SproutSocial Software


 

SproutSocial is a Web-based social media management solution designed for companies of all sizes. This system offers automated publishing, conversation tracking, social content management and social media analytics within a single solution.

The system features a “Smart Inbox,” which combines all social media interactions from different social media websites. It helps users manage all social interactions from a single platform by turning messages into tasks, assigning them to right people and letting team members collaborate on the assigned tasks.

SproutSocial's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing.

With the help of reporting and social media analytics functionalities, users can effectively monitor social media performance of the brand across all the social media streams. They also gain a complete view of their enterprises' social media profiles and are better able to make decisions regarding brand management.

 

SproutSocial - Social performance
 
  • SproutSocial - Social performance
    Social performance
  • SproutSocial - Interaction management
    Interaction management
  • SproutSocial - Smart inbox
    Smart inbox
  • SproutSocial - Social collaboration
    Social collaboration
  • SproutSocial - Social media scheduling
    Social media scheduling
  • SproutSocial - Team and client management
    Team and client management
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

65 Reviews of SproutSocial

 

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Software Advice Reviews (9)
More Reviews (56)

Showing 1-9 of 9

Steve from Blue Media Inc.
Specialty: Marketing Agency
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

We recommend this software of most of our clients.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

One easy to use dashboard with all of your client's social accounts connected. The best part is, it tracks mentions and growth.

Cons

The price begins to add up when you have many accounts that you need to connect. Other than that its fine.

 
 

Gina from Sporting Goods
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

Sprout Social is a great semi-affordable social media management software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Very simple to use, multiple platforms, user-friendly dashboard that allows you to see activity on all platforms at once.

Cons

Only can have 1 team member on the free version, paid versions can get pricey, no Instagram syncing

 
 

Laurie from Hill Country News
Specialty: Media
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2017

March 2017

My Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Easy to use and appealing. I appreciate anything that make life easier.

 
 

Me rove from Acceleration Partners
Specialty: Marketing Agency
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2017

March 2017

User friendly & economical

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

I love Sprout Social, everything from the interface, to the reporting and features. It's very user-friendly and they are constantly expanding features as well. Plus, Chicago-made, gotta love them!

 
 

LM from CHK
Specialty: Other
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2017

March 2017

Easy to use but room for more functionality

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Easy to use but seeing all keywords, mentions across platforms in real time is difficult. love the reporting graphs but would like more platform integrations

 
 

Lorena from TurnKey Vacation Rentals
Specialty: Property Management
Number of employees: 201-500 employees Employees number: 201-500 employees

March 2017

March 2017

Nice suite of features

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

The number of social media platforms Sprout connects to is really amazing. Every single channel is easily managed through their feed. They've even made intuitive workarounds some of the more difficult APIs to make posting a breeze.

 
 

Ted from Dock 7
Specialty: Other
Number of employees: 1 employee Employees number: 1 employee

March 2017

March 2017

Works!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We saw the demo and was immediately hooked! It was a great find and the value is great!

Pros

The functionality is impressive, and the customer support is second to none.

Cons

In a different city than us, but otherwise fantastic.

 
 

Dallas from The James Agency
Specialty: Advertising
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2017

March 2017

Sprout social

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

It's a great platform for gaining social insights and learning about your audience.

Pros

Scheduling

Cons

Cost

 
 

Gina from Feast, inc.
Specialty: Marketing Agency

July 2016

July 2016

Great social management product

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Likes Best

I like the ease and convenience of the product, it is extremely simple to use and understand.

Likes Least

There are a few capabilities it doesn't have, such as scheduling retweets and editing certain posts.

Recommendations

Use this product in addition to others, and not as the sole product for your social media management.

 
 
 
Showing 1-20 of 56

James from Houston Chronicle

September 2017

September 2017

confusing software for social media management

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The built in analytics and data it had gave me very valuable insights when I was managing social media accounts

Cons

Confusing to use, not easy to learn at first, not intuitive enough, finding help or tutorials should be easier in the system

Source: Capterra
 

Carolyn from Visit KC
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

SproutSocial helps my small team do big things

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

With so much evergreen content in the tourism industry, the ability to schedule repeated content several months out saves me so much time. The Smart Inbox has been so helpful for me. Since it works like an email inbox, it helps me to know social messages I've addressed or still need to address. My company has many members that can be retweeted in our social feed. Advanced Retweet is my favorite new feature.

Pros

The platform is robust and has helped my social media team of 1 out immensely. When I had an intern this summer, it was easy to get her onboarded with the tool by adding a seat. The price is right. Their support team is quick and helpful. We had a more "advanced" tool in the past, but Sprout Social fit our content and tagging needs better.

Cons

Sometimes tasks take a few extra clicks than I believe they need to. And I'd like the ability to add tags instead of being restricted to a certain number (based on how we use tags).

Source: Capterra
 

Stephanie from Internet Creations
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Great product, the Inbox feature is top notch

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easier organization and great analytics

Pros

If you're a brand that gets a lot of comments, this product is for you. The inbox feature organizes your fan engagement into a single stream so you no longer have to click from channel to channel to see what your fans are saying. You can see conversations you've had with people and it makes engagement simple!

Cons

The calendar option is okay but could use work. I'd like to see a more organized feature separated by campaigns and an option to change the text for future posts.

Source: Capterra
 

Brittany from Trinity Logistics
Number of employees: 201-500 employees Employees number: 201-500 employees

September 2017

September 2017

Engagement and Impression Growth Overnight

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Sprout Social has many valuable analytic tools to help you grow your business' engagement and impressions across social networks. Sprout's Viral Post helps identify optimum engagement times to help grow your audience.

Cons

While Sprout allows you to schedule across multiple platforms in one single post, you have to schedule individually if you want to add any tags on multiple platforms, or have more than one photo you would like on certain networks.

Source: Capterra
 

Rich from MSA

September 2017

September 2017

I have limited experience with this software, but overall, I think it is good.

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support

We can efficiently manage our social medial presence.

Pros

The notification that you have a task assigned is very nice. We can easily reply to customer social media requests in a timely manner

Cons

I sometimes get confused as to what I am responding to. I posted a reply to a user today and I found my reply in a conversation chain that I was not a part of. I found that to be confusing.

Source: Capterra
 

Jena from BizzyWeb
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Easy to use, great response time and plenty of analytics.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
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Quality
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Support

More easy of posting and more analytics

Pros

The analytics features and reporting tool. I love the depth of information provided. I can customize reports easily for our clients based on what network is most relevant to them and what information they want to see.

Cons

The lack of Pinterest support. It would be nice to have everything all in one place. Price is also on the high end, but I think at the end of the day you get more value for your dollar than with some other social media management tools.

Source: Capterra
 

Andrea from Steel City Pops

September 2017

September 2017

This has been a great tool for managing our social media.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Managing our social media is no longer a big run-around and a headache. It's so simple to keep everything managed!

Pros

It's easy to figure out, and allows you to see all of your posts, comments, etc. in one place. This way you KNOW that you're not missing something important.

Cons

It's very expensive to add additional users and accounts. At our company, we would love to have several more people in the program, responding to comments, but it is cost prohibitive to do so.

Source: Capterra
 

Regina from ASHA
Number of employees: 201-500 employees Employees number: 201-500 employees

September 2017

September 2017

The platform is very intrinsic.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It took only minutes to learn. Our social media team works uses this software. Multiple users can have login and passwords.

Cons

I could not find an easy way to report on the number of retweets we got. We ended up manually counting. We were trying to determine the number of retweets for one of our partners.

Source: Capterra
 

Nels from Brandpoint

September 2017

September 2017

Used to manage social for several brands

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I really like the UX. It's a much cleaner experience than a tool like Hootsuite. Toggling between clients is really helpful for staying organized.

Cons

It was a little expensive for where we were in our offering. Since we weren't too hands-on, there was another tool that gave us the basic functionality we needed while being less expensive.

Source: Capterra
 

John from Lake Metroparks
Number of employees: 201-500 employees Employees number: 201-500 employees

September 2017

September 2017

Extremely intuitive platform. Exceptional support staff.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Multi-platform posting
Scheduling for Instagram
Team contribution
Custumizable keyword listening
Detailed drilled-down analytics
Knowlegeable support staff
Access to knowledgeable forums

Source: Capterra
 

Heather from The Marketing Posse
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

Easy to set up and use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easily publish content for several clients and involve many from our team (+ selective access to users).

Pros

Overview of the calendar posts to get fast input on content is helpful, ability to edit images as you publish content saves time, and the clean layout is appealing.

Cons

Confusion in IG app. (especially for those within a team who do not use the dashboard or the software often). Unable to 'test drive' upgrades to determine if the additions will be best fit.

Source: Capterra
 

Natalie from Unique Digital
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2017

August 2017

Very good analytics reports/ spreadsheets and nice publishing calendar. Excellent support service.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Convenience, good analytics. However the price is absurd compared to other tools.

Pros

The look and feel of the desktop site is great, very easy to navigate. I switched to Sprout from Hootsuite for the analytics; they don't have more access to insights than other tools, but the reports are much better than most other tools. There is excellent support, issues can be resolved in minutes! They follow up IT tickets very quickly too, you aren't left hanging. Literally the best service I've ever had!

Cons

They lack some of the functions of other tools like Hootsuite, but are catching up, like the recently added video and multiple images upload. The mobile app is very clumsy. The layout is overcomplicated/crowded and often bugs out (on multiple devices), either when trying to scroll to the sections of tabs/sections (too many!), or when sending a photo to Instagram/Twitter to publish. If you restart the app it works fine, it's just annoying.

Source: Capterra
 

Tom from BlueFrog Media
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Easy to use with advanced, professional features

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It is very easy to pick up and as someone who had never used it prior to joining the workplace, I picked it up very quickly. It features everything you could need and clearly separates private messages from public posts.

Source: Capterra
 

Kim from BlueFrog Media
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Sprout is really user friendly, from both an interaction point and management. Good blogs too!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Using Sprout along side another platform for a different client (their choice) the overall functionality of Sprout is really clear! It is much faster and user friendly.

Pros

Sprout is great for interactions. Having over 1000 pages to look after means we need to be able to access specific pages quickly, and view messages for just the one page in a set profile group - this is really easy with Sprout! In terms of quality reviewing responses from a management point of view, it is great - you can see full threads and who did what. For reporting, you can tailor reports for each clients needs. After using an alternative platform, Sprout is MUCH faster all round - finding interactions and, general interaction in terms of loading and sending messages. In regards to task management, it is really good at making sure that you keep on top of things, as you can add an internal note which is front facing when you click into your tasks. The updates are also handy, as you can now select oldest to newest or newest to oldest - when there is a large number of incoming interactions it means there are less loading issues.

Cons

Sometimes there are bugs, which can cause functionality issues (but this does happen with all software). Because we are a UK company, and Sprout's support team are in the US it does mean that we have to wait until the afternoon on our time for any additional information - although you are able to log the error you are experiencing.

Source: Capterra
 

Katie from Quest Diagnostics
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2017

August 2017

Easy to use and manage multiple SM channels

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The queue and scheduling features are very easy to use. The ability to queue retweets is awesome, too!

Cons

Some of the reporting is difficult to understand, initially. After meeting with a representative, though, i was able to get a good grasp on the analytics.

Source: Capterra
 

Elliot from Bluefrog Media

August 2017

August 2017

Brilliant for management & efficiency of soical media reponses but could load quicker!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Data collection - ability to pull in data from different platforms simultaneously.

Ability to action posts from multiple pages/accounts in one place with ease.

Cons

Load times. As already mentioned - could be quicker!

The occasional technical issue preventing work from being completed efficiently.

Source: Capterra
 

Richard from BlueFrog Media
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Overall pretty great, with a few minor issues here and there.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Despite a few minor issues here and there it still takes what would be an insanely time-consuming task and allows me to get it done in ~1-2 hours a week.

Pros

The CSV Downloads, All the info I need in a consistent format so my spreadsheet templates can format the data how I want

Cons

I do wish I wouldn't crash when attempting to get figures over large date ranges as it means I have to do multiple smaller data grabs and stitch them together

Source: Capterra
 

Whitney from Herron School of Art + Design, IUPUI
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Overall, I love using Sprout Social. It's my preferred content management tool.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The reporting is fantastic. I can easily schedule posts on various platforms, which is a huge plus. And the audience analysis is good, too.

Cons

I wish there were an editorial calendar to plan my content prior to scheduling. Right now, I have to do this in Excel and it would speed up the process if I could manage this planning aspect digitally in the same management system that I use to draft and schedule posts. I've emailed support about this idea a couple of times and hope it gets some traction.

Source: Capterra
 

Jack from BlueFrog Media Ltd.
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

Fantastic, i've loved working with Sprout since we started with it in 2015.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Allows us to carry out day to day running of social media interactions from 9am - 9pm 7 days a week, with minimal to no interruption. Fantastic support team and excellent reporting facilities.

Pros

Sprout seamlessly allows you to control and monitor social media interactions within one feed, for a huge amount of pages and still allows it to be tangible. Not only that, but the reporting on offer is second to none, providing clients with real time data on how their social campaign is performing.

Cons

Like all big social media management software platforms, there's an occasional glitch (to be expected in my opinion, given the magnitude of data they're working with), but given how robust and responsive the support is from Sprout, the issue is clearly communicated and often solved quickly.

Source: Capterra
 

Lawrence from Software Advice Test - Please remove
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2017

August 2017

Sprout Social has been a true time saver with handling multiple accounts and brands.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

As an organization that manages 7+ attractions and over 20+ accounts, the ability to filter hashtags, geolocations etc in one location has helped with saving time and ease of scheduling to multiple accounts and most importantly reporting analytics to the management team.

Cons

It would be great to see an integration (example: CrowdRiff) that allows to interact with user generated content through brand keywords or geolocation to re-share on our social platforms with the ability to send mass messaging for permission.

Source: Capterra
 
 
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