENSITIVE CONTENT HIDDEN] have been awesome) and they also have
Cons
They don't have great coverage in APJ and LATAM, would like to do more with them but the coverage isnt there
Reasons for switching to Sopro
Previous vendor was not delivering results

Matt
Verified reviewer
Industry: Accounting
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
November 2017
Superb! An invaluable business development tool.
Increase in leads and profitability.
Pros
A low level of technical knowledge is required in order to leverage huge lead generation results and ultimately business development opportunities.
Cons
It's not free...but then i wouldn't expect a tool of this quality to be, so other than that i'm completely satisfied.
Emma
Company size: 2-10 employees
Industry: Management Consulting
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
December 2020
Have used for many years and never found a better alternative!
Pros
We have been working with Sopro for numerous years and have not found another service which delivers the same great return on investment. All of our campaigns have been successful and the team are always looking at different ways to ensure optimum engagement. We can see clearly through the portal how well each campaign is running, how many credits we have and who has been engaged. The team are friendly, always available and most importantly have worked hard to understand our business so they can help achieve our goals.
Cons
We have not experienced any significant issues and where we have had a lack of understanding the team have been on hand to help.
Jenny
Company size: 2-10 employees
Industry: Management Consulting
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
January 2021
Building a Successful Pipeline
SoPro are incredibly proactive, right from the initial implementation through to ongoing support from both an Account level and also an operational perspective. The thing that has impressed us the most has been the consistent overview of our campaign's performance and continuous suggestions as to how to enhance our lead rates, especially during the challenging past 9-months where we have altered our approach to the Industry's feeling both the brunt and benefit of the pandemic.
Pros
SoPro gives me up to data information on the performance of my direct marketing campaigns at any time, which is important to ensure we optimise our marketing performance, and can make immediate changes where required.
Cons
Unfortunately the CRM system that we utilise does not easily integrate with SoPro, which makes it slightly more difficult to integrate our various marketing approaches.
Reasons for choosing Sopro
Overall value for money and proposed service.
Paul
Company size: 2-10 employees
Industry: Design
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
November 2020
5 star customers service
We've tried various lead gen approaches in the past including hiring an agency and then an experienced consultant. SoPro has been the most effective option.
Pros
With SoPro, we're reaching many more prospects than we have before and the lead rate is higher. In a normal economy. I don't doubt we'd have converted many more too. The system needs more input and management to monitor, measure and refine but SoPro do that very well and help us with that. And as with all deep software apps, its takes time to get used to the interface and to get the data and reports needed but again, SoPro are very good at helping with that. Its a very positive experience, I like the flexibility and control it gives us and it all means we can just concentrate on nurturing leads.
Cons
Nothing so far and it's been nearly 12 months.
Reasons for choosing Sopro
So Pro is better value, offers the potential for much better results and helps us test markets/audiences quickly and cost effectively.
Esme
Company size: 2-10 employees
Industry: Pharmaceuticals
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
December 2020
Exciting few months!
As a small team, we didn't have the resources to be able to have a marketing campaign that could contact the same level of people as SoPro have managed. We didn't envisage this kind of success, but it has left us with more time to focus on other areas of the business.
Pros
I find the platform really easy to use and understand, I like that it integrates with a CRM. SoPro advised around building a CRM as this wasn't something we had before and this has made things a lot easier.
Cons
I cannot fault SoPro or the software. They have been a delight to work with, I feel comfortable seeking help from them and they have been happy to advise new techniques to us.
Mark
Company size: 11-50 employees
Industry: Design
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
May 2020
An excellent new business tool
SoPro are very responsive and decent people to deal with. Response times are excellent and they are always willing to explore ideas. I have recommended them to others before and will do so again.
Pros
It's very flexible, you target only industries and companies within that suit your profile/target list so no wastage. The ability to tailor language and messaging is vital, and the frequency of the automation and change of tone delivers results.
Cons
There are no real cons worthy of mention.
Steven
Company size: 2-10 employees
Industry: Financial Services
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
January 2021
Marketing activity
Yes very good, a friendly helpful group.
Pros
Will help me break into markets I would not have previously considered.
Cons
Initially trying to understand the portal, I can be slow in understanding new software.
Mark
Company size: 51-200 employees
Industry: Mechanical or Industrial Engineering
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
January 2021
Useof SoPro for generation of international leads
Very good
Pros
The use of this software is a low cost method of expanding your international contact database without the need to spend on multiple local campaigns in new international territories. It take the leg work out of international expansion.
Cons
It can only take the lead process so far, ultimately you need to interview at some point and develop the relationship with the client in the normal manner.
Reasons for choosing Sopro
It was well presented to us and seemed to provide a cost effective solution
Dean
Company size: 11-50 employees
Industry: Information Technology and Services
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
May 2021
Automate the process of getting new leads
We are seeing more leads for the investment compared to other methods of attracting new leads
Pros
I like that all the new customer acquisition costs are fixed Great HUB with great reporting and specific company information
Cons
We had to setup another CRM to integrate with SoPro so that new leads could be progressed further by internal sales
John
Company size: 11-50 employees
Industry: Computer Software
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
June 2020
Sopro our lead generation engine
Pros
Flexibility with working with the Sopro organisation they have a good understanding of our business
Cons
there are no features i am missing........
Adrian
Company size: 51-200 employees
Industry: Information Technology and Services
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
December 2020
Insight at your fingertips
Pros
The SoPro platform has been built to provide the insights you need, rather than being cobbled together as an all-singing, all-dancing dashboard that doesn't focus on why you need the insights in the first place. The platform is easy to use, yet comprehensive. It clearly benefits from significant user-testing, as it is really intuitive. In effect, there is no real learning curve to deal with making it easy to dip in and dip out having obtained the answer to the questions you may have.
Cons
The landing page is a bit busy, but that's about it.
Luke
Company size: 51-200 employees
Industry: Facilities Services
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
January 2021
Brilliant marketing software
Pros
The specificity of filtering out wasted emails, testing, measuring and adapting our campaign according to the data received.
Cons
Bad timing on our part. Low tail-end of campaign followup (we have enlisted another company to continue where the SoPro product ends)
Reasons for choosing Sopro
Best fit for our company
Lorraine
Company size: 2-10 employees
Industry: Public Relations and Communications
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
May 2020
Does what it says on the tin
Lead gen
Pros
It delivers and the dashboard is comprehensive and informative.
Cons
Nothing - its efficient, well managed and targeted Having to pay for it :)
Brenna
Company size: 501-1,000 employees
Industry: Logistics and Supply Chain
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
December 2020
SoPro - Customer Review
Pros
The SoPro software was easy to use and provided helpful dashboards to present to leadership.
Cons
I do not believe that there are any improvements I could suggest for the software.
Chris
Company size: 2-10 employees
Industry: Education Management
Time used: Less than 6 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
May 2020
More than just a software platform
SoPro have enabled us to scale up our ability to generate leads and at the same time, free up our sales people to focus on what they do best - selling!
Pros
Although the SoPro core product is intuitive and comes with plenty of functionality, what we value most is the support we get from SoPro. It's one of those products where how you use it, makes all the difference. And in that respect, being able to talk directly to the people at SoPro and tap into their recommended best practice was hugely valuable.
Cons
We've not encountered any limitations in the software (yet!)
