SproutSocial Software


SproutSocial is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more.

The solution features a “Smart Inbox,” which combines the social media interactions from different social media websites. It helps users manage interactions by turning messages into tasks, assigning them to specific people and allowing team members collaborate on the assigned tasks. SproutSocial's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing. By using SproutSocial's reporting and social media analytics functionalities, users can monitor social media performance of the brand across various platforms.

SproutSocial offers services on a monthly subscription basis that includes support via phone, email and other online resources.

Supported Operating System(s):
Windows 7 , Windows Vista , Windows XP , Mac OS , Linux , HP-UX , AIX , Solaris , Unix , IBM OS/400 , Web browser (OS agnostic) , Windows 2000 , Windows 8 , Windows 10

201 Reviews of SproutSocial

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  • Morgan from Andersen Construction

    Number of employees: 501-1,000 employees

    August 2018

    For Social Media, It Has Everything

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    I love that it has everything, no need to go to other sites to get insight. It can all be done on Sprout.

    Cons

    It's kind of overwhelming how much there is, it takes a minute to get sorted.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    August 2018

    Anyone who does social performance review for an agency should use Sprout

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I was solving ROI reporting on social with sprout. The benefits it provided was a clear, concise and visually reliable way to share measurements, in depth.

    Pros

    I loved the detailed and infographic delivered metrics - it not only made it simple for me to understand, but my clients loved it and were able to narrate the story with just a little bit of reporting text.

    Cons

    I wish that it had more customizable reporting at times, and that social listening was a little more akin to a Radian6 at the time I was using it.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Allen from Eureka Process

    Number of employees: 1 employee

    August 2018

    Amazing software for this budding agency

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I felt wanted despite being a 1 user account. I demoed over 5 competitors. None matched. One had similar customer service, but not the features. Hands down, based on research and experience, I feel I got the ONLY application that meets all my needs and makes me happy to do so.

    Pros

    Customer service from pre-sales, to sale, to established user has been top notch!

    Cons

    There are a few features I wish I could do from the platform, but from my research, a lot of these are blocked by the platforms themselves.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Mike from DENT agency

    Number of employees: 11-50 employees

    August 2018

    It looks pretty, but it's not.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We've solved no business problems. Frankly, we're spending way too much time trying to figure out what is correct and what is not. I'm not sure we'll stay with Sprout even another month. We're looking now.

    Pros

    Nice design. Nice people to talk with. But the product itself - i.e., the data and analytics - just isn't good. Maybe the posting/publishing functionality is good, but our people abandoned that immediately and went back to posting directly to the channel.

    The competitor feature is good.

    Cons

    Just about everything else. The data is often inconsistent and incorrect. They will tell you that they're just tapping the APIs, which is a nice way of pointing the finger, but it's also telling us we may as well just go straight to the source and bypass these problems. We're spending way too much time cross-checking the data we get from Sprout, which really means we're the dummies for bothering with this in the first place.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    August 2018

    Overall my experience with sprout has been very pleasant.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Convenience and efficiency. And great customer service.

    Pros

    The layout not only works well and is convenient but looks great too. Whenever we had an issue there was always someone there to resolve it quickly which I enjoyed. They also took in customer feedback and made changes like adding new features accordingly.

    Cons

    Sometimes it freezes and I have to reload the page. There is no drag and drop feature. And the discover search engine doesn't seem like the most accurate thing

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Zeke from Yellow Box.

    Number of employees: 11-50 employees

    August 2018

    Great content management software with a quickly evolving team and ever growing features.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Sprout Social is incredibly easy to use. It's intuitive, simple, and sleek.
    Customer Service here is incredible. An industry leader, I would say. Responses are quick, and they really take care of you. Especially within their Partner Program, which I would have to say is the best part about being with Sprout Social.

    Cons

    Sprout is still relatively new. They've been around for a minute, but they are still working out all the kinks. Social Media API's are always changing and evolving and restricting so sometimes platforms are disconnected or not publishing content, but that's just the nature of the beast.
    The only way anyone could get around this is to post all content manually, native to each platform and no one has time for that anymore.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Tapan from Criteo

    Number of employees: 1,001-5,000 employees

    July 2018

    Manage your social media presence effectively

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Apart from managing various social media platforms from one place, it also doubles up as a CRM tool. You can chose the customer segment to which you want your posts to be targeted at and can also suggest times at which a post should be done on various platforms to have maximum coverage.

    Cons

    Video platforms are become increasingly popular as a social platform and these have been ignored by Sprout Social. Scheduling posts is not that custom and flexible and CRM feature lacks few basic capabilities.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Sumant from Freelancer

    Specialty: Marketing Agency

    Number of employees: 2-10 employees

    July 2018

    Good for Social Media Analytics and Reports

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I have found this software very handy when we talk about engagement analysis and report generation. It has a very clean user interface to generate reports and get the desired data.

    Cons

    According to me, social media listening part feature is somewhat needed to upgrade in order to get a complete solution.

    This review was submitted organically. No incentive was offered
    Review Source
  • Verified Reviewer

    Number of employees: 201-500 employees

    July 2018

    Easy to work with

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    I found Sprout to be very helpful in planning out, posting, and reviewing my team's social media post strategy. We work with an external vendor and getting them in was really easy.

    Cons

    I wish the image tagging was a bit easier. It isn't a huge deal, but finding images would be much faster if I could tag more easily.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    July 2018

    Sprout social is great for analytics

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The reporting and analytics make it quick and easy to get people the analytics they want. It is so easy to pick the analytics you'd like to create a report on and email a beautiful visual reporting doc to the person who wants it.

    Cons

    The publishing feature sometimes does not work and links post broken or missing. I also think there should be more insight into posting times and more options for smart time posting.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    July 2018

    Used with multiple client accounts

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Good reporting. Helped give an overview to clients.

    Pros

    Access control and reporting are great and pretty easy to use The monitoring options are also well done. I also the calendar view.

    Cons

    While it's great to have the option to post across multiple platforms, it's not very practical as what you enter doesn't display the same way on all social channels. And, not that it's Sprout's fault, but not being able to actually post to Instagram makes the scheduling part less reliable. I often found it easier to just go post things directly on customer accounts.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Penny from Lux 214 Media Group

    July 2018

    Overall, Sprout is a wonderful tool, but lately, there have been issues that have arisen.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The ease of navigation and publishing, I like the added feature of optimal send times, and that Pinterest is now added.

    Cons

    Recently, we have been having trouble with photos from links not populating in the photo field when already published causing us to have to go directly into the platforms and edit/correct or add again when we realize this, because it appears to be there when we are publishing. Very time consuming. Also, we have been having issues with photos being cut off when they are published on the platforms, but seem normal when we use the eye tool to check. We always have to re-size photos elsewhere because the editing tool is insufficient, especially with regard to Twitter and LinkedIn. Before, we could use the normal FB size photo for all and be done, but as of May 2018, not the case. Also, we are having problems with notifications. When someone leaves a comment in the approval section, and you respond, the original sender does not get notification that you have responded via email, they have to manually check the software. Also, the fact we are unable to tag as before, but that's a FB privacy issue.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    July 2018

    So many features that you forget what your goal is!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I love the insights that Sproutsocial gave me into a lot of the SMM things I did. Being able to follow who mentioned our name elsewhere online really helped get value from our efforts, too.

    Cons

    There are so many features that it became a bit of a chore to use SproutSocial as I knew I'd need to dedicate like an hour to it.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    July 2018

    Great scheduling tool

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Sprout is a great tool to schedule social posts and manage social media accounts. It's easy and affordable.

    Cons

    I wish Sprout had more features. The staff are also constantly contacting you. I appreciate the communication but its a LOT of emails.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Román from Eurostar Mediagroup

    Specialty: Marketing Agency

    Number of employees: 51-200 employees

    July 2018

    Delightful

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Sprout Social has simplified, automatized and organized our work with middle and huge social media communities. We are delighted and strongly recommend it.

    Pros

    The smart inbox is Sprout Social defining feature. It sets Sprout Social apart from its competitors. You can manage every type of interaction (direct messages, mentions, likes, comments, replies, etc.) of all your social media profiles in one single feed which integrates functions as important as task assignment to members of your team.
    The smart inbox can be "splitted" into as many inboxs as necesary, depending on your needs, the size of your team, or just for getting more organized your social media feeds and timelines.

    Cons

    The listening features are in a transition period after Sprout Social has acquired Simply Measured. I understand they're integrating both platforms but the "deep listening" features are not available as of July 2018. Having said that, the "Reports" feature is more than enough for providing the metrics and analytics you need in your day to day work.
    Also, when you're working with teams of more than five or ten people, you'd like to see a thumbnail pic of them to assign tasks and stuff like that. Well, Sprout only allows the teams members to upload their personal pics through a external WordPress-based platform, Gravatar, which is a bit annoying (we're used to upload profile pics directly from our computers files). It's a minor setback, though.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Claire from Buzzword Creative Ltd

    July 2018

    On the whole, Sprout Social works well for myself and my clients' social media requirements.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    ability to schedule posts; posting to multiple sm channels; easy to navigate; comprehensive analytics;

    Cons

    limit of 3MB for image attachments - I have vast libraries of hi-res images 7MB and more which I cannot use.
    Sometimes difficult to scroll down in publishing view mode
    Limit on how far in advance posts can be scheduled.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Fraser from Ideagen PLC

    Specialty: Software / IT

    Number of employees: 51-200 employees

    July 2018

    very effective social media management tool, but quite pricey

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    - great reporting functionality provides valuable business intelligence
    - very user friendly and is available on mobile
    - makes working in a team much easier

    Cons

    - mainly the price... it has risen gradually over the years
    - the social streams could be more productive: it would be nice if you could monitor your posts on multiple social streams on a single page

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Nabil from Inversiones FB 212, C.A

    Number of employees: 51-200 employees

    July 2018

    I love

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It has good technical advice, and excellent training, it measures my popularity in the different social networks which helps me to know my strengths and my weaknesses and in this way increase my followers, I recommend this application.

    Cons

    For my social sprout is very good, I have nothing negative to say, since I use it I am very pleased with the service so I think it is great and I recommend it.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    July 2018

    Sprout Social is a great service that makes it easy to monitor social media engagement.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Most importantly, I like the ability to monitor keywords so I know when non-followers have mentioned my products. I also like having a single inbox that allows me to monitor multiple social media accounts in one place. Being able to schedule posts easily is a great feature.

    Cons

    I understand that Facebook is no longer going to allow Sprout Social to post to personal Facebook accounts. I think this will be a big drawback, but I also believe Facebook is losing its relevance. I wish it were easier to post images to Instagram via Sprout Social. The extra steps of needing to select a publisher and only being able to use it with Instagram business accounts, makes posting directly on your phone without using Sprout Social easier.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Jeffrey from Sisel Int'l.

    July 2018

    Exceptional Analytics Tool

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Sprout's integration with all the various social media platforms is incredible. The reporting features, analytics, and the surprisingly great image editor are all things you'd expect from premium software, but Sprout Social offers it at an extremely competitive price. I absolutely love the versatility of its reporting features. You really do have everything placed in front of you and you don't need to go chasing down any numbers. I love it. Hands down my favorite social media analytics and management platform.

    Cons

    I wish I could give this five stars. It's so nearly close, but the absurd choice to lock a few vital features behind the top price tier is super dumb. And it's not a small price increase. Smaller business aren't going to want to take the plunge.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
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