About SpyFu

Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more.

Spyfu helps SEO and PPC professionals analyze competitors, increase website traffic, monitor their websites' rankings on search engines and generate quality sales leads. The solution’s AdWords advisor provides campaign-specific keyword recommendations, tracks competitors' AdWords billing history and recommends keywords that are being used by competitors.

Additionally, marketers can use Spyfu to build a relationship with social media influencers, create customizable reports, estimate advertising spending and find quality backlinks to drive traffic. Spyfu also comes wi...


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Supported Operating System(s):

Web browser (OS agnostic)

101 Reviews of SpyFu

Average User Ratings

Overall

4.45 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(55)

55

4 stars

(36)

36

3 stars

(10)

10

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 101 results

April 2019

Melanie from Content by Melanie

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

April 2019

One of the Better Keyword Tools I Make Regular Use Of

In terms of helping to give SEO clients an edge it's a great tool, and its lead gen capabilities are excellent as well. It's a 'stay in the toolbox' software when I have trialed and tried out many more that have long since been retired.

Pros

The volume of information that can gathered. Not only can you track competitor keywords but it's an excellent prospecting tool for lead gen, which is a lesser known aspect of the software. The relative ease of use is another bonus, the reports and dashboards are a lot clearer and easier to use than many of the other SEO tools I use/have used.

Cons

It's a bit pricey, but it has proved itself in terms of ROI from both improved SERPS positioning and lead generation. Customer service could be a little better too.

Response from SpyFu

Replied April 2019

Thanks for taking time to share a review, Melanie! I hope we can wow you in the future should you need any customer support. We're available via live chat on our site and email, with Facebook messages, and Twitter giving an assist. We love to hear that you're getting a lot out of the tool. Right on!

April 2019

Michael from Prism Theory

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Functionality

4.0

April 2019

SpyFu - Great for SEO's Slightly Less Great for PPC's.

Generally speaking, SpyFu has been great, it's a powerful tool, and often you'll run into clients who require this level of analysis both organically, and paid. I've come back time and time again over the last 10 years or so.

Pros

The UI is easy to navigate, and lots of ways to continue your search via finding more competitors, and looking at their competitors and so on. On the SEO side, this software is fairly indespensible, though it has competitors which do similar things at different price points. SpyFu however has been my go-to for many years, and having tested many of the competing products, especially during darker times for SEO many years ago, SpyFu did a quick job of staying current, which is one of the most important things for software like this. When there's changes to algorithms, or how we gather data, who's the most reliable source to get you that info? SpyFu has been that for me.

Cons

Generally the cost is prohibitive. More PPC level insights would be useful, but really they're working off whatever data they can get access to, and do a fairly good job of it. The only downside is many of the old Landing pages are not cached or visualized so when you click on the link to view the competitor's page, it doesnt exist more often than not. This feels like a huge waste of time.

May 2020

Paolo from Beth Bender Beauty

Company Size: 11-50 employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

May 2020

See behind the current on your competitors

They are the leaders in competitor keyword analysis, very positive experience.

Pros

SpyFu allows you to see behind the current on your competitors. If you aren't using SpyFu someone is using it against you.

Cons

It is limited in terms of all its tools compared to SEMRush but it is still the best in terms of keyword analysis.

September 2019

Lairs from Church Community Builder

Verified Reviewer

Company Size: 51-200 employees

Industry: Computer Software

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

2.0

Functionality

2.0

September 2019

It's meh

i think it's worth the free trial but I'd recommend trying out competition before buying

Pros

It does a good job, just like everyone else, of helping you track SEM and SEO. It covers the basics at a cheap price.

Cons

I don't have any friends with careers in SEM and SEO that actually use it which tells me that it works but not the way it's competitors do.

May 2020

Dennis from Twofold Media

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

May 2020

SpyFu gives a much deeper understanding of your competitors Google Ads and Analytics!

Overall Spyfu is a great tool, we still use it to this day when onboarding new clients and providing them with competition analysis!

Pros

When doing keyword research and planning Google Ad campaigns, we looked for a tool to help us understand what competitors were doing. SpyFu solved that problem perfectly, giving us a snapshot of our competition, what keywords to target, and more!

Cons

There was very few things we did not like about the software. It performed exactly as expected and we gained a lot of data and insight from it!

Response from SpyFu

Replied May 2020

Thank you for your kind words about SpyFu, Dennis. People use it for all stages of work; we love hearing that it's part of your onboarding process.