--- title: "SpyFu Software Reviews, Demo & Pricing - 2026" description: "Review of SpyFu Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/spyfu-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / SpyFu Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/spyfu-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/spyfu-profile/alternatives/) # SpyFu Review From $39-$79/month Free version 2 plans Wondering if SpyFu is right for your organization? Our SEO Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews - Popular Comparisons ## Overview SpyFu 4.4 [(145)](https://www.softwareadvice.com/marketing/spyfu-profile/reviews/) Pricing Starting at $39.00 flat rate per month ### About SpyFu Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more. Spyfu helps SEO and PPC professionals analyze competitors, increase website traffic, monitor their websites' rankings on search engines and generate quality sales leads. The solution’s AdWords advisor provides campaign-specific keyword recommendations, tracks competitors' AdWords billing history and recommends keywords that are being used by competitors. Additionally, marketers can use Spyfu to build a relationship with social media influencers, create customizable reports, estimate advertising spending and find quality backlinks to drive traffic. Spyfu also comes with an API that can help users automate requests and find data efficiently. Services are offered on a monthly subscription basis that includes support via live chat and phone. Wondering if SpyFu is right for your organization? Our SEO Software selection experts can help you in 15 minutes or less. ## SpyFu User Interface ## Popular SpyFu Alternatives Main Product SpyFu 4.4 [(145)](https://www.softwareadvice.com/marketing/spyfu-profile/reviews/) Ratings Breakdown - 4.39Ease of use - 4.32Value for money - 4.26Customer support - 4.30Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) 4.6 [(2325)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.23Value for money - 4.38Customer support - 4.59Functionality Pricing Starting at $139.95 per month Get Price Alternative Product [Wix](https://www.softwareadvice.com/crm/wix-profile/) 4.4 [(10764)](https://www.softwareadvice.com/crm/wix-profile/reviews/) Ratings Breakdown - 4.46Ease of use - 4.31Value for money - 4.22Customer support - 4.27Functionality Pricing Starting at $17.00 per month Get Price Alternative Product [Ranktracker](https://www.softwareadvice.com/marketing/rank-tracker-profile/) 4.0 [(247)](https://www.softwareadvice.com/marketing/rank-tracker-profile/reviews/) Ratings Breakdown - 4.16Ease of use - 4.07Value for money - 3.88Customer support - 3.98Functionality Pricing Starting at $18.00 per month Get Price Alternative Product [Seodity](https://www.softwareadvice.com/marketing/seodity-profile/) 4.7 [(130)](https://www.softwareadvice.com/marketing/seodity-profile/reviews/) Ratings Breakdown - 4.74Ease of use - 4.85Value for money - 4.64Customer support - 4.52Functionality Pricing Starting at $49.00 per month Get Price Alternative Product [SiteGuru](https://www.softwareadvice.com/website-monitoring/siteguru-profile/) 4.8 [(187)](https://www.softwareadvice.com/website-monitoring/siteguru-profile/reviews/) Ratings Breakdown - 4.83Ease of use - 4.73Value for money - 4.65Customer support - 4.57Functionality Pricing Starting at $39.00 per month Get Price ## SpyFu Pricing and Plans Starting price: $39.00 per month Free Trial Free Version Basic $39.00 flat rate, per month Plan includes: - 100 Domain Overview Pdf's - 10k Row Data Exports - 10k Row Search Results - 250 Sales Leads & Domain Contacts - 6 Months Historical Data Professional $79.00 flat rate, per month Plan includes: - 10+ Years Historical Data - 15k Weekly Tracked Keyword Rankings - 500 Sales Leads & Domain Contacts - API Access - Unlimited Data Exports. All You Can Eat - Unlimited Domain Overview Pdf's - Unlimited Search Results - See All the Data Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## SpyFu Features - Popular features found in SEO Competitive Analysis Content Management Dashboard Google Analytics Integration Keyword Research Tools Link Management Localization Automation Mobile Keywords Performance Metrics Reporting & Statistics Website Analytics - More features of SpyFu API Backlink Monitoring Campaign Management Customizable Branding Customizable Reports For PPC Campaigns Geotargeting Keyword Rank Tracking Keyword Tracking Monitoring ROI Tracking ## SpyFu User Reviews ## SpyFu customer ratings - Overall rating: 4.4/5 - Total reviews: 145 ### Rating distribution - 5 stars: 77 reviews (53%) - 4 stars: 56 reviews (39%) - 3 stars: 12 reviews (8%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.4/5 - Value for money: 4.3/5 - Customer support: 4.3/5 - Functionality: 4.3/5 --- ### Full of actionable information for SEO! - Overall rating: 5/5 - Reviewer: Giorgi G. - Verified reviewer: Yes - Industry: Tobacco - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, this is a very good first-to-go-to tool when you start a project to see how the existing competitors are doing and then accordingly create the strategy. Though, not only for the starting project, but can also be used for existing project analysis. It helped with analyse to see the loopholes that were harming rankings lots of time. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros This is the best SEO analysis tool out there when it comes to watching what's the SEO market's current situation to understand how to start optimizing your website for the best possible start. Before launching any website or project, SpyFu is one of the first tools I go to to analyze the competitors, where they spend money, how are their currenty rankings, what keywords they use or rank for, etc. I sometimes even use its backlinks checker of the competitors with Ahrefs and while cross checking it always gives the reliable data. What's more, the reporting section or the reports itself are very good. They are intuitive and very easy to understand, which makes it easy to present to third-party who doesn't understand much of SEO. Makes life easier! #### Cons A bit more flexibility on the data aggregation in reports would be good. Also, it would be awesome if the developers focused on the local research slightly more. --- ### Best website to keep an eye on competitors - Overall rating: 5/5 - Reviewer: Yash B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used weekly for less than 12 months - Reviewed: February 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My experience with Spy Fu is amazing where we can gather the data and insights and plan our strategies for our SEO & PPC campaigns. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I like this amazing feature of tracking the competitors so that I can create my strategies and execute it perfectly. #### Cons I feel the availability of some important metrics like CTR and SERP position can be added here. --- ### Lots of broken features - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Commercial Real Estate - Company size: 11-50 employees - Product usage: Used daily for free trial - Reviewed: July 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have had a negative experience and will not be using SpyFu in the future. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 1/5 #### Pros More affordable than its competitors, Spyfu is the poor man's SEMrush. I think they use the SEMrush API--so its literally the same thing. #### Cons Lots of features that were promised in the demo video were outright lies. Link importing doesn't work, finding contacts doesn't work or hasn't worked yet for me. #### Vendor response Thank you for taking the time to share a review. I'm sorry that your experience was below par. I noticed that you had used the free version of the tool. We do not have a free trial like what you come to expect from other tools. Instead we offer unending free access with limits on the results. Anyone can use it for as long as they'd like. I wonder if that limited version kept you from accessing the premium features that you wanted to see? Replied July 2020 --- ### A Necessity for Competitor Analysis - Overall rating: 5/5 - Reviewer: Jake H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Our experience with SpyFu has been great. It's given us great insight into a potential client when prospecting them as well as helped us figure out where our clients sit compared to their competitors as well as national brands. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros SpyFu is my go-to software for competitor analysis for my clients and myself. Sure other platforms have some similar abilities to SpyFu, but the way SpyFu outlines everything with graphs and figures makes determining the next course of action when it comes to keyword targeting. #### Cons As a small agency (two people), it's still a little out of our price range. With that being said, the 5 keyword ideas it gives us for each type of analysis don't give us much to go off of so we rely on the larger metric numbers such as average rank and costs-per-click. It's not a big deal as I'm sure we would have a lot more information to go off of if we subscribed to the product. We just can't see that happening right now. --- ### Best research tool for PPC out there! - Overall rating: 5/5 - Reviewer: James R. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: April 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Positive overall. My favorite tool is the PPC reasearch section and the organic keywords that are about to break onto the 1st page reports. I once reached out to support with a question and they noticed I was local to their office and invited me to come to a party they were hosting! Awesome company! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This is my GO TO tool for PPC research and analytics on ourselves and our competitors. It even competes with SEMrush in other areas like organic and SEO analytics. Really cool company with a really powerful product. #### Cons It can be a little pricey for the paid account, but it's totally worth it. Sometimes the PPC competitive data is substantially off - never have known why, but you just compensate for it and it's fine. #### Reasons for choosing SpyFu A lot of people compare this tool to SEMrush but they're quite different in my opinion. I use SEMrush primarily for organic research and Spyfu 100% for paid (PPC) research on ourselves or on our competitors. #### Vendor response We're glad to be a part of your PPC research. We appreciate all of your feedback. It's helpful to hear from customers about what's working well and what can improve. Thank you for the kind words and for taking the time to write a review! Replied October 2021 --- ### Must Use Tool for SEO & PPC - Overall rating: 5/5 - Reviewer: Subash B. - Verified reviewer: Yes - Product usage: Used monthly for more than 2 years - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Must Use Tool for PPC & SEO work #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros SpyFu provides great insight into keyword & competitor research, which are the building blocks of SEO & PPC. You can do keyword research for organic search - what is your competitor ranking for, what are their positions, how difficult is the keyword to rank for, etc. While on PPC keyword research you can figure out what keywords your competitors are targeting, what is the estimated ad spend, what is their ad copy, etc. This gives you a comprehensive idea of what the competition is doing & what their strategy is. #### Cons The biggest drawback of SpyFu and its competitors as well is that the data is not fully accurate - they are estimates and therefore cannot be relied upon in entirety. The data is more of a directional or order magnitude use - which still is vary useful to know especially when researching for PPC. The data sources for PPC is limited - like it covers only AdWords and not Yahoo & Bing - although the search share of these platforms are way smaller than Google - is still a gap that can be filled in. --- ### Some of the best marketing insights on competitors' websites out there! - Overall rating: 5/5 - Reviewer: Hans P. H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros SpyFu is ridiculously easy to use... Just plug in a competitor's domain, hit go, and get access to a treasure trove of competitive insights on your competitor's PPC, SEO, and back-linking efforts. My favorite feature of SpyFu is building keyword lists for PPC campaigns based on the keywords SpyFu sees competitors bidding on in real-time. For businesses in hyper-competitive online industries, this information can mean the difference between growing or going out of business. #### Cons Sometimes there isn't data available, which is frustrating. It seems like 20% of the time, SpyFu is making something up with organic keywords for competitor websites. --- ### Amazing product, helps get valuable insights for a great price. - Overall rating: 5/5 - Reviewer: 'Rowdie' Mitch G. - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I really love the ability to quickly find information for ad campaigns while both sitting with prospective buyers, and for my team to use to optimize campaigns. #### Cons I have no cons about this product, does what it says it will do. Also the pricing is very reasonable for great campaigns & insights. --- ### Excellent Tool for Competitor Analysis - Overall rating: 4/5 - Reviewer: Bharath A. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I love the accuracy with which it shows the list of organic and paid keywords of my competitors. I also love the ad history feature where I can see the ad copies of my competitors. AsWords Advisor feature that recommends new keywords to bid for is also quite handy. Overall, it's an excellent tool to see what competitors are doing. Even while bidding for new keywords, it helps to see other ad copies that are working. #### Cons While the tool is great, it's not complete. I mean if you want to just sign up one tool for your marketing team, this won't be enough. You'll need another tool like SEMRush or ahrefs. Though their competitor research features are not as as good as SpyFu's, they have wider features like backlink audit, technical SEO audit etc. --- ### The Tool Puts Your Team In Vantage Position In The Market - Overall rating: 5/5 - Reviewer: Joel O. - Verified reviewer: Yes - Industry: Logistics and Supply Chain - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: September 2021 - Review source details: This review was submitted organically. No incentive was offered Spyfu is a lifesaver to my organization in that it has put us a step ahead of our major rivals in the market space. My organisation marketing budget is now lower because of the precision target view advantage that Spyfu has given us over time. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like the great insight that Spyfu has given my organisation in taking a deep peek at what our competitors are up to. The success rate of our marketing campaigns has increased greatly since we started using Spyfu. #### Cons Spyfu is a bit tasking when it comes to understanding totally how it functions. I had to conduct training before my team could start to use it. #### Vendor response Cheers to your team for cutting costs brilliantly while getting ahead of your major rivals. Thank you for taking the time to share a review of SpyFu! Replied October 2021 --- Showing 1 - 10 of 145 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/spyfu-profile/reviews/) ## SpyFu Popular Comparisons [Semrush vs SpyFu](https://www.softwareadvice.com/marketing/semrush-profile/vs/spyfu/)[Wix vs SpyFu](https://www.softwareadvice.com/marketing/spyfu-profile/vs/wix/)[Ranktracker vs SpyFu](https://www.softwareadvice.com/marketing/rank-tracker-profile/vs/spyfu/)[Seodity vs SpyFu](https://www.softwareadvice.com/marketing/seodity-profile/vs/spyfu/)[SiteGuru vs SpyFu](https://www.softwareadvice.com/website-monitoring/siteguru-profile/vs/spyfu/)[Ahrefs vs SpyFu](https://www.softwareadvice.com/marketing/ahrefs-profile/vs/spyfu/)[AccuRanker vs SpyFu](https://www.softwareadvice.com/marketing/accuranker-profile/vs/spyfu/)[SE Ranking vs SpyFu](https://www.softwareadvice.com/marketing/se-ranking-profile/vs/spyfu/)[Moz Pro vs SpyFu](https://www.softwareadvice.com/marketing/moz-pro-profile/vs/spyfu/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/spyfu-profile/alternatives/) ## Other Top Recommended SEO Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6251) Recently recommended **4** times [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** (116) Recently recommended **2** times [Wix](https://www.softwareadvice.com/crm/wix-profile/) **4.4** (10764) Recently recommended **0** times [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) **4.6** (2325) Recently recommended **0** times Stuck Between Options? 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