One of the Better Keyword Tools I Make Regular Use Of

In terms of helping to give SEO clients an edge it's a great tool, and its lead gen capabilities are excellent as well. It's a 'stay in the toolbox' software when I have trialed and tried out many more that have long since been retired.

Pros

The volume of information that can gathered. Not only can you track competitor keywords but it's an excellent prospecting tool for lead gen, which is a lesser known aspect of the software. The relative ease of use is another bonus, the reports and dashboards are a lot clearer and easier to use than many of the other SEO tools I use/have used.

Cons

It's a bit pricey, but it has proved itself in terms of ROI from both improved SERPS positioning and lead generation. Customer service could be a little better too.

SpyFu - Great for SEO's Slightly Less Great for PPC's.

Generally speaking, SpyFu has been great, it's a powerful tool, and often you'll run into clients who require this level of analysis both organically, and paid. I've come back time and time again over the last 10 years or so.

Pros

The UI is easy to navigate, and lots of ways to continue your search via finding more competitors, and looking at their competitors and so on. On the SEO side, this software is fairly indespensible, though it has competitors which do similar things at different price points. SpyFu however has been my go-to for many years, and having tested many of the competing products, especially during darker times for SEO many years ago, SpyFu did a quick job of staying current, which is one of the most important things for software like this. When there's changes to algorithms, or how we gather data, who's the most reliable source to get you that info? SpyFu has been that for me.

Cons

Generally the cost is prohibitive. More PPC level insights would be useful, but really they're working off whatever data they can get access to, and do a fairly good job of it. The only downside is many of the old Landing pages are not cached or visualized so when you click on the link to view the competitor's page, it doesnt exist more often than not. This feels like a huge waste of time.

See behind the current on your competitors

They are the leaders in competitor keyword analysis, very positive experience.

Pros

SpyFu allows you to see behind the current on your competitors. If you aren't using SpyFu someone is using it against you.

Cons

It is limited in terms of all its tools compared to SEMRush but it is still the best in terms of keyword analysis.

It's meh

i think it's worth the free trial but I'd recommend trying out competition before buying

Pros

It does a good job, just like everyone else, of helping you track SEM and SEO. It covers the basics at a cheap price.

Cons

I don't have any friends with careers in SEM and SEO that actually use it which tells me that it works but not the way it's competitors do.

SpyFu gives a much deeper understanding of your competitors Google Ads and Analytics!

Overall Spyfu is a great tool, we still use it to this day when onboarding new clients and providing them with competition analysis!

Pros

When doing keyword research and planning Google Ad campaigns, we looked for a tool to help us understand what competitors were doing. SpyFu solved that problem perfectly, giving us a snapshot of our competition, what keywords to target, and more!

Cons

There was very few things we did not like about the software. It performed exactly as expected and we gained a lot of data and insight from it!