Marketo Software


 

Spark by Marketo is a cloud-based marketing automation solution that caters to small businesses across various industry verticals, helping them manage their marketing campaigns. Spark helps businesses generate sales leads and drive growth by managing the related operations.

Spark helps marketers to score and nurture leads, develop and manage online marketing campaigns and have information about the results of their marketing investments. The marketing automation solution can integrate with user's existing CRM solution, helping manage productivity and communication between the marketing and sales departments.

Using Spark, small businesses can create and execute professional inbound and outbound campaigns, helping them find new customers, build relationships and close on business deals. Spark also provides users various reporting and analytics features like Marketo Moments that help them determine the impact of their campaigns.

Spark offers support via email, phone and through other online resources.

 

Spark by Marketo - Lead Management
 
  • Spark by Marketo - Lead Management
    Lead Management
  • Spark by Marketo - Campaign Essentials
    Campaign Essentials
  • Spark by Marketo - Reports
    Reports
  • Spark by Marketo - Salesforce
    Salesforce
  • Spark by Marketo - Sales
    Sales
Supported Operating System(s):
Mac OS, Web browser (OS agnostic)

421 Reviews of Spark by Marketo

 

Start your review of Spark by Marketo

Click to start
https://www.softwareadvice.com/marketing/spark-review/
Software Advice Reviews (166)
More Reviews (255)

Showing 1-20 of 166

Vanessa from DPS
Specialty: Marketing Agency
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2018

June 2018

Best marketing software!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketois for any size company! 100% recommended !!!

Pros

I love marketo! I have been using it for 3 years and I can’t be more happy with it . I can track all the activities and engaging in social sharing , promotions and engagement . Very easy to set up and use .

Cons

I do not have cons . It have been so helpful for my company . This is the best tool on the market .

Review Source
 
 

Emanuela from Wolter Kluwer TAA - CCH Tagetik
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

May 2018

May 2018

My experience with Marketo

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years.
We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

Cons

- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.
- Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.
- Support: the response time of the standard support is not quick and usually it takes some days to resolve it.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page)
- Reporting: the reports are very basics

Review Source
 
 

Michael from Keka Technologies Pvt Ltd
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2018

May 2018

One of the trusted marketing software over the world

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Very effective for company's growth, serve best for marketing perspective (everything on a single platform)

Pros

There is no doubt, Marketo has a vast list of features and functions on a single platform, which allows us engaging in social sharing, promotion and engagement. Something I like the most about Marketo is, we can customize the modular system as per our needs or as per our marketing strategies. Along with that, the analytics and reports do all the justice to track campaigns or the summary of the company's growth through viable data.

Cons

Though Marketo gives access to integrate and customize the solution, the interface looks little bit old, can make it more attractive. Too many functions, the processes need to be simplified, not that easy. Need more engagement in customer support.

Review Source
 
 

Stacy from Health and Housing
Specialty: Healthcare / Medicine
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2018

May 2018

Fantastic Marketing Automation Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Very easy to setup and use. Makes tracking leads and identifying trends much easier. Great lead management tools.

Cons

The pricing is not the most competitive among the options. The form building is difficult and doesn’t seem to be as efficient as the other features.

Review Source
 
 

Jen from Quantum Business Solutions, LLC
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

Marketo - Find another Solution

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

There are far better form managers out there that have the ability to do many things as Marketo. Most look better and do not use antiquated Libraries.

Pros

Manages forms that can be integrated into websites
Not difficult to integrate into website
User does not leave site to view forms

Cons

Forms put off a Library error / Vulnerability warning which can give a hacker easy access to your site via this exploit.
Form looks a bit antiquated for today's displays

Review Source
 
 

Vincent from Hayer Bishan Singh & Sons Ltd
Specialty: Engineering
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

May 2018

May 2018

Marketo marketing software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

it allows me to add my own touch to the system and make it more suitable for my requirements and preference. Easy to use

Cons

No offline option. Can not run on Linux. Supports only the English language. Support is okay but more can be achieved.

Review Source
 
 

Kartikk from UnitedLex Corporation
Specialty: Legal
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

April 2018

April 2018

Average Experience

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Has all the marketing automation features needed by the marketing function as a whole. Easy to customize

Cons

Needs a dedicated software coder to be able to utilize all functions in the tool. Customer Support is difficult to reach.

Review Source
 
 

Lyla from JazzHR
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

Powerful marketing automation for advanced marketing teams

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

If you need real automation, lead scoring, and a powerful marketing tool--get Marketo. Don't waste your time with Hubspot.

Pros

I love how easy it is to set up flows and programs that actually make sense. It's very easy to trigger actions based on just about anything going on in your CRM.

Cons

The design studio is pretty terrible. It's old and small changes are difficult to make without a lot of clicks. The overall design of Marketo in general is very old-fashioned.

Review Source
 
 

Steve from Electronics Company
Specialty: Manufacturing
Number of employees: 201-500 employees Employees number: 201-500 employees

March 2018

March 2018

Best MA Tool On The Market -- By FAR

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketo is by far the best MA tool on the market. I have used many. If you are looking at bringing an MA platform in house, do yourself a favor and go with Marketo.

Pros

I have been in the MA space for over 5 years. This is the BEST tool on the market. The best thing about is its relative ease of use. Yes, mastering it and making the most of it takes time. But the bottom line is anyone can learn Marketo, and all it takes is time. Other tools require technical knowledge outside of the platform (such as coding, scripting, SQL). But to use Marketo, you don't need any outside technical skill -- just a commitment to learning Marketo. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing's tool set.

Review Source
 
 

Laura from Zillow
Specialty: Real Estate
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

March 2018

March 2018

Great Lead Nurturing Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Marketo was built for lead nurturing, and it does that well. The integration with Salesforce is pretty robust.

Cons

The tool leaves a little to be desired when it comes to email marketing, but they have made improvements in recent years (for example, a better analytics dashboard.)

Review Source
 
 

Brian William from MicroTech
Specialty: Consulting
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2018

February 2018

One of the best marketing programs out there!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

Worth looking into for any sized organization!

Pros

Easy to use interface that seamlessly brings together email, mobile, social, digital ads, web management and analytics. Anyone can easily use it as it does not require any training to understand the main functionality.

Review Source
 
 

Chris from Kroc Center
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

February 2018

February 2018

Effective Lead Generation

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

I was pleased that it could integrate with salesforce. This software equips you to be effective and efficient in managing and converting leads. Great experience!

Cons

Price is higher than most others. Be prepared for a higher learning curve while implementing. Sometimes I find it challenging to get the right template and required to use HTML.

Review Source
 
 

Brian from LTA
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2018

February 2018

Good general functionality, nothing fancy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

One thing that is appreciated is they are continuing to build the platform, especially working on integrations and new features. Seems to be a solid company, and I would have confidence recommending this product to anyone assuming they match functional needs accurately.

Pros

It can handle a good volume of data and multiple campaigns, and provides the functionality we needed. Specifically like the Salesforce integration, although I've heard it is slower integrating with other platforms..

Cons

A little lax on reporting and metrics, we had to purchase additional software for some analysis. It also "feels" a bit heavy from a price standpoint compared to some lesser known platforms, but I haven't done a true side-by-side comparison.

Review Source
 
 

Brett from CrewTracks
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

February 2018

February 2018

Marketo is rough.

Ease-of-use

Functionality

Product Quality

Customer Support

Marketo is a beast. It takes a long time to learn, and it's easy to make mistakes without knowing anything is wrong until it's too late.

Pros

Marketo has a HUGE feature set, and they're always adding more. Marketo does SO much, it's insanely impressive.

Review Source
 
 

Yazir from Cochez y Cia
Specialty: Retail
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

February 2018

February 2018

Great Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Highly adaptable to all needs
Easy interface
Great for collaboration
Lots of integrations with other software

Cons

Not intuitive for marketing users
Need more design tools for landing pages and emails.
Hard to build a survey

Review Source
 
 

Randall from i-Sight Software
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2018

February 2018

Marketo Marketing Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Great at email lead nurturing, lead scoring, and reporting. The Marketo community is great. Marketo Certification will go a long way.

Cons

Customer support is not great. If you get the basic packge, it only offers online support via chat or email. You are paying all of this money to wait on their time to fix an problem you need fixed ASAP

Review Source
 
 

Johanna from SugarCRM
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

January 2018

January 2018

Great for Email Marketing, Landing Page Design, etc. Easy to use!

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

Marketo is super easy to use. Especially for Email Marketing, Landing Page Design, Segmentation, etc. It has a lot of different options and functions which is great for a wide variety of business problems.

Cons

Marketo can have some bugs (in email/landing page creation, HTML, etc.). The design and templates sometimes lack customizability and flexibility.

Review Source
 
 

Kevin from Megapath
Specialty: Telecommunications
Number of employees: 201-500 employees Employees number: 201-500 employees

January 2018

January 2018

Lead management like a boss

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Easy to use and very user friendly once it is setup. Fantastic for tracking website activity and lead submissions. Also wonderful for nurture tracks.

Cons

Little clunky in initial setup,definitely need an expert out of the gate. Very learnable system however sonthe curve isnt too steep.

Review Source
 
 

Michael from Computer Software
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2018

January 2018

Clunky Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Our company did not have a positive experience with Marketo. While it technically does everything an SMB needs from a marketing automation standpoint, I feel there are better options. It was quick to setup, but not easy to use.

Cons

Marketo has a clunky UI. Way too many clicks to get to the features and lists. Form and Landing Page Builder are bad. Their API is very weak and limited. Lack of integration options and lack of support.

Review Source
 
 

Rebecca from Union Metrics
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2018

January 2018

Easy to use but often frustrating and not dependable

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pretty decent CRM software with a few time wasting features. I'd like to see more product updates.

Pros

I've been using Marketo for 5+ years now. It's really easy to navigate, manage leads, create campaigns, and get basic reporting.

Cons

it can sometimes take upwards of an hour for the system to process leads and send an email to a larger sized list. Email reporting could be better. There have been several outages in the last year where everyone was unable to login to the system, all site forms were down, and anyone with emails scheduled to go out during the outage were pretty much helpless.

Review Source
 
 
 
Write a Review
Showing 1-20 of 255

Shaun from Resolve Systems
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2018

June 2018

Marketing with Marketo

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

For guys in demand gen, Marketo is the tool you need. Whether you're creating gated landing pages, or syncing anything to your CRM system and showing those lead activity's, you can easily create all of these campaigns within Marketo to generate MQL and SQls.

Cons

I just think the UI needs an update. It's tough to find things at times even with folders. Essentially the search function is lacking. I also wish there was a visual visio-like workflow creator.

Review Source: GetApp
 


June 2018

June 2018

It's okay if you have a dedicated Marketo developer

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It does what I want it to do and once you learn to play by its rules it's easy enough to sort out and use.

Cons

Customer support is really slow and, while the agents intend to be helpful and polite, they are remarkably unhelpful. All of our answers have come from the community or connections.

Review Source: Capterra
 


June 2018

June 2018

Makes prospecting much easier as lead scoring tells me who is a marketing qualified lead

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It is great as a sales rep to be able to see what each prospect has done on our site and their digital footprint with our company as a whole.

Cons

The tool itself is very complex and difficult to use if you aren't a Marketo trained marketer. Making Marketo more sales oriented would make it much more beneficial for teams outside marketing to use.

Review Source: Capterra
 


June 2018

June 2018

Overall a good marketing automation platform, but more to be desired

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The ability to deliver messaging to customers at the right time depending where they are in the customer lifecycle.

Pros

The automation portion works well. We've set up programs based on the customer lifecycle using the Revenue Cycle Modeler and can see where customers move or get stuck along the pipeline. Marketo's online community is strong and can help when you get stuck on something.

Cons

Although not lately, stability has been an issue. We've had instances where Marketo's platform went down at crucial moments. Marketo needs a true drag & drop interface for email creation. Too many times I have had to go into the html and that wastes time. Documentation can be a lot better.

Review Source: Capterra
 


June 2018

June 2018

Confusing and Not Straight Forward

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I've worked with this platform at a few different companies and what it does well is that it integrates nicely with Salesforce CRM. If you have a very large, enterprise company then I'd suggest researching Marketo, as it will offer a big team, a large tool to use and understand.

Cons

I find this tool to be wildly confusing. There are times that you can do 1 simple function, 3 different ways. For me, I want consistency and to know that whatever function I'm trying to complete that it works. Marketo could definitely streamline the tool so that it's much easier to understand and easier to use. It's also very expensive and support is VERY tricky. I was an admin on the account and should of had access to the support team yet everytime I attempted to contact them, I was told I didn't have enough rights. If you have a high paying account, I'd definitely make nice with your rep so that you can contact them directly if you're stuck on something.

Review Source: GetApp
 


June 2018

June 2018

Hardcore Marketo lover...would never stray!

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

Marketo..where do we begin? I started using Marketo two organizations ago and at this point I wouldn't even consider working for an organization that isn't using Marketo. Everything from lead entry, lead validation, lead assignment, nurturing, email communication, landing pages, forms, personalization. At this point it has gotten so big that we have a team using it and we need to enforce best practices.

Cons

You get out of it what you put in. You can run your entire business on it but you need to ensure you are using best practices - if you let inexperienced people behind the wheel, it will turn into a huge mess.

Review Source: GetApp
 

Katie from Three Ships

June 2018

June 2018

Easily set up mass email campaigns based on specific events.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like it is easy to replicate email lists across multiple campaigns once you've set up once. It is easy to transfer to other campaigns

Cons

Setting up email lists can be tedious (at least in the way I was shown through customer support) but customer support was fantastic and walked me through all questions

Review Source: Capterra
 

Robert from Squiz Poland Sp. z o.o.
Number of employees: 201-500 employees Employees number: 201-500 employees

June 2018

June 2018

Great tool for marketing automation

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

must have if you want to build long term relationship with your clients, also you can track client activity on mobile devices

Cons

high prices based on the number of contacts in your database, no access to API in free version so there's no integrations with other systems

Review Source: GetApp
 

Dylan from FlexPAC
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2018

June 2018

Great marketing automation software that can integrate with anything

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Able to create landing pages easily with forms that are trackable. Get leads directly from Marketo that link up with SFDC. The marketing automation aspect is easy and fun.

Pros

It's an incredibly robust system that is incredibly customizable. The ability to create landing pages that directly integrate with SFDC. The community of users for best practices.

Cons

The user interface is a bit clunky. With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.

Review Source: Capterra
 

david from Marketing Digital

June 2018

June 2018

The Marketo company helped me understand the preferences of my audience thanks to the Marketing team

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have managed to capitalize the desired content of my target audience

Pros

has the metrics and functions necessary to analyze, understand and optimize our online marketing strategies

Cons

When I started using Marketo Marketing Analytics, I found it difficult to adapt to the interface model and the functions it has. However, the program is very complete and effective.

Review Source: Capterra
 

Kenneth from Record Nations
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

Helps with marketing automation but can only do so much on mobile

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Pretty good tool for marketing automation, which helps you save time if you have a lot of other marketing tasks to perform.

Pros

Easy way to capture web form data with an easy-to-build interface. Also, Marketo integrates easily with most other marketing platforms since it is a bigger name in the industry.

Cons

Marketo's user interface for some areas is not very intuitive and will require some Googling and using customer support to find out how to do certain, very obvious tasks.

Review Source: Capterra
 


May 2018

May 2018

I created campaigns for a cohort-style implementation surge

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Great way to reach a wide audience and integration with Salesforce to make the process easy!

Pros

I love the options for configuring campaigns and communications! It always looked like it was coming from me but allowed me to reach so many customers at once. I was able to use information we had stored in Salesforce about the customers and their purchase to dictate what communications they received.

Cons

It was a bit tricky to learn at first, but I think this is just because it is so flexible. I also had a couple experiences where signatures were weirdly replaced with alpha-numeric strings, which kind of blew our cover on making the emails look like they were sent by a human.

Review Source: Capterra
 


May 2018

May 2018

Great marketing automation tool, best I have used.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo makes my life simple. I am on the sales side and am constantly needing to manage sequences and automated emails to potential clients. Does everything I need, no complaints.

Cons

They recently had a UI makeover and layout is more difficult to navigate. They integrate decently well with Salesforce, but there are instances in which it seems like they do not sync up entirely.

Review Source: Capterra
 

Danny from DoubleDigit Sales

May 2018

May 2018

Great software, but still a lot left to be desired

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

We use Marketo for many different aspects of our company including Marketing and some Client newsletter work. Getting started is a little scary, but they have a lot of helpful guides and templates that you can customize to your own, so it's not a complete shot in the dark. We got up and running fairly quickly and they even had a process in place for when we needed to change the domain that we used.

Cons

When you start to think about doing something completely new and custom, the features are there. It definitely takes a more advanced hand to go through and create this process as there is not much out there to help you through this process. The guides only take you through so much and then you are on your own. There is a messageboard with very helpful people, but sometimes that does not help either.

Review Source: Capterra
 

Stephen from RP
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

An excellent tool for capturing leads via our website

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Excellent ability to capture leads on our website.

Pros

We use Marketo for web forms on our website. The forms are easy to put together and use, giving us an easy way of capturing leads visiting the site.

Cons

The platform looks rather dated (although there have been a few updates addressing that recently) and it can be quite sluggish when navigating data. Speed and UI improvements would be greatly appreciated.

Review Source: Capterra
 


May 2018

May 2018

Automates busy work... but creates more at the same time

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The good thing about Marketo is that it does automate a lot of emails and nurtures a prospect through the whole sales cycle. Since it's also one of the bigger marketing automation platforms, it also integrates fairly well with nearly all other marketing platforms/tools we use.

Cons

Marketo is so incredibly clunky. Just trying to edit a line in one email can take you up to 5 minutes. The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo. It's a bear to use but it's simply too much of a hassle to look for another provider.

Review Source: Capterra
 


May 2018

May 2018

Marketing Automation With Marketo

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Drive innovation
Enhance decision making
Improve business process outcomes

Pros

Marketo is a great tool for providing a personalized engagement experience for customers in B2B or B2C space. The platform provides advanced features for lead management, nurturing, scoring and campaign management.

Cons

The user experience for system administrators to configure workflows could be improved by providing advanced wizards.

Review Source: Capterra
 


May 2018

May 2018

Marketo is a great platform for marketing automation at an enterprise level.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The foundation of what Marketo is built on are these awesome things called Programs and Smart Campaigns. Marketo's ability to provide an almost endless realm of automation based on smart campaigns is pretty outstanding. The different programs offered as well are pretty great for flexibility and making the right marketing messaging.

Cons

One thing that I immediately noticed is the user interface and user experience. The overall look and feel seems very dated. Once you see the power and potential of Marketo, you have a different feeling (maybe not so negative) about the UI/UX, but overall not a great look for the platform.

Review Source: Capterra
 

Chris from Emporia State University

May 2018

May 2018

Works for us and for our needs.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Good overall product with a learning curve.

Pros

An extremely wide range of services, data, and reports which are nice. Definitely helps me keep track of new information that comes through my office and across my desk. Can be a very useful tool.

Cons

This takes quite a long time to master it. I found myself struggling at times and needed to use outside resources like customer service and Youtube.

Review Source: Capterra
 


May 2018

May 2018

Marketo's Analytics provide lots of useful data for informing future marketing decisions

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like the wide range of reports and data that are available. Everything from email performance to program ROI to opportunity insights are available through Marketo's Analytics software. I use it most often to look at email deliverability and program membership. There are a lot of different ways you can break down email sends and being able to look at everything from subject line interaction by job category to program ROI by attendance status is very useful in determining campaign effectiveness.

Cons

There's kind of a learning curve and a lot of different views and reports to get accustomed to, but once you spend some time in each of the reports it gets pretty easy to anticipate what you'll need to answer any given question you may get. There is some overlap between Marketo Analytics and what our department pulls from Salesforce, but there is still a lot of use in Marketo Analytics data.

Review Source: Capterra
 
 
Write a Review