SpyFu Software

SpyFu Software

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About SpyFu

Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more. Spyfu helps SEO and PPC professionals analyze competitors, increase website traffic, monitor their websites' rankings on search engines and generate quality sales leads. The solution’s AdWords advisor provides campaign-specific keyword recommendations, tracks competitors' AdWords billing history and recommends keywords that are being used by competitors. Additionally, marketers can use Spyfu to build a relationship with social media influencers, create customizable reports, estimate advertising spending and find quality backlinks to drive traffic. Spyfu also comes with an API that ...

SpyFu Pricing

There are three subscription levels available: Basic - $79/month (paid monthly) or $49/month (paid annually) Professional - $193/month (monthly) or $75/month (annually) Agency - $999/month (monthly) or $833/month (annually) Free accounts are also available, with limited functionality.

Starting price: 

$49.00 per month

Free trial: 

Not Available

Free version: 

Available

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SpyFu User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 131 reviews

James

Company size: 1 employee

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

October 2021

Best research tool for PPC out there!

User Profile

Hasan

Verified reviewer

Company size: 11-50 employees

Industry: Computer Software

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Functionality

out of 5

April 2022

Essential tool for PPC campaigns

Keyword research and PPC info have been a real breeze as it allows you to spy on your competitors and makes it very easy to come up with initial keywords.

Pros

They've done a great job in making an affordable, effective tool. The amount of features you have access to, even without a premium subscription is mental. One of the best tools you can use, no matter if you're new to PPC campaigns, or if you have years of experience.

Cons

The data on some of the niche markets and low-volume keywords can be very limited. Other than that, there's not much to complain about.

Reasons for choosing SpyFu

The free account has an exceptional access level.

Response from SpyFu

Thank you for your kind words, Hasan! We love hearing about your experience with the free and paid tool, as well as your work in PPC research.

Replied April 2022

Fernando Adrian

Verified reviewer

Company size: 1 employee

Industry: Internet

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
3

Functionality

out of 5

November 2020

Good tool but needs a little more

It's a good tool, but for my specific needs I couldn't replace SEMRush

Pros

It is a good tool, it has what you need to do a good research on competencies and search for keywords. and it is much cheaper than most tools.

Cons

The reports in the basic version are quite limited.

Reasons for switching to SpyFu

I have not changed from SemRush, I tried, but for very specific needs it was not functional for me.

Response from SpyFu

Thank you for sharing your review, Fernando! Glad to hear that we have become part of your keyword research toolset.

Replied December 2020

Mert

Company size: 51-200 employees

Industry: Marketing and Advertising

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
4

Value for money

out of 5
3

Customer support

out of 5
4

Functionality

out of 5

August 2022

Backling Monitoring & SEO Management with SpyFu

I used SpyFu over 5 months to understand my website analytics and SEO management. SpyFu is helpful tool for understanding your SEO strategy and competitors one.

Pros

SpyFu is important tool for understanding SEO management and marketing strategy. It is easy to implement the tool for 3rd party integration and you can use it for keyword research.

Cons

SpyFu is helpful tool but it is important to have fresh data for SEO tools, SpyFu has it but they should develop it more.

Response from SpyFu

Thank you for your review, Mert! We're happy to hear how you've used it to boost your SEO and for keyword research.

Replied August 2022

Anonymous

Company size: 11-50 employees

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
4

Value for money

out of 5
2

Customer support

out of 5
1

Functionality

out of 5

July 2020

Lots of broken features

I have had a negative experience and will not be using SpyFu in the future.

Pros

More affordable than its competitors, Spyfu is the poor man's SEMrush. I think they use the SEMrush API--so its literally the same thing.

Cons

Lots of features that were promised in the demo video were outright lies. Link importing doesn't work, finding contacts doesn't work or hasn't worked yet for me.

Response from SpyFu

Thank you for taking the time to share a review. I'm sorry that your experience was below par. I noticed that you had used the free version of the tool. We do not have a free trial like what you come to expect from other tools. Instead we offer unending free access with limits on the results. Anyone can use it for as long as they'd like. I wonder if that limited version kept you from accessing the premium features that you wanted to see?

Replied July 2020

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