Marketo Software


 

Spark by Marketo is designed for small businesses that need to automate and track their marketing campaigns. With Spark, your company will generate better leads and reduce manual, administrative efforts, freeing up time for your marketers to focus on strategic growth. Best of all, as your business grows, your company can easily shift, without disruption, to any of Marketo's portfolio of solutions developed for mid-sized and enterprise organizations.  

In today's business world, marketers need to properly score and nurture leads, develop and manage online marketing campaigns, and have insight into the results of their marketing investments. With Spark by Marketo, you get all of that in one easy to use, affordable package. This marketing automation solution complements your existing CRM system, increasing productivity and improving communication between your marketing and sales departments.  

With Spark by Marketo, your small business will create and execute effective and professional inbound and outbound campaigns, helping you find new customers, build better relationships and close more business. We would recommend this marketing automation solution to any small business looking to automate their marketing processes.

 

 

Spark by Marketo - Lead Management
 
  • Spark by Marketo - Lead Management
    Lead Management
  • Spark by Marketo - Campaign Essentials
    Campaign Essentials
  • Spark by Marketo - Reports
    Reports
  • Spark by Marketo - Salesforce
    Salesforce
  • Spark by Marketo - Sales
    Sales
Supported Operating System(s):
Mac OS, Web browser (OS agnostic)

308 Reviews of Spark by Marketo

 

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Software Advice Reviews (134)
More Reviews (174)

Showing 1-20 of 134

Nilesh from New York University School of Engineering
Specialty: Education
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

December 2017

December 2017

It makes marketing fun!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Marketo is easy to use, quick to setup and an all around amazing tool. It does everything my company needs.
The interface is very easy to use even when setting up complex programs.
There is a logic to how you go about things that follow the flow of most campaign design processes while helping ensure that you are covering all aspects of the campaign needed.

Cons

There is a bit of a learning curve for users as well as administrators. There are plenty of resources online to help but one should not expect to load Marketo into your process and immediately log in and start building out complex programs.

Review Source
 
 

Zack from Greenville Presbyterian Theological Seminary
Specialty: Education
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2017

November 2017

Multiple Layers of Useful Features, Steep Learning Curve, Ultimately Worth the Price

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

I am in the non-profit space, which generally has too few staff trying to do too many things. When used properly, Marketo increases our capabilities beyond what any of us alone could accomplish through a typical email-blast service. That being said, it takes discipline, time, and maybe even a dedicated personnel resource (internal or external) to get it up and running where it begin to really serve your organization's needs.

Pros

- Options for Customization of Automation Campaigns and Landing Pages
- Extensive Analytical Tools
- "The Sky's the Limit" on how much your marketing team can do with this tool

Cons

- The Email Editor is difficult to use, in my opinion. But if you are comfortable with writing HTML code, you can bypass the drag-and-drop editor. Also, it may not be any more difficult than any other option (I don't have a wide exposure to email builders).
- The learning curve on the whole is steep. If you don't have a dedicated marketing staff person, you may be frustrated by how much time you need to set aside to learn how to use the various tools. But their documentation resources and training tools are very helpful.
- You have to pay extra for full-service tech support.

Review Source
 
 

Andy from Powerlinx/Vibby
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

VERY powerful - but can be confusing

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Very powerful suite of tools. I'm not aware of any other software that can be so customizable and tailored to your needs

Cons

All this customization comes at a price. You can easily become bogged down trying to figure out the best setup. So perhaps there could be more resources to learn how things on the software work.

Review Source
 
 

Emanuela from Tagetik Software Srl
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2017

August 2017

My experience with Marketo

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We are using Marketo across the whole organization to improve and automate our marketing activities. We are using it at corporate level as well as in each operation (US, UK, DACH, France, Italy, APAC, etc). We improved ability to attract new leads and the engagement of visitors on our website.

Pros

- Workflow: the logic behind the workflows allows to automate manual activities
- Lead gen: we improved the engagement of the visitors on our website and we manage the entire lead generation process on Marketo integrated with our CRM.
- Programs: it is easy to create and manage emailing and nurture programs with the ability to set rules when the email should be sent.
- Forms: we are using Marketo forms and we embedded them on our website.

Cons

- Integration with Dynamics: after 3 years we still have some issues on the integration with MS Dynamics... the 2 systems are not well integrated.
- Support: sometimes we had some issues with getting quick replies from support.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page).

Review Source
 
 

Yazir from Cochez y Cia
Specialty: Retail
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

July 2017

July 2017

Marketo made my life easier

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

This is an amazing software. With great capacity to grow. Very few limits in what it can do.

Pros

Lots of functionalities
good integration with other software
Capacity to adapt to your needs.
Targeting customers is really easy

Cons

Takes sometime to properly set it up
You have to learn how everything is called
Tableau intregration not so great yet.

 
 

Sara from Focus Mobility
Specialty: Consulting
Number of employees: 1 employee Employees number: 1 employee

July 2017

July 2017

Streamlining - A targeted, process oriented approach for multi-channel marketing automation

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

It's as much a powerful resource for sales as it is for marketing in an integrative approach so I'd involve key stakeholders from sales in evaluating. The online demos are worth reviewing.

Pros

In today's fast paced, multi-channel environment where the abundance of information people receive in any given day exceeds the ability to process it all, I can't imagine running any kind of digital business without marketing automation. Marketo's offering is intuitive, integrates well with another cloud-based email, CRM, social, etc and has inherent capabilities to leverage best processes throughout an entire marketing/ sales lifecycle. I have only demo'd the product, used as a user, and been trained on, but have evaluated for a start-up where I would consider it essential for those embarking on digital campaigns to drive multi-channel sales.

Cons

I have not been involved in a full implementation, roll-out, and integration as a purchaser (only in business development), so I can't speak to that or any long term outcomes from initiatives, although the value is quite clear.

 
 

norah from Anaqua
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

June 2017

June 2017

Not intuitive

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

Pros

Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

Cons

While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.

 
 

Austin from Marketer as a Service
Specialty: Consulting
Number of employees: 1 employee Employees number: 1 employee

June 2017

June 2017

Best-in-class Marketing Automation Solution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Marketo is the "Porsche with a manual transmission" of marketing automation platforms. It's full of cool features and is incredibly powerful. The strengths: 1) Workflow flexibility that is unmatched by other platforms. Building complex data management, lead scoring, and organizational processes (such as lead routing) is very achievable in Marketo. They basically give you every function they can possibly code and let their customers piece them together as they like (more on this in #7). 2) The engagement programs, primarily meant for lead nurturing, are truly best-in-class. It's a little bit of an adjustment at first, but it really simplifies complex nurturing tracks and saves marketers from putting prospects into multiple tracks at once (which happens more than most admit) 3) The vision is impressive. Marketo has a clear, long-term vision that they continually deliver on. Examples being advances in personalization, ABM, ect. I'd bet on them to lead the way (or buy the way via Vista ) to whatever is next in marketing automation, such as AI or machine learning.

Cons

I love Marketo. But, there are some things I don't love. 1) The landing page builder has made improvements but still, leaves some to be desired. Unless a template available for import matches what you'd like to do, you pretty much have to hire a developer to build your templates. 2) The reporting is somewhat overhyped. They REALLY sell revenue cycle analytics, but in reality, it's tough to implement and even tougher to accurately maintain. Since data is essentially timestamped and not stored in an external record (i.e. like Salesforce has for a campaign member), if you mess it up, you're SOL. Marketo's advice to me was "don't mess up."

 
 

Zack from Greenville Presbyterian Theological Seminary
Specialty: Non-Profit
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2017

May 2017

This is the V12 engine of MAS.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I greatly appreciate the features (analytical, operational, functional) of Marketo Marketing Automation Software. It is so helpful for streamlining our internal marketing/communications workflows at my non-profit organization for which I am the Director of Advancement/Admissions. I also love the Marketo Nation community forum and product documentation. Very good.

Cons

I'm not too fond of having to pay a lot extra for live support, considering how expensive the tool is to begin with.

 
 

Jess from DRI
Specialty: Consulting
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Extremely Complicated

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

Good for large businesses with a well-funded marketing department.

Pros

Powerful if you know what you're doing. But figuring it out takes a really long time. One company I worked for had to hire an entire employee just to manage Marketo.

Cons

See above: one company I worked for had to hire an entire employee JUST to manage Marketo. Also fairly expensive.

 
 

Kenny from Dun & Bradstreet
Specialty: Media
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

March 2017

March 2017

Marketo for marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Marketo is one of the better marketing automation software titles I have used. It took me longer than it probably should have to get used to the user interface and processes, but once I was up to speed, I was glad I had spent the time. It made email marketing campaigns easy, and our campaigns got better results than from our previous use of other software.

Cons

I found Marketo a little difficult to learn at first, even though my efforts were well worth it. I would like to see Marketo spend a little more time creating a platform for learning the functionality and UI.

 
 

Myca from United Methodist Communications
Specialty: Non-Profit
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2017

February 2017

A great marketing automation tool for the right organization

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

After a multi-month search for a new marketing automation solution, our team settled on three finalists: Marketo, IBM/SilverPop and Adobe Campaign. While all three platforms provided excellent high-end functionality, we ultimately went with Marketo due to the perceived ease of use and out-of-the-box functionality. We were not disappointed.

Pros

Our team was able to get Marketo up and running in 15 days to send emails. This is NOT a standard timeframe, and we have a dedicated and very motivated team.
Service and training to date have been excellent.

Cons

If you have a many-many database, think carefully and have good internal conversations before selecting Marketo. We moved from ExactTarget to Marketo, and discovered multiple challenges with our data structure during and after implementation. Long-term, we expect this to be solved with the implementation of a new CRM solution, but it has caused some short-term growing pains.

Advice to Others

Definitely, go for the on-site training if you can afford it. Having someone available to physically walk your teams through the new processes allowed users to get up to speed much more quickly and have more confidence in a short span of time.

 
 

Andy from Powerlinx
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

January 2017

January 2017

Marketing goodness

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Full-featured marketing software. Easy to use, easy learning curve. Good for our organization.

Pros

Has a helpful email widget that shows you whether someone has read the email you sent or not

Cons

n/a

 
 

Chris from Paycor
Specialty: Software / IT
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

December 2016

December 2016

Marketo - All in one marketing automation solution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketo is a robust marketing automation platform. During the two years that I have been using Marketo, I have become a Marketo Certified Expert, a Marketo User Group Leader and a Marketo Champion. It's easy to use and adapt, even coming from another MA platform. The tech stack that you can intertwine with Marketo is just about anything you could want or need. Integration with other plug-ins is simple and easy to set up. One of the biggest advantages of Marketo is the Community (Marketing Nation!) of users that help each other out with best practices, problems, troubleshooting, etc. Marketo is a fantastic product out of the box and I'm quickly learning that there is always new tech to plug in and an unlimited potential to grow.

Pros

Easy to use
Integration is simple
Robust platform
Community of users

Cons

Can be slow at times
Support

Advice to Others

Overall Marketo is a fantastic marketing automation platform and I would recommend it to anyone in the market.

 
 

Cori from WealthEngine
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Gives You the Marketing Tools You Need to Succeed

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I've used Marketo for the past two years and have been very happy with my experience as a customer. I used two other marketing automation platforms previously at other companies and have really come to appreciate the innovation and ease of use that Marketo provides.

Pros

-Easy to learn (lots of training resources available)
-Great customer support
-Access to a thriving community of marketing experts
-Frequent product advancements/enhancements

 
 

Devraj from Zuman
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Marketo is the premier solution for marketing automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketo was the clear winner when first looking at marketing automation solutions. The robust software certainly met our needs at the time, but also offered features we were very new too. This allowed us to evolve our marketing processes and streamline certain aspects of it. Marketo will take a few months to learn the basics, and even then you will find yourself learning new things even years later. With the valuable resources Marketo offers, they set you up for success.

Pros

- Customize-able. You can certainly find a way to accomplish any marketing task.
- The Community is a tremendous resource to learn and Certification is available to validate your proficiency.

Cons

- Support can take a few days to resolve issues.
- Navigation and accessibility can be a bit earlier, (ex. cannot run “Lead Actions” from smart campaign’s results tab, program’s member's tab, or Lead Details page)

Advice to Others

- Get Sales involved in the lead scoring process so you can collaborate on what constitutes the warmest leads to send to them.
- Set aside adequate time for the implementation. Be prepared to spend several hours a day learning the solution. There is a steep learning curve with Marketo, but that is because it is unlike other solutions.

 
 

Rebecca from Marvel Marketers
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

Marketo is AMAZING

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketo is AMAZING for the everyday Marketer and Beyond! Overall the tool is user-friendly and easy to navigate. While

Pros

I like the ease of use

Cons

Reporting could use a little work i.e Dashboards - but they get the job done!

 
 

Timothy from Elsevier
Specialty: Other
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2016

December 2016

Powerful and flexible marketing automation platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I've had a good experience with Marketo over the past 5 years. They continue to improve and grow their product and it has been flexible enough as a platform for our organizational needs.

Pros

Very powerful platform that can be expanded with robust integrations

Cons

Some of the role out of the new functionality has been challenging for us in terms of what we expected and what was delivered.

Advice to Others

You need dedicated staff that truly understand the ins and outs of the platform to have the most success. It's easier to train a few people on how to use it than to try to roll it out to a full department.

 
 

Abigail from Elsevier
Specialty: Other
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2016

December 2016

Great Customer Support, Easy Integrations, Helpful Community

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Our team has been using Marketo, since before I stepped into my current role 3 years ago. While there was a steep learning curve at first, the capabilities are endless, the reporting seamless, and there is always a way to get answers whether through their great support team or the vast community of users they have built. The integrations with other MarTech vendors like Vidyard and PFL have allowed us to be creative with campaigns while tying all interactions together for a holistic view of each lead on their customer journey. Our marketing team seems to be getting leaner by the day, but Marketo has kept our agile and adaptable while keeping our work measurable and meaningful to our overall organization... and that has made all the difference.

Pros

Easy integrations with launch point. Helpful content-rich community structure.

Cons

Steep learning curve. RTP still seems very primitive in code capacity.

Advice to Others

Marketo is a significant investment. Get the most value from the tool by utilizing all they offer and integrating your martech stack throughout.

 
 

Alex from BOXX
Specialty: Other
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Marketo

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

I think it's a great tool for e-mail campaigns, scoring leads, and overall everything else!

 
 
 
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Showing 1-20 of 174


December 2017

December 2017

It's the industry standard because it's been around so long, not because it's good.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's the industry standard for marketing automation, so it's a good tool to know if you're starting off--you'll use it in multiple jobs.

Cons

-It's convoluted because it tries to be everyone for everything.
-There haven't been major core updates in a long time: all new features are on add-on products.
-Sales and support are terrible to deal with.

Review Source: GetApp
 


December 2017

December 2017

Integrates with Salesforce

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

I like the fact that you can rank leads based on criteria. When critical high profile leads come in we as a sales team can respond quickly and efficiently.

Cons

If your not familiar with the software it can be challenging as to implementing. Luckily they have help aids.

Review Source: GetApp
 


November 2017

November 2017

Used to be industry leader - not anymore

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

If you have the resource to invest as a company, Marketo can be a powerful marketing automation software. It's very customisable.

Cons

It's no user friendly. you need to have FTE in yor business if you want to run full marketing programs. There are other solutions out there that far easier to use and do more or less the same thing.

Review Source: GetApp
 

Linds from Collaborative Solutions

November 2017

November 2017

Marketo has helped our team automate marketing processes

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Marketo Lead Management software has aided our team in achieving marketing goals and automating processes that are typically manual.

Cons

Marketo Lead Management software is helpful in automating lead generation and scoring processes, but I've had better experiences with HubSpot thus far.

Review Source: Capterra
 

Matthew from Appfolio Inc

November 2017

November 2017

We use this to track all of our lead source

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

This has been a great tool to track the leads and how often they have visited each part of or website

Cons

Would love more metrics for the basic user of the system. Make it easy to run reports to figure out the best way to go

Review Source: Capterra
 

Aubrey from appsFreedom
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2017

November 2017

Used Marketo as a digital Marketing tool for Lead Gen

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

This gives you insight into what prospects are interested in and gives your warm leads because when you contact the prospect you already know what is important to them based on the digital foot print they left

Pros

This is a great tool to have to track the digital footprints of a prospect. When they go to your web site you see ever click and with analytics it gives you a great snap shot of perspective buyers and persona

Cons

I cant say I disliked anything. I wish the web and social came together in a one package maybe because the 2 tools together are powerful. The Marketo Social gives a snapshot of what perspective buyers are saying about you on social media and with advanced analytics its a powerful tool

Review Source: Capterra
 


November 2017

November 2017

Very powerful lead management platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Ability to collect user data and follow up with prospects to get them the information they need at the proper time.

Pros

This is a powerful tool that we use to generate and follow up with our leads. We can build our segments with very specific criteria and even trigger messages based on CRM data.

Cons

This requires a fair amount of development resources to connect and sync properly and also requires a fair amount of technical acumen to maintain. It is both powerful and complex.

Review Source: Capterra
 


November 2017

November 2017

Decent experience with email marketin, would probably recommend other tools over Market.

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

Exports reports to Excel making it easy to create pivot tables and other stuff to further analyze data and reports.

Cons

User experience is pretty low. Nothing too wrong, but definitely could be better in terms of displaying data and charts.

Review Source: Capterra
 


November 2017

November 2017

great tool overall...

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

a lot of features from email marketing to marketing automation to monitoring social media, good ability to create reports and gather analytics

Cons

incredibly hard to navigate, not user friendly, need A LOT of training and the training is expensive, hard to get someone from customer service to actually help

Review Source: Capterra
 

Paige from Instructure

November 2017

November 2017

Marketo takes care of lead generation and automation across the board.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love that Marketo allows me to assign leads equally and automatically to my team members. It can be hard to keep track of who has received leads and who has not throughout the day and Marketo makes sure that I don't have to worry about it!

Cons

I dislike that Marketo can move a lead in and out of multiple peoples names based on if there is an existing lead in Salesforce and what status that lead is in. It can be confusing to determine who that lead actually belongs to.

Review Source: Capterra
 

Mercedes from e-Builder, Inc.
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2017

October 2017

Overall, my experience is good. I'd say that they have some upgrading to do

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We run all of our automated campaigns through Marketo, including social campaigns. As we expand our subscription scope, I am sure we will leverage more features to innovate our program.

Pros

I like the interface. Pretty self-explanatory, allowing novice users to find their way around without much help. The ease of smart campaigns and nurture tracking tools are great. The engagement rating on nurture campaigns allows my team to assess effectiveness of each touch and adjust accordingly.

Cons

Basic reporting is very basic. For the price, I would expect more detailed reporting and dashboards.

Review Source: Capterra
 


October 2017

October 2017

Integrates well with other platforms

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Integration with salesforce makes it easy to sync lead data into crm
Fairly easy to use once programme are setup

Cons

The software sometimes runs slowly. Some steps can be redundant. Sometimes it can be difficult to find errors

Review Source: Capterra
 


October 2017

October 2017

Easy to understand once trained, but it's difficult and challenging every step of the way.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that it can be customized to the max. I push this software far past what it's capable of. The interface is welcoming and inviting to a new user.

The online community of users is unparalleled. I have never seen a online community like this one. This is the biggest pro for this software. So many others utilize the community and you are able to have your questions answered.

Cons

The software is so customizable that a new user would be completely lost if not trained. It is not an intuitive product by any means. There are times where it will take so long to load that you can take a coffee break or the application will completely freeze.

Review Source: Capterra
 

Kathleen from Nowcom

October 2017

October 2017

Robust platform but very limited

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

We can create landing pages & emails without developers help. We can create multiple emails that lead to one landing page.

Cons

It's not easy to learn and there is about a 3-4 time period where you're just trying to learn it all. We've been using it since May and we're still learning more about it. Also the landing page templates are very limited. We were under the impression they'd be more "drag + drop".

Review Source: Capterra
 

Joshua from USGB, LLC

September 2017

September 2017

Very powerful way to manage emails and automated marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

This tool can do a whole lot of the marketing automation for you. It is relatively easy to set up campaigns and move leads around in an automated way.

Cons

Because it's a complex tool, it is not always clear what is happening in the background. Support can be difficult to find.

Review Source: Capterra
 

Jon from FranklinCovey

September 2017

September 2017

Easy and highly effective , gives control where it was desperately needed.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The community around Marketo is one of the best things about it. The thousands of users who participate in knowledge sharing, best practices, and support. The sheer amount of plugins available is astounding.

Cons

The cost per lead in your database. I would like to be able to have a larger database without the larger price tag.

Review Source: Capterra
 

Matt from HiP B2B
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Marketo is an incredibly powerful system that fulfills all of our lead collection and management.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The system is very flexible. There are nearly limitless options for customization. When familiar, there's not much you can't do with the system.

Cons

There's a learning curve. It's not always intuitive. In some cases, integrations with other systems can be challenging.

Review Source: Capterra
 

Scott from Consultant

September 2017

September 2017

Critical for managing B2B leads

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Comprehensive marketing automation software for managing B2B leads and tracking them through the sales process

Cons

Difficult and time consuming to get up and running. We needed a team to evaluate and implement the solution

Review Source: Capterra
 

Jack from Jack Newton Communications

September 2017

September 2017

Great comprehensive approach

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Streams are an innovative way to stage content for multiple audiences, and the integration with Salesforce is fantastic.

Cons

There's a steep learning curve, so plan on investing in training to get the most out of the system. This isn't unique to Marketo, though.

Review Source: Capterra
 

Heidi from Qualys

September 2017

September 2017

Industry-leading marketing automation with all the bells and whistles.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Ability to create landing pages, comprehensive analytics. Good reporting functionality and ability to see program performance,

Cons

Navigation and search are a little difficult. It can be hard to find specific campaigns or programs.

Review Source: Capterra
 
 
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